Canon SX740 Comparison Review
The Canon PowerShot SX740 HS is a fixed lens compact camera that was announced in July 2018 and is equipped with a 1/2.3-inch sensor. It offers a resolution of 20.2 megapixel.
Is the Canon SX740 a good camera? The SX740 has a Camera Elo of 1965. This rating puts the SX740 among the top 50 percent of all superzoom compact cameras. In terms of its sensor size category (small sensor cameras), the SX740 ranks among the top 20 percent. Based on its within category standings, the camera earns a 4-star performance rating.
|Fixed lens compact camera|
|20.2 MP, 1/2.3" Sensor|
|ISO 100 - 3 200|
|no viewfinder, LCD framing|
|3.0 LCD, 922k dots|
|Tilting screen (no touchscreen)|
|10 shutter flaps per second|
|265 shots per battery charge|
|110 x 64 x 40 mm, 299 g|
Read on to find out more about the camera's size, sensor, features, reception by expert reviewers, and how it compares to other digital cameras.
Body comparison with a credit card
The physical dimensions of the Canon SX740 relative to a credit card are illustrated in the side-by-side display below. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.
The table below summarizes the key physical specs of the Canon SX740 alongside a set of comparators. If you want to review a camera pair side-by-side, just select a right-side comparator from among the camera models in the table. Alternatively, you can also move across to the CAM-parator tool and choose from the broad selection of possible comparisons there.
|Canon SX740||4.3 in||2.5 in||1.6 in||10.5 oz||265||n||Jul 2018||399|
|Canon SX70||5.0 in||3.6 in||4.6 in||21.4 oz||325||n||Sep 2018||549|
|Canon SX730||4.3 in||2.5 in||1.6 in||10.6 oz||250||n||Apr 2017||399|
|Canon SX720||4.3 in||2.5 in||1.4 in||9.5 oz||250||n||Feb 2016||379|
|Canon SX710||4.4 in||2.6 in||1.4 in||9.5 oz||230||n||Jan 2015||349|
|Panasonic ZS80||4.4 in||2.7 in||1.7 in||11.5 oz||380||n||Feb 2019||449|
|Panasonic TS7||4.6 in||3.0 in||1.5 in||11.3 oz||300||Y||May 2018||449|
|Panasonic ZS70||4.4 in||2.6 in||1.6 in||11.4 oz||380||n||Apr 2017||449|
|Sony HX99||4.0 in||2.3 in||1.4 in||8.5 oz||370||n||Aug 2018||449|
|Sony HX95||4.0 in||2.3 in||1.4 in||8.5 oz||370||n||Aug 2018||429|
|Sony WX800||4.0 in||2.3 in||1.4 in||8.2 oz||370||n||Oct 2018||399|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
The listed prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The Canon SX740 was launched in the US market at a price of $399. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
Sensor comparison with a 35mm slide
The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
The Canon SX740 features a 1/2.3-inch sensor and has a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the Canon SX740 among the smaller-sensor digicams that favor affordability and compact design.
For most cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.
| DXO |
Many modern cameras cannot only take still pictures, but also record videos. The SX740 indeed provides movie recording capabilities. The highest resolution format that the SX740 can use is 4K/30p.
Apart from body and sensor, cameras can and do differ across a variety of features. The tables below summarize some of the other core capabilities of the Canon SX740 in connection with corresponding information for a sample of similar cameras.
One convenient feature of the SX740 is the presence of an on-board flash. While this built-in flash is not very powerful, it can at times be useful as a fill-in light to brighten deep shadow areas.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
It is notable that the SX740 offers wifi support. Wifi can be a very convenient means to transfer image data to an off-camera location.
The SX740 has a zoom lens built in (4.3-172mm f/3.3-6.9), which, in full frame equivalent terms, provides a focal length range from 24 to 960mm. The camera is, hence, ready to shoot, while remaining more compact in size than an interchangeable lens camera with an optic that offers similar focal length and aperture specifications.
