Fujifilm XF10 vs Olympus E-M10 IV
The Fujifilm XF10 and the Olympus OM-D E-M10 Mark IV are two digital cameras that were announced, respectively, in July 2018 and August 2020. The XF10 is a fixed lens compact, while the E-M10 IV is a mirrorless interchangeable lens camera. The cameras are based on an APS-C (XF10) and a Four Thirds (E-M10 IV) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Olympus provides 20.2 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Olympus OM-D E-M10 Mark IV? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The physical size and weight of the Fujifilm XF10 and the Olympus E-M10 IV are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.
The XF10 can be obtained in two different colors (black, gold), while the E-M10 IV is also available in two color-versions, but different ones (black, silver).
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 IV is notably larger (42 percent) than the Fujifilm XF10. In this context, it is worth noting that neither the XF10 nor the E-M10 IV are weather-sealed.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the E-M10 IV is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 IV and their specifications in the Micro Four Thirds Lens Catalog.
Concerning battery life, the XF10 gets 330 shots out of its NP-95 battery, while the E-M10 IV can take 360 images on a single charge of its BLS-50 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.
|1.||Fujifilm XF10||113 mm||64 mm||41 mm||279 g||330||n||Jul 2018||499|
|2.||Olympus E-M10 IV||122 mm||84 mm||49 mm||383 g||360||n||Aug 2020||699|
|3.||Canon G9 X Mark II||98 mm||58 mm||31 mm||206 g||235||n||Jan 2017||529|
|4.||Canon M100||108 mm||67 mm||35 mm||302 g||295||n||Aug 2017||499|
|5.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|6.||Fujifilm X-A7||119 mm||68 mm||41 mm||320 g||440||n||Sep 2019||499|
|7.||Fujifilm X-T100||121 mm||83 mm||47 mm||448 g||430||n||May 2018||599|
|8.||Fujifilm X100F||127 mm||75 mm||52 mm||469 g||390||n||Jan 2017||1,299|
|9.||Fujifilm X-E3||121 mm||74 mm||43 mm||337 g||350||n||Sep 2017||899|
|10.||Fujifilm X70||113 mm||64 mm||44 mm||340 g||330||n||Jan 2016||799|
|11.||Olympus E-PL10||117 mm||68 mm||39 mm||380 g||350||n||Oct 2019||599|
|12.||Olympus E-M10 III||122 mm||84 mm||50 mm||410 g||330||n||Aug 2017||649|
|13.||Olympus PEN-F||125 mm||72 mm||37 mm||427 g||330||n||Jan 2016||1,199|
|14.||Olympus E-M10 II||120 mm||83 mm||47 mm||390 g||320||n||Aug 2015||649|
|15.||Olympus E-M10||119 mm||82 mm||46 mm||396 g||320||n||Jan 2014||699|
|16.||Panasonic ZS80||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|17.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The XF10 was launched at a lower price than the E-M10 IV, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Olympus E-M10 IV a Four Thirds sensor. The sensor area in the E-M10 IV is 39 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.0. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the E-M10 IV offers a 4:3 aspect.
Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors.
With 24MP, the XF10 offers a higher resolution than the E-M10 IV (20.2MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 3.34μm for the E-M10 IV) due to its larger sensor. However, the E-M10 IV is a much more recent model (by 2 years) than the XF10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the E-M10 IV has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Olympus E-M10 IV are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.
The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Olympus OM-D E-M10 Mark IV are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.
For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
| DXO |
|2.||Olympus E-M10 IV||Four Thirds||20.2||5184||3888||4K/30p||..||..||..||..|
|3.||Canon G9 X Mark II||1-inch||20.0||5472||3648||1080/60p||21.9||12.5||522||65|
|11.||Olympus E-PL10||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|12.||Olympus E-M10 III||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|13.||Olympus PEN-F||Four Thirds||20.2||5184||3888||1080/60p||23.1||12.4||894||74|
|14.||Olympus E-M10 II||Four Thirds||15.9||4608||3456||1080/60p||23.1||12.5||842||73|
|15.||Olympus E-M10||Four Thirds||15.9||4608||3456||1080/30p||22.8||12.3||884||72|
Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the E-M10 IV provides a faster frame rate than the XF10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 4K/15p.
Beyond body and sensor, cameras can and do differ across a range of features. For example, the E-M10 IV has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Fujifilm XF10, the Olympus E-M10 IV, and comparable cameras.
|2.||Olympus E-M10 IV||2360||n||3.0||1040||tilting||Y||1/4000s||15.0||Y||Y|
|3.||Canon G9 X Mark II||none||n||3.0||1040||fixed||Y||1/2000s||8.2||Y||Y|
|12.||Olympus E-M10 III||2360||n||3.0||1040||tilting||Y||1/4000s||8.6||Y||Y|
|14.||Olympus E-M10 II||2360||n||3.0||1040||tilting||Y||1/4000s||8.0||Y||Y|
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm XF10 and the Olympus E-M10 IV both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the XF10 and the E-M10 IV write their files to SDXC cards. The E-M10 IV supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the XF10 can use UHS-I cards (up to 104 MB/s).
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Olympus OM-D E-M10 Mark IV and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|2.||Olympus E-M10 IV||Y||stereo||mono||-||-||micro||2.0||Y||-||Y|
|3.||Canon G9 X Mark II||-||stereo||mono||-||-||micro||2.0||Y||Y||Y|
|12.||Olympus E-M10 III||Y||stereo||mono||-||-||micro||2.0||Y||-||-|
|14.||Olympus E-M10 II||Y||stereo||mono||-||-||micro||2.0||Y||-||-|
It is notable that the XF10 has a microphone port, which is missing on the E-M10 IV. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.
