Canon SX740 vs Sony HX90V
The Canon PowerShot SX740 HS and the Sony Cyber-shot DSC-HX90V are two digital cameras that were revealed to the public, respectively, in July 2018 and April 2015. Both the SX740 and the HX90V are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. The Canon has a resolution of 20.2 megapixels, whereas the Sony provides 18 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Sony Cyber-shot DSC-HX90V? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The physical size and weight of the Canon SX740 and the Sony HX90V are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.
The SX740 can be obtained in two different colors (black, silver), while the HX90V is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX90V is notably smaller (16 percent) than the Canon SX740. Moreover, the HX90V is markedly lighter (18 percent) than the SX740. In this context, it is worth noting that neither the SX740 nor the HX90V are weather-sealed.
Concerning battery life, the SX740 gets 265 shots out of its NB-13L battery, while the HX90V can take 360 images on a single charge of its NP-BX1 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|1.||Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399|
|2.||Sony HX90V||102 mm||58 mm||36 mm||245 g||360||n||Apr 2015||429|
|3.||Canon SX70||127 mm||91 mm||117 mm||608 g||325||n||Sep 2018||549|
|4.||Canon SX430||104 mm||69 mm||85 mm||323 g||195||n||Jan 2017||299|
|5.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|6.||Canon SX720||110 mm||64 mm||36 mm||270 g||250||n||Feb 2016||379|
|7.||Canon SX710||113 mm||66 mm||35 mm||269 g||230||n||Jan 2015||349|
|8.||Panasonic ZS80||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|9.||Panasonic TS7||117 mm||76 mm||37 mm||319 g||300||Y||May 2018||449|
|10.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|11.||Sony HX99||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||449|
|12.||Sony HX95||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||429|
|13.||Sony WX800||102 mm||58 mm||36 mm||233 g||370||n||Oct 2018||399|
|14.||Sony HX400V||130 mm||93 mm||103 mm||660 g||300||n||Feb 2014||499|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was somewhat cheaper (by 7 percent) than the HX90V at launch, but both cameras fall into the same price category. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.
While the two cameras under review share the same sensor size, the SX740 offers a higher resolution of 20.2 megapixels, compared with 18 MP of the HX90V. This megapixels advantage translates into a 6 percent gain in linear resolution. On the other hand, these sensor specs imply that the SX740 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 1.25μm for the HX90V). In this context, it should be noted, however, that the SX740 is much more recent (by 3 years and 3 months) than the HX90V, and its sensor will have benefitted from technological advances during this time that compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Sony HX90V are 24.5 x 18.4 inches or 62.2 x 46.6 cm for good quality, 19.6 x 14.7 inches or 49.7 x 37.3 cm for very good quality, and 16.3 x 12.2 inches or 41.5 x 31.1 cm for excellent quality prints.
The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Sony Cyber-shot DSC-HX90V are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-12800.
Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.
| DXO |
Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX740 provides a higher video resolution than the HX90V. It can shoot video footage at 4K/30p, while the Sony is limited to 1080/60p.
Beyond body and sensor, cameras can and do differ across a range of features. For example, the HX90V has an electronic viewfinder (638k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Canon SX740 and Sony HX90V along with similar information for a selection of comparators.
The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Both the SX740 and the HX90V have zoom lenses built in. The SX740 has a 24-960mm f/3.3-6.9 optic and the HX90V offers a 24-720mm f/3.5-6.4 (focal lengths in full frame equivalent terms). Hence, the Canon and Sony provide the same view at the wide-angle end, but the Sony has less tele-photo reach at the long end. The SX740 offers the faster maximum aperture.
The SX740 writes its imaging data to SDXC cards, while the HX90V uses SDXC or Memory Stick PRO Duo cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Sony Cyber-shot DSC-HX90V and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
Travel and landscape photographers will find it useful that the HX90V has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.
Both the SX740 and the HX90V are recent models that are part of the current product line-up. The HX90V replaced the earlier Sony HX50V, while the SX740 followed on from the Canon SX730 HS. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon and Sony websites.
So what conclusions can be drawn? Is there a clear favorite between the Canon SX740 and the Sony HX90V? Which camera is better? The listing below highlights the relative strengths of the two models.
Arguments in favor of the Canon PowerShot SX740 HS:
- More detail: Offers more megapixels (20.2 vs 18MP) with a 6% higher linear resolution.
- Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
- Faster shutter: Has higher mechanical shutter speed (1/3200s vs 1/2000s) to freeze action.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- Better light gathering: Has a lens with a wider maximum aperture (f/3.3 vs f/3.5).
- More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
- Easier wireless transfer: Supports Bluetooth for image sharing without cables.
- More modern: Reflects 3 years and 3 months of technical progress since the HX90V launch.
