Canon SX700 vs Sony ZV-E10

The Canon PowerShot SX700 HS and the Sony ZV-E10 are two digital cameras that were officially introduced, respectively, in February 2014 and July 2021. The SX700 is a fixed lens compact, while the ZV-E10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX700) and an APS-C (ZV-E10) sensor. The Canon has a resolution of 15.9 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX700		Sony ZV-E10
Fixed lens compact camera		Mirrorless system camera
25-750mm f/3.2-6.9		Sony E mount lenses
15.9 MP – 1/2.3" sensor		24 MP – APS-C sensor
1080/60p Video		4K/30p Video
ISO 100-3,200		ISO 100-32,000 (100 - 51,200)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 922k dots		3.0" LCD – 922k dots
Fixed screen (not touch-sensitive)		Swivel touchscreen
8.5 shutter flaps per second		11 shutter flaps per second
250 shots per battery charge		440 shots per battery charge
113 x 66 x 35 mm, 269 g		115 x 64 x 45 mm, 343 g

Check SX700 offers at
ebay.com
Check ZV-E10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX700 HS and the Sony ZV-E10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Canon SX700 and the Sony ZV-E10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.

The SX700 can be obtained in two different colors (black, red), while the ZV-E10 is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 is somewhat smaller (1 percent) than the Canon SX700. In this context, it is worth noting that neither the SX700 nor the ZV-E10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX700 has a lens built in, whereas the ZV-E10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the ZV-E10 and their specifications in the Sony E-Mount Lens Catalog.

Concerning battery life, the SX700 gets 250 shots out of its Canon NB-6LH battery, while the ZV-E10 can take 440 images on a single charge of its Sony NP-FW50 power pack. The power pack in the ZV-E10 can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Canon SX700	113 mm	66 mm	35 mm	269 g	250	n	Feb 2014	US$ 349	ebay.com
2.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	US$ 699	amazon.com
3.		Canon SX400	104 mm	69 mm	80 mm	313 g	190	n	Jul 2014	US$ 249	ebay.com
4.		Canon SX410	104 mm	69 mm	85 mm	325 g	185	n	Feb 2015	US$ 279	ebay.com
5.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	US$ 299	ebay.com
6.		Canon SX520	120 mm	82 mm	92 mm	441 g	210	n	Jul 2014	US$ 399	ebay.com
7.		Canon SX530	120 mm	82 mm	92 mm	442 g	210	n	Jan 2015	US$ 429	ebay.com
8.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	US$ 349	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	US$ 379	ebay.com
10.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	US$ 399	ebay.com
11.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	US$ 399	amazon.com
12.		Sony A3000	128 mm	91 mm	85 mm	411 g	470	n	Aug 2013	US$ 329	ebay.com
13.		Sony A5100	110 mm	63 mm	36 mm	283 g	400	n	Aug 2014	US$ 549	ebay.com
14.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	US$ 599	ebay.com
15.		Sony A6100	120 mm	67 mm	59 mm	396 g	420	n	Aug 2019	US$ 749	ebay.com
16.		Sony NEX-3	117 mm	62 mm	33 mm	297 g	330	n	May 2010	US$ 599	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	US$ 399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX700 was launched at a lower price than the ZV-E10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX700 features a 1/2.3-inch sensor and the Sony ZV-E10 an APS-C sensor. The sensor area in the ZV-E10 is 1211 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX700 has a native 4:3 aspect ratio, while the one in the ZV-E10 offers a 3:2 aspect.

With 24MP, the ZV-E10 offers a higher resolution than the SX700 (15.9MP), but the ZV-E10 nevertheless has larger individual pixels (pixel pitch of 3.91μm versus 1.33μm for the SX700) due to its larger sensor. Moreover, the ZV-E10 is a much more recent model (by 7 years and 5 months) than the SX700, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX700 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Sony ZV-E10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the ZV-E10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX700 are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.

