Canon SX740 vs Fujifilm X-S10

The Canon PowerShot SX740 HS and the Fujifilm X-S10 are two digital cameras that were officially introduced, respectively, in July 2018 and October 2020. The SX740 is a fixed lens compact, while the X-S10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and an APS-C (X-S10) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 26 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Fujifilm X-S10
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Fujifilm X mount lenses
20.2 MP – 1/2.3" sensor		26 MP – APS-C sensor
4K/30p Video		4K/30p Video
ISO 100-3,200		ISO 160-12,800 (80 - 51,200)
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Swivel touchscreen
10 shutter flaps per second		8 shutter flaps per second
Lens-based stabilization		In-body stabilization
265 shots per battery charge		325 shots per battery charge
110 x 64 x 40 mm, 299 g		126 x 85 x 65 mm, 465 g

Check SX740 price at
amazon.com
Check X-S10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X-S10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon SX740 and the Fujifilm X-S10. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the X-S10 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X-S10 is considerably larger (52 percent) than the Canon SX740. In this context, it is worth noting that neither the SX740 nor the X-S10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the X-S10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-S10 and their specifications in the Fujinon X Lens Catalog.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X-S10 can take 325 images on a single charge of its Fujifilm NP-W126S power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Fujifilm X-S10	126 mm	85 mm	65 mm	465 g	325	n	Oct 2020	999	amazon.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
6.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
7.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
8.		Fujifilm X-E4	121 mm	73 mm	33 mm	364 g	380	n	Jan 2021	849	amazon.com
9.		Fujifilm X-S20	128 mm	85 mm	65 mm	491 g	750	n	May 2023	1,299	amazon.com
10.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
11.		Fujifilm X-T30	118 mm	83 mm	47 mm	383 g	380	n	Feb 2019	899	ebay.com
12.		Fujifilm X-T30 II	118 mm	83 mm	47 mm	383 g	380	n	Sep 2021	899	amazon.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a lower price than the X-S10, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X-S10 an APS-C sensor. The sensor area in the X-S10 is 1211 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the X-S10 offers a 3:2 aspect.

With 26MP, the X-S10 offers a higher resolution than the SX740 (20.2MP), but the X-S10 nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 1.18μm for the SX740) due to its larger sensor. Moreover, the X-S10 is a much more recent model (by 2 years and 2 months) than the SX740, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Fujifilm X-S10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X-S10 for good quality output (200 dots per inch) amounts to 31.2 x 20.8 inches or 79.2 x 52.8 cm, for very good quality (250 dpi) 25 x 16.6 inches or 63.4 x 42.3 cm, and for excellent quality (300 dpi) 20.8 x 13.9 inches or 52.8 x 35.2 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The X-S10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X-S10 are ISO 160 to ISO 12800, with the possibility to increase the ISO range to 80-51200.

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Like most digital cameras, the SX740 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X-S10 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Fujifilm X-S10	APS-C	26.0	6240	4160	4K/30p	24.2	13.7	2057	85
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
6.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
7.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
8.		Fujifilm X-E4	APS-C	26.0	6240	4160	4K/30p	24.2	13.7	2085	85
9.		Fujifilm X-S20	APS-C	26.0	6240	4160	4K/60p	24.3	14.0	2315	86
10.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
11.		Fujifilm X-T30	APS-C	26.0	6240	4160	4K/30p	24.1	13.5	1895	83
12.		Fujifilm X-T30 II	APS-C	26.0	6240	4160	4K/30p	24.2	13.8	2144	85
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (4K/30p).

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the X-S10 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Fujifilm X-S10 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Fujifilm X-S10	2360	n	3.0 / 1040	swivel	Y	1/4000s	8.0/s	Y	Y
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
6.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
7.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
8.		Fujifilm X-E4	2360	n	3.0 / 1620	tilting	Y	1/4000s	8.0/s	n	n
9.		Fujifilm X-S20	2360	n	3.0 / 1840	swivel	Y	1/4000s	8.0/s	Y	Y
10.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
11.		Fujifilm X-T30	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
12.		Fujifilm X-T30 II	2360	n	3.0 / 1620	tilting	Y	1/4000s	8.0/s	Y	n
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X-S10 has a touchscreen, while the SX740 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X-S10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon SX740 and the Fujifilm X-S10 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the SX740 and the X-S10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X-S10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X-S10	Y	stereo / mono	Y	-	micro	3.2	Y	-	Y
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Fujifilm X-E4	Y	stereo / mono	Y	-	micro	3.2	Y	-	Y
9.		Fujifilm X-S20	Y	stereo / mono	Y	Y	micro	3.2	Y	-	Y
10.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Fujifilm X-T30	Y	stereo / mono	Y	-	micro	3.1	Y	-	Y
12.		Fujifilm X-T30 II	Y	stereo / mono	Y	-	micro	3.2	Y	-	Y
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the X-S10 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

Both the SX740 and the X-S10 are recent models that are part of the current product line-up. The SX740 replaced the earlier Canon SX730 HS, while the X-S10 does not have a direct predecessor. Further information on the features and operation of the SX740 and X-S10 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Fujifilm X-S10 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Canon SX740 or the Fujifilm X-S10 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Canon PowerShot SX740 HS:

• Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the X-S10 requires a separate lens.
• More compact: Is smaller (110x64mm vs 126x85mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the X-S10).
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in July 2018).

Reasons to prefer the Fujifilm X-S10:

• More detail: Has more megapixels (26 vs 20.2MP), which boosts linear resolution by 16%.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (325 versus 265) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• More modern: Reflects 2 years and 2 months of technical progress since the SX740 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the X-S10 is the clear winner of the contest (18 : 6 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X-S10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX740 and the X-S10 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Fujifilm X-S10	5/5	..	4.5/5	86/100	4.5/5	4.5/5	Oct 2020	999	amazon.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
6.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
7.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
8.		Fujifilm X-E4	4/5	..	4/5	..	4.5/5	4/5	Jan 2021	849	amazon.com
9.		Fujifilm X-S20	5/5	+ +	5/5	86/100	..	4.5/5	May 2023	1,299	amazon.com
10.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
11.		Fujifilm X-T30	5/5	+ +	5/5	84/100	4.5/5	4.5/5	Feb 2019	899	ebay.com
12.		Fujifilm X-T30 II	5/5	..	4/5	..	4.5/5	4.5/5	Sep 2021	899	amazon.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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