Panasonic TZ90 vs Sony HX350

The Panasonic Lumix DC-TZ90 (called Panasonic ZS70 in some regions) and the Sony Cyber-shot DSC-HX350 are two digital cameras that were revealed to the public, respectively, in April 2017 and December 2016. Both the TZ90 and the HX350 are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. The Panasonic has a resolution of 20.2 megapixels, whereas the Sony provides 19.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Panasonic TZ90		Sony HX350
Fixed lens compact camera		Fixed lens compact camera
24-720mm f/3.3-6.4		24-1200mm f/2.8-6.3
20.2 MP – 1/2.3" sensor		19.9 MP – 1/2.3" sensor
4K/30p Video		1080/60p Video
ISO 80-3,200 (80 - 6,400)		ISO 80-3,200 (80 - 12,800)
Electronic viewfinder (1166k dots)		Electronic viewfinder (202k dots)
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Tilting touchscreen		Tilting screen (no touchscreen)
10 shutter flaps per second		10 shutter flaps per second
380 shots per battery charge		300 shots per battery charge
112 x 67 x 41 mm, 322 g		130 x 93 x 103 mm, 652 g

Check TZ90 offers at
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Check HX350 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Panasonic Lumix DC-TZ90 and the Sony Cyber-shot DSC-HX350? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Panasonic TZ90 and the Sony HX350 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.

The TZ90 can be obtained in two different colors (black, silver), while the HX350 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX350 is considerably larger (61 percent) than the Panasonic TZ90. Moreover, the HX350 is substantially heavier (102 percent) than the TZ90. In this context, it is worth noting that neither the TZ90 nor the HX350 are weather-sealed.

Concerning battery life, the TZ90 gets 380 shots out of its Panasonic DMW-BLG10 battery, while the HX350 can take 300 images on a single charge of its Sony NP-BX1 power pack. The power pack in the TZ90 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
2.		Sony HX350	130 mm	93 mm	103 mm	652 g	300	n	Dec 2016	449	ebay.com
3.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
4.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
7.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
8.		Kodak AZ901	139 mm	104 mm	119 mm	777 g	400	n	Jan 2016	499	amazon.com
9.		Nikon B700	125 mm	85 mm	107 mm	565 g	350	n	Feb 2016	499	ebay.com
10.		Panasonic FT7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
11.		Panasonic FZ80	130 mm	94 mm	119 mm	616 g	330	n	Jan 2017	399	ebay.com
12.		Panasonic FZ82	130 mm	94 mm	119 mm	616 g	330	n	Jan 2017	399	amazon.com
13.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
14.		Panasonic LX100 II	115 mm	66 mm	65 mm	392 g	300	n	Aug 2018	999	ebay.com
15.		Panasonic TZ95	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
17.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The two cameras under review were launched at the same price and fall into the same market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

While the two cameras under review share the same sensor size, the TZ90 offers a slightly higher resolution of 20.2 megapixels, compared with 19.9 MP of the HX350. This megapixels advantage translates into a 0.59999999999999 percent gain in linear resolution. On the other hand, these sensor specs imply that the TZ90 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 1.19μm for the HX350). In this context, it should be noted, however, that the TZ90 is a somewhat more recent model (by 3 months) than the HX350, and its sensor might have benefitted from technological advances during this time that at least partly compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The Panasonic Lumix DC-TZ90 has a native sensitivity range from ISO 80 to ISO 3200, which can be extended to ISO 80-6400. The corresponding ISO settings for the Sony Cyber-shot DSC-HX350 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-12800.

