Fujifilm XF10 vs Sony A7 III

The Fujifilm XF10 and the Sony Alpha A7 III are two digital cameras that were officially introduced, respectively, in July 2018 and February 2018. The XF10 is a fixed lens compact, while the A7 III is a mirrorless interchangeable lens camera. The cameras are based on an APS-C (XF10) and a full frame (A7 III) sensor. Both cameras offer a resolution of 24 megapixels.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Sony A7 III
Fixed lens compact camera		Mirrorless system camera
28mm f/2.8-16		Sony E mount lenses
24 MP – APS-C sensor		24 MP – Full Frame sensor
4K/15p Video		4K/30p Video
ISO 200-12,800 (100 - 51,200)		ISO 100-51,200 (50 - 204,800)
No viewfinder, LCD framing		Electronic viewfinder (2359k dots)
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Fixed touchscreen		Tilting touchscreen
6 shutter flaps per second		10 shutter flaps per second
no shake reduction		In-body stabilization
not weather sealed		Weathersealed body
330 shots per battery charge		610 shots per battery charge
113 x 64 x 41 mm, 279 g		127 x 96 x 74 mm, 650 g

Check XF10 offers at
ebay.com
Check A7 III price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Sony Alpha A7 III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm XF10 and the Sony A7 III are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the A7 III is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony A7 III is considerably larger (69 percent) than the Fujifilm XF10. It is noteworthy in this context that the A7 III is splash and dust-proof, while the XF10 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the A7 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the A7 III and their specifications in the Sony FE Lens Catalog.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the A7 III can take 610 images on a single charge of its Sony NP-FZ100 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Sony A7 III	127 mm	96 mm	74 mm	650 g	610	Y	Feb 2018	1,999	amazon.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
7.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
8.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
9.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
10.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
11.		Nikon Z6	134 mm	101 mm	67 mm	675 g	310	Y	Aug 2018	1,999	ebay.com
12.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
13.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
14.		Sony A7 II	127 mm	96 mm	60 mm	599 g	350	Y	Nov 2014	1,999	ebay.com
15.		Sony A7R III	127 mm	96 mm	74 mm	650 g	650	Y	Oct 2017	3,199	ebay.com
16.		Sony A7R IV	129 mm	96 mm	78 mm	665 g	670	Y	Jul 2019	3,499	ebay.com
17.		Sony A9	127 mm	96 mm	63 mm	673 g	650	Y	Apr 2017	4,499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The XF10 was launched at a lower price than the A7 III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Sony A7 III a full frame sensor. The sensor area in the A7 III is 130 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 1.0. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

Even though the A7 III has a larger sensor, both cameras offer the same resolution of 24 megapixels. This implies that the A7 III has a lower pixel density and larger individual pixels (with a pixel pitch of 5.94μm versus 3.92μm for the XF10), which gives it a potential advantage in terms of light gathering capacity. It should, however, be noted that the XF10 is a somewhat more recent model (by 4 months) than the A7 III, and its sensor might have benefitted from technological advances during this time that at least partly compensate for the smaller pixel size.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Sony Alpha A7 III are ISO 100 to ISO 51200, with the possibility to increase the ISO range to 50-204800.

