Nikon W300 vs Canon SX740

The Nikon Coolpix W300 and the Canon PowerShot SX740 HS are two digital cameras that were revealed to the public, respectively, in May 2017 and July 2018. Both the W300 and the SX740 are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. The Nikon has a resolution of 15.9 megapixels, whereas the Canon provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Nikon W300		Canon SX740
Fixed lens compact camera		Fixed lens compact camera
24-120mm f/2.8-4.9		24-960mm f/3.3-6.9
15.9 MP – 1/2.3" sensor		20.2 MP – 1/2.3" sensor
4K/30p Video		4K/30p Video
ISO 125-1,600 (125 - 6,400)		ISO 100-3,200
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 921k dots		3.0" LCD – 922k dots
Fixed screen (not touch-sensitive)		Tilting screen (no touchscreen)
7 shutter flaps per second		10 shutter flaps per second
Waterproof body (30m)		not weather sealed
280 shots per battery charge		265 shots per battery charge
112 x 66 x 29 mm, 231 g		110 x 64 x 40 mm, 299 g

Check W300 offers at
ebay.com
Check SX740 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Nikon Coolpix W300 and the Canon PowerShot SX740 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Nikon W300 and the Canon SX740 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

The W300 can be obtained in three different colors (black, orange, yellow), while the SX740 is available in two color-versions (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX740 is somewhat smaller (5 percent) than the Nikon W300. However, the SX740 is markedly heavier (29 percent) than the W300. It is worth mentioning in this context that the W300 is splash and dust resistant, while the SX740 does not feature any corresponding weather-sealing. More than that, the W300 is water-proof up to 30m and can, thus, be used for underwater photography.

Concerning battery life, the W300 gets 280 shots out of its Nikon EN-EL12 battery, while the SX740 can take 265 images on a single charge of its Canon NB-13L power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
2.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
3.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
4.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
5.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
6.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
7.		Nikon A1000	114 mm	72 mm	41 mm	330 g	250	n	Jan 2019	429	ebay.com
8.		Nikon B600	122 mm	82 mm	99 mm	500 g	280	n	Jan 2019	349	ebay.com
9.		Nikon P1000	146 mm	119 mm	181 mm	1415 g	250	n	Jul 2018	999	amazon.com
10.		Olympus TG-5	113 mm	66 mm	32 mm	250 g	340	Y	May 2017	449	ebay.com
11.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
12.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
13.		Ricoh WG-60	123 mm	62 mm	30 mm	193 g	300	Y	Oct 2018	279	ebay.com
14.		Sony HX80	102 mm	58 mm	36 mm	245 g	390	n	Mar 2016	349	ebay.com
15.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
16.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The W300 was somewhat cheaper (by 3 percent) than the SX740 at launch, but both cameras fall into the same price category. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

While the two cameras under review share the same sensor size, the SX740 offers a higher resolution of 20.2 megapixels, compared with 15.9 MP of the W300. This megapixels advantage translates into a 13 percent gain in linear resolution. On the other hand, these sensor specs imply that the SX740 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 1.33μm for the W300). However, it should be noted that the SX740 is a somewhat more recent model (by 1 year and 2 months) than the W300, and its sensor might have benefitted from technological advances during this time that at least partly compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Nikon W300 are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.

The Nikon Coolpix W300 has a native sensitivity range from ISO 125 to ISO 1600, which can be extended to ISO 125-6400. The corresponding ISO settings for the Canon PowerShot SX740 HS are ISO 100 to ISO 3200 (no boost).

