Canon SX740 vs Fujifilm X30

The Canon PowerShot SX740 HS and the Fujifilm X30 are two digital cameras that were announced, respectively, in July 2018 and August 2014. Both the SX740 and the X30 are fixed lens compact cameras that are based on a 1/2.3-inch (SX740) and a 2/3 (X30) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 12 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Fujifilm X30
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		28-112mm f/2.0-2.8
20.2 MP – 1/2.3" sensor		12 MP – Two Thirds sensor
4K/30p Video		1080/60p Video
ISO 100-3,200		ISO 100-12,800
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 920k dots
Tilting screen (no touchscreen)		Tilting screen (no touchscreen)
10 shutter flaps per second		12 shutter flaps per second
265 shots per battery charge		470 shots per battery charge
110 x 64 x 40 mm, 299 g		119 x 72 x 60 mm, 423 g

Check SX740 price at
amazon.com
Check X30 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X30? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX740 and the Fujifilm X30 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X30 is notably larger (22 percent) than the Canon SX740. Moreover, the X30 is substantially heavier (41 percent) than the SX740. In this context, it is worth noting that neither the SX740 nor the X30 are weather-sealed.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X30 can take 470 images on a single charge of its Fujifilm NP-95 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
3.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
4.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
5.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
6.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
7.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
8.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
9.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
10.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
11.		Fujifilm XQ1	100 mm	59 mm	33 mm	206 g	240	n	Oct 2013	499	ebay.com
12.		Nikon P7800	119 mm	78 mm	50 mm	399 g	350	n	Sep 2013	549	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a markedly lower price (by 33 percent) than the X30, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X30 a 2/3 sensor. The sensor area in the X30 is 107 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 3.9. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the Fujifilm X30. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.20μm for the X30). However, it should be noted that the SX740 is much more recent (by 3 years and 11 months) than the X30, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X30 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The X30 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X30 are ISO 100 to ISO 12800 (no boost).

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the X30 uses a CMOS imager. Like most digital cameras, the SX740 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X30 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
3.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
4.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
5.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
6.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
7.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
8.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
9.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
10.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
11.		Fujifilm XQ1	2/3	12.0	4000	3000	1080/60p	20.3	11.0	-390	47
12.		Nikon P7800	1/1.7	12.0	4000	3000	1080/30p	21.2	11.7	200	54
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX740 provides a higher video resolution than the X30. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the X30 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon SX740, the Fujifilm X30, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
3.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
4.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
5.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
7.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
8.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
9.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
10.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
11.		Fujifilm XQ1	none	n	3.0 / 920	fixed	n	1/4000s	12.0/s	Y	Y
12.		Nikon P7800	921	n	3.0 / 921	swivel	n	1/4000s	8.0/s	Y	Y
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the SX740 and the X30 have zoom lenses built in. The SX740 has a 24-960mm f/3.3-6.9 optic and the X30 offers a 28-112mm f/2.0-2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X30 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX740 and the X30 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X30 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
9.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
10.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
11.		Fujifilm XQ1	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Nikon P7800	Y	stereo / mono	Y	-	mini	2.0	-	-	-
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the X30 has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The SX740 does not feature such an accessory-socket.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X30 has been discontinued (but can be found pre-owned on ebay). There has not been a direct replacement model for the X30 from Fujifilm. Further information on the features and operation of the SX740 and X30 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Fujifilm X30 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Canon SX740 or the Fujifilm X30 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Canon PowerShot SX740 HS:

• More detail: Offers more megapixels (20.2 vs 12MP) with a 30% higher linear resolution.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• More compact: Is smaller (110x64mm vs 119x72mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 124g or 29 percent) and hence easier to carry around.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (33 percent cheaper at launch).
• More modern: Reflects 3 years and 11 months of technical progress since the X30 launch.

Reasons to prefer the Fujifilm X30:

• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (12 vs 10 flaps/sec) to capture the decisive moment.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• Longer lasting: Gets more shots (470 versus 265) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been around for much longer (launched in August 2014).

If the number of relative strengths (bullet points above) is taken as a guide, the SX740 emerges as the winner of the contest (11 : 8 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X30 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the SX740 and the X30 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
3.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
4.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
5.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
6.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
7.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
8.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
9.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
10.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
11.		Fujifilm XQ1	..	..	..	..	4.5/5	4.5/5	Oct 2013	499	ebay.com
12.		Nikon P7800	3/5	..	..	..	4/5	4.5/5	Sep 2013	549	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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