In terms of underlying technology, the XF10 is build around a CMOS sensor, while the A7 III uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Sony A7 III	Full Frame	24.0	6000	4000	4K/30p	25.0	14.7	3730	96
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
7.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
8.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
9.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
10.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
11.		Nikon Z6	Full Frame	24.3	6048	4024	4K/30p	25.3	14.3	3299	95
12.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
13.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
14.		Sony A7 II	Full Frame	24.0	6000	4000	1080/60p	24.9	13.6	2449	90
15.		Sony A7R III	Full Frame	42.2	7952	5304	4K/30p	26.0	14.7	3523	100
16.		Sony A7R IV	Full Frame	60.2	9504	6336	4K/30p	26.0	14.8	3344	99
17.		Sony A9	Full Frame	24.0	6000	4000	4K/30p	24.9	13.3	3517	92
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the A7 III provides a faster frame rate than the XF10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 4K/15p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the A7 III has an electronic viewfinder (2359k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm XF10 and Sony A7 III along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Sony A7 III	2359	n	3.0 / 922	tilting	Y	1/8000s	10.0/s	n	Y
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
7.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
8.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
9.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
10.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
11.		Nikon Z6	3690	Y	3.2 / 2100	tilting	Y	1/8000s	12.0/s	n	Y
12.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
13.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Sony A7 II	2400	n	3.0 / 1230	tilting	n	1/8000s	5.0/s	n	Y
15.		Sony A7R III	3686	n	3.0 / 1440	tilting	Y	1/8000s	10.0/s	n	Y
16.		Sony A7R IV	5760	n	3.0 / 1440	tilting	Y	1/8000s	10.0/s	n	Y
17.		Sony A9	3686	n	3.0 / 1440	tilting	Y	1/8000s	20.0/s	n	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The XF10 has one, while the A7 III does not. While the built-in flash of the XF10 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 and the Sony A7 III both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The XF10 writes its imaging data to SDXC cards, while the A7 III uses SDXC or Memory Stick PRO Duo cards. The A7 III features dual card slots, which can be very useful in case a memory card fails. In contrast, the XF10 only has one slot. The A7 III supports UHS-II cards (on its first slot), while the XF10 can use UHS-I cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Sony Alpha A7 III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Sony A7 III	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
7.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Nikon Z6	Y	stereo / mono	Y	Y	micro	3.1	Y	-	Y
12.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
14.		Sony A7 II	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
15.		Sony A7R III	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
16.		Sony A7R IV	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
17.		Sony A9	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	Y

It is notable that the A7 III has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The XF10 does not feature such an accessory-socket.

The A7 III is a recent model that features in the current product line-up of Sony. In contrast, the XF10 has been discontinued (but can be found pre-owned on ebay). There has not been a direct replacement model for the XF10 from Fujifilm. Further information on the features and operation of the XF10 and A7 III can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Sony A7 III Manual.

Review summary

So how do things add up? Is there a clear favorite between the Fujifilm XF10 and the Sony A7 III? Which camera is better? The listing below highlights the relative strengths of the two models.

Arguments in favor of the Fujifilm XF10:

• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Ready to shoot: Has a lens built-in, whereas the A7 III requires a separate lens.
• More compact: Is smaller (113x64mm vs 127x96mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the A7 III).
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Is somewhat more recent (announced 4 months after the A7 III).

Advantages of the Sony Alpha A7 III:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better video: Provides higher movie framerates (4K/30p versus 4K/15p).
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
• Faster burst: Shoots at higher frequency (10 vs 6 flaps/sec) to capture the decisive moment.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (610 versus 330) out of a single battery charge.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster data transfer: Supports a more advanced USB protocol (3.1 vs 2.0).
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More heavily discounted: Has been on the market for longer (launched in February 2018).

If the number of relative strengths (bullet points above) is taken as a guide, the A7 III is the clear winner of the contest (20 : 7 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Sony A7 III place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the A7 III. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Sony A7 III	..	+ +	4.5/5	89/100	5/5	5/5	Feb 2018	1,999	amazon.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
7.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
8.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
9.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
10.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
11.		Nikon Z6	5/5	..	5/5	89/100	4.5/5	5/5	Aug 2018	1,999	ebay.com
12.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
13.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
14.		Sony A7 II	5/5	+	4/5	82/100	4.5/5	5/5	Nov 2014	1,999	ebay.com
15.		Sony A7R III	..	+ +	4/5	90/100	4.5/5	5/5	Oct 2017	3,199	ebay.com
16.		Sony A7R IV	5/5	+	4.5/5	91/100	4.5/5	5/5	Jul 2019	3,499	ebay.com
17.		Sony A9	5/5	+ +	4.8/5	89/100	5/5	5/5	Apr 2017	4,499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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