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
2.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
3.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
4.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
5.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
6.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
7.		Nikon A1000	1/2.3	15.9	4608	3456	4K/30p	20.7	12.2	1095	52
8.		Nikon B600	1/2.3	15.9	4608	3456	1080/30p	20.7	12.2	1095	52
9.		Nikon P1000	1/2.3	15.9	4608	3456	4K/30p	20.6	12.1	1044	51
10.		Olympus TG-5	1/2.3	12.0	4000	3000	4K/30p	20.5	11.9	934	50
11.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
12.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
13.		Ricoh WG-60	1/2.3	15.9	4608	3456	1080/60p	20.6	12.2	1072	51
14.		Sony HX80	1/2.3	18.0	4896	3672	1080/60p	20.4	11.8	822	48
15.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
16.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The W300 and the SX740 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The following table reports on some other key feature differences and similarities of the Nikon W300, the Canon SX740, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
2.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
3.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
4.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
5.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
6.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
7.		Nikon A1000	1166	n	3.0 / 1036	tilting	Y	1/4000s	7.0/s	Y	Y
8.		Nikon B600	none	n	3.0 / 921	fixed	n	1/4000s	7.4/s	Y	Y
9.		Nikon P1000	2359	n	3.2 / 921	swivel	n	1/4000s	7.0/s	Y	Y
10.		Olympus TG-5	none	n	3.0 / 460	fixed	n	1/2000s	20.0/s	Y	Y
11.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
12.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
13.		Ricoh WG-60	none	n	2.7 / 230	fixed	n	1/4000s	8.0/s	Y	n
14.		Sony HX80	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
16.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the W300 and the SX740 have zoom lenses built in. The W300 has a 24-120mm f/2.8-4.9 optic and the SX740 offers a 24-960mm f/3.3-6.9 (focal lengths in full frame equivalent terms). Hence, the Nikon and Canon provide the same view at the wide-angle end, but the Canon has more tele-photo reach at the long end. The W300 offers the faster maximum aperture.

Concerning the storage of imaging data, both the W300 and the SX740 write their files to SDXC cards. The SX740 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the W300 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Nikon Coolpix W300 and Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
4.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
5.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Nikon A1000	-	stereo / mono	-	-	micro	2.0	Y	-	Y
8.		Nikon B600	-	stereo / mono	-	-	micro	2.0	Y	-	Y
9.		Nikon P1000	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
10.		Olympus TG-5	-	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Ricoh WG-60	-	mono / mono	-	-	micro	2.0	-	-	-
14.		Sony HX80	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
16.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

Travel and landscape photographers will find it useful that the W300 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the W300 has been discontinued (but can be found pre-owned on ebay). There has not been a direct replacement model for the W300 from Nikon. Further information on the features and operation of the W300 and SX740 can be found, respectively, in the Nikon W300 Manual (free pdf) or the online Canon SX740 Manual.

Review summary

So how do things add up? Is the Nikon W300 better than the Canon SX740 or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Nikon Coolpix W300:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• Less heavy: Is lighter (by 68g or 23 percent) and hence easier to carry around.
• Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
• Water-proof: Is rugged and sealed and can thus be used for underwater photography (up to 30m).
• Easier geotagging: Features an internal GPS sensor to log localization data.
• More heavily discounted: Has been on the market for longer (launched in May 2017).

Reasons to prefer the Canon PowerShot SX740 HS:

• More detail: Has more megapixels (20.2 vs 15.9MP), which boosts linear resolution by 13%.
• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 7 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Was introduced somewhat (1 year and 2 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the SX740 comes out slightly ahead of the W300 (9 : 8 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Nikon W300 and the Canon SX740 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the W300 and the SX740 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
2.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
3.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
4.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
5.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
6.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
7.		Nikon A1000	..	+ +	3.5/5	..	3.5/5	3/5	Jan 2019	429	ebay.com
8.		Nikon B600	..	+	..	..	3.5/5	3/5	Jan 2019	349	ebay.com
9.		Nikon P1000	..	+	3.5/5	73/100	3.5/5	3.5/5	Jul 2018	999	amazon.com
10.		Olympus TG-5	..	+ +	4.5/5	..	4/5	4/5	May 2017	449	ebay.com
11.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
12.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
13.		Ricoh WG-60	..	..	..	..	..	..	Oct 2018	279	ebay.com
14.		Sony HX80	..	..	..	..	..	..	Mar 2016	349	ebay.com
15.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
16.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

Check W300 offers at
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Check SX740 price at
amazon.com

Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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