Panasonic ZS70 vs Sony HX350
The Panasonic Lumix DC-ZS70 (called Panasonic TZ90 in some regions) and the Sony Cyber-shot DSC-HX350 are two digital cameras that were revealed to the public, respectively, in April 2017 and December 2016. Both the ZS70 and the HX350 are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. The Panasonic has a resolution of 20.2 megapixels, whereas the Sony provides 19.9 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Panasonic Lumix DC-ZS70 and the Sony Cyber-shot DSC-HX350? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
An illustration of the physical size and weight of the Panasonic ZS70 and the Sony HX350 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.
The ZS70 can be obtained in two different colors (black, silver), while the HX350 is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX350 is considerably larger (61 percent) than the Panasonic ZS70. Moreover, the HX350 is substantially heavier (102 percent) than the ZS70. In this context, it is worth noting that neither the ZS70 nor the HX350 are weather-sealed.
Concerning battery life, the ZS70 gets 380 shots out of its DMW-BLG10 battery, while the HX350 can take 300 images on a single charge of its NP-BX1 power pack. The power pack in the ZS70 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.
|1.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449||ebay.com|
|2.||Sony HX350||130 mm||93 mm||103 mm||652 g||300||n||Dec 2016||449||ebay.com|
|3.||Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399||amazon.com|
|4.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399||ebay.com|
|5.||Canon SX720||110 mm||64 mm||36 mm||270 g||250||n||Feb 2016||379||ebay.com|
|6.||Fujifilm XF10||113 mm||64 mm||41 mm||279 g||330||n||Jul 2018||499||ebay.com|
|7.||Kodak AZ901||139 mm||104 mm||119 mm||777 g||400||n||Jan 2016||499||amazon.com|
|8.||Nikon B700||125 mm||85 mm||107 mm||565 g||350||n||Feb 2016||499||ebay.com|
|9.||Panasonic ZS80||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449||amazon.com|
|10.||Panasonic TS7||117 mm||76 mm||37 mm||319 g||300||Y||May 2018||449||amazon.com|
|11.||Panasonic FZ80||130 mm||94 mm||119 mm||616 g||330||n||Jan 2017||399||amazon.com|
|12.||Panasonic FZ150||124 mm||82 mm||92 mm||528 g||410||n||Aug 2011||499||ebay.com|
|13.||Panasonic LX5||110 mm||65 mm||43 mm||271 g||400||n||Jul 2010||499||ebay.com|
|14.||Sony HX90V||102 mm||58 mm||36 mm||245 g||360||n||Apr 2015||429||ebay.com|
|15.||Sony HX400V||130 mm||93 mm||103 mm||660 g||300||n||Feb 2014||499||ebay.com|
|Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The two cameras under review were launched at the same price and fall into the same market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.
While the two cameras under review share the same sensor size, the ZS70 offers a slightly higher resolution of 20.2 megapixels, compared with 19.9 MP of the HX350. This megapixels advantage translates into a 0.59999999999999 percent gain in linear resolution. On the other hand, these sensor specs imply that the ZS70 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 1.19μm for the HX350). In this context, it should be noted, however, that the ZS70 is a somewhat more recent model (by 3 months) than the HX350, and its sensor might have benefitted from technological advances during this time that at least partly compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The Panasonic Lumix DC-ZS70 has a native sensitivity range from ISO 80 to ISO 3200, which can be extended to ISO 80-6400. The corresponding ISO settings for the Sony Cyber-shot DSC-HX350 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-12800.
Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.
Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.
|Note: DXO values in italics represent estimates based on sensor size and age.|
Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the ZS70 provides a higher video resolution than the HX350. It can shoot video footage at 4K/30p, while the Sony is limited to 1080/60p.
Apart from body and sensor, cameras can and do differ across a range of features. The two cameras under consideration are similar with respect to both having an electronic viewfinder. However, the one in the ZS70 offers a substantially higher resolution than the one in the HX350 (1166k vs 202k dots). The following table reports on some other key feature differences and similarities of the Panasonic ZS70, the Sony HX350, and comparable cameras.
