Sony HX99 vs Fujifilm X70

The Sony Cyber-shot DSC-HX99 and the Fujifilm X70 are two digital cameras that were officially introduced, respectively, in August 2018 and January 2016. Both the HX99 and the X70 are fixed lens compact cameras that are based on a 1/2.3-inch (HX99) and an APS-C (X70) sensor. The Sony has a resolution of 18 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Sony HX99		Fujifilm X70
Fixed lens compact camera		Fixed lens compact camera
24-720mm f/3.5-6.4		28mm f/2.8-16
18 MP – 1/2.3" sensor		16 MP – APS-C sensor
4K/30p Video		1080/60p Video
ISO 80-3,200 (80 - 6,400)		ISO 100-6,400 (100 - 51,200)
Electronic viewfinder (638k dots)		Viewfinder optional
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting touchscreen		Tilting touchscreen
10 shutter flaps per second		8 shutter flaps per second
370 shots per battery charge		330 shots per battery charge
102 x 58 x 36 mm, 242 g		113 x 64 x 44 mm, 340 g

Check HX99 offers at
ebay.com
Check X70 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Sony Cyber-shot DSC-HX99 and the Fujifilm X70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Sony HX99 and the Fujifilm X70 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

The X70 can be obtained in two different colors (black, silver), while the HX99 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X70 is notably larger (22 percent) than the Sony HX99. Moreover, the X70 is substantially heavier (40 percent) than the HX99. In this context, it is worth noting that neither the HX99 nor the X70 are weather-sealed.

Concerning battery life, the HX99 gets 370 shots out of its Sony NP-BX1 battery, while the X70 can take 330 images on a single charge of its Fujifilm NP-95 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
2.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
5.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
6.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
7.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
8.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
9.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
10.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
11.		Nikon A1000	114 mm	72 mm	41 mm	330 g	250	n	Jan 2019	429	ebay.com
12.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
13.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
14.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
15.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
16.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The HX99 was launched at a markedly lower price (by 44 percent) than the X70, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Sony HX99 features a 1/2.3-inch sensor and the Fujifilm X70 an APS-C sensor. The sensor area in the X70 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the HX99 has a native 4:3 aspect ratio, while the one in the X70 offers a 3:2 aspect.

Despite having a smaller sensor, the Sony HX99 offers a higher resolution of 18 megapixels, compared with 16 MP of the Fujifilm X70. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.25μm versus 4.80μm for the X70). However, it should be noted that the HX99 is much more recent (by 2 years and 7 months) than the X70, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Sony Cyber-shot DSC-HX99 has a native sensitivity range from ISO 80 to ISO 3200, which can be extended to ISO 80-6400. The corresponding ISO settings for the Fujifilm X70 are ISO 100 to ISO 6400, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Like most digital cameras, the HX99 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X70 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
2.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
5.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
6.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
7.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
8.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
9.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
10.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
11.		Nikon A1000	1/2.3	15.9	4608	3456	4K/30p	20.7	12.2	1095	52
12.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
13.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
14.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
15.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
16.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the HX99 provides a higher video resolution than the X70. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the HX99 has an electronic viewfinder (638k dots), which can be very helpful when shooting in bright sunlight. In contrast, the X70 relies on live view and the rear LCD for framing. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The table below summarizes some of the other core capabilities of the Sony HX99 and Fujifilm X70 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
2.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
5.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
6.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
7.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
8.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
9.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
11.		Nikon A1000	1166	n	3.0 / 1036	tilting	Y	1/4000s	7.0/s	Y	Y
12.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
13.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
16.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The HX99 is equipped with a zoom lens, while the X70 comes with a built-in prime. The HX99 has a 24-720mm f/3.5-6.4 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Sony provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X70 offers the faster maximum aperture.

The HX99 writes its imaging data to SDXC or Memory Stick PRO Duo cards, while the X70 uses SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Sony Cyber-shot DSC-HX99 and Fujifilm X70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
2.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
6.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
7.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
9.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Nikon A1000	-	stereo / mono	-	-	micro	2.0	Y	-	Y
12.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
16.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X70 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The HX99 does not feature such a mic input.

Both the HX99 and the X70 have been discontinued, but can regularly be found used on ebay. The X70 was replaced by the Fujifilm XF10, while the HX99 does not have a direct successor. Further information on the features and operation of the HX99 and X70 can be found, respectively, in the Sony HX99 Manual (free pdf) or the online Fujifilm X70 Manual.

Review summary

So what is the bottom line? Is there a clear favorite between the Sony HX99 and the Fujifilm X70? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Sony Cyber-shot DSC-HX99:

• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More compact: Is smaller (102x58mm vs 113x64mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 98g or 29 percent) and hence easier to carry around.
• Longer lasting: Can take more shots (370 versus 330) on a single battery charge.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (44 percent cheaper at launch).
• More modern: Reflects 2 years and 7 months of technical progress since the X70 launch.

Reasons to prefer the Fujifilm X70:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.5).
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been around for much longer (launched in January 2016).

If the number of relative strengths (bullet points above) is taken as a guide, the X70 comes out slightly ahead of the HX99 (13 : 12 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Sony HX99 and the Fujifilm X70 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the HX99 or the X70. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
2.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
5.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
6.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
7.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
8.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
9.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
10.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
11.		Nikon A1000	..	+ +	3.5/5	..	3.5/5	3/5	Jan 2019	429	ebay.com
12.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
13.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
14.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
15.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
16.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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