Fujifilm X-T10 vs Nikon W300

The Fujifilm X-T10 and the Nikon Coolpix W300 are two digital cameras that were revealed to the public, respectively, in May 2015 and May 2017. The X-T10 is a mirrorless interchangeable lens camera, while the W300 is a fixed lens compact. The cameras are based on an APS-C (X-T10) and a 1/2.3-inch (W300) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Nikon provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X-T10		Nikon W300
Mirrorless system camera		Fixed lens compact camera
Fujifilm X mount lenses		24-120mm f/2.8-4.9
16 MP – APS-C sensor		15.9 MP – 1/2.3" sensor
1080/60p Video		4K/30p Video
ISO 200-6,400 (100 - 51,200)		ISO 125-1,600 (125 - 6,400)
Electronic viewfinder (2360k dots)		No viewfinder, LCD framing
3.0" LCD – 920k dots		3.0" LCD – 921k dots
Tilting screen (no touchscreen)		Fixed screen (not touch-sensitive)
8 shutter flaps per second		7 shutter flaps per second
not weather sealed		Waterproof body (30m)
350 shots per battery charge		280 shots per battery charge
118 x 83 x 41 mm, 381 g		112 x 66 x 29 mm, 231 g

Check X-T10 offers at
ebay.com
Check W300 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X-T10 and the Nikon Coolpix W300? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X-T10 and the Nikon W300. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The X-T10 can be obtained in two different colors (black, silver), while the W300 is available in three color-versions (black, orange, yellow).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon W300 is notably smaller (25 percent) than the Fujifilm X-T10. It is noteworthy in this context that the W300 is splash and dust-proof, while the X-T10 does not feature any corresponding weather-sealing. More than that, the W300 is water-proof up to 30m and can, thus, be used for underwater photography.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the W300 has a lens built in, whereas the X-T10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-T10 and their specifications in the Fujinon X Lens Catalog.

Concerning battery life, the X-T10 gets 350 shots out of its Fujifilm NP-W126 battery, while the W300 can take 280 images on a single charge of its Nikon EN-EL12 power pack. The power pack in the W300 can be charged via the USB port, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	US$ 799	ebay.com
2.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	US$ 389	ebay.com
3.		Fujifilm X-A1	117 mm	67 mm	39 mm	330 g	350	n	Sep 2013	US$ 399	ebay.com
4.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	US$ 399	ebay.com
5.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	US$ 399	ebay.com
6.		Fujifilm X-E1	129 mm	75 mm	38 mm	350 g	350	n	Sep 2012	US$ 999	ebay.com
7.		Fujifilm X-E2	129 mm	75 mm	37 mm	350 g	350	n	Oct 2013	US$ 999	ebay.com
8.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	US$ 699	ebay.com
9.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	US$ 699	ebay.com
10.		Fujifilm X-Pro1	140 mm	82 mm	43 mm	450 g	300	n	Jan 2012	US$ 1 699	ebay.com
11.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	US$ 899	ebay.com
12.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	US$ 799	ebay.com
13.		Olympus TG-5	113 mm	66 mm	32 mm	250 g	340	Y	May 2017	US$ 449	ebay.com
14.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	US$ 449	ebay.com
15.		Ricoh WG-60	123 mm	62 mm	30 mm	193 g	300	Y	Oct 2018	US$ 279	ebay.com
16.		Sony HX80	102 mm	58 mm	36 mm	245 g	390	n	Mar 2016	US$ 349	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	US$ 399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The W300 was launched at a lower price than the X-T10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X-T10 features an APS-C sensor and the Nikon W300 a 1/2.3-inch sensor. The sensor area in the W300 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the X-T10 has a native 3:2 aspect ratio, while the one in the W300 offers a 4:3 aspect.

With 16MP, the X-T10 offers a slightly higher resolution than the W300 (15.9MP), but the X-T10 nevertheless has larger individual pixels (pixel pitch of 4.80μm versus 1.33μm for the W300) due to its larger sensor. However, the W300 is a much more recent model (by 2 years) than the X-T10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the X-T10 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The X-T10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X-T10 has a native sensitivity range from ISO 200 to ISO 6400, which can be extended to ISO 100-51200. The corresponding ISO settings for the Nikon Coolpix W300 are ISO 125 to ISO 1600, with the possibility to increase the ISO range to 125-6400.

