Fujifilm X70 vs Nikon W300

The Fujifilm X70 and the Nikon Coolpix W300 are two digital cameras that were revealed to the public, respectively, in January 2016 and May 2017. Both the X70 and the W300 are fixed lens compact cameras that are based on an APS-C (X70) and a 1/2.3-inch (W300) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Nikon provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X70		Nikon W300
Fixed lens compact camera		Fixed lens compact camera
28mm f/2.8-16		24-120mm f/2.8-4.9
16 MP – APS-C sensor		15.9 MP – 1/2.3" sensor
1080/60p Video		4K/30p Video
ISO 100-6,400 (100 - 51,200)		ISO 125-1,600 (125 - 6,400)
Viewfinder optional		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 921k dots
Tilting touchscreen		Fixed screen (not touch-sensitive)
8 shutter flaps per second		7 shutter flaps per second
not weather sealed		Waterproof body (30m)
330 shots per battery charge		280 shots per battery charge
113 x 64 x 44 mm, 340 g		112 x 66 x 29 mm, 231 g

Check X70 offers at
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Check W300 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X70 and the Nikon Coolpix W300? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X70 and the Nikon W300 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.

The X70 can be obtained in two different colors (black, silver), while the W300 is available in three color-versions (black, orange, yellow).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon W300 is somewhat larger (2 percent) than the Fujifilm X70. However, the W300 is markedly lighter (32 percent) than the X70. It is noteworthy in this context that the W300 is splash and dust-proof, while the X70 does not feature any corresponding weather-sealing. More than that, the W300 is water-proof up to 30m and can, thus, be used for underwater photography.

Concerning battery life, the X70 gets 330 shots out of its Fujifilm NP-95 battery, while the W300 can take 280 images on a single charge of its Nikon EN-EL12 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
2.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
3.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
4.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	399	ebay.com
5.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	399	ebay.com
6.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
7.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
8.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
9.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
10.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
11.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
12.		Olympus TG-5	113 mm	66 mm	32 mm	250 g	340	Y	May 2017	449	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
14.		Ricoh GR II	117 mm	63 mm	35 mm	251 g	320	n	Jun 2015	699	ebay.com
15.		Ricoh WG-60	123 mm	62 mm	30 mm	193 g	300	Y	Oct 2018	279	ebay.com
16.		Sony HX80	102 mm	58 mm	36 mm	245 g	390	n	Mar 2016	349	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The W300 was launched at a markedly lower price (by 51 percent) than the X70, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm X70 features an APS-C sensor and the Nikon W300 a 1/2.3-inch sensor. The sensor area in the W300 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the X70 has a native 3:2 aspect ratio, while the one in the W300 offers a 4:3 aspect.

With 16MP, the X70 offers a slightly higher resolution than the W300 (15.9MP), but the X70 nevertheless has larger individual pixels (pixel pitch of 4.80μm versus 1.33μm for the W300) due to its larger sensor. However, the W300 is a somewhat more recent model (by 1 year and 4 months) than the X70, and its sensor might have benefitted from technological advances during this time that enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the X70 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X70 has a native sensitivity range from ISO 100 to ISO 6400, which can be extended to ISO 100-51200. The corresponding ISO settings for the Nikon Coolpix W300 are ISO 125 to ISO 1600, with the possibility to increase the ISO range to 125-6400.

In terms of underlying technology, the X70 is build around a CMOS sensor, while the W300 uses a BSI-CMOS imager. The X70 uses Fujifilm's X-Trans layout of photosites, while the W300 employs the more common Bayer array.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
2.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
3.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
4.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
5.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
6.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
7.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
8.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
9.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
10.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
11.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
12.		Olympus TG-5	1/2.3	12.0	4000	3000	4K/30p	20.5	11.9	934	50
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Ricoh GR II	APS-C	16.1	4928	3264	1080/30p	23.6	13.7	1078	80
15.		Ricoh WG-60	1/2.3	15.9	4608	3456	1080/60p	20.6	12.2	1072	51
16.		Sony HX80	1/2.3	18.0	4896	3672	1080/60p	20.4	11.8	822	48
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the W300 provides a better video resolution than the X70. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The X70 and the W300 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The adjacent table lists some of the other core features of the Fujifilm X70 and Nikon W300 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
2.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
3.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
4.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
5.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
6.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
7.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
8.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
9.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
11.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
12.		Olympus TG-5	none	n	3.0 / 460	fixed	n	1/2000s	20.0/s	Y	Y
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Ricoh GR II	optional	n	3.0 / 1230	fixed	n	1/4000s	4.0/s	Y	n
15.		Ricoh WG-60	none	n	2.7 / 230	fixed	n	1/4000s	8.0/s	Y	n
16.		Sony HX80	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X70 has a touchscreen, while the W300 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The W300 is equipped with a zoom lens, while the X70 comes with a built-in prime. The W300 has a 24-120mm f/2.8-4.9 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Nikon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. Both cameras offer the same maximum aperture.

Concerning the storage of imaging data, both the X70 and the W300 write their files to SDXC cards. The X70 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the W300 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X70 and Nikon Coolpix W300 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
2.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
4.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
5.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
6.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
7.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
9.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Olympus TG-5	-	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Ricoh GR II	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Ricoh WG-60	-	mono / mono	-	-	micro	2.0	-	-	-
16.		Sony HX80	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X70 has a hotshoe, while the W300 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Travel and landscape photographers will find it useful that the W300 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the X70 and the W300 have been discontinued, but can regularly be found used on ebay. The X70 was replaced by the Fujifilm XF10, while the W300 does not have a direct successor. Further information on the features and operation of the X70 and W300 can be found, respectively, in the Fujifilm X70 Manual (free pdf) or the online Nikon W300 Manual.

Review summary

So what conclusions can be drawn? Is there a clear favorite between the Fujifilm X70 and the Nikon W300? Which camera is better? The listing below highlights the relative strengths of the two models.

Arguments in favor of the Fujifilm X70:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 921k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (8 vs 7 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Longer lasting: Can take more shots (330 versus 280) on a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been on the market for longer (launched in January 2016).

Advantages of the Nikon Coolpix W300:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Less heavy: Has a lower weight (by 109g or 32 percent) and is thus easier to take along.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Water-proof: Is rugged and sealed and can thus be used for underwater photography (up to 30m).
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (51 percent cheaper at launch).
• More modern: Was introduced somewhat (1 year and 4 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the X70 is the clear winner of the match-up (19 : 11 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X70 and the Nikon W300 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the X70 or the W300 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
2.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
3.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
4.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	399	ebay.com
5.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	399	ebay.com
6.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
7.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
8.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
9.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
10.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
11.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
12.		Olympus TG-5	..	+ +	4.5/5	..	4/5	4/5	May 2017	449	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
14.		Ricoh GR II	..	..	..	..	4.5/5	4.5/5	Jun 2015	699	ebay.com
15.		Ricoh WG-60	..	..	..	..	..	..	Oct 2018	279	ebay.com
16.		Sony HX80	..	..	..	..	..	..	Mar 2016	349	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

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