Canon SX730 vs Fujifilm X-A10

The Canon PowerShot SX730 HS and the Fujifilm X-A10 are two digital cameras that were officially introduced, respectively, in April 2017 and December 2016. The SX730 is a fixed lens compact, while the X-A10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX730) and an APS-C (X-A10) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX730		Fujifilm X-A10
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Fujifilm X mount lenses
20.2 MP – 1/2.3" sensor		16 MP – APS-C sensor
1080/60p Video		1080/30p Video
ISO 80-3,200		ISO 200-6,400 (100 - 25,600)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Tilting screen (no touchscreen)
5.9 shutter flaps per second		6 shutter flaps per second
250 shots per battery charge		410 shots per battery charge
110 x 64 x 40 mm, 300 g		117 x 67 x 40 mm, 331 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX730 HS and the Fujifilm X-A10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Canon SX730 and the Fujifilm X-A10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

The SX730 can be obtained in two different colors (black, silver), while the X-A10 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X-A10 is notably larger (11 percent) than the Canon SX730. In this context, it is worth noting that neither the SX730 nor the X-A10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX730 has a lens built in, whereas the X-A10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-A10 and their specifications in the Fujinon X Lens Catalog.

Concerning battery life, the SX730 gets 250 shots out of its Canon NB-13L battery, while the X-A10 can take 410 images on a single charge of its Fujifilm NP-W126S power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	US$ 399	ebay.com
2.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	US$ 399	ebay.com
3.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	US$ 699	ebay.com
4.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	US$ 299	ebay.com
5.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	US$ 299	ebay.com
6.		Canon SX540	120 mm	82 mm	92 mm	442 g	205	n	Jan 2016	US$ 399	ebay.com
7.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	US$ 349	ebay.com
8.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	US$ 379	ebay.com
9.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	US$ 399	amazon.com
10.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	US$ 399	ebay.com
11.		Fujifilm X-A3	117 mm	67 mm	40 mm	339 g	410	n	Aug 2016	US$ 399	ebay.com
12.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	US$ 699	ebay.com
13.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	US$ 899	ebay.com
14.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	US$ 699	ebay.com
15.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	US$ 449	ebay.com
16.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	US$ 449	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	US$ 449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX730 features a 1/2.3-inch sensor and the Fujifilm X-A10 an APS-C sensor. The sensor area in the X-A10 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX730 has a native 4:3 aspect ratio, while the one in the X-A10 offers a 3:2 aspect.

Despite having a smaller sensor, the Canon SX730 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the Fujifilm X-A10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.80μm for the X-A10). However, it should be noted that the SX730 is a somewhat more recent model (by 4 months) than the X-A10, and its sensor might have benefitted from technological advances during this time that partly offset its pixel-size disadvantage. Coming back to sensor resolution, it should be mentioned that the SX730 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Canon SX730 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX730 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X-A10 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The Canon PowerShot SX730 HS has a native sensitivity range from ISO 80 to ISO 3200. The corresponding ISO settings for the Fujifilm X-A10 are ISO 200 to ISO 6400, with the possibility to increase the ISO range to 100-25600.

In terms of underlying technology, the SX730 is build around a BSI-CMOS sensor, while the X-A10 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
2.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
3.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
4.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
5.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
6.		Canon SX540	1/2.3	20.2	5184	3888	1080/60p	20.3	11.7	806	48
7.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
8.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
9.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
10.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
11.		Fujifilm X-A3	APS-C	24.0	6000	4000	1080/60p	23.8	13.1	1664	81
12.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
13.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
14.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
15.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
16.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX730 provides a higher frame rate than the X-A10. It can shoot video footage at 1080/60p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The SX730 and the X-A10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The adjacent table lists some of the other core features of the Canon SX730 and Fujifilm X-A10 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
2.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
3.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
4.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX540	none	n	3.0 / 461	fixed	n	1/2000s	5.9/s	Y	Y
7.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
8.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
9.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
10.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
11.		Fujifilm X-A3	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
12.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
13.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
14.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
15.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
16.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X-A10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X-A10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the SX730 and the X-A10 write their files to SDXC cards. The X-A10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX730 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX730 HS and Fujifilm X-A10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
2.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX540	-	stereo / mono	-	-	mini	2.0	Y	Y	-
7.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
11.		Fujifilm X-A3	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
14.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
15.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

Both the SX730 and the X-A10 have been discontinued, but can regularly be found used on ebay. The X-A10 was replaced by the Fujifilm X-A5, while the SX730 was followed by the Canon SX730 HS. Further information on the features and operation of the SX730 and X-A10 can be found, respectively, in the Canon SX730 Manual (free pdf) or the online Fujifilm X-A10 Manual.

Review summary

So what is the bottom line? Which of the two cameras – the Canon SX730 or the Fujifilm X-A10 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Advantages of the Canon PowerShot SX730 HS:

• More detail: Offers more megapixels (20.2 vs 16MP) with a 10% higher linear resolution.
• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher movie framerates (1080/60p versus 1080/30p).
• Ready to shoot: Has a lens built-in, whereas the X-A10 requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the X-A10).
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More modern: Is somewhat more recent (announced 4 months after the X-A10).

Arguments in favor of the Fujifilm X-A10:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (410 versus 250) out of a single battery charge.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been on the market for longer (launched in December 2016).

If the count of relative strengths (bullet points above) is taken as a measure, the X-A10 is the clear winner of the contest (13 : 9 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX730 and the Fujifilm X-A10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX730 or the X-A10. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	US$ 399	ebay.com
2.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	US$ 399	ebay.com
3.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	US$ 699	ebay.com
4.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	US$ 299	ebay.com
5.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	US$ 299	ebay.com
6.		Canon SX540	..	..	..	..	..	..	Jan 2016	US$ 399	ebay.com
7.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	US$ 349	ebay.com
8.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	US$ 379	ebay.com
9.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	US$ 399	amazon.com
10.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	US$ 399	ebay.com
11.		Fujifilm X-A3	..	..	..	74/100	4.5/5	4/5	Aug 2016	US$ 399	ebay.com
12.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	US$ 699	ebay.com
13.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	US$ 899	ebay.com
14.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	US$ 699	ebay.com
15.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	US$ 449	ebay.com
16.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	US$ 449	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	US$ 449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, please note that some of the review sites have changed their methodology and reporting over time.

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