Canon M10 vs Sony A7S III

The Canon EOS M10 and the Sony Alpha 7S III are two digital cameras that were announced, respectively, in October 2015 and July 2020. Both the M10 and the A7S III are mirrorless interchangeable lens cameras that are based on an APS-C (M10) and a full frame (A7S III) sensor. The Canon has a resolution of 17.9 megapixels, whereas the Sony provides 12 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon M10		Sony A7S III
Mirrorless system camera		Mirrorless system camera
Canon EF-M mount lenses		Sony E mount lenses
17.9 MP – APS-C sensor		12 MP – Full Frame sensor
1080/30p Video		4K/120p Video
ISO 100-12,800 (100 - 25,600)		ISO 80-102,400 (40 - 409,600)
No viewfinder, LCD framing		Electronic viewfinder (9440k dots)
3.0" LCD – 1040k dots		3.0" LCD – 1440k dots
Tilting touchscreen		Swivel touchscreen
4.6 shutter flaps per second		10 shutter flaps per second
Lens stabilization only		In-body stabilization
not weather sealed		Weathersealed body
255 shots per battery charge		600 shots per battery charge
108 x 67 x 35 mm, 301 g		127 x 97 x 81 mm, 699 g

Check M10 offers at
ebay.com
Check A7S III price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS M10 and the Sony Alpha 7S III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon M10 and the Sony A7S III. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The M10 can be obtained in two different colors (black, white), while the A7S III is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony A7S III is considerably larger (70 percent) than the Canon M10. Moreover, the A7S III is substantially heavier (132 percent) than the M10. It is noteworthy in this context that the A7S III is splash and dust-proof, while the M10 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. Hence, you might want to study and compare the specifications of available lenses in order to get the full picture of the size and weight of the two camera systems.

Concerning battery life, the M10 gets 255 shots out of its Canon LP-E12 battery, while the A7S III can take 600 images on a single charge of its Sony NP-FZ100 power pack. The power pack in the A7S III can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
2.		Sony A7S III	127 mm	97 mm	81 mm	699 g	600	Y	Jul 2020	3,499	amazon.com
3.		Canon G7 X	103 mm	60 mm	40 mm	304 g	210	n	Sep 2014	699	ebay.com
4.		Canon G9 X	98 mm	58 mm	31 mm	209 g	220	n	Oct 2015	529	ebay.com
5.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
6.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
7.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
8.		Canon SL1	117 mm	91 mm	69 mm	407 g	380	n	Mar 2013	549	ebay.com
9.		Canon T3i	133 mm	100 mm	80 mm	570 g	440	n	Feb 2011	599	ebay.com
10.		Canon T5	130 mm	100 mm	78 mm	480 g	500	n	Feb 2014	449	ebay.com
11.		Canon T6	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
12.		Sony A7R III	127 mm	96 mm	74 mm	650 g	650	Y	Oct 2017	3,199	ebay.com
13.		Sony A7R IV	129 mm	96 mm	78 mm	665 g	670	Y	Jul 2019	3,499	ebay.com
14.		Sony A7R IVA	129 mm	96 mm	78 mm	665 g	670	Y	Apr 2021	3,499	amazon.com
15.		Sony A7S II	127 mm	96 mm	60 mm	627 g	370	Y	Sep 2015	2,999	ebay.com
16.		Sony A9 II	129 mm	96 mm	76 mm	678 g	690	Y	Oct 2019	4,499	amazon.com
17.		Sony A5000	110 mm	63 mm	36 mm	269 g	420	n	Jan 2014	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The M10 was launched at a markedly lower price (by 86 percent) than the A7S III, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon M10 features an APS-C sensor and the Sony A7S III a full frame sensor. The sensor area in the A7S III is 155 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.6 and 1.0. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

Despite having a smaller sensor, the Canon M10 offers a higher resolution of 17.9 megapixels, compared with 12 MP of the Sony A7S III. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 4.31μm versus 8.40μm for the A7S III). Moreover, it should be noted that the A7S III is much more recent (by 4 years and 9 months) than the M10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units.

The resolution advantage of the Canon M10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the M10 for good quality output (200 dots per inch) amounts to 25.9 x 17.3 inches or 65.8 x 43.9 cm, for very good quality (250 dpi) 20.7 x 13.8 inches or 52.7 x 35.1 cm, and for excellent quality (300 dpi) 17.3 x 11.5 inches or 43.9 x 29.3 cm. The corresponding values for the Sony A7S III are 21.2 x 14.2 inches or 53.8 x 36 cm for good quality, 17 x 11.3 inches or 43.1 x 28.8 cm for very good quality, and 14.1 x 9.4 inches or 35.9 x 24 cm for excellent quality prints.