The ZV-E10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX700 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Sony ZV-E10 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX700 is build around a BSI-CMOS sensor, while the ZV-E10 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX700	1/2.3	15.9	4608	3456	1080/60p	20.1	11.4	629	45
2.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
3.		Canon SX400	1/2.3	15.9	4608	3456	720/30p	20.1	11.5	672	46
4.		Canon SX410	1/2.3	19.9	5152	3864	720/30p	20.2	11.6	720	47
5.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
6.		Canon SX520	1/2.3	15.9	4608	3456	1080/30p	20.1	11.5	672	46
7.		Canon SX530	1/2.3	15.9	4608	3456	1080/30p	20.2	11.6	712	47
8.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
11.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
12.		Sony A3000	APS-C	19.8	5456	3632	1080/60i	23.7	12.8	1068	78
13.		Sony A5100	APS-C	24.0	6000	4000	1080/60p	23.8	12.7	1347	80
14.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
15.		Sony A6100	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1947	84
16.		Sony NEX-3	APS-C	14.0	4592	3056	720/30p	22.1	12.0	830	68
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the ZV-E10 provides a better video resolution than the SX700. It can shoot movie footage at 4K/30p, while the Canon is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The SX700 and the ZV-E10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The adjacent table lists some of the other core features of the Canon SX700 and Sony ZV-E10 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX700	none	n	3.0 / 922	fixed	n	1/3200s	8.5/s	Y	Y
2.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
3.		Canon SX400	none	n	3.0 / 230	fixed	n	1/1600s	0.8/s	Y	Y
4.		Canon SX410	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX520	none	n	3.0 / 461	fixed	n	1/2000s	1.6/s	Y	Y
7.		Canon SX530	none	n	3.0 / 461	fixed	n	1/2000s	1.6/s	Y	Y
8.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
11.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
12.		Sony A3000	202	n	3.0 / 230	fixed	n	1/4000s	2.5/s	Y	n
13.		Sony A5100	none	n	3.0 / 922	tilting	Y	1/4000s	6.0/s	Y	n
14.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
15.		Sony A6100	1440	n	3.0 / 922	tilting	Y	1/4000s	11.0/s	Y	n
16.		Sony NEX-3	optional	n	3.0 / 920	tilting	n	1/4000s	7.0/s	n	n
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX700 has one, while the ZV-E10 does not. While the built-in flash of the SX700 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the ZV-E10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The SX700 writes its imaging data to SDXC cards, while the ZV-E10 uses SDXC or Memory Stick PRO Duo cards. The ZV-E10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX700 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX700 HS and Sony ZV-E10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX700	-	stereo / mono	-	-	micro	2.0	Y	Y	-
2.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Canon SX400	-	stereo / mono	-	-	-	2.0	-	-	-
4.		Canon SX410	-	stereo / mono	-	-	-	2.0	-	-	-
5.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX520	-	stereo / mono	-	-	mini	2.0	-	-	-
7.		Canon SX530	-	stereo / mono	-	-	mini	2.0	Y	Y	-
8.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
12.		Sony A3000	Y	stereo / mono	-	-	mini	2.0	-	-	-
13.		Sony A5100	-	stereo / mono	-	-	micro	2.0	Y	Y	-
14.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony A6100	Y	stereo / mono	Y	-	micro	2.0	Y	Y	Y
16.		Sony NEX-3	Y	stereo / mono	-	-	mini	2.0	-	-	-
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the ZV-E10 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX700 does not feature such a mic input.

The ZV-E10 is a recent model that features in the current product line-up of Sony. In contrast, the SX700 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the SX700 was succeeded by the Canon SX710. Further information on the features and operation of the SX700 and ZV-E10 can be found, respectively, in the Canon SX700 Manual (free pdf) or the online Sony ZV-E10 Manual.

Review summary

So how do things add up? Which of the two cameras – the Canon SX700 or the Sony ZV-E10 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Canon PowerShot SX700 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Ready to shoot: Has a lens built-in, whereas the ZV-E10 requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the ZV-E10).
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in February 2014).

Arguments in favor of the Sony ZV-E10:

• More detail: Has more megapixels (24 vs 15.9MP), which boosts linear resolution by 25%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (11 vs 8.5 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (440 versus 250) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Reflects 7 years and 5 months of technical progress since the SX700 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the ZV-E10 is the clear winner of the contest (24 : 7 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX700 and the Sony ZV-E10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the SX700 or the ZV-E10 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Canon SX700	..	+ +	..	..	4/5	4/5	Feb 2014	US$ 349	ebay.com
2.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	US$ 699	amazon.com
3.		Canon SX400	..	+	..	..	..	..	Jul 2014	US$ 249	ebay.com
4.		Canon SX410	..	o	..	..	..	..	Feb 2015	US$ 279	ebay.com
5.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	US$ 299	ebay.com
6.		Canon SX520	..	+	..	..	3.5/5	3.5/5	Jul 2014	US$ 399	ebay.com
7.		Canon SX530	..	+ +	..	..	4/5	4/5	Jan 2015	US$ 429	ebay.com
8.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	US$ 349	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	US$ 379	ebay.com
10.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	US$ 399	ebay.com
11.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	US$ 399	amazon.com
12.		Sony A3000	3/5	+	..	..	4/5	4/5	Aug 2013	US$ 329	ebay.com
13.		Sony A5100	4.5/5	+	..	..	4.5/5	5/5	Aug 2014	US$ 549	ebay.com
14.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	US$ 599	ebay.com
15.		Sony A6100	..	..	4/5	82/100	4/5	5/5	Aug 2019	US$ 749	ebay.com
16.		Sony NEX-3	..	..	..	70/100	4.5/5	4/5	May 2010	US$ 599	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	US$ 399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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