Canon SX740 vs Sony A99

The Canon PowerShot SX740 HS and the Sony Alpha SLT-A99 are two digital cameras that were officially introduced, respectively, in July 2018 and September 2012. The SX740 is a fixed lens compact, while the A99 is a DSLR. The cameras are based on a 1/2.3-inch (SX740) and a full frame (A99) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Sony A99
Fixed lens compact camera		Digital single lens reflex
24-960mm f/3.3-6.9		Sony A mount lenses
20.2 MP – 1/2.3" sensor		24 MP – Full Frame sensor
4K/30p Video		1080/60p Video
ISO 100-3,200		ISO 100-25,600
No viewfinder, LCD framing		Electronic viewfinder (2359k dots)
3.0" LCD – 922k dots		3.0" LCD – 1229k dots
Tilting screen (no touchscreen)		Fully flexible screen (no touchscreen)
10 shutter flaps per second		6 shutter flaps per second
Lens-based stabilization		In-body stabilization
not weather sealed		Weathersealed body
265 shots per battery charge		500 shots per battery charge
110 x 64 x 40 mm, 299 g		147 x 111 x 78 mm, 812 g

Check SX740 price at
amazon.com
Check A99 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Sony Alpha SLT-A99? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX740 and the Sony A99 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the A99 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony A99 is considerably larger (132 percent) than the Canon SX740. It is noteworthy in this context that the A99 is splash and dust-proof, while the SX740 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the A99 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the A99 can take 500 images on a single charge of its Sony NP-FM500H power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Sony A99	147 mm	111 mm	78 mm	812 g	500	Y	Sep 2012	2,799	ebay.com
3.		Canon G5 X Mark II	111 mm	61 mm	46 mm	340 g	230	n	Jul 2019	899	ebay.com
4.		Canon G7 X Mark III	105 mm	61 mm	41 mm	304 g	235	n	Jul 2019	749	amazon.com
5.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
6.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
7.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
8.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
10.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
11.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
12.		Panasonic TZ95	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
13.		Sony A9	127 mm	96 mm	63 mm	673 g	650	Y	Apr 2017	4,499	ebay.com
14.		Sony A77	143 mm	104 mm	81 mm	732 g	470	Y	Aug 2011	1,399	ebay.com
15.		Sony A99 II	143 mm	104 mm	76 mm	849 g	490	Y	Sep 2016	3,199	ebay.com
16.		Sony A850	156 mm	117 mm	82 mm	895 g	880	Y	Aug 2009	1,999	ebay.com
17.		Sony A900	156 mm	117 mm	82 mm	895 g	880	Y	Sep 2008	2,999	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a lower price than the A99, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Sony A99 a full frame sensor. The sensor area in the A99 is 2943 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.0. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the A99 offers a 3:2 aspect.

