Canon 90D vs Hasselblad X1D

The Canon EOS 90D and the Hasselblad X1D-50c are two digital cameras that were revealed to the public, respectively, in August 2019 and June 2016. The 90D is a DSLR, while the X1D is a mirrorless interchangeable lens camera. The cameras are based on an APS-C (90D) and a medium format (X1D) sensor. The Canon has a resolution of 32.3 megapixels, whereas the Hasselblad provides 51.3 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon 90D		Hasselblad X1D
Digital single lens reflex		Mirrorless system camera
Canon EF mount lenses		Hasselblad X mount lenses
32.3 MP – APS-C sensor		51.3 MP – Medium Format sensor
4K/30p Video		1080/25p Video
ISO 100-25,600 (100 - 51,200)		ISO 100-25,600
Optical viewfinder		Electronic viewfinder (2360k dots)
3.0" LCD – 1040k dots		3.0" LCD – 920k dots
Swivel touchscreen		Fixed touchscreen
11 shutter flaps per second		2.3 shutter flaps per second
Weathersealed body		Weathersealed body
141 x 105 x 77 mm, 701 g		150 x 98 x 71 mm, 725 g

Check 90D price at
amazon.com
Check X1D offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS 90D and the Hasselblad X1D-50c? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon 90D and the Hasselblad X1D. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon 90D and the Hasselblad X1D are of equal size. However, the X1D is slightly heavier (3 percent) than the 90D. In this context, it is worth noting that both cameras are splash and dust-proof and can, hence, be used in inclement weather conditions or harsh environments.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. Hence, you might want to study and compare the specifications of available lenses in order to get the full picture of the size and weight of the two camera systems.

Concerning battery life, the 90D gets 1300 shots out of its Canon LP-E6N battery, while the X1D can take .. images on a single charge of its Hasselblad H-3054752 power pack.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon 90D	141 mm	105 mm	77 mm	701 g	1300	Y	Aug 2019	1,199	amazon.com
2.		Hasselblad X1D	150 mm	98 mm	71 mm	725 g	..	Y	Jun 2016	8,995	ebay.com
3.		Canon 7D II	149 mm	112 mm	78 mm	910 g	670	Y	Sep 2014	1,799	ebay.com
4.		Canon 30D	144 mm	106 mm	74 mm	785 g	750	n	Feb 2006	1,399	ebay.com
5.		Canon 40D	146 mm	108 mm	74 mm	822 g	750	n	Aug 2007	1,299	ebay.com
6.		Canon 50D	146 mm	108 mm	74 mm	822 g	800	Y	Aug 2008	1,299	ebay.com
7.		Canon 60D	145 mm	106 mm	79 mm	755 g	1100	Y	Aug 2010	1,399	ebay.com
8.		Canon 70D	139 mm	104 mm	79 mm	755 g	920	Y	Jul 2013	1,199	ebay.com
9.		Canon 80D	139 mm	105 mm	79 mm	730 g	960	Y	Feb 2016	1,199	ebay.com
10.		Canon G3 X	123 mm	77 mm	105 mm	733 g	300	Y	Jun 2015	999	ebay.com
11.		Canon R	139 mm	98 mm	84 mm	660 g	370	Y	Sep 2018	2,299	ebay.com
12.		Canon T5i	133 mm	100 mm	79 mm	580 g	440	n	Mar 2013	649	ebay.com
13.		Hasselblad X1D II	148 mm	97 mm	70 mm	766 g	..	Y	Jun 2019	5,750	ebay.com
14.		Leica M11	139 mm	80 mm	39 mm	640 g	700	Y	Jan 2022	8,995	amazon.com
15.		Leica SL	147 mm	104 mm	39 mm	847 g	400	Y	Oct 2015	7,450	ebay.com
16.		Nikon D7500	136 mm	104 mm	73 mm	720 g	950	Y	Apr 2017	1,299	amazon.com
17.		Pentax 645Z	156 mm	117 mm	123 mm	1550 g	650	Y	Apr 2014	8,499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The 90D was launched at a markedly lower price (by 87 percent) than the X1D, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon 90D features an APS-C sensor and the Hasselblad X1D a medium format sensor. The sensor area in the X1D is 326 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.6 and 0.79. The sensor in the 90D has a native 3:2 aspect ratio, while the one in the X1D offers a 4:3 aspect.

