Panasonic GH3 vs Sony A9 III

The Panasonic Lumix DMC-GH3 and the Sony Alpha A9 III are two digital cameras that were officially introduced, respectively, in September 2012 and November 2023. Both the GH3 and the A9 III are mirrorless interchangeable lens cameras that are based on a Four Thirds (GH3) and a full frame (A9 III) sensor. The Panasonic has a resolution of 15.9 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Panasonic GH3		Sony A9 III
Mirrorless system camera		Mirrorless system camera
Micro Four Thirds lenses		Sony E mount lenses
15.9 MP – Four Thirds sensor		24 MP – Full Frame sensor
1080/60p Video		4K/120p Video
ISO 200-12,800 (125 - 25,600)		ISO 250-25,600 (125 - 51,200)
Electronic viewfinder (1746k dots)		Electronic viewfinder (9440k dots)
3.0" LCD – 614k dots		3.2" LCD – 2100k dots
Swivel touchscreen		Fully flexible touchscreen
6 shutter flaps per second		120 shutter flaps per second
Lens stabilization only		In-body stabilization
Weathersealed body		Weathersealed body
540 shots per battery charge		530 shots per battery charge
133 x 93 x 82 mm, 550 g		136 x 97 x 83 mm, 702 g

Check GH3 offers at
ebay.com
Check A9 III price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Panasonic Lumix DMC-GH3 and the Sony Alpha A9 III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Panasonic GH3 and the Sony A9 III is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony A9 III is notably larger (7 percent) than the Panasonic GH3. Moreover, the A9 III is markedly heavier (28 percent) than the GH3. In this context, it is worth noting that both cameras are splash and dust-proof and can, hence, be used in inclement weather conditions or harsh environments.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. A larger imaging sensor will tend to go along with bigger and heavier lenses, although exceptions exist. You can compare the optics available for the two cameras in the Micro Four Thirds Lens Catalog (GH3) and the Sony FE Lens Catalog (A9 III). Mirrorless cameras, such as the two under consideration, have the additional advantage of having a short flange to focal plane distance, which makes it possible to mount many lenses from other systems onto the camera via adapters.

Concerning battery life, the GH3 gets 540 shots out of its Panasonic DMW-BLF19 battery, while the A9 III can take 530 images on a single charge of its Sony NP-FZ100 power pack. The power pack in the A9 III can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Panasonic GH3	133 mm	93 mm	82 mm	550 g	540	Y	Sep 2012	1,299	ebay.com
2.		Sony A9 III	136 mm	97 mm	83 mm	702 g	530	Y	Nov 2023	5,999	amazon.com
3.		Olympus E-M1	130 mm	94 mm	63 mm	497 g	350	Y	Sep 2013	1,399	ebay.com
4.		Olympus E-M5	122 mm	89 mm	43 mm	425 g	360	Y	Feb 2012	1,299	ebay.com
5.		Olympus E-M5 II	124 mm	85 mm	45 mm	469 g	310	Y	Feb 2015	1,099	ebay.com
6.		Panasonic G5	120 mm	83 mm	71 mm	396 g	320	n	Jul 2012	599	ebay.com
7.		Panasonic G6	122 mm	85 mm	71 mm	390 g	340	n	Apr 2013	599	ebay.com
8.		Panasonic G85	128 mm	89 mm	74 mm	505 g	330	Y	Sep 2016	899	ebay.com
9.		Panasonic GH2	124 mm	90 mm	76 mm	442 g	330	n	Sep 2010	899	ebay.com
10.		Panasonic GH4	133 mm	93 mm	84 mm	560 g	500	Y	Feb 2014	1,499	ebay.com
11.		Panasonic GM1	99 mm	55 mm	30 mm	204 g	230	n	Oct 2013	749	ebay.com
12.		Panasonic GX8	133 mm	78 mm	63 mm	487 g	330	Y	Jul 2015	1,199	ebay.com
13.		Sony A1	129 mm	97 mm	81 mm	737 g	530	Y	Jan 2021	6,499	amazon.com
14.		Sony A7 II	127 mm	96 mm	60 mm	599 g	350	Y	Nov 2014	1,999	ebay.com
15.		Sony A7 III	127 mm	96 mm	74 mm	650 g	610	Y	Feb 2018	1,999	amazon.com
16.		Sony A9	127 mm	96 mm	63 mm	673 g	650	Y	Apr 2017	4,499	ebay.com
17.		Sony A9 II	129 mm	96 mm	76 mm	678 g	690	Y	Oct 2019	4,499	amazon.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The GH3 was launched at a markedly lower price (by 78 percent) than the A9 III, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Panasonic GH3 features a Four Thirds sensor and the Sony A9 III a full frame sensor. The sensor area in the A9 III is 276 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 2.0 and 1.0. The sensor in the GH3 has a native 4:3 aspect ratio, while the one in the A9 III offers a 3:2 aspect.

With 24MP, the A9 III offers a higher resolution than the GH3 (15.9MP), but the A9 III nevertheless has larger individual pixels (pixel pitch of 5.94μm versus 3.76μm for the GH3) due to its larger sensor. Moreover, the A9 III is a much more recent model (by 11 years and 1 month) than the GH3, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units.

