Fujifilm X30 vs Olympus E-M10 III

The Fujifilm X30 and the Olympus OM-D E-M10 Mark III are two digital cameras that were revealed to the public, respectively, in August 2014 and August 2017. The X30 is a fixed lens compact, while the E-M10 III is a mirrorless interchangeable lens camera. The cameras are based on a 2/3 (X30) and a Four Thirds (E-M10 III) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Olympus provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X30		Olympus E-M10 III
Fixed lens compact camera		Mirrorless system camera
28-112mm f/2.0-2.8		Micro Four Thirds lenses
12 MP – Two Thirds sensor		15.9 MP – Four Thirds sensor
1080/60p Video		4K/30p Video
ISO 100-12,800		ISO 200-25,600
Electronic viewfinder (2360k dots)		Electronic viewfinder (2360k dots)
3.0" LCD – 920k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Tilting touchscreen
12 shutter flaps per second		8.6 shutter flaps per second
Lens-based stabilization		In-body stabilization
470 shots per battery charge		330 shots per battery charge
119 x 72 x 60 mm, 423 g		122 x 84 x 50 mm, 410 g

Check X30 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X30 and the Olympus OM-D E-M10 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X30 and the Olympus E-M10 III. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 III is notably larger (20 percent) than the Fujifilm X30. In this context, it is worth noting that neither the X30 nor the E-M10 III are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X30 has a lens built in, whereas the E-M10 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 III and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the X30 gets 470 shots out of its Fujifilm NP-95 battery, while the E-M10 III can take 330 images on a single charge of its Olympus BLS-50 power pack. The power pack in the X30 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
2.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
3.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
4.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
5.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
6.		Fujifilm X100S	127 mm	74 mm	54 mm	445 g	330	n	Jan 2013	1,299	ebay.com
7.		Fujifilm X100T	127 mm	74 mm	52 mm	440 g	330	n	Sep 2014	1,299	ebay.com
8.		Fujifilm XQ1	100 mm	59 mm	33 mm	206 g	240	n	Oct 2013	499	ebay.com
9.		Fujifilm XQ2	100 mm	59 mm	33 mm	206 g	240	n	Jan 2015	399	ebay.com
10.		Nikon P7800	119 mm	78 mm	50 mm	399 g	350	n	Sep 2013	549	ebay.com
11.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
12.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
13.		Olympus E-PL8	115 mm	67 mm	38 mm	357 g	350	n	Sep 2016	549	ebay.com
14.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
15.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
16.		Olympus Stylus 1	116 mm	87 mm	57 mm	402 g	410	n	Oct 2013	699	ebay.com
17.		Olympus Stylus 1s	116 mm	87 mm	57 mm	402 g	450	n	Apr 2015	699	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The X30 was launched at a lower price than the E-M10 III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X30 features a 2/3 sensor and the Olympus E-M10 III a Four Thirds sensor. The sensor area in the E-M10 III is 288 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 2.0. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

