Sony HX99 vs Olympus E-M10 III

The Sony Cyber-shot DSC-HX99 and the Olympus OM-D E-M10 Mark III are two digital cameras that were officially introduced, respectively, in August 2018 and August 2017. The HX99 is a fixed lens compact, while the E-M10 III is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (HX99) and a Four Thirds (E-M10 III) sensor. The Sony has a resolution of 18 megapixels, whereas the Olympus provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Sony HX99		Olympus E-M10 III
Fixed lens compact camera		Mirrorless system camera
24-720mm f/3.5-6.4		Micro Four Thirds lenses
18 MP – 1/2.3" sensor		15.9 MP – Four Thirds sensor
4K/30p Video		4K/30p Video
ISO 80-3,200 (80 - 6,400)		ISO 200-25,600
Electronic viewfinder (638k dots)		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting touchscreen		Tilting touchscreen
10 shutter flaps per second		8.6 shutter flaps per second
Lens-based stabilization		In-body stabilization
370 shots per battery charge		330 shots per battery charge
102 x 58 x 36 mm, 242 g		122 x 84 x 50 mm, 410 g

Check HX99 offers at
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Check E-M10 III offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Sony Cyber-shot DSC-HX99 and the Olympus OM-D E-M10 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Sony HX99 and the Olympus E-M10 III are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The E-M10 III can be obtained in two different colors (black, silver), while the HX99 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 III is considerably larger (73 percent) than the Sony HX99. In this context, it is worth noting that neither the HX99 nor the E-M10 III are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the HX99 has a lens built in, whereas the E-M10 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 III and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the HX99 gets 370 shots out of its Sony NP-BX1 battery, while the E-M10 III can take 330 images on a single charge of its Olympus BLS-50 power pack. The power pack in the HX99 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
2.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
3.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
4.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Nikon A1000	114 mm	72 mm	41 mm	330 g	250	n	Jan 2019	429	ebay.com
7.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
8.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
9.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
10.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
11.		Olympus E-PL8	115 mm	67 mm	38 mm	357 g	350	n	Sep 2016	549	ebay.com
12.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
13.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
14.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
15.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
16.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
17.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The HX99 was launched at a lower price than the E-M10 III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Sony HX99 features a 1/2.3-inch sensor and the Olympus E-M10 III a Four Thirds sensor. The sensor area in the E-M10 III is 704 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 2.0. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the Sony HX99 offers a higher resolution of 18 megapixels, compared with 15.9 MP of the Olympus E-M10 III. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.25μm versus 3.76μm for the E-M10 III). However, it should be noted that the HX99 is a somewhat more recent model (by 1 year) than the E-M10 III, and its sensor might have benefitted from technological advances during this time that partly offset its pixel-size disadvantage. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Sony HX99 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the HX99 for good quality output (200 dots per inch) amounts to 24.5 x 18.4 inches or 62.2 x 46.6 cm, for very good quality (250 dpi) 19.6 x 14.7 inches or 49.7 x 37.3 cm, and for excellent quality (300 dpi) 16.3 x 12.2 inches or 41.5 x 31.1 cm. The corresponding values for the Olympus E-M10 III are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.

The Sony Cyber-shot DSC-HX99 has a native sensitivity range from ISO 80 to ISO 3200, which can be extended to ISO 80-6400. The corresponding ISO settings for the Olympus OM-D E-M10 Mark III are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
2.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
3.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
4.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Nikon A1000	1/2.3	15.9	4608	3456	4K/30p	20.7	12.2	1095	52
7.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
8.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
9.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
10.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
11.		Olympus E-PL8	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.6	1030	73
12.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
13.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
14.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
15.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
16.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
17.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The two cameras under review are similar with respect to both having an electronic viewfinder. However, the one in the E-M10 III offers a substantially higher resolution than the one in the HX99 (2360k vs 638k dots). The following table reports on some other key feature differences and similarities of the Sony HX99, the Olympus E-M10 III, and comparable cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
2.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
3.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
4.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Nikon A1000	1166	n	3.0 / 1036	tilting	Y	1/4000s	7.0/s	Y	Y
7.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
8.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
9.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
10.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
11.		Olympus E-PL8	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
12.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
13.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the E-M10 III is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 III has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The HX99 writes its imaging data to SDXC or Memory Stick PRO Duo cards, while the E-M10 III uses SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the HX99 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Sony Cyber-shot DSC-HX99 and Olympus OM-D E-M10 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
2.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
4.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Nikon A1000	-	stereo / mono	-	-	micro	2.0	Y	-	Y
7.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
8.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
9.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Olympus E-PL8	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
15.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-
16.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the E-M10 III has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The HX99 does not feature such an accessory-socket.

Both the HX99 and the E-M10 III have been discontinued, but can regularly be found used on ebay. The E-M10 III was replaced by the Olympus E-M10 IV, while the HX99 does not have a direct successor. Further information on the features and operation of the HX99 and E-M10 III can be found, respectively, in the Sony HX99 Manual (free pdf) or the online Olympus E-M10 III Manual.

Review summary

So how do things add up? Is the Sony HX99 better than the Olympus E-M10 III or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Sony Cyber-shot DSC-HX99:

• More detail: Offers more megapixels (18 vs 15.9MP) with a 6% higher linear resolution.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 8.6 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the E-M10 III requires a separate lens.
• More compact: Is smaller (102x58mm vs 122x84mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M10 III).
• Longer lasting: Can take more shots (370 versus 330) on a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Is somewhat more recent (announced 1 year after the E-M10 III).

Reasons to prefer the Olympus OM-D E-M10 Mark III:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• More detailed viewfinder: Has higher resolution electronic viewfinder (2360k vs 638k dots).
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More heavily discounted: Has been on the market for longer (launched in August 2017).

If the count of relative strengths (bullet points above) is taken as a measure, the E-M10 III comes out slightly ahead of the HX99 (13 : 12 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Sony HX99 and the Olympus E-M10 III place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the HX99 or the E-M10 III. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
2.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
3.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
4.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Nikon A1000	..	+ +	3.5/5	..	3.5/5	3/5	Jan 2019	429	ebay.com
7.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
8.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
9.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
10.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
11.		Olympus E-PL8	..	..	..	..	4.5/5	4/5	Sep 2016	549	ebay.com
12.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
13.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
14.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
15.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
16.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
17.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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