Fujifilm X10 vs Sony HX350

The Fujifilm X10 and the Sony Cyber-shot DSC-HX350 are two digital cameras that were officially introduced, respectively, in September 2011 and December 2016. Both the X10 and the HX350 are fixed lens compact cameras that are based on a 2/3 (X10) and a 1/2.3-inch (HX350) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Sony provides 19.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Sony HX350
Fixed lens compact camera		Fixed lens compact camera
28-112mm f/2.0-2.8		24-1200mm f/2.8-6.3
12 MP – Two Thirds sensor		19.9 MP – 1/2.3" sensor
1080/30p Video		1080/60p Video
ISO 100-3,200 (100 - 12,800)		ISO 80-3,200 (80 - 12,800)
Optical viewfinder		Electronic viewfinder (202k dots)
2.8" LCD – 460k dots		3.0" LCD – 922k dots
Fixed screen (not touch-sensitive)		Tilting screen (no touchscreen)
10 shutter flaps per second		10 shutter flaps per second
270 shots per battery charge		300 shots per battery charge
117 x 70 x 57 mm, 350 g		130 x 93 x 103 mm, 652 g

Check X10 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Sony Cyber-shot DSC-HX350? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X10 and the Sony HX350 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.

The X10 can be obtained in two different colors (black, silver), while the HX350 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX350 is considerably larger (48 percent) than the Fujifilm X10. Moreover, the HX350 is substantially heavier (86 percent) than the X10. In this context, it is worth noting that neither the X10 nor the HX350 are weather-sealed.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the HX350 can take 300 images on a single charge of its Sony NP-BX1 power pack.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Sony HX350	130 mm	93 mm	103 mm	652 g	300	n	Dec 2016	449	ebay.com
3.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
5.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
6.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
7.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
8.		Kodak AZ901	139 mm	104 mm	119 mm	777 g	400	n	Jan 2016	499	amazon.com
9.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
10.		Nikon B700	125 mm	85 mm	107 mm	565 g	350	n	Feb 2016	499	ebay.com
11.		Panasonic FZ80	130 mm	94 mm	119 mm	616 g	330	n	Jan 2017	399	ebay.com
12.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
13.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
14.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
15.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
16.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
17.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The HX350 was launched at a somewhat lower price (by 25 percent) than the X10, which makes it more attractive for photographers on a tight budget. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Sony HX350 a 1/2.3-inch sensor. The sensor area in the HX350 is 52 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the HX350 offers a higher resolution of 19.9 megapixels, compared with 12 MP of the X10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.19μm versus 2.20μm for the X10). However, it should be noted that the HX350 is much more recent (by 5 years and 3 months) than the X10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Sony HX350 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the HX350 for good quality output (200 dots per inch) amounts to 25.8 x 19.3 inches or 65.4 x 49.1 cm, for very good quality (250 dpi) 20.6 x 15.5 inches or 52.3 x 39.3 cm, and for excellent quality (300 dpi) 17.2 x 12.9 inches or 43.6 x 32.7 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Sony Cyber-shot DSC-HX350 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-12800.

In terms of underlying technology, the X10 is build around a CMOS sensor, while the HX350 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Sony HX350	1/2.3	19.9	5152	3864	1080/60p	20.5	11.9	896	49
3.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
6.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
7.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
8.		Kodak AZ901	1/2.3	20.2	5184	3888	1080/30p	20.3	11.7	806	48
9.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
10.		Nikon B700	1/2.3	20.2	5184	3888	4K/30p	20.4	11.8	818	48
11.		Panasonic FZ80	1/2.3	18.0	4896	3672	4K/30p	20.5	11.9	900	49
12.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
13.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
14.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
15.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
16.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
17.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the HX350 provides a faster frame rate than the X10. It can shoot movie footage at 1080/60p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the HX350 has an electronic viewfinder (202k dots), while the X10 has an optical one. Both systems have their advantages, with the electronic viewfinder making it possible to project supplementary shooting information into the framing view, whereas the optical viewfinder offers lag-free viewing and a very clear framing image. The following table reports on some other key feature differences and similarities of the Fujifilm X10, the Sony HX350, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Sony HX350	202	n	3.0 / 922	tilting	n	1/4000s	10.0/s	Y	Y
3.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
6.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
7.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
8.		Kodak AZ901	202	n	3.0 / 920	swivel	n	1/2000s	5.0/s	Y	Y
9.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
10.		Nikon B700	921	n	3.0 / 921	swivel	n	1/4000s	5.0/s	Y	Y
11.		Panasonic FZ80	1166	n	3.0 / 1040	fixed	Y	1/2000s	10.0/s	Y	Y
12.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
13.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
14.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
15.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
16.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

Both the X10 and the HX350 have zoom lenses built in. The X10 has a 28-112mm f/2.0-2.8 optic and the HX350 offers a 24-1200mm f/2.8-6.3 (focal lengths in full frame equivalent terms). Hence, the Sony provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X10 offers the faster maximum aperture.

The X10 writes its imaging data to SDXC cards, while the HX350 uses SDXC or Memory Stick PRO Duo cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Sony Cyber-shot DSC-HX350 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Sony HX350	-	stereo / mono	-	-	micro	2.0	-	-	-
3.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
7.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
8.		Kodak AZ901	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
10.		Nikon B700	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Panasonic FZ80	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
13.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
14.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-
15.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
16.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X10 has a hotshoe, while the HX350 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the X10 and the HX350 have been discontinued, but can regularly be found used on ebay. The X10 was replaced by the Fujifilm X20, while the HX350 does not have a direct successor. Further information on the features and operation of the X10 and HX350 can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Sony HX350 Manual.

Review summary

So what is the bottom line? Is the Fujifilm X10 better than the Sony HX350 or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Fujifilm X10:

• Brighter framing: Features an optical viewfinder for clear, lag-free composition.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/2.8).
• More compact: Is smaller (117x70mm vs 130x93mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 302g or 46 percent) and hence easier to carry around.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Reasons to prefer the Sony Cyber-shot DSC-HX350:

• More detail: Has more megapixels (19.9 vs 12MP), which boosts linear resolution by 29%.
• Better video: Provides higher movie framerates (1080/60p versus 1080/30p).
• More framing info: Has an electronic viewfinder that displays shooting data.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (922k vs 460k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Longer lasting: Gets more shots (300 versus 270) out of a single battery charge.
• More affordable: Was released into a lower priced segment (25 percent cheaper at launch).
• More modern: Reflects 5 years and 3 months of technical progress since the X10 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the HX350 is the clear winner of the contest (11 : 6 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Sony HX350 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the X10 and the HX350 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Sony HX350	..	..	..	..	..	4/5	Dec 2016	449	ebay.com
3.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
5.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
6.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
7.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
8.		Kodak AZ901	..	..	..	..	3.5/5	3/5	Jan 2016	499	amazon.com
9.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
10.		Nikon B700	..	+	..	..	4/5	4/5	Feb 2016	499	ebay.com
11.		Panasonic FZ80	..	+ +	..	..	4.5/5	4.5/5	Jan 2017	399	ebay.com
12.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
13.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
14.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
15.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
16.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
17.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

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