Fujifilm XF10 vs Canon M10

The Fujifilm XF10 and the Canon EOS M10 are two digital cameras that were announced, respectively, in July 2018 and October 2015. The XF10 is a fixed lens compact, while the M10 is a mirrorless interchangeable lens camera. Both cameras are equipped with an APS-C sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Canon provides 17.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Canon M10
Fixed lens compact camera		Mirrorless system camera
28mm f/2.8-16		Canon EF-M mount lenses
24 MP – APS-C sensor		17.9 MP – APS-C sensor
4K/15p Video		1080/30p Video
ISO 200-12,800 (100 - 51,200)		ISO 100-12,800 (100 - 25,600)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Fixed touchscreen		Tilting touchscreen
6 shutter flaps per second		4.6 shutter flaps per second
330 shots per battery charge		255 shots per battery charge
113 x 64 x 41 mm, 279 g		108 x 67 x 35 mm, 301 g

Check XF10 offers at
ebay.com
Check M10 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Canon EOS M10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm XF10 and the Canon M10. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the M10 is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm XF10 and the Canon M10 are of equal size. In this context, it is worth noting that neither the XF10 nor the M10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the M10 can take 255 images on a single charge of its Canon LP-E12 power pack. The power pack in the XF10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
5.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
6.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
7.		Canon SL1	117 mm	91 mm	69 mm	407 g	380	n	Mar 2013	549	ebay.com
8.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
9.		Canon T6	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
10.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
11.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
12.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
13.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
14.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
15.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
16.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. The sensor area in the M10 is 10 percent smaller. As a result of these sensor size differences, the cameras have format factors, respectively, of 1.5 (XF10) and 1.6. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

With 24MP, the XF10 offers a higher resolution than the M10 (17.9MP), but the XF10 has smaller individual pixels (pixel pitch of 3.92μm versus 4.31μm for the M10). However, the XF10 is a much more recent model (by 2 years and 9 months) than the M10, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixels.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon M10 are 25.9 x 17.3 inches or 65.8 x 43.9 cm for good quality, 20.7 x 13.8 inches or 52.7 x 35.1 cm for very good quality, and 17.3 x 11.5 inches or 43.9 x 29.3 cm for excellent quality prints.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Canon EOS M10 are ISO 100 to ISO 12800, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
5.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
6.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
7.		Canon SL1	APS-C	17.9	5184	3456	1080/30p	21.8	11.3	843	63
8.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
9.		Canon T6	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
10.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
11.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
12.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
13.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
14.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
15.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the XF10 provides a higher video resolution than the M10. It can shoot video footage at 4K/15p, while the Canon is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The XF10 and the M10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The following table reports on some other key feature differences and similarities of the Fujifilm XF10, the Canon M10, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
5.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
6.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
7.		Canon SL1	optical	n	3.0 / 1040	fixed	Y	1/4000s	4.9/s	Y	n
8.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
9.		Canon T6	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
10.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
12.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
13.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
14.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
15.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the XF10 and the M10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Canon EOS M10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
5.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
6.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Canon SL1	Y	mono / mono	Y	-	mini	2.0	-	-	-
8.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
9.		Canon T6	Y	mono / mono	-	-	mini	2.0	Y	Y	-
10.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
13.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
14.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y

It is notable that the XF10 has a microphone port, which is missing on the M10. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.

Both the XF10 and the M10 have been discontinued, but can regularly be found used on ebay. The M10 was replaced by the Canon M100, while the XF10 does not have a direct successor. Further information on the features and operation of the XF10 and M10 can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Canon M10 Manual.

Review summary

So what is the bottom line? Is the Fujifilm XF10 better than the Canon M10 or vice versa? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 17.9MP) with a 16% higher linear resolution.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/30p).
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Faster burst: Shoots at higher frequency (6 vs 4.6 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Has a lens built-in, whereas the M10 requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the M10).
• Longer lasting: Can take more shots (330 versus 255) on a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More modern: Reflects 2 years and 9 months of technical progress since the M10 launch.

Arguments in favor of the Canon EOS M10:

• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been around for much longer (launched in October 2015).

If the count of relative strengths (bullet points above) is taken as a measure, the XF10 is the clear winner of the match-up (12 : 5 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Canon M10 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the M10. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
5.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
6.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
7.		Canon SL1	4/5	+	..	78/100	4/5	4/5	Mar 2013	549	ebay.com
8.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
9.		Canon T6	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
10.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
11.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
12.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
13.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
14.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
15.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
16.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

Check XF10 offers at
ebay.com
Check M10 offers at
ebay.com

Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just use the search menu below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

~

Check XF10 offers at
ebay.com
Check M10 offers at
ebay.com

Did you notice an error on this page? If so, please get in touch, so that we can correct the information.