Nikon W300 vs Fujifilm X70

The Nikon Coolpix W300 and the Fujifilm X70 are two digital cameras that were announced, respectively, in May 2017 and January 2016. Both the W300 and the X70 are fixed lens compact cameras that are based on a 1/2.3-inch (W300) and an APS-C (X70) sensor. The Nikon has a resolution of 15.9 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Nikon W300		Fujifilm X70
Fixed lens compact camera		Fixed lens compact camera
24-120mm f/2.8-4.9		28mm f/2.8-16
15.9 MP – 1/2.3" sensor		16 MP – APS-C sensor
4K/30p Video		1080/60p Video
ISO 125-1,600 (125 - 6,400)		ISO 100-6,400 (100 - 51,200)
No viewfinder, LCD framing		Viewfinder optional
3.0" LCD – 921k dots		3.0" LCD – 1040k dots
Fixed screen (not touch-sensitive)		Tilting touchscreen
7 shutter flaps per second		8 shutter flaps per second
Waterproof body (30m)		not weather sealed
280 shots per battery charge		330 shots per battery charge
112 x 66 x 29 mm, 231 g		113 x 64 x 44 mm, 340 g

Check W300 offers at
ebay.com
Check X70 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Nikon Coolpix W300 and the Fujifilm X70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Nikon W300 and the Fujifilm X70 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The W300 can be obtained in three different colors (black, orange, yellow), while the X70 is available in two color-versions (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X70 is somewhat smaller (2 percent) than the Nikon W300. However, the X70 is substantially heavier (47 percent) than the W300. It is worth mentioning in this context that the W300 is splash and dust resistant, while the X70 does not feature any corresponding weather-sealing. More than that, the W300 is water-proof up to 30m and can, thus, be used for underwater photography.

Concerning battery life, the W300 gets 280 shots out of its Nikon EN-EL12 battery, while the X70 can take 330 images on a single charge of its Fujifilm NP-95 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
2.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
3.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
4.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
5.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
6.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
7.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
8.		Nikon A1000	114 mm	72 mm	41 mm	330 g	250	n	Jan 2019	429	ebay.com
9.		Nikon B600	122 mm	82 mm	99 mm	500 g	280	n	Jan 2019	349	ebay.com
10.		Nikon P1000	146 mm	119 mm	181 mm	1415 g	250	n	Jul 2018	999	amazon.com
11.		Olympus TG-5	113 mm	66 mm	32 mm	250 g	340	Y	May 2017	449	ebay.com
12.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
13.		Ricoh WG-60	123 mm	62 mm	30 mm	193 g	300	Y	Oct 2018	279	ebay.com
14.		Sony HX80	102 mm	58 mm	36 mm	245 g	390	n	Mar 2016	349	ebay.com
15.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
16.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The W300 was launched at a markedly lower price (by 51 percent) than the X70, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Nikon W300 features a 1/2.3-inch sensor and the Fujifilm X70 an APS-C sensor. The sensor area in the X70 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the W300 has a native 4:3 aspect ratio, while the one in the X70 offers a 3:2 aspect.