With 51.3MP, the X1D offers a higher resolution than the 90D (32.3MP), but the X1D nevertheless has larger individual pixels (pixel pitch of 5.30μm versus 3.23μm for the 90D) due to its larger sensor. However, the 90D is a much more recent model (by 3 years and 2 months) than the X1D, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the X1D has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Hasselblad X1D implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X1D for good quality output (200 dots per inch) amounts to 41.4 x 31 inches or 105.1 x 78.7 cm, for very good quality (250 dpi) 33.1 x 24.8 inches or 84 x 63 cm, and for excellent quality (300 dpi) 27.6 x 20.7 inches or 70 x 52.5 cm. The corresponding values for the Canon 90D are 34.8 x 23.2 inches or 88.4 x 58.9 cm for good quality, 27.8 x 18.6 inches or 70.7 x 47.1 cm for very good quality, and 23.2 x 15.5 inches or 58.9 x 39.3 cm for excellent quality prints.

The 90D has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon EOS 90D has a native sensitivity range from ISO 100 to ISO 25600, which can be extended to ISO 100-51200. The corresponding ISO settings for the Hasselblad X1D-50c are ISO 100 to ISO 25600 (no boost).

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon 90D	APS-C	32.3	6960	4640	4K/30p	24.0	13.5	1848	83
2.		Hasselblad X1D	Medium Format	51.3	8272	6200	1080/25p	26.2	14.8	4489	102
3.		Canon 7D II	APS-C	20.0	5472	3648	1080/60p	22.4	11.8	1082	70
4.		Canon 30D	APS-C	8.2	3504	2336	none	21.5	10.8	736	59
5.		Canon 40D	APS-C	10.1	3888	2592	none	22.1	11.3	703	64
6.		Canon 50D	APS-C	15.1	4752	3168	none	21.8	11.4	696	63
7.		Canon 60D	APS-C	17.9	5184	3456	1080/30p	22.2	11.5	813	66
8.		Canon 70D	APS-C	20.0	5472	3648	1080/30p	22.5	11.6	926	68
9.		Canon 80D	APS-C	24.0	6000	4000	1080/60p	23.6	13.2	1135	79
10.		Canon G3 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	521	63
11.		Canon R	Full Frame	30.1	6720	4480	4K/30p	24.5	13.5	2742	89
12.		Canon T5i	APS-C	17.9	5184	3456	1080/30p	21.7	11.2	681	61
13.		Hasselblad X1D II	Medium Format	51.3	8272	6200	1080/25p	25.7	14.5	3234	99
14.		Leica M11	Full Frame	60.3	9528	6328	none	26.3	14.8	3376	100
15.		Leica SL	Full Frame	24.0	6000	4000	4K/30p	25.0	13.4	1821	88
16.		Nikon D7500	APS-C	20.7	5568	3712	4K/30p	24.3	14.0	1483	86
17.		Pentax 645Z	Medium Format	51.1	8256	6192	1080/60i	26.0	14.7	4505	101
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the 90D provides a higher video resolution than the X1D. It can shoot video footage at 4K/30p, while the Hasselblad is limited to 1080/25p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X1D has an electronic viewfinder (2360k dots), while the 90D has an optical one. Both systems have their advantages, with the electronic viewfinder making it possible to project supplementary shooting information into the framing view, whereas the optical viewfinder offers lag-free viewing and a very clear framing image. The adjacent table lists some of the other core features of the Canon 90D and Hasselblad X1D along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon 90D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	11.0/s	Y	n