|1.||Panasonic ZS70||1166||n||3.0 / 1040||tilting||Y||1/2000s||10.0/s||Y||Y|
|2.||Sony HX350||202||n||3.0 / 922||tilting||n||1/4000s||10.0/s||Y||Y|
|3.||Canon SX740||none||n||3.0 / 922||tilting||n||1/3200s||10.0/s||Y||Y|
|4.||Canon SX730||none||n||3.0 / 922||tilting||n||1/3200s||5.9/s||Y||Y|
|5.||Canon SX720||none||n||3.0 / 922||fixed||n||1/3200s||5.9/s||Y||Y|
|6.||Fujifilm XF10||none||n||3.0 / 1040||fixed||Y||1/4000s||6.0/s||Y||n|
|7.||Kodak AZ901||202||n||3.0 / 920||swivel||n||1/2000s||5.0/s||Y||Y|
|8.||Nikon B700||921||n||3.0 / 921||swivel||n||1/4000s||5.0/s||Y||Y|
|9.||Panasonic ZS80||2330||n||3.0 / 1040||tilting||Y||1/2000s||10.0/s||Y||Y|
|10.||Panasonic TS7||1170||n||3.0 / 1040||fixed||n||1/1300s||10.0/s||Y||Y|
|11.||Panasonic FZ80||1166||n||3.0 / 1040||fixed||Y||1/2000s||10.0/s||Y||Y|
|12.||Panasonic FZ150||202||n||3.0 / 460||swivel||n||1/2000s||12.0/s||Y||Y|
|13.||Panasonic LX5||optional||n||3.0 / 460||fixed||n||1/4000s||2.5/s||Y||Y|
|14.||Sony HX90V||638||n||3.0 / 921||tilting||n||1/2000s||10.0/s||Y||Y|
|15.||Sony HX400V||210||n||3.0 / 921||tilting||n||1/4000s||10.0/s||Y||Y|
|Notes: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.|
One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The ZS70 has a touchscreen, while the HX350 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.The ZS70 has an articulated LCD that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in snapping selfies. In contrast, the HX350 does not have a selfie-screen.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the ZS70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
Both the ZS70 and the HX350 have zoom lenses built in. The ZS70 has a 24-720mm f/3.3-6.4 optic and the HX350 offers a 24-1200mm f/2.8-6.3 (focal lengths in full frame equivalent terms). Hence, the Panasonic and Sony provide the same view at the wide-angle end, but the Sony has more tele-photo reach at the long end. The HX350 offers the faster maximum aperture.
The ZS70 writes its imaging data to SDXC cards, while the HX350 uses SDXC or Memory Stick PRO Duo cards. The ZS70 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the HX350 cannot take advantage of Ultra High Speed SD cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Panasonic Lumix DC-ZS70 and Sony Cyber-shot DSC-HX350 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
Mic / Speaker
|1.||Panasonic ZS70||-||stereo / mono||-||-||micro||2.0||Y||-||-|
|2.||Sony HX350||-||stereo / mono||-||-||micro||2.0||-||-||-|
|3.||Canon SX740||-||stereo / mono||-||-||micro||2.0||Y||-||Y|
|4.||Canon SX730||-||stereo / mono||-||-||micro||2.0||Y||Y||Y|
|5.||Canon SX720||-||stereo / mono||-||-||micro||2.0||Y||Y||-|
|6.||Fujifilm XF10||-||stereo / mono||Y||-||micro||2.0||Y||-||Y|
|7.||Kodak AZ901||-||stereo / mono||-||-||micro||2.0||Y||-||-|
|8.||Nikon B700||-||stereo / mono||-||-||micro||2.0||Y||Y||Y|
|9.||Panasonic ZS80||-||stereo / mono||-||-||micro||2.0||Y||-||Y|
|10.||Panasonic TS7||-||stereo / mono||-||-||micro||2.0||Y||-||-|
|11.||Panasonic FZ80||Y||stereo / mono||-||-||micro||2.0||Y||-||-|
|12.||Panasonic FZ150||Y||stereo / -||-||-||mini||2.0||-||-||-|
|13.||Panasonic LX5||Y||mono / mono||-||-||mini||2.0||-||-||-|
|14.||Sony HX90V||-||stereo / mono||-||-||micro||2.0||Y||Y||-|
|15.||Sony HX400V||Y||stereo / mono||-||-||micro||2.0||Y||Y||-|
It is notable that the ZS70 offers wifi support, while the HX350 does not. Wifi can be a very convenient means to transfer image data to an off-camera location.
Both the ZS70 and the HX350 have been discontinued, but can regularly be found used on ebay. The ZS70 was replaced by the Panasonic ZS80, while the HX350 does not have a direct successor. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Panasonic and Sony websites.
So what is the bottom line? Is the Panasonic ZS70 better than the Sony HX350 or vice versa? A synthesis of the relative strong points of each of the models is listed below.
Reasons to prefer the Panasonic Lumix DC-ZS70:
- Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
- More detailed viewfinder: Has higher resolution electronic viewfinder (1166k vs 202k dots).
- More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
- Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- More compact: Is smaller (112x67mm vs 130x93mm) and thus needs less room in the bag.
- Less heavy: Is lighter (by 330g or 51 percent) and hence easier to carry around.
- Longer lasting: Can take more shots (380 versus 300) on a single battery charge.
- Easier travel charging: Can be conveniently charged via its USB port.
- Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
- Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
- More modern: Is somewhat more recent (announced 3 months after the HX350).
Arguments in favor of the Sony Cyber-shot DSC-HX350:
- Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
- Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
- More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
- More heavily discounted: Has been on the market for longer (launched in December 2016).
If the count of individual advantages (bullet points above) is taken as a guide, the ZS70 is the clear winner of the match-up (13 : 4 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Panasonic ZS70 and the Sony HX350 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera listing whether the two cameras rank among the cream of the crop.
In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the ZS70 or the HX350. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.
