Olympus E-M5 III vs Panasonic ZS70

The Olympus OM-D E-M5 Mark III and the Panasonic Lumix DC-ZS70 (labelled Panasonic TZ90 in some countries) are two digital cameras that were revealed to the public, respectively, in October 2019 and April 2017. The E-M5 III is a mirrorless interchangeable lens camera, while the ZS70 is a fixed lens compact. The cameras are based on a Four Thirds (E-M5 III) and a 1/2.3-inch (ZS70) sensor. Both cameras offer a resolution of 20.2 megapixels.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Olympus E-M5 III		Panasonic ZS70
Mirrorless system camera		Fixed lens compact camera
Micro Four Thirds lenses		24-720mm f/3.3-6.4
20.2 MP – Four Thirds sensor		20.2 MP – 1/2.3" sensor
4K/30p Video		4K/30p Video
ISO 200-25,600		ISO 80-3,200 (80 - 6,400)
Electronic viewfinder (2360k dots)		Electronic viewfinder (1166k dots)
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Swivel touchscreen		Tilting touchscreen
10 shutter flaps per second		10 shutter flaps per second
In-body stabilization		Lens-based stabilization
Weathersealed body		not weather sealed
310 shots per battery charge		380 shots per battery charge
125 x 85 x 50 mm, 414 g		112 x 67 x 41 mm, 322 g

Check E-M5 III offers at
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Check ZS70 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Olympus OM-D E-M5 Mark III and the Panasonic Lumix DC-ZS70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Olympus E-M5 III and the Panasonic ZS70. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Panasonic ZS70 is notably smaller (29 percent) than the Olympus E-M5 III. It is worth mentioning in this context that the E-M5 III is splash and dust resistant, while the ZS70 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the ZS70 has a lens built in, whereas the E-M5 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M5 III and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the E-M5 III gets 310 shots out of its Olympus BLS-50 battery, while the ZS70 can take 380 images on a single charge of its Panasonic DMW-BLG10 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Olympus E-M5 III	125 mm	85 mm	50 mm	414 g	310	Y	Oct 2019	US$ 1 199	ebay.com
2.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	US$ 449	ebay.com
3.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	US$ 379	ebay.com
4.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	US$ 399	ebay.com
5.		Olympus E-M1	130 mm	94 mm	63 mm	497 g	350	Y	Sep 2013	US$ 1 399	ebay.com
6.		Olympus E-M1 III	134 mm	91 mm	69 mm	580 g	420	Y	Feb 2020	US$ 1 799	ebay.com
7.		Olympus E-M1X	144 mm	147 mm	75 mm	997 g	870	Y	Jan 2019	US$ 2 999	ebay.com
8.		Olympus E-M5	122 mm	89 mm	43 mm	425 g	360	Y	Feb 2012	US$ 1 299	ebay.com
9.		Olympus E-M5 II	124 mm	85 mm	45 mm	469 g	310	Y	Feb 2015	US$ 1 099	ebay.com
10.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	US$ 699	amazon.com
11.		Olympus PEN-F	125 mm	72 mm	37 mm	427 g	330	n	Jan 2016	US$ 1 199	ebay.com
12.		OM System OM-5	125 mm	85 mm	50 mm	414 g	310	Y	Oct 2022	US$ 1 199	amazon.com
13.		Panasonic FZ80	130 mm	94 mm	119 mm	616 g	330	n	Jan 2017	US$ 399	ebay.com
14.		Panasonic FZ150	124 mm	82 mm	92 mm	528 g	410	n	Aug 2011	US$ 499	ebay.com
15.		Panasonic G95	130 mm	94 mm	77 mm	536 g	290	Y	Apr 2019	US$ 999	ebay.com
16.		Panasonic GX8	133 mm	78 mm	63 mm	487 g	330	Y	Jul 2015	US$ 1 199	ebay.com
17.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	US$ 449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The ZS70 was launched at a lower price than the E-M5 III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Olympus E-M5 III features a Four Thirds sensor and the Panasonic ZS70 a 1/2.3-inch sensor. The sensor area in the ZS70 is 88 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 2.0 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Even though the E-M5 III has a larger sensor, both cameras offer the same resolution of 20.2 megapixels. This implies that the E-M5 III has a lower pixel density and larger individual pixels (with a pixel pitch of 3.34μm versus 1.18μm for the ZS70), which gives it a potential advantage in terms of light gathering capacity. In addition, the E-M5 III is much more recent (by 2 years and 5 months) than the ZS70, and its sensor will have benefitted from technological advances during this time. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The E-M5 III has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

Unlike the ZS70, the E-M5 III has the capacity to capture high quality composite images (80MP) by combining multiple shots after shifting its sensor by miniscule distances. This multi-shot, pixel-shift mode is most suitable for photography of stationary objects (landscapes, studio scenes).