In terms of underlying technology, the X-T10 is build around a CMOS sensor, while the W300 uses a BSI-CMOS imager. The X-T10 uses Fujifilm's X-Trans layout of photosites, while the W300 employs the more common Bayer array.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
2.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
3.		Fujifilm X-A1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1390	76
4.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
5.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
6.		Fujifilm X-E1	APS-C	16.0	4896	3264	1080/24p	23.2	12.4	1298	75
7.		Fujifilm X-E2	APS-C	16.0	4896	3264	1080/60p	23.4	12.6	1400	77
8.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
9.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
10.		Fujifilm X-Pro1	APS-C	16.0	4896	3264	1080/24p	23.1	12.3	1238	74
11.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
12.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
13.		Olympus TG-5	1/2.3	12.0	4000	3000	4K/30p	20.5	11.9	934	50
14.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
15.		Ricoh WG-60	1/2.3	15.9	4608	3456	1080/60p	20.6	12.2	1072	51
16.		Sony HX80	1/2.3	18.0	4896	3672	1080/60p	20.4	11.8	822	48
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the W300 provides a better video resolution than the X-T10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X-T10 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the W300 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm X-T10 and Nikon W300 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
2.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
3.		Fujifilm X-A1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
4.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
5.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
6.		Fujifilm X-E1	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
7.		Fujifilm X-E2	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
8.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
9.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
10.		Fujifilm X-Pro1	1440	n	3.0 / 1230	fixed	n	1/4000s	6.0/s	n	n
11.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
12.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
13.		Olympus TG-5	none	n	3.0 / 460	fixed	n	1/2000s	20.0/s	Y	Y
14.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
15.		Ricoh WG-60	none	n	2.7 / 230	fixed	n	1/4000s	8.0/s	Y	n
16.		Sony HX80	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Fujifilm X-T10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X-T10 and the W300 write their files to SDXC cards. The X-T10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the W300 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X-T10 and Nikon Coolpix W300 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
2.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Fujifilm X-A1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
5.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
6.		Fujifilm X-E1	Y	stereo / mono	Y	-	mini	2.0	-	-	-
7.		Fujifilm X-E2	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
8.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
9.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
10.		Fujifilm X-Pro1	Y	stereo / mono	-	-	mini	2.0	-	-	-
11.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
12.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Olympus TG-5	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Ricoh WG-60	-	mono / mono	-	-	micro	2.0	-	-	-
16.		Sony HX80	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X-T10 has a hotshoe, while the W300 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Travel and landscape photographers will find it useful that the W300 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the X-T10 and the W300 have been discontinued, but can regularly be found used on ebay. The X-T10 was replaced by the Fujifilm X-T20, while the W300 does not have a direct successor. Further information on the features and operation of the X-T10 and W300 can be found, respectively, in the Fujifilm X-T10 Manual (free pdf) or the online Nikon W300 Manual.

Review summary

So what is the bottom line? Is the Fujifilm X-T10 better than the Nikon W300 or vice versa? The listing below highlights the relative strengths of the two models.

Advantages of the Fujifilm X-T10:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Faster burst: Shoots at higher frequency (8 vs 7 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• Longer lasting: Can take more shots (350 versus 280) on a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been available for much longer (launched in May 2015).

Arguments in favor of the Nikon Coolpix W300:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Ready to shoot: Has an integrated lens, whereas the X-T10 necessitates an extra lens.
• More compact: Is smaller (112x66mm vs 118x83mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the X-T10).
• Easier travel charging: Can be conveniently charged via its USB port.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Water-proof: Is rugged and sealed and can thus be used for underwater photography (up to 30m).
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 2 years of technical progress since the X-T10 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the X-T10 emerges as the winner of the contest (16 : 13 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X-T10 and the Nikon W300 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the X-T10 and the W300 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	US$ 799	ebay.com
2.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	US$ 389	ebay.com
3.		Fujifilm X-A1	..	..	..	..	4.5/5	4.5/5	Sep 2013	US$ 399	ebay.com
4.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	US$ 399	ebay.com
5.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	US$ 399	ebay.com
6.		Fujifilm X-E1	4/5	+ +	..	79/100	4.5/5	4.5/5	Sep 2012	US$ 999	ebay.com
7.		Fujifilm X-E2	4/5	..	..	80/100	4.5/5	5/5	Oct 2013	US$ 999	ebay.com
8.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	US$ 699	ebay.com
9.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	US$ 699	ebay.com
10.		Fujifilm X-Pro1	5/5	+ +	..	79/100	4.5/5	4.5/5	Jan 2012	US$ 1 699	ebay.com
11.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	US$ 899	ebay.com
12.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	US$ 799	ebay.com
13.		Olympus TG-5	..	+ +	4.5/5	..	4/5	4/5	May 2017	US$ 449	ebay.com
14.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	US$ 449	ebay.com
15.		Ricoh WG-60	..	..	..	..	..	..	Oct 2018	US$ 279	ebay.com
16.		Sony HX80	..	..	..	..	..	..	Mar 2016	US$ 349	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	US$ 399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just use the search menu below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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