With 16MP, the X70 offers a higher resolution than the W300 (15.9MP), but the X70 nevertheless has larger individual pixels (pixel pitch of 4.80μm versus 1.33μm for the W300) due to its larger sensor. However, the W300 is a somewhat more recent model (by 1 year and 4 months) than the X70, and its sensor might have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the X70 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Nikon Coolpix W300 has a native sensitivity range from ISO 125 to ISO 1600, which can be extended to ISO 125-6400. The corresponding ISO settings for the Fujifilm X70 are ISO 100 to ISO 6400, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the W300 is build around a BSI-CMOS sensor, while the X70 uses a CMOS imager. Like most digital cameras, the W300 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X70 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
2.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
3.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
4.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
5.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
6.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
7.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
8.		Nikon A1000	1/2.3	15.9	4608	3456	4K/30p	20.7	12.2	1095	52
9.		Nikon B600	1/2.3	15.9	4608	3456	1080/30p	20.7	12.2	1095	52
10.		Nikon P1000	1/2.3	15.9	4608	3456	4K/30p	20.6	12.1	1044	51
11.		Olympus TG-5	1/2.3	12.0	4000	3000	4K/30p	20.5	11.9	934	50
12.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
13.		Ricoh WG-60	1/2.3	15.9	4608	3456	1080/60p	20.6	12.2	1072	51
14.		Sony HX80	1/2.3	18.0	4896	3672	1080/60p	20.4	11.8	822	48
15.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
16.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the W300 provides a higher video resolution than the X70. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The W300 and the X70 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The adjacent table lists some of the other core features of the Nikon W300 and Fujifilm X70 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
2.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
3.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
4.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
5.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
6.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
7.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
8.		Nikon A1000	1166	n	3.0 / 1036	tilting	Y	1/4000s	7.0/s	Y	Y
9.		Nikon B600	none	n	3.0 / 921	fixed	n	1/4000s	7.4/s	Y	Y
10.		Nikon P1000	2359	n	3.2 / 921	swivel	n	1/4000s	7.0/s	Y	Y
11.		Olympus TG-5	none	n	3.0 / 460	fixed	n	1/2000s	20.0/s	Y	Y
12.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
13.		Ricoh WG-60	none	n	2.7 / 230	fixed	n	1/4000s	8.0/s	Y	n
14.		Sony HX80	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
16.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X70 has a touchscreen, while the W300 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The W300 is equipped with a zoom lens, while the X70 comes with a built-in prime. The W300 has a 24-120mm f/2.8-4.9 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Nikon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. Both cameras offer the same maximum aperture.

Concerning the storage of imaging data, both the W300 and the X70 write their files to SDXC cards. The X70 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the W300 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Nikon Coolpix W300 and Fujifilm X70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
3.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
4.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
7.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
8.		Nikon A1000	-	stereo / mono	-	-	micro	2.0	Y	-	Y
9.		Nikon B600	-	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Nikon P1000	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Olympus TG-5	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Ricoh WG-60	-	mono / mono	-	-	micro	2.0	-	-	-
14.		Sony HX80	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
16.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X70 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The W300 does not feature such a mic input.

Travel and landscape photographers will find it useful that the W300 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the W300 and the X70 have been discontinued, but can regularly be found used on ebay. The X70 was replaced by the Fujifilm XF10, while the W300 does not have a direct successor. Further information on the features and operation of the W300 and X70 can be found, respectively, in the Nikon W300 Manual (free pdf) or the online Fujifilm X70 Manual.

Review summary

So how do things add up? Is there a clear favorite between the Nikon W300 and the Fujifilm X70? Which camera is better? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Nikon Coolpix W300:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Less heavy: Is lighter (by 109g or 32 percent) and hence easier to carry around.
• Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Water-proof: Is rugged and sealed and can thus be used for underwater photography (up to 30m).
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (51 percent cheaper at launch).
• More modern: Is somewhat more recent (announced 1 year and 4 months after the X70).

Arguments in favor of the Fujifilm X70:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 921k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (8 vs 7 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Longer lasting: Gets more shots (330 versus 280) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been on the market for longer (launched in January 2016).

If the number of relative strengths (bullet points above) is taken as a guide, the X70 is the clear winner of the contest (19 : 11 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Nikon W300 and the Fujifilm X70 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the W300 and the X70 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
2.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
3.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
4.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
5.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
6.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
7.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
8.		Nikon A1000	..	+ +	3.5/5	..	3.5/5	3/5	Jan 2019	429	ebay.com
9.		Nikon B600	..	+	..	..	3.5/5	3/5	Jan 2019	349	ebay.com
10.		Nikon P1000	..	+	3.5/5	73/100	3.5/5	3.5/5	Jul 2018	999	amazon.com
11.		Olympus TG-5	..	+ +	4.5/5	..	4/5	4/5	May 2017	449	ebay.com
12.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
13.		Ricoh WG-60	..	..	..	..	..	..	Oct 2018	279	ebay.com
14.		Sony HX80	..	..	..	..	..	..	Mar 2016	349	ebay.com
15.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
16.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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