2.		Hasselblad X1D	2360	n	3.0 / 920	fixed	Y	1/2000s	2.3/s	n	n
3.		Canon 7D II	optical	Y	3.0 / 1040	fixed	n	1/8000s	10.0/s	Y	n
4.		Canon 30D	optical	Y	2.5 / 230	fixed	n	1/8000s	5.0/s	Y	n
5.		Canon 40D	optical	Y	3.0 / 230	fixed	n	1/8000s	6.5/s	Y	n
6.		Canon 50D	optical	Y	3.0 / 920	fixed	n	1/8000s	6.3/s	Y	n
7.		Canon 60D	optical	Y	3.0 / 1040	swivel	n	1/8000s	5.3/s	Y	n
8.		Canon 70D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	7.0/s	Y	n
9.		Canon 80D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	7.0/s	Y	n
10.		Canon G3 X	optional	n	3.2 / 1620	tilting	Y	1/2000s	5.9/s	Y	Y
11.		Canon R	3690	Y	3.2 / 2100	swivel	Y	1/8000s	8.0/s	n	n
12.		Canon T5i	optical	n	3.0 / 1040	swivel	Y	1/4000s	5.0/s	Y	n
13.		Hasselblad X1D II	3690	n	3.6 / 2360	fixed	Y	1/2000s	2.7/s	n	n
14.		Leica M11	optical	n	3.0 / 2333	fixed	Y	1/4000s	4.5/s	n	n
15.		Leica SL	4400	Y	3.0 / 1040	fixed	Y	1/8000s	11.0/s	n	n
16.		Nikon D7500	optical	Y	3.2 / 922	tilting	Y	1/8000s	8.0/s	Y	n
17.		Pentax 645Z	optical	Y	3.2 / 1037	tilting	n	1/4000s	3.0/s	n	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The 90D has one, while the X1D does not. While the built-in flash of the 90D is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the 90D is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon 90D and the Hasselblad X1D both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the 90D and the X1D write their files to SDXC cards. The X1D features dual card slots, which can be very useful in case a memory card fails. In contrast, the 90D only has one slot. The 90D supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X1D can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS 90D and Hasselblad X1D-50c and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon 90D	Y	stereo / mono	Y	Y	mini	2.0	Y	-	Y
2.		Hasselblad X1D	Y	stereo / mono	Y	Y	mini	3.0	Y	-	-
3.		Canon 7D II	Y	stereo / mono	Y	Y	mini	3.0	-	-	-
4.		Canon 30D	Y	- / -	-	-	-	2.0	-	-	-
5.		Canon 40D	Y	- / -	-	-	-	2.0	-	-	-
6.		Canon 50D	Y	- / -	-	-	mini	2.0	-	-	-
7.		Canon 60D	Y	mono / mono	Y	-	mini	2.0	-	-	-
8.		Canon 70D	Y	stereo / mono	Y	-	mini	2.0	Y	-	-
9.		Canon 80D	Y	stereo / mono	Y	Y	mini	2.0	Y	Y	-
10.		Canon G3 X	Y	stereo / mono	Y	Y	mini	2.0	Y	Y	-
11.		Canon R	Y	stereo / mono	Y	Y	mini	3.1	Y	-	Y
12.		Canon T5i	Y	stereo / mono	Y	-	mini	2.0	-	-	-
13.		Hasselblad X1D II	Y	stereo / mono	Y	Y	-	3.0	Y	-	-
14.		Leica M11	Y	- / -	-	-	-	3.2	Y	-	Y
15.		Leica SL	Y	stereo / mono	Y	Y	full	3.0	Y	-	-
16.		Nikon D7500	Y	stereo / mono	Y	Y	mini	2.0	Y	-	Y
17.		Pentax 645Z	Y	stereo / mono	Y	-	mini	3.0	-	-	-

Studio photographers will appreciate that the Hasselblad X1D (unlike the 90D) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.