Advantages of the Sony Cyber-shot DSC-HX90V:
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- More compact: Is smaller (102x58mm vs 110x64mm) and will fit more readily into a bag.
- Less heavy: Has a lower weight (by 54g or 18 percent) and is thus easier to take along.
- Longer lasting: Gets more shots (360 versus 265) out of a single battery charge.
- Easier geotagging: Features an internal GPS sensor to log localization data.
- Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
- More heavily discounted: Has been around for much longer (launched in April 2015).
If the count of relative strengths (bullet points above) is taken as a measure, the SX740 comes out slightly ahead of the HX90V (8 : 7 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon SX740 and the Sony HX90V place the cameras among the top in their class? Find out in the latest Best Superzoom Camera listing whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX740 and the HX90V in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.
This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Canon SX740||..||+||..||4/5||4/5||Jul 2018||399|
|2.||Sony HX90V||4/5||+ +||..||4/5||4.5/5||Apr 2015||429|
|3.||Canon SX70||..||+ +||..||3.5/5||3.5/5||Sep 2018||549|
|4.||Canon SX430||..||..||..||3.5/5||3.5/5||Jan 2017||299|
|5.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|6.||Canon SX720||..||+||..||4/5||4.5/5||Feb 2016||379|
|7.||Canon SX710||..||+||..||4/5||3.5/5||Jan 2015||349|
|8.||Panasonic ZS80||..||+ +||..||4.5/5||..||Feb 2019||449|
|9.||Panasonic TS7||..||+||..||..||3.5/5||May 2018||449|
|10.||Panasonic ZS70||..||+ +||..||4/5||4/5||Apr 2017||449|
|11.||Sony HX99||..||..||..||4/5||4.5/5||Aug 2018||449|
|12.||Sony HX95||..||..||..||..||..||Aug 2018||429|
|13.||Sony WX800||..||..||..||..||..||Oct 2018||399|
|14.||Sony HX400V||4/5||+ +||..||4/5||4/5||Feb 2014||499|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Other camera comparisons
Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
Specifications: Canon SX740 vs Sony HX90V
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon SX740||Sony HX90V|
|Camera Type||Fixed lens compact camera||Fixed lens compact camera|
|Camera Lens||24-960mm f/3.3-6.9||24-720mm f/3.5-6.4|
|Launch Date||July 2018||April 2015|
|Launch Price||USD 399||USD 429|
|Sensor Specs||Canon SX740||Sony HX90V|
|Sensor Format||1/2.3" Sensor||1/2.3" Sensor|
|Sensor Size||6.17 x 4.55 mm||6.17 x 4.55 mm|
|Sensor Area||28.0735 mm2||28.0735 mm2|
|Sensor Diagonal||7.7 mm||7.7 mm|
|Sensor Resolution||20.2 Megapixels||18 Megapixels|
|Image Resolution||5184 x 3888 pixels||4896 x 3672 pixels|
|Pixel Pitch||1.18 μm||1.25 μm|
|Pixel Density||71.80 MP/cm2||64.04 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||4K/30p Video||1080/60p Video|
|ISO Setting||100 - 3,200 ISO||80 - 3,200 ISO|
|ISO Boost||no Enhancement||80 - 12,800 ISO|
|Image Processor||DIGIC 8||BIONZ X|
|Screen Specs||Canon SX740||Sony HX90V|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||638k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||922k dots||921k dots|
|LCD Attachment||Tilting screen||Tilting screen|
|Shooting Specs||Canon SX740||Sony HX90V|
|Focus System||Contrast-detect AF||Contrast-detect AF|
|Manual Focusing Aid||no Peaking Feature||Focus Peaking|
|Max Shutter Speed (mechanical)||1/3200s||1/2000s|
|Continuous Shooting||10 shutter flaps/s||10 shutter flaps/s|
|Time-Lapse Photography||Intervalometer built-in||no Intervalometer|
|Fill Flash||Built-in Flash||Built-in Flash|
|Storage Medium||SDXC cards||MS or SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-I|
|Connectivity Specs||Canon SX740||Sony HX90V|
|External Flash||no Hotshoe||no Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Wifi Support||Wifi built-in||Wifi built-in|
|Near-Field Communication||no NFC||NFC built-in|
|Bluetooth Support||Bluetooth built-in||no Bluetooth|
|Geotagging||no internal GPS||GPS built-in|
|Body Specs||Canon SX740||Sony HX90V|
|Battery Life (CIPA)||265 shots per charge||360 shots per charge|
|In-Camera Charging||USB charging||USB charging|
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
102 x 58 x 36 mm
(4.0 x 2.3 x 1.4 in)
|Camera Weight||299 g (10.5 oz)||245 g (8.6 oz)|
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