Canon M10 vs Fujifilm XF10

The Canon EOS M10 and the Fujifilm XF10 are two digital cameras that were revealed to the public, respectively, in October 2015 and July 2018. The M10 is a mirrorless interchangeable lens camera, while the XF10 is a fixed lens compact. Both cameras are equipped with an APS-C sensor. The Canon has a resolution of 17.9 megapixels, whereas the Fujifilm provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon M10		Fujifilm XF10
Mirrorless system camera		Fixed lens compact camera
Canon EF-M mount lenses		28mm f/2.8-16
17.9 MP – APS-C sensor		24 MP – APS-C sensor
1080/30p Video		4K/15p Video
ISO 100-12,800 (100 - 25,600)		ISO 200-12,800 (100 - 51,200)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Tilting touchscreen		Fixed touchscreen
4.6 shutter flaps per second		6 shutter flaps per second
255 shots per battery charge		330 shots per battery charge
108 x 67 x 35 mm, 301 g		113 x 64 x 41 mm, 279 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS M10 and the Fujifilm XF10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon M10 and the Fujifilm XF10 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The M10 can be obtained in two different colors (black, white), while the XF10 is also available in two color-versions, but different ones (black, gold).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon M10 and the Fujifilm XF10 are of equal size. In this context, it is worth noting that neither the M10 nor the XF10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the M10 gets 255 shots out of its LP-E12 battery, while the XF10 can take 330 images on a single charge of its NP-95 power pack. The power pack in the XF10 can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
2.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
3.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
4.		Canon 1300D	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
5.		Canon M5	116 mm	89 mm	61 mm	427 g	295	n	Sep 2016	979	ebay.com
6.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
7.		Canon G9 X	98 mm	58 mm	31 mm	209 g	220	n	Oct 2015	529	ebay.com
8.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
9.		Canon 1200D	130 mm	100 mm	78 mm	480 g	500	n	Feb 2014	449	ebay.com
10.		Canon G7 X	103 mm	60 mm	40 mm	304 g	210	n	Sep 2014	699	ebay.com
11.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
12.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
13.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
14.		Panasonic TZ95	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
15.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
16.		Sony A5000	110 mm	63 mm	36 mm	269 g	420	n	Jan 2014	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. The sensor area in the XF10 is 11 percent bigger. As a result of these sensor size differences, the cameras have format factors, respectively, of 1.6 (M10) and 1.5. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

With 24MP, the XF10 offers a higher resolution than the M10 (17.9MP), but the XF10 has smaller individual pixels (pixel pitch of 3.92μm versus 4.31μm for the M10). Yet, the XF10 is a much more recent model (by 2 years and 9 months) than the M10, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon M10 are 25.9 x 17.3 inches or 65.8 x 43.9 cm for good quality, 20.7 x 13.8 inches or 52.7 x 35.1 cm for very good quality, and 17.3 x 11.5 inches or 43.9 x 29.3 cm for excellent quality prints.

The Canon EOS M10 has a native sensitivity range from ISO 100 to ISO 12800, which can be extended to ISO 100-25600. The corresponding ISO settings for the Fujifilm XF10 are ISO 200 to ISO 12800, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
2.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
3.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
4.		Canon 1300D	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
5.		Canon M5	APS-C	24.0	6000	4000	1080/60p	23.4	12.4	1262	77
6.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
7.		Canon G9 X	1-inch	20.0	5472	3648	1080/60p	21.5	12.3	495	63
8.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
9.		Canon 1200D	APS-C	17.9	5184	3456	1080/30p	21.9	11.3	724	63
10.		Canon G7 X	1-inch	20.0	5472	3648	1080/60p	23.0	12.7	556	71
11.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
12.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
13.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
14.		Panasonic TZ95	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
15.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Sony A5000	APS-C	19.8	5456	3632	1080/60i	23.8	13.0	1089	79
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the XF10 provides a better video resolution than the M10. It can shoot movie footage at 4K/15p, while the Canon is limited to 1080/30p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The M10 and the XF10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The following table reports on some other key feature differences and similarities of the Canon M10, the Fujifilm XF10, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
2.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
3.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
4.		Canon 1300D	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
5.		Canon M5	2360	n	3.2 / 1620	tilting	Y	1/4000s	9.0/s	Y	n
6.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
7.		Canon G9 X	none	n	3.0 / 1040	fixed	Y	1/2000s	6.0/s	Y	Y
8.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
9.		Canon 1200D	optical	n	3.0 / 460	fixed	n	1/4000s	3.0/s	Y	n
10.		Canon G7 X	none	n	3.0 / 1040	tilting	Y	1/2000s	6.5/s	Y	Y
11.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
12.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
13.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
14.		Panasonic TZ95	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony A5000	none	n	3.0 / 461	tilting	n	1/4000s	3.5/s	Y	n
Notes: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the M10 and the XF10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS M10 and Fujifilm XF10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
2.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
3.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon 1300D	Y	mono / mono	-	-	mini	2.0	Y	Y	-
5.		Canon M5	Y	stereo / mono	Y	-	mini	2.0	Y	Y	Y
6.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
7.		Canon G9 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
9.		Canon 1200D	Y	mono / mono	-	-	mini	2.0	-	-	-
10.		Canon G7 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
12.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
13.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
14.		Panasonic TZ95	-	stereo / mono	-	-	micro	2.0	Y	-	Y
15.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Sony A5000	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the XF10 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The M10 does not feature such a mic input.

Both the M10 and the XF10 have been discontinued, but can regularly be found used on ebay. The M10 was replaced by the Canon M100, while the XF10 does not have a direct successor. Further information on the features and operation of the M10 and XF10 can be found, respectively, in the Canon M10 Manual (free pdf) or the online Fujifilm XF10 Manual.

Review summary

So what is the bottom line? Is there a clear favorite between the Canon M10 and the Fujifilm XF10? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Canon EOS M10:

• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been available for much longer (launched in October 2015).

Reasons to prefer the Fujifilm XF10:

• More detail: Has more megapixels (24 vs 17.9MP), which boosts linear resolution by 16%.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/30p).
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Faster burst: Shoots at higher frequency (6 vs 4.6 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Has an integrated lens, whereas the M10 necessitates an extra lens.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the M10).
• Longer lasting: Gets more shots (330 versus 255) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More modern: Reflects 2 years and 9 months of technical progress since the M10 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the XF10 is the clear winner of the contest (12 : 5 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon M10 and the Fujifilm XF10 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the M10 or the XF10. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
2.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
3.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
4.		Canon 1300D	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
5.		Canon M5	4/5	+	4/5	82/100	4/5	4/5	Sep 2016	979	ebay.com
6.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
7.		Canon G9 X	3.5/5	+ +	..	..	4.5/5	4.5/5	Oct 2015	529	ebay.com
8.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
9.		Canon 1200D	3/5	+	..	..	4/5	4.5/5	Feb 2014	449	ebay.com
10.		Canon G7 X	4/5	+ +	..	77/100	4.5/5	4.5/5	Sep 2014	699	ebay.com
11.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
12.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
13.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
14.		Panasonic TZ95	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
15.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
16.		Sony A5000	3/5	+	..	..	4.5/5	4.5/5	Jan 2014	449	ebay.com
Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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