The Olympus OM-D E-M5 Mark III has a native sensitivity range from ISO 200 to ISO 25600, which can be extended to ISO 64-25600. The corresponding ISO settings for the Panasonic Lumix DC-ZS70 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-6400.

In terms of underlying technology, the E-M5 III is build around a CMOS sensor, while the ZS70 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Olympus E-M5 III	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.1	1324	76
2.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
3.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
4.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
5.		Olympus E-M1	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.7	757	73
6.		Olympus E-M1 III	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.1	1356	76
7.		Olympus E-M1X	Four Thirds	20.2	5184	3888	4K/30p	23.2	13.0	1254	75
8.		Olympus E-M5	Four Thirds	15.9	4608	3456	1080/60i	22.8	12.3	826	71
9.		Olympus E-M5 II	Four Thirds	15.9	4608	3456	1080/60p	23.0	12.5	842	73
10.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
11.		Olympus PEN-F	Four Thirds	20.2	5184	3888	1080/60p	23.1	12.4	894	74
12.		OM System OM-5	Four Thirds	20.2	5184	3888	4K/30p	23.4	13.4	1622	78
13.		Panasonic FZ80	1/2.3	18.0	4896	3672	4K/30p	20.5	11.9	900	49
14.		Panasonic FZ150	1/2.3	12.0	4000	3000	1080/60p	19.4	10.9	132	40
15.		Panasonic G95	Four Thirds	20.2	5184	3888	4K/30p	23.2	13.0	1273	75
16.		Panasonic GX8	Four Thirds	20.2	5184	3888	4K/30p	23.5	12.6	806	75
17.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The two cameras under consideration are similar with respect to both having an electronic viewfinder. However, the one in the E-M5 III offers a substantially higher resolution than the one in the ZS70 (2360k vs 1166k dots). The table below summarizes some of the other core capabilities of the Olympus E-M5 III and Panasonic ZS70 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Olympus E-M5 III	2360	n	3.0 / 1040	swivel	Y	1/8000s	10.0/s	n	Y
2.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
3.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
4.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
5.		Olympus E-M1	2360	n	3.0 / 1037	tilting	Y	1/8000s	10.0/s	n	Y
6.		Olympus E-M1 III	2360	n	3.0 / 1037	swivel	Y	1/8000s	18.0/s	n	Y
7.		Olympus E-M1X	2360	n	3.0 / 1037	swivel	Y	1/8000s	18.0/s	n	Y
8.		Olympus E-M5	1440	n	3.0 / 610	tilting	Y	1/4000s	9.0/s	n	Y
9.		Olympus E-M5 II	2360	n	3.0 / 1037	swivel	Y	1/8000s	10.0/s	n	Y
10.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
11.		Olympus PEN-F	2360	n	3.0 / 1037	swivel	Y	1/8000s	10.0/s	n	Y
12.		OM System OM-5	2360	n	3.0 / 1040	swivel	Y	1/8000s	10.0/s	n	Y
13.		Panasonic FZ80	1166	n	3.0 / 1040	fixed	Y	1/2000s	10.0/s	Y	Y
14.		Panasonic FZ150	202	n	3.0 / 460	swivel	n	1/2000s	12.0/s	Y	Y
15.		Panasonic G95	2360	n	3.0 / 1240	swivel	Y	1/4000s	9.0/s	Y	Y
16.		Panasonic GX8	2360	n	3.0 / 1040	swivel	Y	1/8000s	10.0/s	n	Y
17.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The ZS70 has one, while the E-M5 III does not. While the built-in flash of the ZS70 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M5 III has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the E-M5 III and the ZS70 write their files to SDXC cards. The E-M5 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the ZS70 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Olympus OM-D E-M5 Mark III and Panasonic Lumix DC-ZS70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Olympus E-M5 III	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Olympus E-M1	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
6.		Olympus E-M1 III	Y	stereo / mono	Y	Y	micro	3.1	Y	-	Y
7.		Olympus E-M1X	Y	stereo / mono	Y	Y	micro	3.0	Y	-	Y
8.		Olympus E-M5	Y	stereo / mono	-	-	mini	2.0	-	-	-
9.		Olympus E-M5 II	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Olympus PEN-F	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		OM System OM-5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
13.		Panasonic FZ80	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic FZ150	Y	stereo / -	-	-	mini	2.0	-	-	-
15.		Panasonic G95	Y	stereo / mono	Y	Y	micro	2.0	Y	-	Y
16.		Panasonic GX8	Y	stereo / mono	Y	-	micro	2.0	Y	Y	-
17.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y

