Fujifilm XF10 vs Nikon D780
The Fujifilm XF10 and the Nikon D780 are two digital cameras that were announced, respectively, in July 2018 and January 2020. The XF10 is a fixed lens compact, while the D780 is a DSLR. The cameras are based on an APS-C (XF10) and a full frame (D780) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Nikon provides 24.3 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Nikon D780? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Fujifilm XF10 and the Nikon D780. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.
The XF10 can be obtained in two different colors (black, gold), while the D780 is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon D780 is considerably larger (131 percent) than the Fujifilm XF10. It is noteworthy in this context that the D780 is splash and dust-proof, while the XF10 does not feature any corresponding weather-sealing.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the D780 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the D780 and their specifications in the Nikon Lens Catalog.
Concerning battery life, the XF10 gets 330 shots out of its NP-95 battery, while the D780 can take 2260 images on a single charge of its EN-EL15b power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.
|1.||Fujifilm XF10||113 mm||64 mm||41 mm||279 g||330||n||Jul 2018||499|
|2.||Nikon D780||144 mm||116 mm||76 mm||840 g||2260||Y||Jan 2020||2,299|
|3.||Canon 6D Mark II||144 mm||111 mm||75 mm||765 g||1200||Y||Jun 2017||1,999|
|4.||Canon G9 X Mark II||98 mm||58 mm||31 mm||206 g||235||n||Jan 2017||529|
|5.||Canon M100||108 mm||67 mm||35 mm||302 g||295||n||Aug 2017||499|
|6.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|7.||Fujifilm X-A7||119 mm||68 mm||41 mm||320 g||440||n||Sep 2019||499|
|8.||Fujifilm X-T100||121 mm||83 mm||47 mm||448 g||430||n||May 2018||599|
|9.||Fujifilm X100F||127 mm||75 mm||52 mm||469 g||390||n||Jan 2017||1,299|
|10.||Fujifilm X-E3||121 mm||74 mm||43 mm||337 g||350||n||Sep 2017||899|
|11.||Fujifilm X70||113 mm||64 mm||44 mm||340 g||330||n||Jan 2016||799|
|12.||Nikon D6||160 mm||163 mm||92 mm||1270 g||3580||Y||Feb 2020||6,499|
|13.||Nikon Z6 II||134 mm||101 mm||70 mm||705 g||410||Y||Oct 2020||1,999|
|14.||Nikon D5||160 mm||159 mm||92 mm||1415 g||3780||Y||Jan 2016||6,499|
|15.||Nikon D750||141 mm||113 mm||78 mm||750 g||1230||Y||Sep 2014||2,299|
|16.||Panasonic ZS80||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|17.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The XF10 was launched at a lower price than the D780, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Nikon D780 a full frame sensor. The sensor area in the D780 is 133 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 1.0. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.
With 24.3MP, the D780 offers a higher resolution than the XF10 (24MP), but the D780 nevertheless has larger individual pixels (pixel pitch of 5.94μm versus 3.92μm for the XF10) due to its larger sensor. Moreover, the D780 is a somewhat more recent model (by 1 year and 5 months) than the XF10, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units.
The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Nikon D780 are ISO 100 to ISO 51200, with the possibility to increase the ISO range to 50-204800.
For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.
| DXO |
|2.||Nikon D780||Full Frame||24.3||6048||4024||4K/30p||..||..||..||..|
|3.||Canon 6D Mark II||Full Frame||26.0||6240||4160||1080/60p||24.4||11.9||2862||85|
|4.||Canon G9 X Mark II||1-inch||20.0||5472||3648||1080/60p||21.9||12.5||522||65|
|12.||Nikon D6||Full Frame||20.7||5568||3712||4K/30p||..||..||..||..|
|13.||Nikon Z6 II||Full Frame||24.3||6048||4024||4K/60p||..||..||..||..|
|14.||Nikon D5||Full Frame||20.7||5588||3712||4K/30p||25.1||12.3||2343||88|
|15.||Nikon D750||Full Frame||24.2||6016||4016||1080/60p||24.8||14.5||2956||93|
Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the D780 provides a faster frame rate than the XF10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 4K/15p.