The resolution advantage of the Sony A9 III implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the A9 III for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Panasonic GH3 are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.

The A9 III has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Panasonic Lumix DMC-GH3 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 125-25600. The corresponding ISO settings for the Sony Alpha A9 III are ISO 250 to ISO 25600, with the possibility to increase the ISO range to 125-51200.

In terms of underlying technology, the GH3 is build around a CMOS sensor, while the A9 III uses a Stacked CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Panasonic GH3	Four Thirds	15.9	4608	3456	1080/60p	22.7	12.4	812	71
2.		Sony A9 III	Full Frame	24.0	6000	4000	4K/120p	25.4	14.7	3243	96
3.		Olympus E-M1	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.7	757	73
4.		Olympus E-M5	Four Thirds	15.9	4608	3456	1080/60i	22.8	12.3	826	71
5.		Olympus E-M5 II	Four Thirds	15.9	4608	3456	1080/60p	23.0	12.5	842	73
6.		Panasonic G5	Four Thirds	15.9	4608	3456	1080/60p	21.4	11.6	618	61
7.		Panasonic G6	Four Thirds	15.9	4608	3456	1080/60p	21.3	11.5	639	61
8.		Panasonic G85	Four Thirds	15.8	4592	3448	4K/30p	22.8	12.5	656	71
9.		Panasonic GH2	Four Thirds	15.9	4608	3456	1080/60i	21.2	11.3	655	60
10.		Panasonic GH4	Four Thirds	15.9	4608	3456	4K/30p	23.2	12.8	791	74
11.		Panasonic GM1	Four Thirds	15.8	4592	3448	1080/60i	22.3	11.7	660	66
12.		Panasonic GX8	Four Thirds	20.2	5184	3888	4K/30p	23.5	12.6	806	75
13.		Sony A1	Full Frame	49.8	8640	5760	8k/30p	25.9	14.5	3163	98
14.		Sony A7 II	Full Frame	24.0	6000	4000	1080/60p	24.9	13.6	2449	90
15.		Sony A7 III	Full Frame	24.0	6000	4000	4K/30p	25.0	14.7	3730	96
16.		Sony A9	Full Frame	24.0	6000	4000	4K/30p	24.9	13.3	3517	92
17.		Sony A9 II	Full Frame	24.0	6000	4000	4K/30p	25.0	14.0	3434	93
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the A9 III provides a better video resolution than the GH3. It can shoot movie footage at 4K/120p, while the Panasonic is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The two cameras under review are similar with respect to both having an electronic viewfinder. However, the one in the A9 III offers a substantially higher resolution than the one in the GH3 (9440k vs 1746k dots). The following table reports on some other key feature differences and similarities of the Panasonic GH3, the Sony A9 III, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Panasonic GH3	1746	n	3.0 / 614	swivel	Y	1/4000s	6.0/s	Y	n
2.		Sony A9 III	9440	n	3.2 / 2100	full-flex	Y	1/80000s	120.0/s	n	Y
3.		Olympus E-M1	2360	n	3.0 / 1037	tilting	Y	1/8000s	10.0/s	n	Y
4.		Olympus E-M5	1440	n	3.0 / 610	tilting	Y	1/4000s	9.0/s	n	Y
5.		Olympus E-M5 II	2360	n	3.0 / 1037	swivel	Y	1/8000s	10.0/s	n	Y
6.		Panasonic G5	1440	n	3.0 / 920	swivel	Y	1/4000s	6.0/s	Y	n
7.		Panasonic G6	1440	n	3.0 / 1036	swivel	Y	1/4000s	7.0/s	Y	n
8.		Panasonic G85	2360	n	3.0 / 1040	swivel	Y	1/4000s	9.0/s	Y	Y
9.		Panasonic GH2	1534	n	3.0 / 460	swivel	n	1/4000s	3.0/s	Y	n
10.		Panasonic GH4	2359	n	3.0 / 1036	swivel	Y	1/8000s	12.0/s	Y	n
11.		Panasonic GM1	none	n	3.0 / 1036	fixed	Y	1/500s	5.0/s	Y	n
12.		Panasonic GX8	2360	n	3.0 / 1040	swivel	Y	1/8000s	10.0/s	n	Y
13.		Sony A1	9437	n	3.0 / 1440	tilting	Y	1/8000s	10.0/s	n	Y
14.		Sony A7 II	2400	n	3.0 / 1230	tilting	n	1/8000s	5.0/s	n	Y
15.		Sony A7 III	2359	n	3.0 / 922	tilting	Y	1/8000s	10.0/s	n	Y
16.		Sony A9	3686	n	3.0 / 1440	tilting	Y	1/8000s	20.0/s	n	Y
17.		Sony A9 II	3686	n	3.0 / 1440	tilting	Y	1/8000s	20.0/s	n	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The GH3 has one, while the A9 III does not. While the built-in flash of the GH3 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Panasonic GH3 and the Sony A9 III both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The GH3 writes its imaging data to SDXC cards, while the A9 III uses CFexpress (type A) or SDXC cards. The A9 III features dual card slots, which can be very useful in case a memory card fails. In contrast, the GH3 only has one slot. The A9 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the GH3 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Panasonic Lumix DMC-GH3 and Sony Alpha A9 III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Panasonic GH3	Y	stereo / mono	Y	Y	mini	2.0	Y	-	-
2.		Sony A9 III	Y	stereo / mono	Y	Y	full	3.2	Y	-	Y
3.		Olympus E-M1	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
4.		Olympus E-M5	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Olympus E-M5 II	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
6.		Panasonic G5	Y	stereo / mono	-	-	mini	2.0	-	-	-
7.		Panasonic G6	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
8.		Panasonic G85	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
9.		Panasonic GH2	Y	stereo / mono	Y	-	mini	2.0	-	-	-
10.		Panasonic GH4	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
11.		Panasonic GM1	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic GX8	Y	stereo / mono	Y	-	micro	2.0	Y	Y	-
13.		Sony A1	Y	stereo / mono	Y	Y	full	3.2	Y	-	Y
14.		Sony A7 II	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
15.		Sony A7 III	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
16.		Sony A9	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	Y
17.		Sony A9 II	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y