It is notable that the E-M5 III has a hotshoe, while the ZS70 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the E-M5 III and the ZS70 have been discontinued, but can regularly be found used on ebay. The ZS70 was replaced by the Panasonic ZS80, while the E-M5 III was followed by the OM System OM-5. Further information on the features and operation of the E-M5 III and ZS70 can be found, respectively, in the Olympus E-M5 III Manual (free pdf) or the online Panasonic ZS70 Manual.

Review summary

So what conclusions can be drawn? Is the Olympus E-M5 III better than the Panasonic ZS70 or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Olympus OM-D E-M5 Mark III:

• High quality composites: Can combine several shots after pixel-shifting its sensor.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More detailed viewfinder: Has higher resolution electronic viewfinder (2360k vs 1166k dots).
• Larger viewfinder image: Features a viewfinder with a higher magnification (0.68x vs 0.46x).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/2000s) to freeze action.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Reflects 2 years and 5 months of technical progress since the ZS70 launch.

Advantages of the Panasonic Lumix DC-ZS70:

• Ready to shoot: Has an integrated lens, whereas the E-M5 III necessitates an extra lens.
• More compact: Is smaller (112x67mm vs 125x85mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the E-M5 III).
• Longer lasting: Gets more shots (380 versus 310) out of a single battery charge.
• Easier fill-in: Has a small integrated flash to brighten shadows of backlit subjects.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been around for much longer (launched in April 2017).

If the count of relative strengths (bullet points above) is taken as a measure, the E-M5 III is the clear winner of the match-up (18 : 7 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Olympus E-M5 III and the Panasonic ZS70 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the E-M5 III and the ZS70 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Olympus E-M5 III	5/5	+	5/5	82/100	4.5/5	4.5/5	Oct 2019	US$ 1 199	ebay.com
2.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	US$ 449	ebay.com
3.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	US$ 379	ebay.com
4.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	US$ 399	ebay.com
5.		Olympus E-M1	5/5	+ +	..	84/100	4.5/5	4.5/5	Sep 2013	US$ 1 399	ebay.com
6.		Olympus E-M1 III	5/5	..	5/5	83/100	4.5/5	4/5	Feb 2020	US$ 1 799	ebay.com
7.		Olympus E-M1X	4.5/5	o	5/5	85/100	4.5/5	..	Jan 2019	US$ 2 999	ebay.com
8.		Olympus E-M5	4/5	+ +	..	80/100	4.5/5	5/5	Feb 2012	US$ 1 299	ebay.com
9.		Olympus E-M5 II	5/5	+ +	4.5/5	81/100	5/5	5/5	Feb 2015	US$ 1 099	ebay.com
10.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	US$ 699	amazon.com
11.		Olympus PEN-F	..	..	4/5	82/100	4.5/5	5/5	Jan 2016	US$ 1 199	ebay.com
12.		OM System OM-5	5/5	..	4.5/5	83/100	5/5	4.5/5	Oct 2022	US$ 1 199	amazon.com
13.		Panasonic FZ80	..	+ +	..	..	4.5/5	4.5/5	Jan 2017	US$ 399	ebay.com
14.		Panasonic FZ150	3/5	+ +	..	76/100	4/5	4.5/5	Aug 2011	US$ 499	ebay.com
15.		Panasonic G95	4.5/5	+	4.5/5	83/100	4.5/5	4.5/5	Apr 2019	US$ 999	ebay.com
16.		Panasonic GX8	5/5	+	..	82/100	4.5/5	4.5/5	Jul 2015	US$ 1 199	ebay.com
17.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	US$ 449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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