The Canon EOS M10 has a native sensitivity range from ISO 100 to ISO 12800, which can be extended to ISO 100-25600. The corresponding ISO settings for the Sony Alpha 7S III are ISO 80 to ISO 102400, with the possibility to increase the ISO range to 40-409600.

In terms of underlying technology, the M10 is build around a CMOS sensor, while the A7S III uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). Of the two cameras under consideration, the A7S III offers substantially better image quality than the M10 (overall score 21 points higher). The advantage is based on 1.5 bits higher color depth, 2.5 EV in additional dynamic range, and 1.7 stops in additional low light sensitivity. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
2.		Sony A7S III	Full Frame	12.0	4240	2832	4K/120p	23.7	13.9	2520	86
3.		Canon G7 X	1-inch	20.0	5472	3648	1080/60p	23.0	12.7	556	71
4.		Canon G9 X	1-inch	20.0	5472	3648	1080/60p	21.5	12.3	495	63
5.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
6.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
7.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
8.		Canon SL1	APS-C	17.9	5184	3456	1080/30p	21.8	11.3	843	63
9.		Canon T3i	APS-C	17.9	5184	3456	1080/30p	22.1	11.5	793	65
10.		Canon T5	APS-C	17.9	5184	3456	1080/30p	21.9	11.3	724	63
11.		Canon T6	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
12.		Sony A7R III	Full Frame	42.2	7952	5304	4K/30p	26.0	14.7	3523	100
13.		Sony A7R IV	Full Frame	60.2	9504	6336	4K/30p	26.0	14.8	3344	99
14.		Sony A7R IVA	Full Frame	60.2	9504	6336	4K/30p	26.0	14.8	3344	99
15.		Sony A7S II	Full Frame	12.0	4240	2832	4K/30p	23.6	13.3	2993	85
16.		Sony A9 II	Full Frame	24.0	6000	4000	4K/30p	25.0	14.0	3434	93
17.		Sony A5000	APS-C	19.8	5456	3632	1080/60i	23.8	13.0	1089	79

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the A7S III provides a better video resolution than the M10. It can shoot movie footage at 4K/120p, while the Canon is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the A7S III has an electronic viewfinder (9440k dots), which can be very helpful when shooting in bright sunlight. In contrast, the M10 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon M10, the Sony A7S III, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
2.		Sony A7S III	9440	n	3.0 / 1440	swivel	Y	1/8000s	10.0/s	n	Y
3.		Canon G7 X	none	n	3.0 / 1040	tilting	Y	1/2000s	6.5/s	Y	Y
4.		Canon G9 X	none	n	3.0 / 1040	fixed	Y	1/2000s	6.0/s	Y	Y
5.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
6.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
7.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
8.		Canon SL1	optical	n	3.0 / 1040	fixed	Y	1/4000s	4.9/s	Y	n
9.		Canon T3i	optical	n	3.0 / 1040	swivel	n	1/4000s	3.7/s	Y	n
10.		Canon T5	optical	n	3.0 / 460	fixed	n	1/4000s	3.0/s	Y	n
11.		Canon T6	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
12.		Sony A7R III	3686	n	3.0 / 1440	tilting	Y	1/8000s	10.0/s	n	Y
13.		Sony A7R IV	5760	n	3.0 / 1440	tilting	Y	1/8000s	10.0/s	n	Y
14.		Sony A7R IVA	5760	n	3.0 / 2340	tilting	Y	1/8000s	10.0/s	n	Y
15.		Sony A7S II	2400	n	3.0 / 1229	tilting	n	1/8000s	5.0/s	n	Y
16.		Sony A9 II	3686	n	3.0 / 1440	tilting	Y	1/8000s	20.0/s	n	Y
17.		Sony A5000	none	n	3.0 / 461	tilting	n	1/4000s	3.5/s	Y	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The M10 has one, while the A7S III does not. While the built-in flash of the M10 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the A7S III is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The M10 writes its imaging data to SDXC cards, while the A7S III uses CFexpress (type A) or SDXC cards. The A7S III features dual card slots, which can be very useful in case a memory card fails. In contrast, the M10 only has one slot. The A7S III supports UHS-II cards (on both slots), while the M10 can use UHS-I cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS M10 and Sony Alpha 7S III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
2.		Sony A7S III	Y	stereo / mono	Y	Y	full	3.2	Y	-	Y
3.		Canon G7 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon G9 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
5.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
6.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
7.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Canon SL1	Y	mono / mono	Y	-	mini	2.0	-	-	-
9.		Canon T3i	Y	mono / mono	Y	-	mini	2.0	-	-	-
10.		Canon T5	Y	mono / mono	-	-	mini	2.0	-	-	-
11.		Canon T6	Y	mono / mono	-	-	mini	2.0	Y	Y	-
12.		Sony A7R III	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
13.		Sony A7R IV	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
14.		Sony A7R IVA	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
15.		Sony A7S II	Y	stereo / mono	Y	Y	micro	2.0	Y	Y	-
16.		Sony A9 II	Y	stereo / mono	Y	Y	micro	3.1	Y	Y	Y
17.		Sony A5000	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the A7S III has a headphone jack, which makes it possible to attach external headphones and monitor the quality of sound during the recording process. The M10 lacks such a headphone port.