The 90D is a recent model that features in the current product line-up of Canon. In contrast, the X1D has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X1D was succeeded by the Hasselblad X1D II. Further information on the features and operation of the 90D and X1D can be found, respectively, in the Canon 90D Manual (free pdf) or the online Hasselblad X1D Manual.

Review summary

So what is the bottom line? Which of the two cameras – the Canon 90D or the Hasselblad X1D – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Canon EOS 90D:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/25p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Brighter framing: Features an optical viewfinder for clear, lag-free composition.
• Easier setting verification: Features an LCD display on top to control shooting parameters.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 920k dots).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/2000s) to freeze action.
• Faster burst: Shoots at higher frequency (11 vs 2.3 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More affordable: Was introduced into a lower priced category (87 percent cheaper at launch).
• More modern: Reflects 3 years and 2 months of technical progress since the X1D launch.

Advantages of the Hasselblad X1D-50c:

• More detail: Has more megapixels (51.3 vs 32.3MP), which boosts linear resolution by 24%.
• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• More framing info: Has an electronic viewfinder that displays shooting data.
• More legacy lens friendly: Can use many non-native lenses via adapters.
• Faster data transfer: Supports a more advanced USB protocol (3.0 vs 2.0).
• Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• More prestigious: Has the Hasselblad luxury appeal, which ensures a high resale value.
• More heavily discounted: Has been around for much longer (launched in June 2016).

If the count of relative strengths (bullet points above) is taken as a measure, the 90D is the clear winner of the match-up (16 : 9 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon 90D and the Hasselblad X1D place the cameras among the top in their class? Find out in the latest Best DSLR Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the 90D or the X1D perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is where reviews by experts come in. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon 90D	4/5	+	4.5/5	85/100	4.5/5	4.5/5	Aug 2019	1,199	amazon.com
2.		Hasselblad X1D	..	o	..	81/100	..	4/5	Jun 2016	8,995	ebay.com
3.		Canon 7D II	4.5/5	+	3.5/5	84/100	4/5	4.5/5	Sep 2014	1,799	ebay.com
4.		Canon 30D	..	+ +	..	+ +	o	..	Feb 2006	1,399	ebay.com
5.		Canon 40D	..	+ +	..	+ +	4.5/5	4.5/5	Aug 2007	1,299	ebay.com
6.		Canon 50D	..	+ +	..	+ +	4.5/5	4.5/5	Aug 2008	1,299	ebay.com
7.		Canon 60D	5/5	+	..	79/100	4/5	4.5/5	Aug 2010	1,399	ebay.com
8.		Canon 70D	5/5	+ +	..	83/100	4.5/5	5/5	Jul 2013	1,199	ebay.com
9.		Canon 80D	4/5	+ +	4.5/5	84/100	4.5/5	4.5/5	Feb 2016	1,199	ebay.com
10.		Canon G3 X	3.5/5	+	..	..	4.5/5	4/5	Jun 2015	999	ebay.com
11.		Canon R	4/5	o	4/5	79/100	4.5/5	4/5	Sep 2018	2,299	ebay.com
12.		Canon T5i	..	..	..	76/100	4.5/5	4.5/5	Mar 2013	649	ebay.com
13.		Hasselblad X1D II	..	..	4/5	..	4/5	4/5	Jun 2019	5,750	ebay.com
14.		Leica M11	4.5/5	..	4.5/5	..	4.5/5	4.5/5	Jan 2022	8,995	amazon.com
15.		Leica SL	4/5	..	4/5	84/100	4.5/5	4/5	Oct 2015	7,450	ebay.com
16.		Nikon D7500	4.5/5	+ +	4.5/5	86/100	5/5	4.5/5	Apr 2017	1,299	amazon.com
17.		Pentax 645Z	5/5	..	3.5/5	..	4.5/5	5/5	Apr 2014	8,499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

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