Canon SX700 vs Olympus TG-4

The Canon PowerShot SX700 HS and the Olympus Tough TG-4 are two digital cameras that were announced, respectively, in February 2014 and April 2015. Both the SX700 and the TG-4 are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. Both cameras offer a resolution of 15.9 megapixels.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX700		Olympus TG-4
Fixed lens compact camera		Fixed lens compact camera
25-750mm f/3.2-6.9		25-100mm f/2.0-4.9
15.9 MP – 1/2.3" sensor		15.9 MP – 1/2.3" sensor
1080/60p Video		1080/30p Video
ISO 100-3,200		ISO 100-6,400
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 922k dots		3.0" LCD – 460k dots
Fixed screen (not touch-sensitive)		Fixed screen (not touch-sensitive)
8.5 shutter flaps per second		5 shutter flaps per second
Lens-based stabilization		In-body stabilization
not weather sealed		Waterproof body (15m)
250 shots per battery charge		380 shots per battery charge
113 x 66 x 35 mm, 269 g		112 x 66 x 31 mm, 247 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX700 HS and the Olympus Tough TG-4? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon SX700 and the Olympus TG-4. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, red).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX700 and the Olympus TG-4 are of equal size. However, the TG-4 is markedly lighter (8 percent) than the SX700. It is noteworthy in this context that the TG-4 is splash and dust-proof, while the SX700 does not feature any corresponding weather-sealing. More than that, the TG-4 is water-proof up to 15m and can, thus, be used for underwater photography.

Concerning battery life, the SX700 gets 250 shots out of its Canon NB-6LH battery, while the TG-4 can take 380 images on a single charge of its Olympus LI-92B power pack. The power pack in the TG-4 can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX700	113 mm	66 mm	35 mm	269 g	250	n	Feb 2014	349	ebay.com
2.		Olympus TG-4	112 mm	66 mm	31 mm	247 g	380	Y	Apr 2015	379	ebay.com
3.		Canon SX400	104 mm	69 mm	80 mm	313 g	190	n	Jul 2014	249	ebay.com
4.		Canon SX410	104 mm	69 mm	85 mm	325 g	185	n	Feb 2015	279	ebay.com
5.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
6.		Canon SX520	120 mm	82 mm	92 mm	441 g	210	n	Jul 2014	399	ebay.com
7.		Canon SX530	120 mm	82 mm	92 mm	442 g	210	n	Jan 2015	429	ebay.com
8.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
10.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
11.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
12.		Fujifilm XP130	110 mm	71 mm	28 mm	207 g	240	Y	Jan 2018	229	ebay.com
13.		Fujifilm XP140	110 mm	71 mm	28 mm	207 g	240	Y	Feb 2019	229	ebay.com
14.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
15.		Olympus TG-5	113 mm	66 mm	32 mm	250 g	340	Y	May 2017	449	ebay.com
16.		Olympus TG-6	113 mm	66 mm	32 mm	253 g	340	Y	May 2019	449	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The SX700 was somewhat cheaper (by 8 percent) than the TG-4 at launch, but both cameras fall into the same price category. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

The two cameras under review do not only share the same sensor size, but also offer an identical resolution of 15.9 megapixels. This similarity in sensor specs implies that both the SX700 and the TG-4 have the same pixel density, as well as the same pixel size. It should, however, be noted that the TG-4 is a somewhat more recent model (by 1 year and 1 month) than the SX700, and its sensor might have benefitted from technological advances during this time. Coming back to sensor resolution, it should be mentioned that the SX700 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The Canon PowerShot SX700 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Olympus Tough TG-4 are ISO 100 to ISO 6400 (no boost).