Apart from body and sensor, cameras can and do differ across a variety of features. For example, the D780 has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Fujifilm XF10, the Nikon D780, and comparable cameras.
|3.||Canon 6D Mark II||optical||Y||3.0||1040||swivel||Y||1/4000s||6.5||n||n|
|4.||Canon G9 X Mark II||none||n||3.0||1040||fixed||Y||1/2000s||8.2||Y||Y|
|13.||Nikon Z6 II||3690||Y||3.2||2100||tilting||Y||1/8000s||14.0||n||Y|
One difference between the cameras concerns the presence of an on-board flash. The XF10 has one, while the D780 does not. While the built-in flash of the XF10 is not very powerful, it can at times be useful as a fill-in light.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm XF10 and the Nikon D780 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the XF10 and the D780 write their files to SDXC cards. The D780 features dual card slots, which can be very useful in case a memory card fails. In contrast, the XF10 only has one slot. The D780 supports UHS-II cards (on both slots), while the XF10 can use UHS-I cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Nikon D780 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|3.||Canon 6D Mark II||Y||stereo||mono||Y||-||mini||2.0||Y||Y||Y|
|4.||Canon G9 X Mark II||-||stereo||mono||-||-||micro||2.0||Y||Y||Y|
|13.||Nikon Z6 II||Y||stereo||mono||Y||Y||micro||3.2||Y||-||Y|
It is notable that the D780 has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The XF10 does not feature such an accessory-socket.
Studio photographers will appreciate that the Nikon D780 (unlike the XF10) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.
Both the XF10 and the D780 are recent models that are part of the current product line-up. The XF10 replaced the earlier Fujifilm X70, while the D780 followed on from the Nikon D750. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Nikon websites.
So how do things add up? Is the Fujifilm XF10 better than the Nikon D780 or vice versa? The listing below highlights the relative strengths of the two models.
Reasons to prefer the Fujifilm XF10:
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- Ready to shoot: Comes with a built-in lens, while the D780 requires a separate lens.
- More compact: Is smaller (113x64mm vs 144x116mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the D780).
- Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been on the market for longer (launched in July 2018).
Arguments in favor of the Nikon D780:
- Better image quality: Is equipped with a larger and more technologically advanced sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better video: Provides higher movie framerates (4K/30p versus 4K/15p).
- Better sound control: Has a headphone port that enables audio monitoring while recording.
- Easier framing: Has an optical viewfinder for image composition and settings control.
- Easier setting verification: Features a control panel on top to check shooting parameters.
- Larger screen: Has a bigger rear LCD (3.2" vs 3.0") for image review and settings control.
- More detailed LCD: Has a higher resolution rear screen (2359k vs 1040k dots).
- More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
- Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
- Faster burst: Shoots at higher frequency (12 vs 6 flaps/sec) to capture the decisive moment.
- More flexible: Makes it possible to change lenses and thus to use specialty optics.
- Longer lasting: Gets more shots (2260 versus 330) out of a single battery charge.
- Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster data transfer: Supports a more advanced USB protocol (3.1 vs 2.0).
- Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
- Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Was introduced somewhat (1 year and 5 months) more recently.
If the count of relative strengths (bullet points above) is taken as a measure, the D780 is the clear winner of the contest (22 : 7 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm XF10 and the Nikon D780 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best DSLR Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the XF10 or the D780 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.
