Fujifilm X30 vs Nikon B700

The Fujifilm X30 and the Nikon Coolpix B700 are two digital cameras that were revealed to the public, respectively, in August 2014 and February 2016. Both the X30 and the B700 are fixed lens compact cameras that are based on a 2/3 (X30) and a 1/2.3-inch (B700) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Nikon provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X30		Nikon B700
Fixed lens compact camera		Fixed lens compact camera
28-112mm f/2.0-2.8		24-1440mm f/3.3-6.5
12 MP – Two Thirds sensor		20.2 MP – 1/2.3" sensor
1080/60p Video		4K/30p Video
ISO 100-12,800		ISO 100-3,200
Electronic viewfinder (2360k dots)		Electronic viewfinder (921k dots)
3.0" LCD – 920k dots		3.0" LCD – 921k dots
Tilting screen (no touchscreen)		Swivel screen (not touch-sensitive)
12 shutter flaps per second		5 shutter flaps per second
470 shots per battery charge		350 shots per battery charge
119 x 72 x 60 mm, 423 g		125 x 85 x 107 mm, 565 g

Check X30 offers at
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Check B700 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X30 and the Nikon Coolpix B700? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Fujifilm X30 and the Nikon B700 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The X30 can be obtained in two different colors (black, silver), while the B700 is also available in two color-versions, but different ones (black, red).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon B700 is notably larger (24 percent) than the Fujifilm X30. Moreover, the B700 is markedly heavier (34 percent) than the X30. In this context, it is worth noting that neither the X30 nor the B700 are weather-sealed.

Concerning battery life, the X30 gets 470 shots out of its Fujifilm NP-95 battery, while the B700 can take 350 images on a single charge of its Nikon EN-EL23 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price	Street Price
1.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	US$ 599	ebay.com
2.		Nikon B700	125 mm	85 mm	107 mm	565 g	350	n	Feb 2016	US$ 499	ebay.com
3.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	US$ 549	ebay.com
4.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	US$ 599	ebay.com
5.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	US$ 599	ebay.com
6.		Fujifilm X100S	127 mm	74 mm	54 mm	445 g	330	n	Jan 2013	US$ 1 299	ebay.com
7.		Fujifilm X100T	127 mm	74 mm	52 mm	440 g	330	n	Sep 2014	US$ 1 299	ebay.com
8.		Fujifilm XQ1	100 mm	59 mm	33 mm	206 g	240	n	Oct 2013	US$ 499	ebay.com
9.		Fujifilm XQ2	100 mm	59 mm	33 mm	206 g	240	n	Jan 2015	US$ 399	ebay.com
10.		Kodak AZ901	139 mm	104 mm	119 mm	777 g	400	n	Jan 2016	US$ 499	amazon.com
11.		Nikon P900	140 mm	103 mm	137 mm	899 g	360	n	Mar 2015	US$ 599	ebay.com
12.		Nikon P7800	119 mm	78 mm	50 mm	399 g	350	n	Sep 2013	US$ 549	ebay.com
13.		Olympus Stylus 1	116 mm	87 mm	57 mm	402 g	410	n	Oct 2013	US$ 699	ebay.com
14.		Olympus Stylus 1s	116 mm	87 mm	57 mm	402 g	450	n	Apr 2015	US$ 699	ebay.com
15.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	US$ 449	ebay.com
16.		Sony HX350	130 mm	93 mm	103 mm	652 g	300	n	Dec 2016	US$ 449	ebay.com
17.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	US$ 499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The B700 was launched at a somewhat lower price (by 17 percent) than the X30, which makes it more attractive for photographers on a tight budget. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X30 features a 2/3 sensor and the Nikon B700 a 1/2.3-inch sensor. The sensor area in the B700 is 52 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the B700 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the X30. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.20μm for the X30). However, it should be noted that the B700 is a somewhat more recent model (by 1 year and 5 months) than the X30, and its sensor might have benefitted from technological advances during this time that partly offset its pixel-size disadvantage. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Nikon B700 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the B700 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X30 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The X30 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X30 has a native sensitivity range from ISO 100 to ISO 12800. The corresponding ISO settings for the Nikon Coolpix B700 are ISO 100 to ISO 3200 (no boost).

In terms of underlying technology, the X30 is build around a CMOS sensor, while the B700 uses a BSI-CMOS imager. The X30 uses Fujifilm's X-Trans layout of photosites, while the B700 employs the more common Bayer array.