This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Panasonic ZS70||..||+ +||..||..||4/5||4/5||Apr 2017||449||ebay.com|
|2.||Sony HX350||..||..||..||..||..||4/5||Dec 2016||449||ebay.com|
|3.||Canon SX740||..||+||3.5/5||..||4/5||4/5||Jul 2018||399||amazon.com|
|4.||Canon SX730||..||+||..||..||4/5||4/5||Apr 2017||399||ebay.com|
|5.||Canon SX720||..||+||..||..||4/5||4.5/5||Feb 2016||379||ebay.com|
|6.||Fujifilm XF10||..||..||4/5||75/100||4/5||4.5/5||Jul 2018||499||ebay.com|
|7.||Kodak AZ901||..||..||..||..||3.5/5||3/5||Jan 2016||499||amazon.com|
|8.||Nikon B700||..||+||..||..||4/5||4/5||Feb 2016||499||ebay.com|
|9.||Panasonic ZS80||..||+ +||..||..||4.5/5||..||Feb 2019||449||amazon.com|
|10.||Panasonic TS7||..||+||..||..||..||3.5/5||May 2018||449||amazon.com|
|11.||Panasonic FZ80||..||+ +||..||..||4.5/5||4.5/5||Jan 2017||399||amazon.com|
|12.||Panasonic FZ150||3/5||+ +||..||76/100||4/5||4.5/5||Aug 2011||499||ebay.com|
|13.||Panasonic LX5||4/5||+||..||73/100||4.5/5||4.5/5||Jul 2010||499||ebay.com|
|14.||Sony HX90V||4/5||+ +||..||..||4/5||4.5/5||Apr 2015||429||ebay.com|
|15.||Sony HX400V||4/5||+ +||..||..||4/5||4/5||Feb 2014||499||ebay.com|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Other camera comparisons
Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
- Canon 1D X Mark III vs Panasonic ZS70
- Canon T2i vs Sony HX350
- Fujifilm X10 vs Panasonic ZS70
- Fujifilm X100 vs Sony HX350
- Nikon Coolpix A vs Sony HX350
- Nikon D3500 vs Panasonic ZS70
- Nikon D40 vs Panasonic ZS70
- Olympus E-M5 III vs Sony HX350
- Panasonic G90 vs Sony HX350
- Panasonic ZS70 vs Pentax K-70
- Panasonic ZS70 vs Sony RX0
- Pentax Q vs Sony HX350
Specifications: Panasonic ZS70 vs Sony HX350
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Panasonic ZS70||Sony HX350|
|Camera Type||Fixed lens compact camera||Fixed lens compact camera|
|Camera Lens||24-720mm f/3.3-6.4||24-1200mm f/2.8-6.3|
|Launch Date||April 2017||December 2016|
|Launch Price||USD 449||USD 449|
|Sensor Specs||Panasonic ZS70||Sony HX350|
|Sensor Format||1/2.3" Sensor||1/2.3" Sensor|
|Sensor Size||6.17 x 4.55 mm||6.17 x 4.55 mm|
|Sensor Area||28.0735 mm2||28.0735 mm2|
|Sensor Diagonal||7.7 mm||7.7 mm|
|Sensor Resolution||20.2 Megapixels||19.9 Megapixels|
|Image Resolution||5184 x 3888 pixels||5152 x 3864 pixels|
|Pixel Pitch||1.18 μm||1.19 μm|
|Pixel Density||71.80 MP/cm2||70.91 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||4K/30p Video||1080/60p Video|
|ISO Setting||80 - 3,200 ISO||80 - 3,200 ISO|
|ISO Boost||80 - 6,400 ISO||80 - 12,800 ISO|
|Image Processor||Venus||BIONZ X|
|DXO Sensor Quality (score)||36||..|
|DXO Color Depth (bits)||19.1||..|
|DXO Dynamic Range (EV)||10.6||..|
|DXO Low Light (ISO)||106||..|
|Screen Specs||Panasonic ZS70||Sony HX350|
|Viewfinder Type||Electronic viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%||100%|
|Viewfinder Resolution||1166k dots||202k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||1040k dots||922k dots|
|LCD Attachment||Tilting screen||Tilting screen|
|Touch Input||Touchscreen||no Touchscreen|
|Shooting Specs||Panasonic ZS70||Sony HX350|
|Focus System||Contrast-detect AF||Contrast-detect AF|
|Manual Focusing Aid||Focus Peaking||no Peaking Feature|
|Continuous Shooting||10 shutter flaps/s||10 shutter flaps/s|
|Electronic Shutter||up to 1/16000s||no E-Shutter|
|Fill Flash||Built-in Flash||Built-in Flash|
|Storage Medium||SDXC cards||MS or SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||no|
|Connectivity Specs||Panasonic ZS70||Sony HX350|
|External Flash||no Hotshoe||no Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Wifi Support||Wifi built-in||no Wifi|
|Body Specs||Panasonic ZS70||Sony HX350|
|Battery Life (CIPA)||380 shots per charge||300 shots per charge|
|In-Camera Charging||USB charging||no USB charging|
112 x 67 x 41 mm
(4.4 x 2.6 x 1.6 in)
130 x 93 x 103 mm
(5.1 x 3.7 x 4.1 in)
|Camera Weight||322 g (11.4 oz)||652 g (23.0 oz)|
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