Both cameras feature a PC Sync terminal to control professional strobe lights, which will be appreciated by studio photographers.

The A9 III is a recent model that features in the current product line-up of Sony. In contrast, the GH3 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the GH3 was succeeded by the Panasonic GH4. Further information on the features and operation of the GH3 and A9 III can be found, respectively, in the Panasonic GH3 Manual (free pdf) or the online Sony A9 III Manual.

Review summary

So what is the bottom line? Is there a clear favorite between the Panasonic GH3 and the Sony A9 III? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Panasonic Lumix DMC-GH3:

• Less heavy: Is lighter (by 152g or 22 percent) and hence easier to carry around.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced into a lower priced category (78 percent cheaper at launch).
• More heavily discounted: Has been available for much longer (launched in September 2012).

Reasons to prefer the Sony Alpha A9 III:

• More detail: Has more megapixels (24 vs 15.9MP), which boosts linear resolution by 25%.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/120p vs 1080/60p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• More detailed viewfinder: Has higher resolution electronic viewfinder (9440k vs 1746k dots).
• Larger viewfinder image: Features a viewfinder with a higher magnification (0.9x vs 0.67x).
• Larger screen: Has a bigger rear LCD (3.2" vs 3.0") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (2100k vs 614k dots).
• Faster shutter: Has higher mechanical shutter speed (1/80000s vs 1/4000s) to freeze action.
• Faster burst: Shoots at higher frequency (120 vs 6 flaps/sec) to capture the decisive moment.
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• More solid recording: Has a full-sized HDMI port for a sturdy connection to an external recorder.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Reflects 11 years and 1 month of technical progress since the GH3 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the A9 III is the clear winner of the contest (21 : 4 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Panasonic GH3 and the Sony A9 III place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the GH3 or the A9 III. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Panasonic GH3	5/5	+ +	..	79/100	4.5/5	4.5/5	Sep 2012	1,299	ebay.com
2.		Sony A9 III	4.5/5	..	..	..	..	..	Nov 2023	5,999	amazon.com
3.		Olympus E-M1	5/5	+ +	..	84/100	4.5/5	4.5/5	Sep 2013	1,399	ebay.com
4.		Olympus E-M5	4/5	+ +	..	80/100	4.5/5	5/5	Feb 2012	1,299	ebay.com
5.		Olympus E-M5 II	5/5	+ +	4.5/5	81/100	5/5	5/5	Feb 2015	1,099	ebay.com
6.		Panasonic G5	3/5	+ +	..	..	4.5/5	4.5/5	Jul 2012	599	ebay.com
7.		Panasonic G6	4/5	+ +	..	..	5/5	4.5/5	Apr 2013	599	ebay.com
8.		Panasonic G85	..	+ +	..	84/100	5/5	4.5/5	Sep 2016	899	ebay.com
9.		Panasonic GH2	5/5	+ +	..	79/100	4.5/5	5/5	Sep 2010	899	ebay.com
10.		Panasonic GH4	5/5	+ +	..	85/100	5/5	5/5	Feb 2014	1,499	ebay.com
11.		Panasonic GM1	3/5	+	..	78/100	5/5	4.5/5	Oct 2013	749	ebay.com
12.		Panasonic GX8	5/5	+	..	82/100	4.5/5	4.5/5	Jul 2015	1,199	ebay.com
13.		Sony A1	5/5	o	4.5/5	93/100	4.5/5	5/5	Jan 2021	6,499	amazon.com
14.		Sony A7 II	5/5	+	4/5	82/100	4.5/5	5/5	Nov 2014	1,999	ebay.com
15.		Sony A7 III	..	+ +	4.5/5	89/100	5/5	5/5	Feb 2018	1,999	amazon.com
16.		Sony A9	5/5	+ +	4.8/5	89/100	5/5	5/5	Apr 2017	4,499	ebay.com
17.		Sony A9 II	..	..	5/5	90/100	5/5	5/5	Oct 2019	4,499	amazon.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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