While the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the SX740 handle or perform in practice. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate. This is where reviews by experts come in. The table below summarizes the assessments of some of the best known camera review sites (cameralabs, dpreview, ephotozine, imaging-resource, photographyblog).
|Canon SX740||+||..||4/5||..||4/5||Jul 2018||399|
|Canon SX70||+ +||..||3.5/5||..||3.5/5||Sep 2018||549|
|Canon SX730||+||..||4/5||..||4/5||Apr 2017||399|
|Canon SX720||+||..||4/5||..||4.5/5||Feb 2016||379|
|Canon SX710||+||..||4/5||..||3.5/5||Jan 2015||349|
|Panasonic ZS80||+ +||..||4.5/5||..||..||Feb 2019||449|
|Panasonic TS7||+||..||..||..||3.5/5||May 2018||449|
|Panasonic ZS70||+ +||..||4/5||..||4/5||Apr 2017||449|
|Sony HX99||..||..||4/5||..||4.5/5||Aug 2018||449|
|Sony HX95||..||..||..||..||..||Aug 2018||429|
|Sony WX800||..||..||..||..||..||Oct 2018||399|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Canon SX740 FAQ
Below are some additional questions and answers concerning some particular features of the SX740.
What is the technology behind the imaging sensor in the SX740?
The camera features a BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensor.
Which image processing chip is used to convert the raw signal into an image file and perform noise reduction and image sharpening?
Canon equipped the SX740 with the DIGIC 8 image processor.
What is the ISO sensitivity range of the SX740?
The camera has a native sensitivity range from ISO 100 to ISO 3200.
Does the camera have a selfie-friendly screen?
Yes, the LCD-screen of the SX740 is flexible and can be turned to be front-facing for capturing selfies.
Do I need to purchase an external camera trigger to shoot time-lapse sequences?
No, the Canon PowerShot SX740 HS has an intervalometer built-in, so that low frequency shooting (for example, flower blooming, sunset, moon rise) can be undertaken without the need to purchase a separate external intervalometer and related software.
Does the Canon SX740 feature an autofocus assist light?
Yes, the camera has a lamp built-in that can illuminate the subject and improve autofocus in low-light settings.
Does the Canon SX740 support the Ultra High Speed (UHS) bus interface for SD cards?
Yes, the camera can indeed use UHS-I cards (data transfer speed of up to 104 MB/s).
Which battery does the SX740 use?
The camera gets its power from the NB-13L (here at amazon), which is a rechargeable Lithium-Ion power pack.
Camera to camera comparisons
In case you are interested in seeing how this camera compares to another one, just make your choice using the following search menu. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.
|Camera Model||Canon SX740|
|Camera Type||Fixed lens compact camera|
|Camera Lens||24-960mm f/3.3-6.9|
|Launch Date||July 2018|
|Launch Price||USD 399|
|Sensor Format||1/2.3" Sensor|
|Sensor Size||6.17 x 4.55 mm|
|Sensor Area||28 mm2|
|Sensor Diagonal||7.7 mm|
|Sensor Resolution||20.2 Megapixels|
|Image Resolution||5 184 x 3 888 pixels|
|Pixel Pitch||1.18 μm|
|Pixel Density||71.80 MP/cm2|
|Moiré control||no AA filter|
|Movie Capability||4K/30p Video|
|ISO Setting||100 - 3 200 ISO|
|Image Processor||DIGIC 8|
|Viewfinder Type||No viewfinder|
|LCD Framing||Live View|
|LCD Size||922k dots|
|LCD Attachment||Tilting screen|
|Focus System||Contrast-detect AF|
|Manual Focusing Aid||no Peaking Feature|
|Maximum Shutter Speed||1/3200s|
|Continuous Shooting||10 shutter flaps/s|
|Silent Shooting||no E-Shutter|
|Time Lapse Photography||Intervalometer Built-in|
|Fill Flash||Build-in Flash|
|Storage Medium||SDXC cards|
|Second Storage Option||Single card slot|
|UHS card support||UHS-I|
|External Flash||no Hotshoe|
|USB Connector||USB 2.0|
|HDMI Port||micro HDMI|
|Wifi Support||Wifi built-in|
|Bluetooth Support||Bluetooth built-in|
|Battery Type||NB-13L power pack|
|Battery Life (CIPA)||265 shots per charge|
|In-Camera Charging||USB charging|
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
|Camera Weight||299 g (10.5 oz)|
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