With 24MP, the A99 offers a higher resolution than the SX740 (20.2MP), but the A99 nevertheless has larger individual pixels (pixel pitch of 5.96μm versus 1.18μm for the SX740) due to its larger sensor. However, the SX740 is a much more recent model (by 5 years and 10 months) than the A99, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Sony A99 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the A99 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Sony Alpha SLT-A99 are ISO 100 to ISO 25600, with the possibility to increase the ISO range to 50-25600.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the A99 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Sony A99	Full Frame	24.0	6000	4000	1080/60p	25.0	14.0	1555	89
3.		Canon G5 X Mark II	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
4.		Canon G7 X Mark III	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
5.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
6.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
7.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
8.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
11.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
12.		Panasonic TZ95	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
13.		Sony A9	Full Frame	24.0	6000	4000	4K/30p	24.9	13.3	3517	92
14.		Sony A77	APS-C	24.0	6000	4000	1080/60p	24.0	13.2	801	78
15.		Sony A99 II	Full Frame	42.2	7952	5304	4K/30p	25.4	13.4	2317	92
16.		Sony A850	Full Frame	24.4	6048	4032	none	23.8	12.2	1415	79
17.		Sony A900	Full Frame	24.4	6048	4032	none	23.7	12.3	1431	79
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX740 provides a higher video resolution than the A99. It can shoot video footage at 4K/30p, while the Sony is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the A99 has an electronic viewfinder (2359k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon SX740, the Sony A99, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Sony A99	2359	Y	3.0 / 1229	full-flex	n	1/8000s	6.0/s	n	Y
3.		Canon G5 X Mark II	2360	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
4.		Canon G7 X Mark III	none	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
5.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
6.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
7.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
8.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
11.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
12.		Panasonic TZ95	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
13.		Sony A9	3686	n	3.0 / 1440	tilting	Y	1/8000s	20.0/s	n	Y
14.		Sony A77	2359	Y	3.0 / 921	full-flex	n	1/8000s	12.0/s	Y	Y
15.		Sony A99 II	2400	Y	3.0 / 1229	full-flex	n	1/8000s	12.0/s	n	Y
16.		Sony A850	optical	Y	3.0 / 922	fixed	n	1/8000s	3.0/s	n	Y
17.		Sony A900	optical	Y	3.0 / 922	fixed	n	1/8000s	5.0/s	n	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the A99 does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX740 writes its imaging data to SDXC cards, while the A99 uses SDXC or Memory Stick PRO Duo cards. The A99 features dual card slots, which can be very useful in case a memory card fails. In contrast, the SX740 only has one slot. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Sony Alpha SLT-A99 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Sony A99	Y	stereo / mono	Y	Y	mini	2.0	-	-	-
3.		Canon G5 X Mark II	-	stereo / mono	-	-	micro	3.1	Y	-	Y
4.		Canon G7 X Mark III	-	stereo / mono	Y	-	micro	3.1	Y	-	Y
5.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
8.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic TZ95	-	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Sony A9	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	Y
14.		Sony A77	Y	stereo / mono	Y	-	mini	2.0	-	-	-
15.		Sony A99 II	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	Y
16.		Sony A850	Y	- / -	-	-	mini	2.0	-	-	-
17.		Sony A900	Y	- / -	-	-	mini	2.0	-	-	-

It is notable that the SX740 offers wifi support, while the A99 does not. Wifi can be a very convenient means to transfer image data to an off-camera location.

Studio photographers will appreciate that the Sony A99 (unlike the SX740) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.

Travel and landscape photographers will find it useful that the A99 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the A99 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the A99 was succeeded by the Sony A99. Further information on the features and operation of the SX740 and A99 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Sony A99 Manual.

Review summary

So what is the bottom line? Is the Canon SX740 better than the Sony A99 or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Reasons to prefer the Canon PowerShot SX740 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Faster burst: Shoots at higher frequency (10 vs 6 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Comes with a built-in lens, while the A99 requires a separate lens.
• More compact: Is smaller (110x64mm vs 147x111mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the A99).
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 5 years and 10 months of technical progress since the A99 launch.

Arguments in favor of the Sony Alpha SLT-A99:

• More detail: Has more megapixels (24 vs 20.2MP), which boosts linear resolution by 11%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Easier setting verification: Features a control panel on top to check shooting parameters.
• More detailed LCD: Has a higher resolution rear screen (1229k vs 922k dots).
• More flexible LCD: Has a full-flex screen for odd-angle shots in portrait or landscape orientation.
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/3200s) to freeze action.
• More flexible: Makes it possible to change lenses and thus to use specialty optics.
• Longer lasting: Gets more shots (500 versus 265) out of a single battery charge.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• More heavily discounted: Has been around for much longer (launched in September 2012).

If the count of relative strengths (bullet points above) is taken as a measure, the A99 is the clear winner of the contest (21 : 13 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Sony A99 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best DSLR Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the SX740 and the A99 in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Sony A99	5/5	..	..	84/100	4.5/5	4.5/5	Sep 2012	2,799	ebay.com
3.		Canon G5 X Mark II	4/5	+	4/5	82/100	..	4/5	Jul 2019	899	ebay.com
4.		Canon G7 X Mark III	..	+ +	4/5	81/100	4/5	..	Jul 2019	749	amazon.com
5.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
6.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
7.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
8.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
10.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
11.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
12.		Panasonic TZ95	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
13.		Sony A9	5/5	+ +	4.8/5	89/100	5/5	5/5	Apr 2017	4,499	ebay.com
14.		Sony A77	5/5	91/100	..	81/100	..	5/5	Aug 2011	1,399	ebay.com
15.		Sony A99 II	..	..	4.5/5	85/100	4.5/5	4.5/5	Sep 2016	3,199	ebay.com
16.		Sony A850	3/5	..	..	75/100	..	4.5/5	Aug 2009	1,999	ebay.com
17.		Sony A900	..	+ +	..	+ +	4.5/5	5/5	Sep 2008	2,999	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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