Canon SX740 vs Sony A7

The Canon PowerShot SX740 HS and the Sony Alpha A7 are two digital cameras that were officially introduced, respectively, in July 2018 and October 2013. The SX740 is a fixed lens compact, while the A7 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and a full frame (A7) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Sony A7
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Sony E mount lenses
20.2 MP – 1/2.3" sensor		24 MP – Full Frame sensor
4K/30p Video		1080/60p Video
ISO 100-3,200		ISO 100-25,600 (50 - 51,200)
No viewfinder, LCD framing		Electronic viewfinder (2400k dots)
3.0" LCD – 922k dots		3.0" LCD – 1230k dots
Tilting screen (no touchscreen)		Tilting screen (no touchscreen)
10 shutter flaps per second		5 shutter flaps per second
not weather sealed		Weathersealed body
265 shots per battery charge		340 shots per battery charge
110 x 64 x 40 mm, 299 g		127 x 94 x 48 mm, 474 g

Check SX740 price at
amazon.com
Check A7 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Sony Alpha A7? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon SX740 and the Sony A7. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the A7 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony A7 is considerably larger (70 percent) than the Canon SX740. It is noteworthy in this context that the A7 is splash and dust-proof, while the SX740 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the A7 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the A7 and their specifications in the Sony FE Lens Catalog.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the A7 can take 340 images on a single charge of its Sony NP-FW50 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Sony A7	127 mm	94 mm	48 mm	474 g	340	Y	Oct 2013	1,699	ebay.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
6.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
7.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
8.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
9.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
10.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
11.		Sony A7 II	127 mm	96 mm	60 mm	599 g	350	Y	Nov 2014	1,999	ebay.com
12.		Sony A7R	127 mm	94 mm	48 mm	465 g	340	Y	Oct 2013	2,299	ebay.com
13.		Sony A7S	127 mm	94 mm	48 mm	489 g	380	Y	Apr 2014	2,499	ebay.com
14.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
15.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
16.		Sony RX1	113 mm	65 mm	70 mm	482 g	270	n	Sep 2012	2,799	ebay.com
17.		Sony RX1R	113 mm	65 mm	70 mm	482 g	270	n	Jun 2013	2,799	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The SX740 was launched at a lower price than the A7, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Sony A7 a full frame sensor. The sensor area in the A7 is 2957 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.0. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the A7 offers a 3:2 aspect.

With 24MP, the A7 offers a higher resolution than the SX740 (20.2MP), but the A7 nevertheless has larger individual pixels (pixel pitch of 5.97μm versus 1.18μm for the SX740) due to its larger sensor. However, the SX740 is a much more recent model (by 4 years and 9 months) than the A7, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Sony A7 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the A7 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The A7 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Sony Alpha A7 are ISO 100 to ISO 25600, with the possibility to increase the ISO range to 50-51200.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the A7 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Sony A7	Full Frame	24.0	6000	4000	1080/60p	24.8	14.2	2248	90
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
6.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
7.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
8.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
9.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
10.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
11.		Sony A7 II	Full Frame	24.0	6000	4000	1080/60p	24.9	13.6	2449	90
12.		Sony A7R	Full Frame	36.2	7360	4912	1080/60p	25.6	14.1	2746	95
13.		Sony A7S	Full Frame	12.0	4240	2832	1080/60p	23.9	13.2	3702	87
14.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
15.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
16.		Sony RX1	Full Frame	24.0	6000	4000	1080/60p	25.1	14.3	2534	93
17.		Sony RX1R	Full Frame	24.0	6000	4000	1080/60p	25.0	13.6	2537	91
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the SX740 provides a higher video resolution than the A7. It can shoot video footage at 4K/30p, while the Sony is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the A7 has an electronic viewfinder (2400k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon SX740, the Sony A7, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Sony A7	2400	n	3.0 / 1230	tilting	n	1/8000s	5.0/s	n	n
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
6.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
7.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
8.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
9.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
10.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
11.		Sony A7 II	2400	n	3.0 / 1230	tilting	n	1/8000s	5.0/s	n	Y
12.		Sony A7R	2400	n	3.0 / 1230	tilting	n	1/8000s	4.0/s	n	n
13.		Sony A7S	2400	n	3.0 / 921	tilting	n	1/8000s	5.0/s	n	n
14.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony RX1	optional	n	3.0 / 1229	fixed	n	1/4000s	5.0/s	Y	n
17.		Sony RX1R	optional	n	3.0 / 1229	fixed	n	1/4000s	5.0/s	Y	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the A7 does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX740 writes its imaging data to SDXC cards, while the A7 uses SDXC or Memory Stick PRO Duo cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Sony Alpha A7 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Sony A7	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Sony A7 II	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
12.		Sony A7R	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
13.		Sony A7S	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
14.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
15.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
16.		Sony RX1	Y	stereo / mono	Y	-	mini	2.0	-	-	-
17.		Sony RX1R	Y	stereo / mono	Y	-	mini	2.0	-	-	-

It is notable that the A7 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the A7 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the A7 was succeeded by the Sony A7 II. Further information on the features and operation of the SX740 and A7 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Sony A7 Manual.

Review summary

So how do things add up? Which of the two cameras – the Canon SX740 or the Sony A7 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Canon PowerShot SX740 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 5 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Has a lens built-in, whereas the A7 requires a separate lens.
• More compact: Is smaller (110x64mm vs 127x94mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the A7).
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 4 years and 9 months of technical progress since the A7 launch.

Arguments in favor of the Sony Alpha A7:

• More detail: Has more megapixels (24 vs 20.2MP), which boosts linear resolution by 11%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1230k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/3200s) to freeze action.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (340 versus 265) out of a single battery charge.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been around for much longer (launched in October 2013).

If the number of relative strengths (bullet points above) is taken as a guide, the A7 is the clear winner of the contest (18 : 13 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Sony A7 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the SX740 or the A7 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Sony A7	5/5	+ +	..	80/100	5/5	5/5	Oct 2013	1,699	ebay.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
6.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
7.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
8.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
9.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
10.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
11.		Sony A7 II	5/5	+	4/5	82/100	4.5/5	5/5	Nov 2014	1,999	ebay.com
12.		Sony A7R	5/5	+ +	..	82/100	4.5/5	5/5	Oct 2013	2,299	ebay.com
13.		Sony A7S	4/5	..	..	86/100	4.5/5	5/5	Apr 2014	2,499	ebay.com
14.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
15.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
16.		Sony RX1	5/5	..	..	79/100	4/5	4.5/5	Sep 2012	2,799	ebay.com
17.		Sony RX1R	5/5	..	..	..	4/5	4.5/5	Jun 2013	2,799	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

Check SX740 price at
amazon.com
Check A7 offers at
ebay.com

Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

~

Check SX740 price at
amazon.com
Check A7 offers at
ebay.com

Did you notice an error on this page? If so, please get in touch, so that we can correct the information.