Fujifilm X70 vs Sony ZV-E10

The Fujifilm X70 and the Sony ZV-E10 are two digital cameras that were revealed to the public, respectively, in January 2016 and July 2021. The X70 is a fixed lens compact, while the ZV-E10 is a mirrorless interchangeable lens camera. Both cameras are equipped with an APS-C sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X70		Sony ZV-E10
Fixed lens compact camera		Mirrorless system camera
28mm f/2.8-16		Sony E mount lenses
16 MP – APS-C sensor		24 MP – APS-C sensor
1080/60p Video		4K/30p Video
ISO 100-6,400 (100 - 51,200)		ISO 100-32,000 (100 - 51,200)
Viewfinder optional		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Tilting touchscreen		Swivel touchscreen
8 shutter flaps per second		11 shutter flaps per second
330 shots per battery charge		440 shots per battery charge
113 x 64 x 44 mm, 340 g		115 x 64 x 45 mm, 343 g

Check X70 offers at
ebay.com
Check ZV-E10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X70 and the Sony ZV-E10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X70 and the Sony ZV-E10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The X70 can be obtained in two different colors (black, silver), while the ZV-E10 is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 is somewhat larger (2 percent) than the Fujifilm X70. In this context, it is worth noting that neither the X70 nor the ZV-E10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X70 has a lens built in, whereas the ZV-E10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the ZV-E10 and their specifications in the Sony E-Mount Lens Catalog.

Concerning battery life, the X70 gets 330 shots out of its Fujifilm NP-95 battery, while the ZV-E10 can take 440 images on a single charge of its Sony NP-FW50 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
2.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	699	amazon.com
3.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
4.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	399	ebay.com
5.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	399	ebay.com
6.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
7.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
8.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
9.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
10.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
11.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
12.		Ricoh GR II	117 mm	63 mm	35 mm	251 g	320	n	Jun 2015	699	ebay.com
13.		Sony A3000	128 mm	91 mm	85 mm	411 g	470	n	Aug 2013	329	ebay.com
14.		Sony A5100	110 mm	63 mm	36 mm	283 g	400	n	Aug 2014	549	ebay.com
15.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	599	ebay.com
16.		Sony A6100	120 mm	67 mm	59 mm	396 g	420	n	Aug 2019	749	ebay.com
17.		Sony NEX-3	117 mm	62 mm	33 mm	297 g	330	n	May 2010	599	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. They nevertheless have the same format factor of 1.5. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

Despite having a slightly smaller sensor, the ZV-E10 offers a higher resolution of 24 megapixels, compared with 16 MP of the X70. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 3.91μm versus 4.80μm for the X70). However, it should be noted that the ZV-E10 is much more recent (by 5 years and 6 months) than the X70, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the X70 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Sony ZV-E10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the ZV-E10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Fujifilm X70 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The Fujifilm X70 has a native sensitivity range from ISO 100 to ISO 6400, which can be extended to ISO 100-51200. The corresponding ISO settings for the Sony ZV-E10 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. The X70 uses Fujifilm's X-Trans layout of photosites, while the ZV-E10 employs the more common Bayer array.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
2.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
3.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
4.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
5.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
6.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
7.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
8.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
9.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
10.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
11.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
12.		Ricoh GR II	APS-C	16.1	4928	3264	1080/30p	23.6	13.7	1078	80
13.		Sony A3000	APS-C	19.8	5456	3632	1080/60i	23.7	12.8	1068	78
14.		Sony A5100	APS-C	24.0	6000	4000	1080/60p	23.8	12.7	1347	80
15.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
16.		Sony A6100	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1947	84
17.		Sony NEX-3	APS-C	14.0	4592	3056	720/30p	22.1	12.0	830	68
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the ZV-E10 provides a better video resolution than the X70. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The X70 and the ZV-E10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The table below summarizes some of the other core capabilities of the Fujifilm X70 and Sony ZV-E10 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
2.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
3.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
4.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
5.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
6.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
7.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
8.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
9.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
11.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
12.		Ricoh GR II	optional	n	3.0 / 1230	fixed	n	1/4000s	4.0/s	Y	n
13.		Sony A3000	202	n	3.0 / 230	fixed	n	1/4000s	2.5/s	Y	n
14.		Sony A5100	none	n	3.0 / 922	tilting	Y	1/4000s	6.0/s	Y	n
15.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
16.		Sony A6100	1440	n	3.0 / 922	tilting	Y	1/4000s	11.0/s	Y	n
17.		Sony NEX-3	optional	n	3.0 / 920	tilting	n	1/4000s	7.0/s	n	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The X70 has one, while the ZV-E10 does not. While the built-in flash of the X70 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The X70 writes its imaging data to SDXC cards, while the ZV-E10 uses SDXC or Memory Stick PRO Duo cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X70 and Sony ZV-E10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
2.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
4.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
5.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
6.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
7.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
9.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Ricoh GR II	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
13.		Sony A3000	Y	stereo / mono	-	-	mini	2.0	-	-	-
14.		Sony A5100	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
16.		Sony A6100	Y	stereo / mono	Y	-	micro	2.0	Y	Y	Y
17.		Sony NEX-3	Y	stereo / mono	-	-	mini	2.0	-	-	-

The ZV-E10 is a recent model that features in the current product line-up of Sony. In contrast, the X70 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X70 was succeeded by the Fujifilm XF10. Further information on the features and operation of the X70 and ZV-E10 can be found, respectively, in the Fujifilm X70 Manual (free pdf) or the online Sony ZV-E10 Manual.

Review summary

So how do things add up? Is the Fujifilm X70 better than the Sony ZV-E10 or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Reasons to prefer the Fujifilm X70:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Has a lens built-in, whereas the ZV-E10 requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the ZV-E10).
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More heavily discounted: Has been available for much longer (launched in January 2016).

Advantages of the Sony ZV-E10:

• More detail: Has more megapixels (24 vs 16MP), which boosts linear resolution by 23%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Faster burst: Shoots at higher frequency (11 vs 8 flaps/sec) to capture the decisive moment.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (440 versus 330) out of a single battery charge.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More modern: Reflects 5 years and 6 months of technical progress since the X70 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the ZV-E10 is the clear winner of the contest (12 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X70 and the Sony ZV-E10 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the X70 or the ZV-E10 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
2.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	699	amazon.com
3.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
4.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	399	ebay.com
5.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	399	ebay.com
6.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
7.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
8.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
9.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
10.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
11.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
12.		Ricoh GR II	..	..	..	..	4.5/5	4.5/5	Jun 2015	699	ebay.com
13.		Sony A3000	3/5	+	..	..	4/5	4/5	Aug 2013	329	ebay.com
14.		Sony A5100	4.5/5	+	..	..	4.5/5	5/5	Aug 2014	549	ebay.com
15.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	599	ebay.com
16.		Sony A6100	..	..	4/5	82/100	4/5	5/5	Aug 2019	749	ebay.com
17.		Sony NEX-3	..	..	..	70/100	4.5/5	4/5	May 2010	599	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

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