This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Fujifilm XF10||..||..||75/100||4/5||4.5/5||Jul 2018||499|
|2.||Nikon D780||5/5||..||87/100||4.5/5||4.5/5||Jan 2020||2,299|
|3.||Canon 6D Mark II||4/5||+||80/100||4.5/5||4/5||Jun 2017||1,999|
|4.||Canon G9 X Mark II||4/5||..||75/100||4.5/5||4.5/5||Jan 2017||529|
|5.||Canon M100||3/5||+||..||4/5||3.5/5||Aug 2017||499|
|6.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|7.||Fujifilm X-A7||3/5||..||81/100||4/5||3.5/5||Sep 2019||499|
|8.||Fujifilm X-T100||4/5||+||79/100||4/5||4.5/5||May 2018||599|
|9.||Fujifilm X100F||5/5||+||83/100||4.5/5||4.5/5||Jan 2017||1,299|
|10.||Fujifilm X-E3||4.5/5||+||84/100||4.5/5||4.5/5||Sep 2017||899|
|11.||Fujifilm X70||4.5/5||..||76/100||4.5/5||4.5/5||Jan 2016||799|
|12.||Nikon D6||..||..||..||4.5/5||4.5/5||Feb 2020||6,499|
|13.||Nikon Z6 II||4.5/5||..||89/100||4.5/5||4.5/5||Oct 2020||1,999|
|14.||Nikon D5||..||..||89/100||4.5/5||5/5||Jan 2016||6,499|
|15.||Nikon D750||5/5||+ +||90/100||4.5/5||4.5/5||Sep 2014||2,299|
|16.||Panasonic ZS80||..||+ +||..||4.5/5||..||Feb 2019||449|
|17.||Panasonic ZS70||..||+ +||..||4/5||4/5||Apr 2017||449|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.
Other camera comparisons
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Specifications: Fujifilm XF10 vs Nikon D780
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm XF10||Nikon D780|
|Camera Type||Fixed lens compact camera||Digital single lens reflex|
|Camera Lens||28mm f/2.8-16||Nikon F mount lenses|
|Launch Date||July 2018||January 2020|
|Launch Price||USD 499||USD 2,299|
|Sensor Specs||Fujifilm XF10||Nikon D780|
|Sensor Format||APS-C Sensor||Full Frame Sensor|
|Sensor Size||23.5 x 15.7 mm||35.9 x 23.9 mm|
|Sensor Area||368.95 mm2||858.01 mm2|
|Sensor Diagonal||28.3 mm||43.1 mm|
|Sensor Resolution||24 Megapixels||24.3 Megapixels|
|Image Resolution||6000 x 4000 pixels||6048 x 4024 pixels|
|Pixel Pitch||3.92 μm||5.94 μm|
|Pixel Density||6.50 MP/cm2||2.84 MP/cm2|
|Moiré control||Anti-Alias filter||Anti-Alias filter|
|Movie Capability||4K/15p Video||4K/30p Video|
|ISO Setting||200 - 12,800 ISO||100 - 51,200 ISO|
|ISO Boost||100 - 51,200 ISO||50 - 204,800 ISO|
|Screen Specs||Fujifilm XF10||Nikon D780|
|Viewfinder Type||no viewfinder||Optical viewfinder|
|Viewfinder Field of View||100%|
|Top-Level Screen||no Top Display||Control Panel|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.2inch|
|LCD Resolution||1040k dots||2359k dots|
|LCD Attachment||Fixed screen||Tilting screen|
|Shooting Specs||Fujifilm XF10||Nikon D780|
|Focus System||On-Sensor Phase-detect||Phase-detect AF|
|Manual Focusing Aid||Focus Peaking||Focus Peaking|
|Max Shutter Speed (mechanical)||1/4000s||1/8000s|
|Continuous Shooting||6 shutter flaps/s||12 shutter flaps/s|
|Electronic Shutter||up to 1/16000s||no E-Shutter|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Fill Flash||Built-in Flash||no On-Board Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Dual card slots|
|UHS card support||UHS-I||Dual UHS-II|
|Connectivity Specs||Fujifilm XF10||Nikon D780|
|External Flash||no Hotshoe||Hotshoe|
|Studio Flash||no PC Sync||PC Sync socket|
|USB Connector||USB 2.0||USB 3.1|
|HDMI Port||micro HDMI||mini HDMI|
|Microphone Port||External MIC port||External MIC port|
|Headphone Socket||no Headphone port||Headphone port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Fujifilm XF10||Nikon D780|
|Environmental Sealing||not weather sealed||Weathersealed body|
|Battery Life (CIPA)||330 shots per charge||2260 shots per charge|
|In-Camera Charging||USB charging||USB charging|
113 x 64 x 41 mm
(4.4 x 2.5 x 1.6 in)
144 x 116 x 76 mm
(5.7 x 4.6 x 3.0 in)
|Camera Weight||279 g (9.8 oz)||840 g (29.6 oz)|
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