Both the XF10 and the E-M10 IV are recent models that are part of the current product line-up. The XF10 replaced the earlier Fujifilm X70, while the E-M10 IV followed on from the Olympus E-M10 III. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Olympus websites.
So what is the bottom line? Is there a clear favorite between the Fujifilm XF10 and the Olympus E-M10 IV? Which camera is better? The listing below highlights the relative strengths of the two models.
Arguments in favor of the Fujifilm XF10:
- More detail: Offers more megapixels (24 vs 20.2MP) with a 11% higher linear resolution.
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
- Richer colors: The pixel size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Ready to shoot: Has a lens built-in, whereas the E-M10 IV requires a separate lens.
- More compact: Is smaller (113x64mm vs 122x84mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M10 IV).
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been available for much longer (launched in July 2018).
Reasons to prefer the Olympus OM-D E-M10 Mark IV:
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- Better video: Provides higher movie framerates (4K/30p versus 4K/15p).
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Faster burst: Shoots at higher frequency (15 vs 6 flaps/sec) to capture the decisive moment.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Reflects 2 years of technical progress since the XF10 launch.
If the count of relative strengths (bullet points above) is taken as a measure, the XF10 emerges as the winner of the contest (13 : 11 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm XF10 and the Olympus E-M10 IV place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the E-M10 IV. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.
This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Fujifilm XF10||..||..||75/100||4/5||4.5/5||Jul 2018||499|
|2.||Olympus E-M10 IV||4.5/5||..||..||4.5/5||4.5/5||Aug 2020||699|
|3.||Canon G9 X Mark II||4/5||..||75/100||4.5/5||4.5/5||Jan 2017||529|
|4.||Canon M100||3/5||+||..||4/5||3.5/5||Aug 2017||499|
|5.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|6.||Fujifilm X-A7||3/5||..||81/100||4/5||3.5/5||Sep 2019||499|
|7.||Fujifilm X-T100||4/5||+||79/100||4/5||4.5/5||May 2018||599|
|8.||Fujifilm X100F||5/5||+||83/100||4.5/5||4.5/5||Jan 2017||1,299|
|9.||Fujifilm X-E3||4.5/5||+||84/100||4.5/5||4.5/5||Sep 2017||899|
|10.||Fujifilm X70||4.5/5||..||76/100||4.5/5||4.5/5||Jan 2016||799|
|11.||Olympus E-PL10||..||..||77/100||..||4/5||Oct 2019||599|
|12.||Olympus E-M10 III||..||+||80/100||4.5/5||4.5/5||Aug 2017||649|
|13.||Olympus PEN-F||..||..||82/100||4.5/5||5/5||Jan 2016||1,199|
|14.||Olympus E-M10 II||4.5/5||+ +||80/100||5/5||5/5||Aug 2015||649|
|15.||Olympus E-M10||4/5||..||80/100||5/5||5/5||Jan 2014||699|
|16.||Panasonic ZS80||..||+ +||..||4.5/5||..||Feb 2019||449|
|17.||Panasonic ZS70||..||+ +||..||4/5||4/5||Apr 2017||449|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.
Specifications: Fujifilm XF10 vs Olympus E-M10 IV
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm XF10||Olympus E-M10 IV|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||28mm f/2.8-16||Micro Four Thirds lenses|
|Launch Date||July 2018||August 2020|
|Launch Price||USD 499||USD 699|
|Sensor Specs||Fujifilm XF10||Olympus E-M10 IV|
|Sensor Format||APS-C Sensor||Four Thirds Sensor|
|Sensor Size||23.5 x 15.7 mm||17.3 x 13.0 mm|
|Sensor Area||368.95 mm2||224.9 mm2|
|Sensor Diagonal||28.3 mm||21.6 mm|
|Sensor Resolution||24 Megapixels||20.2 Megapixels|
|Image Resolution||6000 x 4000 pixels||5184 x 3888 pixels|
|Pixel Pitch||3.92 μm||3.34 μm|
|Pixel Density||6.50 MP/cm2||8.96 MP/cm2|
|Moiré control||Anti-Alias filter||no AA filter|
|Movie Capability||4K/15p Video||4K/30p Video|
|ISO Setting||200 - 12,800 ISO||200 - 25,600 ISO|
|ISO Boost||100 - 51,200 ISO||100 - 25,600 ISO|
|Screen Specs||Fujifilm XF10||Olympus E-M10 IV|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||2360k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||1040k dots||1040k dots|
|LCD Attachment||Fixed screen||Tilting screen|
|Shooting Specs||Fujifilm XF10||Olympus E-M10 IV|
|Focus System||On-Sensor Phase-detect||Contrast-detect AF|
|Manual Focusing Aid||Focus Peaking||Focus Peaking|
|Max Shutter Speed (mechanical)||1/4000s||1/4000s|
|Continuous Shooting||6 shutter flaps/s||15 shutter flaps/s|
|Electronic Shutter||up to 1/16000s||up to 1/16000s|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Image Stabilization||no shake reduction||In-body stabilization|
|Fill Flash||Build-in Flash||Build-in Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-II|
|Connectivity Specs||Fujifilm XF10||Olympus E-M10 IV|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||External MIC port||no MIC socket|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Fujifilm XF10||Olympus E-M10 IV|
|Battery Life (CIPA)||330 shots per charge||360 shots per charge|
|In-Camera Charging||USB charging||USB charging|
113 x 64 x 41 mm
(4.4 x 2.5 x 1.6 in)
122 x 84 x 49 mm
(4.8 x 3.3 x 1.9 in)
|Camera Weight||279 g (9.8 oz)||383 g (13.5 oz)|
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