The A7S III is a recent model that features in the current product line-up of Sony. In contrast, the M10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the M10 was succeeded by the Canon M100. Further information on the features and operation of the M10 and A7S III can be found, respectively, in the Canon M10 Manual (free pdf) or the online Sony A7S III Manual.

Review summary

So what is the bottom line? Is the Canon M10 better than the Sony A7S III or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Canon EOS M10:

• More detail: Offers more megapixels (17.9 vs 12MP) with a 22% higher linear resolution.
• More compact: Is smaller (108x67mm vs 127x97mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 398g or 57 percent) and hence easier to carry around.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced category (86 percent cheaper at launch).
• More heavily discounted: Has been available for much longer (launched in October 2015).

Reasons to prefer the Sony Alpha 7S III:

• Better image quality: Scores substantially higher (21 points) in the DXO overall evaluation.
• Richer colors: Generates noticeably more natural colors (1.5 bits more color depth).
• More dynamic range: Captures a broader range of light and dark details (2.5 EV of extra DR).
• Better low-light sensitivity: Can shoot in dim conditions (1.7 stops ISO advantage).
• Better video: Provides higher definition movie capture (4K/120p vs 1080/30p).
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1440k vs 1040k dots).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
• Faster burst: Shoots at higher frequency (10 vs 4.6 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Longer lasting: Gets more shots (600 versus 255) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• More solid recording: Has a full-sized HDMI port for a sturdy connection to an external recorder.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Reflects 4 years and 9 months of technical progress since the M10 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the A7S III is the clear winner of the contest (24 : 7 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon M10 and the Sony A7S III place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the M10 or the A7S III perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
2.		Sony A7S III	4.5/5	+ +	5/5	91/100	4.5/5	5/5	Jul 2020	3,499	amazon.com
3.		Canon G7 X	4/5	+ +	..	77/100	4.5/5	4.5/5	Sep 2014	699	ebay.com
4.		Canon G9 X	3.5/5	+ +	..	..	4.5/5	4.5/5	Oct 2015	529	ebay.com
5.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
6.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
7.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
8.		Canon SL1	4/5	+	..	78/100	4/5	4/5	Mar 2013	549	ebay.com
9.		Canon T3i	3/5	o	..	77/100	4.5/5	4.5/5	Feb 2011	599	ebay.com
10.		Canon T5	3/5	+	..	..	4/5	4.5/5	Feb 2014	449	ebay.com
11.		Canon T6	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
12.		Sony A7R III	..	+ +	4/5	90/100	4.5/5	5/5	Oct 2017	3,199	ebay.com
13.		Sony A7R IV	5/5	+	4.5/5	91/100	4.5/5	5/5	Jul 2019	3,499	ebay.com
14.		Sony A7R IVA	5/5	+	4.5/5	91/100	4.5/5	5/5	Apr 2021	3,499	amazon.com
15.		Sony A7S II	5/5	+	..	..	4.5/5	5/5	Sep 2015	2,999	ebay.com
16.		Sony A9 II	..	..	5/5	90/100	5/5	5/5	Oct 2019	4,499	amazon.com
17.		Sony A5000	3/5	+	..	..	4.5/5	4.5/5	Jan 2014	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

Check M10 offers at
ebay.com
Check A7S III price at
amazon.com

Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

~

Check M10 offers at
ebay.com
Check A7S III price at
amazon.com

Did you notice an error on this page? If so, please get in touch, so that we can correct the information.