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
2.		Sony HX350	1/2.3	19.9	5152	3864	1080/60p	20.5	11.9	896	49
3.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
4.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
7.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
8.		Kodak AZ901	1/2.3	20.2	5184	3888	1080/30p	20.3	11.7	806	48
9.		Nikon B700	1/2.3	20.2	5184	3888	4K/30p	20.4	11.8	818	48
10.		Panasonic FT7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
11.		Panasonic FZ80	1/2.3	18.0	4896	3672	4K/30p	20.5	11.9	900	49
12.		Panasonic FZ82	1/2.3	18.0	4896	3672	4K/30p	20.5	11.9	900	49
13.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
14.		Panasonic LX100 II	Four Thirds	16.8	4736	3552	4K/30p	22.8	12.7	979	72
15.		Panasonic TZ95	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
17.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the TZ90 provides a higher video resolution than the HX350. It can shoot video footage at 4K/30p, while the Sony is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The two cameras under consideration are similar with respect to both having an electronic viewfinder. However, the one in the TZ90 offers a substantially higher resolution than the one in the HX350 (1166k vs 202k dots). The following table reports on some other key feature differences and similarities of the Panasonic TZ90, the Sony HX350, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
2.		Sony HX350	202	n	3.0 / 922	tilting	n	1/4000s	10.0/s	Y	Y
3.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
4.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
7.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
8.		Kodak AZ901	202	n	3.0 / 920	swivel	n	1/2000s	5.0/s	Y	Y
9.		Nikon B700	921	n	3.0 / 921	swivel	n	1/4000s	5.0/s	Y	Y
10.		Panasonic FT7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
11.		Panasonic FZ80	1166	n	3.0 / 1040	fixed	Y	1/2000s	10.0/s	Y	Y
12.		Panasonic FZ82	1166	n	3.0 / 1040	fixed	Y	1/2000s	10.0/s	Y	Y
13.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
14.		Panasonic LX100 II	2764	n	3.0 / 1240	fixed	Y	1/4000s	11.0/s	n	Y
15.		Panasonic TZ95	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The TZ90 has a touchscreen, while the HX350 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the TZ90 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

Both the TZ90 and the HX350 have zoom lenses built in. The TZ90 has a 24-720mm f/3.3-6.4 optic and the HX350 offers a 24-1200mm f/2.8-6.3 (focal lengths in full frame equivalent terms). Hence, the Panasonic and Sony provide the same view at the wide-angle end, but the Sony has more tele-photo reach at the long end. The HX350 offers the faster maximum aperture.

The TZ90 writes its imaging data to SDXC cards, while the HX350 uses SDXC or Memory Stick PRO Duo cards. The TZ90 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the HX350 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Panasonic Lumix DC-TZ90 and Sony Cyber-shot DSC-HX350 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Sony HX350	-	stereo / mono	-	-	micro	2.0	-	-	-
3.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
7.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Kodak AZ901	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Nikon B700	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
10.		Panasonic FT7	-	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Panasonic FZ80	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic FZ82	Y	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-
14.		Panasonic LX100 II	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
15.		Panasonic TZ95	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the TZ90 offers wifi support, while the HX350 does not. Wifi can be a very convenient means to transfer image data to an off-camera location.

Both the TZ90 and the HX350 have been discontinued, but can regularly be found used on ebay. The TZ90 was replaced by the Panasonic TZ95, while the HX350 does not have a direct successor. Further information on the features and operation of the TZ90 and HX350 can be found, respectively, in the Panasonic TZ90 Manual (free pdf) or the online Sony HX350 Manual.

Review summary

So what is the bottom line? Is the Panasonic TZ90 better than the Sony HX350 or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Panasonic Lumix DC-TZ90:

• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• More detailed viewfinder: Has higher resolution electronic viewfinder (1166k vs 202k dots).
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More compact: Is smaller (112x67mm vs 130x93mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 330g or 51 percent) and hence easier to carry around.
• Longer lasting: Can take more shots (380 versus 300) on a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Is somewhat more recent (announced 3 months after the HX350).

Arguments in favor of the Sony Cyber-shot DSC-HX350:

• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• More heavily discounted: Has been on the market for longer (launched in December 2016).

If the count of individual advantages (bullet points above) is taken as a guide, the TZ90 is the clear winner of the match-up (13 : 4 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Panasonic TZ90 and the Sony HX350 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the TZ90 or the HX350. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
2.		Sony HX350	..	..	..	..	..	4/5	Dec 2016	449	ebay.com
3.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
4.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
7.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
8.		Kodak AZ901	..	..	..	..	3.5/5	3/5	Jan 2016	499	amazon.com
9.		Nikon B700	..	+	..	..	4/5	4/5	Feb 2016	499	ebay.com
10.		Panasonic FT7	..	+	..	..	3.5/5	3.5/5	May 2018	449	ebay.com
11.		Panasonic FZ80	..	+ +	..	..	4.5/5	4.5/5	Jan 2017	399	ebay.com
12.		Panasonic FZ82	..	+ +	..	..	4.5/5	4.5/5	Jan 2017	399	amazon.com
13.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
14.		Panasonic LX100 II	4.5/5	+	4.2/5	82/100	4.5/5	4.5/5	Aug 2018	999	ebay.com
15.		Panasonic TZ95	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
17.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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