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX700	1/2.3	15.9	4608	3456	1080/60p	20.1	11.4	629	45
2.		Olympus TG-4	1/2.3	15.9	4608	3456	1080/30p	20.2	11.6	737	47
3.		Canon SX400	1/2.3	15.9	4608	3456	720/30p	20.1	11.5	672	46
4.		Canon SX410	1/2.3	19.9	5152	3864	720/30p	20.2	11.6	720	47
5.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
6.		Canon SX520	1/2.3	15.9	4608	3456	1080/30p	20.1	11.5	672	46
7.		Canon SX530	1/2.3	15.9	4608	3456	1080/30p	20.2	11.6	712	47
8.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
11.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
12.		Fujifilm XP130	1/2.3	15.9	4608	3456	1080/60p	20.6	12.1	1000	51
13.		Fujifilm XP140	1/2.3	15.9	4608	3456	4K/15p	20.7	12.2	1102	52
14.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
15.		Olympus TG-5	1/2.3	12.0	4000	3000	4K/30p	20.5	11.9	934	50
16.		Olympus TG-6	1/2.3	12.0	4000	3000	4K/30p	20.7	12.2	1127	52
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the SX700 provides a higher frame rate than the TG-4. It can shoot video footage at 1080/60p, while the Olympus is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The SX700 and the TG-4 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The following table reports on some other key feature differences and similarities of the Canon SX700, the Olympus TG-4, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX700	none	n	3.0 / 922	fixed	n	1/3200s	8.5/s	Y	Y
2.		Olympus TG-4	none	n	3.0 / 460	fixed	n	1/2000s	5.0/s	Y	Y
3.		Canon SX400	none	n	3.0 / 230	fixed	n	1/1600s	0.8/s	Y	Y
4.		Canon SX410	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX520	none	n	3.0 / 461	fixed	n	1/2000s	1.6/s	Y	Y
7.		Canon SX530	none	n	3.0 / 461	fixed	n	1/2000s	1.6/s	Y	Y
8.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
11.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
12.		Fujifilm XP130	none	n	3.0 / 920	fixed	n	1/2000s	10.0/s	Y	Y
13.		Fujifilm XP140	none	n	3.0 / 920	fixed	n	1/2000s	10.0/s	Y	Y
14.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
15.		Olympus TG-5	none	n	3.0 / 460	fixed	n	1/2000s	20.0/s	Y	Y
16.		Olympus TG-6	none	n	3.0 / 1040	fixed	n	1/2000s	20.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Olympus TG-4 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the SX700 and the TG-4 have zoom lenses built in. The SX700 has a 25-750mm f/3.2-6.9 optic and the TG-4 offers a 25-100mm f/2.0-4.9 (focal lengths in full frame equivalent terms). Hence, the Canon and Olympus provide the same view at the wide-angle end, but the Olympus has less tele-photo reach at the long end. The TG-4 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX700 and the TG-4 write their files to SDXC cards. The TG-4 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX700 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX700 HS and Olympus Tough TG-4 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX700	-	stereo / mono	-	-	micro	2.0	Y	Y	-
2.		Olympus TG-4	-	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon SX400	-	stereo / mono	-	-	-	2.0	-	-	-
4.		Canon SX410	-	stereo / mono	-	-	-	2.0	-	-	-
5.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX520	-	stereo / mono	-	-	mini	2.0	-	-	-
7.		Canon SX530	-	stereo / mono	-	-	mini	2.0	Y	Y	-
8.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
12.		Fujifilm XP130	-	mono / mono	-	-	micro	2.0	Y	-	Y
13.		Fujifilm XP140	-	mono / mono	-	-	micro	2.0	Y	-	Y
14.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
15.		Olympus TG-5	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Olympus TG-6	-	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

Travel and landscape photographers will find it useful that the TG-4 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the SX700 and the TG-4 have been discontinued, but can regularly be found used on ebay. The SX700 was replaced by the Canon SX710, while the TG-4 was followed by the Olympus TG-5. Further information on the features and operation of the SX700 and TG-4 can be found, respectively, in the Canon SX700 Manual (free pdf) or the online Olympus TG-4 Manual.

Review summary

So what is the bottom line? Is the Canon SX700 better than the Olympus TG-4 or vice versa? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Canon PowerShot SX700 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher movie framerates (1080/60p versus 1080/30p).
• More detailed LCD: Has a higher resolution rear screen (922k vs 460k dots).
• Faster shutter: Has higher mechanical shutter speed (1/3200s vs 1/2000s) to freeze action.
• Faster burst: Shoots at higher frequency (8.5 vs 5 flaps/sec) to capture the decisive moment.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been on the market for longer (launched in February 2014).

Arguments in favor of the Olympus Tough TG-4:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.2).
• Longer lasting: Gets more shots (380 versus 250) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Water-proof: Is rugged and sealed and can thus be used for underwater photography (up to 15m).
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Was introduced somewhat (1 year and 1 month) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the TG-4 emerges as the winner of the match-up (10 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX700 and the Olympus TG-4 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX700 or the TG-4. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX700	..	+ +	..	..	4/5	4/5	Feb 2014	349	ebay.com
2.		Olympus TG-4	..	+	..	79/100	4/5	4/5	Apr 2015	379	ebay.com
3.		Canon SX400	..	+	..	..	..	..	Jul 2014	249	ebay.com
4.		Canon SX410	..	o	..	..	..	..	Feb 2015	279	ebay.com
5.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
6.		Canon SX520	..	+	..	..	3.5/5	3.5/5	Jul 2014	399	ebay.com
7.		Canon SX530	..	+ +	..	..	4/5	4/5	Jan 2015	429	ebay.com
8.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
10.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
11.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
12.		Fujifilm XP130	..	o	..	..	3.5/5	4/5	Jan 2018	229	ebay.com
13.		Fujifilm XP140	..	+	..	..	3.5/5	4/5	Feb 2019	229	ebay.com
14.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
15.		Olympus TG-5	..	+ +	4.5/5	..	4/5	4/5	May 2017	449	ebay.com
16.		Olympus TG-6	4/5	+ +	4.5/5	76/100	4/5	4/5	May 2019	449	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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