For many cameras, data on sensor performance has been reported by DXO Mark. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
2.		Nikon B700	1/2.3	20.2	5184	3888	4K/30p	20.4	11.8	818	48
3.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
4.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
5.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
6.		Fujifilm X100S	APS-C	16.0	4896	3264	1080/60p	23.3	12.5	1329	75
7.		Fujifilm X100T	APS-C	16.0	4896	3264	1080/60p	23.6	12.8	1483	78
8.		Fujifilm XQ1	2/3	12.0	4000	3000	1080/60p	20.3	11.0	-390	47
9.		Fujifilm XQ2	2/3	12.0	4000	3000	1080/60p	20.5	11.2	-275	49
10.		Kodak AZ901	1/2.3	20.2	5184	3888	1080/30p	20.3	11.7	806	48
11.		Nikon P900	1/2.3	15.9	4608	3456	1080/60p	20.2	11.6	727	47
12.		Nikon P7800	1/1.7	12.0	4000	3000	1080/30p	21.2	11.7	200	54
13.		Olympus Stylus 1	1/1.7	11.8	3968	2976	1080/30p	20.7	11.6	179	51
14.		Olympus Stylus 1s	1/1.7	11.8	3968	2976	1080/30p	20.2	11.3	-111	47
15.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Sony HX350	1/2.3	19.9	5152	3864	1080/60p	20.5	11.9	896	49
17.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the B700 provides a better video resolution than the X30. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The two cameras under consideration are similar with respect to both having an electronic viewfinder. However, the one in the X30 offers a substantially higher resolution than the one in the B700 (2360k vs 921k dots). The following table reports on some other key feature differences and similarities of the Fujifilm X30, the Nikon B700, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
2.		Nikon B700	921	n	3.0 / 921	swivel	n	1/4000s	5.0/s	Y	Y
3.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
4.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
5.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
6.		Fujifilm X100S	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
7.		Fujifilm X100T	2360	n	3.0 / 1040	fixed	n	1/4000s	6.0/s	Y	n
8.		Fujifilm XQ1	none	n	3.0 / 920	fixed	n	1/4000s	12.0/s	Y	Y
9.		Fujifilm XQ2	none	n	3.0 / 920	fixed	n	1/4000s	12.0/s	Y	Y
10.		Kodak AZ901	202	n	3.0 / 920	swivel	n	1/2000s	5.0/s	Y	Y
11.		Nikon P900	921	n	3.0 / 921	swivel	n	1/4000s	7.0/s	Y	Y
12.		Nikon P7800	921	n	3.0 / 921	swivel	n	1/4000s	8.0/s	Y	Y
13.		Olympus Stylus 1	1440	n	3.0 / 1040	tilting	Y	1/2000s	7.0/s	Y	Y
14.		Olympus Stylus 1s	1440	n	3.0 / 1040	tilting	Y	1/2000s	7.0/s	Y	Y
15.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX350	202	n	3.0 / 922	tilting	n	1/4000s	10.0/s	Y	Y
17.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Nikon B700 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the X30 and the B700 have zoom lenses built in. The X30 has a 28-112mm f/2.0-2.8 optic and the B700 offers a 24-1440mm f/3.3-6.5 (focal lengths in full frame equivalent terms). Hence, the Nikon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X30 offers the faster maximum aperture.

Concerning the storage of imaging data, both the X30 and the B700 write their files to SDXC cards. The X30 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the B700 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X30 and Nikon Coolpix B700 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Nikon B700	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
3.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
6.		Fujifilm X100S	Y	stereo / mono	-	-	micro	2.0	-	-	-
7.		Fujifilm X100T	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
8.		Fujifilm XQ1	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Fujifilm XQ2	-	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Kodak AZ901	-	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Nikon P900	-	stereo / mono	-	-	micro	2.0	Y	Y	-
12.		Nikon P7800	Y	stereo / mono	Y	-	mini	2.0	-	-	-
13.		Olympus Stylus 1	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Olympus Stylus 1s	Y	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Sony HX350	-	stereo / mono	-	-	micro	2.0	-	-	-
17.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X30 has a hotshoe, while the B700 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the X30 and the B700 have been discontinued, but can regularly be found used on ebay. Neither of the two has a direct successor, so they represent the end of the respective camera lines from Fujifilm and Nikon. Further information on the features and operation of the X30 and B700 can be found, respectively, in the Fujifilm X30 Manual (free pdf) or the online Nikon B700 Manual.

Review summary

So how do things add up? Is the Fujifilm X30 better than the Nikon B700 or vice versa? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Fujifilm X30:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• More detailed viewfinder: Has higher resolution electronic viewfinder (2360k vs 921k dots).
• Faster burst: Shoots at higher frequency (12 vs 5 flaps/sec) to capture the decisive moment.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• More compact: Is smaller (119x72mm vs 125x85mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 142g or 25 percent) and hence easier to carry around.
• Longer lasting: Can take more shots (470 versus 350) on a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been on the market for longer (launched in August 2014).

Arguments in favor of the Nikon Coolpix B700:

• More detail: Has more megapixels (20.2 vs 12MP), which boosts linear resolution by 30%.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was released into a lower priced segment (17 percent cheaper at launch).
• More modern: Was introduced somewhat (1 year and 5 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the X30 emerges as the winner of the contest (14 : 11 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X30 and the Nikon B700 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the X30 or the B700 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price	Street Price
1.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	US$ 599	ebay.com
2.		Nikon B700	..	+	..	..	4/5	4/5	Feb 2016	US$ 499	ebay.com
3.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	US$ 549	ebay.com
4.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	US$ 599	ebay.com
5.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	US$ 599	ebay.com
6.		Fujifilm X100S	5/5	+ +	..	81/100	4.5/5	5/5	Jan 2013	US$ 1 299	ebay.com
7.		Fujifilm X100T	5/5	+	..	81/100	4.5/5	5/5	Sep 2014	US$ 1 299	ebay.com
8.		Fujifilm XQ1	..	..	..	..	4.5/5	4.5/5	Oct 2013	US$ 499	ebay.com
9.		Fujifilm XQ2	..	..	..	..	4/5	4/5	Jan 2015	US$ 399	ebay.com
10.		Kodak AZ901	..	..	..	..	3.5/5	3/5	Jan 2016	US$ 499	amazon.com
11.		Nikon P900	..	..	..	77/100	4/5	4/5	Mar 2015	US$ 599	ebay.com
12.		Nikon P7800	3/5	..	..	..	4/5	4.5/5	Sep 2013	US$ 549	ebay.com
13.		Olympus Stylus 1	..	+ +	..	..	4.5/5	4.5/5	Oct 2013	US$ 699	ebay.com
14.		Olympus Stylus 1s	..	..	..	..	..	..	Apr 2015	US$ 699	ebay.com
15.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	US$ 449	ebay.com
16.		Sony HX350	..	..	..	..	..	4/5	Dec 2016	US$ 449	ebay.com
17.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	US$ 499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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