With 15.9MP, the E-M10 III offers a higher resolution than the X30 (12MP), but the E-M10 III nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 2.20μm for the X30) due to its larger sensor. Moreover, the E-M10 III is a much more recent model (by 3 years) than the X30, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Olympus E-M10 III implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the E-M10 III for good quality output (200 dots per inch) amounts to 23 x 17.3 inches or 58.5 x 43.9 cm, for very good quality (250 dpi) 18.4 x 13.8 inches or 46.8 x 35.1 cm, and for excellent quality (300 dpi) 15.4 x 11.5 inches or 39 x 29.3 cm. The corresponding values for the Fujifilm X30 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The X30 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X30 has a native sensitivity range from ISO 100 to ISO 12800. The corresponding ISO settings for the Olympus OM-D E-M10 Mark III are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. The X30 uses Fujifilm's X-Trans layout of photosites, while the E-M10 III employs the more common Bayer array.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
2.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
3.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
4.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
5.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
6.		Fujifilm X100S	APS-C	16.0	4896	3264	1080/60p	23.3	12.5	1329	75
7.		Fujifilm X100T	APS-C	16.0	4896	3264	1080/60p	23.6	12.8	1483	78
8.		Fujifilm XQ1	2/3	12.0	4000	3000	1080/60p	20.3	11.0	-390	47
9.		Fujifilm XQ2	2/3	12.0	4000	3000	1080/60p	20.5	11.2	-275	49
10.		Nikon P7800	1/1.7	12.0	4000	3000	1080/30p	21.2	11.7	200	54
11.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
12.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
13.		Olympus E-PL8	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.6	1030	73
14.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
15.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
16.		Olympus Stylus 1	1/1.7	11.8	3968	2976	1080/30p	20.7	11.6	179	51
17.		Olympus Stylus 1s	1/1.7	11.8	3968	2976	1080/30p	20.2	11.3	-111	47
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the E-M10 III provides a better video resolution than the X30. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The X30 and the E-M10 III are similar in the sense that both feature an electronic viewfinder, which is helpful when framing images in bright sunlight. Moreover, their viewfinders offer an identical resolution of 2360k dots. The table below summarizes some of the other core capabilities of the Fujifilm X30 and Olympus E-M10 III in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
2.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
3.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
4.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
5.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
6.		Fujifilm X100S	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
7.		Fujifilm X100T	2360	n	3.0 / 1040	fixed	n	1/4000s	6.0/s	Y	n
8.		Fujifilm XQ1	none	n	3.0 / 920	fixed	n	1/4000s	12.0/s	Y	Y
9.		Fujifilm XQ2	none	n	3.0 / 920	fixed	n	1/4000s	12.0/s	Y	Y
10.		Nikon P7800	921	n	3.0 / 921	swivel	n	1/4000s	8.0/s	Y	Y
11.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
12.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
13.		Olympus E-PL8	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
14.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
15.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
16.		Olympus Stylus 1	1440	n	3.0 / 1040	tilting	Y	1/2000s	7.0/s	Y	Y
17.		Olympus Stylus 1s	1440	n	3.0 / 1040	tilting	Y	1/2000s	7.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The E-M10 III has a touchscreen, while the X30 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the E-M10 III is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 III has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X30 and the E-M10 III write their files to SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X30 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X30 and Olympus OM-D E-M10 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
6.		Fujifilm X100S	Y	stereo / mono	-	-	micro	2.0	-	-	-
7.		Fujifilm X100T	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
8.		Fujifilm XQ1	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Fujifilm XQ2	-	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Nikon P7800	Y	stereo / mono	Y	-	mini	2.0	-	-	-
11.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Olympus E-PL8	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
15.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Olympus Stylus 1	Y	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Olympus Stylus 1s	Y	stereo / mono	-	-	micro	2.0	Y	-	-

Both the X30 and the E-M10 III have been discontinued, but can regularly be found used on ebay. The E-M10 III was replaced by the Olympus E-M10 IV, while the X30 does not have a direct successor. Further information on the features and operation of the X30 and E-M10 III can be found, respectively, in the Fujifilm X30 Manual (free pdf) or the online Olympus E-M10 III Manual.

Review summary

So what conclusions can be drawn? Is the Fujifilm X30 better than the Olympus E-M10 III or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Fujifilm X30:

• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Faster burst: Shoots at higher frequency (12 vs 8.6 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the E-M10 III requires a separate lens.
• More compact: Is smaller (119x72mm vs 122x84mm) and thus needs less room in the bag.
• Longer lasting: Can take more shots (470 versus 330) on a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in August 2014).

Advantages of the Olympus OM-D E-M10 Mark III:

• More detail: Has more megapixels (15.9 vs 12MP), which boosts linear resolution by 15%.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Larger viewfinder image: Features a viewfinder with a higher magnification (0.62x vs 0.43x).
• More detailed LCD: Has a higher resolution rear screen (1040k vs 920k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Reflects 3 years of technical progress since the X30 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the E-M10 III is the clear winner of the contest (14 : 8 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X30 and the Olympus E-M10 III place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the X30 and the E-M10 III in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
2.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
3.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
4.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
5.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
6.		Fujifilm X100S	5/5	+ +	..	81/100	4.5/5	5/5	Jan 2013	1,299	ebay.com
7.		Fujifilm X100T	5/5	+	..	81/100	4.5/5	5/5	Sep 2014	1,299	ebay.com
8.		Fujifilm XQ1	..	..	..	..	4.5/5	4.5/5	Oct 2013	499	ebay.com
9.		Fujifilm XQ2	..	..	..	..	4/5	4/5	Jan 2015	399	ebay.com
10.		Nikon P7800	3/5	..	..	..	4/5	4.5/5	Sep 2013	549	ebay.com
11.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
12.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
13.		Olympus E-PL8	..	..	..	..	4.5/5	4/5	Sep 2016	549	ebay.com
14.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
15.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
16.		Olympus Stylus 1	..	+ +	..	..	4.5/5	4.5/5	Oct 2013	699	ebay.com
17.		Olympus Stylus 1s	..	..	..	..	..	..	Apr 2015	699	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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