Sony HX350 vs HX90V

The Sony Cyber-shot DSC-HX350 and the Sony Cyber-shot DSC-HX90V are two digital cameras that were officially introduced, respectively, in December 2016 and April 2015. Both the HX350 and the HX90V are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. The HX350 has a resolution of 19.9 megapixels, whereas the HX90V provides 18 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Sony HX350		Sony HX90V
Fixed lens compact camera		Fixed lens compact camera
24-1200mm f/2.8-6.3		24-720mm f/3.5-6.4
19.9 MP – 1/2.3" sensor		18 MP – 1/2.3" sensor
1080/60p Video		1080/60p Video
ISO 80-3,200 (80 - 12,800)		ISO 80-3,200 (80 - 12,800)
Electronic viewfinder (202k dots)		Electronic viewfinder (638k dots)
3.0" LCD – 922k dots		3.0" LCD – 921k dots
Tilting screen (no touchscreen)		Tilting screen (no touchscreen)
10 shutter flaps per second		10 shutter flaps per second
300 shots per battery charge		360 shots per battery charge
130 x 93 x 103 mm, 652 g		102 x 58 x 36 mm, 245 g

Check HX350 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Sony Cyber-shot DSC-HX350 and the Sony Cyber-shot DSC-HX90V? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Sony HX350 and the Sony HX90V. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX90V is considerably smaller (51 percent) than the Sony HX350. Moreover, the HX90V is substantially lighter (62 percent) than the HX350. In this context, it is worth noting that neither the HX350 nor the HX90V are weather-sealed.

The power pack in the HX90V can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Sony HX350	130 mm	93 mm	103 mm	652 g	300	n	Dec 2016	449	ebay.com
2.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
3.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
4.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
5.		Kodak AZ901	139 mm	104 mm	119 mm	777 g	400	n	Jan 2016	499	amazon.com
6.		Nikon B700	125 mm	85 mm	107 mm	565 g	350	n	Feb 2016	499	ebay.com
7.		Panasonic FZ80	130 mm	94 mm	119 mm	616 g	330	n	Jan 2017	399	ebay.com
8.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
9.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
10.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
11.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
12.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The HX90V was somewhat cheaper (by 4 percent) than the HX350 at launch, but both cameras fall into the same price category. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

While the two cameras under review share the same sensor size, the HX350 offers a higher resolution of 19.9 megapixels, compared with 18 MP of the HX90V. This megapixels advantage translates into a 5 percent gain in linear resolution. On the other hand, these sensor specs imply that the HX350 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.19μm versus 1.25μm for the HX90V). In this context, it should be noted, however, that the HX350 is a somewhat more recent model (by 1 year and 8 months) than the HX90V, and its sensor might have benefitted from technological advances during this time that at least partly compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Sony HX350 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the HX350 for good quality output (200 dots per inch) amounts to 25.8 x 19.3 inches or 65.4 x 49.1 cm, for very good quality (250 dpi) 20.6 x 15.5 inches or 52.3 x 39.3 cm, and for excellent quality (300 dpi) 17.2 x 12.9 inches or 43.6 x 32.7 cm. The corresponding values for the Sony HX90V are 24.5 x 18.4 inches or 62.2 x 46.6 cm for good quality, 19.6 x 14.7 inches or 49.7 x 37.3 cm for very good quality, and 16.3 x 12.2 inches or 41.5 x 31.1 cm for excellent quality prints.

The Sony Cyber-shot DSC-HX350 has a native sensitivity range from ISO 80 to ISO 3200, which can be extended to ISO 80-12800. The Sony Cyber-shot DSC-HX90V offers exactly the same ISO settings.

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Sony HX350	1/2.3	19.9	5152	3864	1080/60p	20.5	11.9	896	49
2.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
3.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
4.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
5.		Kodak AZ901	1/2.3	20.2	5184	3888	1080/30p	20.3	11.7	806	48
6.		Nikon B700	1/2.3	20.2	5184	3888	4K/30p	20.4	11.8	818	48
7.		Panasonic FZ80	1/2.3	18.0	4896	3672	4K/30p	20.5	11.9	900	49
8.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
9.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
10.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
11.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
12.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (1080/60p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The two cameras under review are similar with respect to both having an electronic viewfinder. However, the one in the HX90V offers a substantially higher resolution than the one in the HX350 (638k vs 202k dots). The adjacent table lists some of the other core features of the Sony HX350 and Sony HX90V along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Sony HX350	202	n	3.0 / 922	tilting	n	1/4000s	10.0/s	Y	Y
2.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
3.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
4.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
5.		Kodak AZ901	202	n	3.0 / 920	swivel	n	1/2000s	5.0/s	Y	Y
6.		Nikon B700	921	n	3.0 / 921	swivel	n	1/4000s	5.0/s	Y	Y
7.		Panasonic FZ80	1166	n	3.0 / 1040	fixed	Y	1/2000s	10.0/s	Y	Y
8.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
9.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
10.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
11.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
12.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

Both the HX350 and the HX90V have zoom lenses built in. The HX350 has a 24-1200mm f/2.8-6.3 optic and the HX90V offers a 24-720mm f/3.5-6.4 (focal lengths in full frame equivalent terms). Hence, the HX350 and HX90V provide the same view at the wide-angle end, but the HX90V has less tele-photo reach at the long end. The HX350 offers the faster maximum aperture.

Concerning the storage of imaging data, both the HX350 and the HX90V write their files to SDXC or Memory Stick PRO Duo cards. The HX90V supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the HX350 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Sony Cyber-shot DSC-HX350 and Sony Cyber-shot DSC-HX90V and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Sony HX350	-	stereo / mono	-	-	micro	2.0	-	-	-
2.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
3.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Kodak AZ901	-	stereo / mono	-	-	micro	2.0	Y	-	-
6.		Nikon B700	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Panasonic FZ80	Y	stereo / mono	-	-	micro	2.0	Y	-	-
8.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
10.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
12.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the HX90V offers wifi support, which can be a very convenient means to transfer image data to an off-camera location. In contrast, the HX350 does not provide wifi capability.

Travel and landscape photographers will find it useful that the HX90V has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the HX350 and the HX90V have been discontinued, but can regularly be found used on ebay. The HX90V was replaced by the Sony HX99, while the HX350 does not have a direct successor. Further information on the features and operation of the HX350 and HX90V can be found, respectively, in the Sony HX350 Manual (free pdf) or the online Sony HX90V Manual.

Review summary

So how do things add up? Which of the two cameras – the Sony HX350 or the Sony HX90V – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Arguments in favor of the Sony Cyber-shot DSC-HX350:

• More detail: Offers more megapixels (19.9 vs 18MP) with a 5% higher linear resolution.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.5).
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• More modern: Is somewhat more recent (announced 1 year and 8 months after the HX90V).

Advantages of the Sony Cyber-shot DSC-HX90V:

• More detailed viewfinder: Has higher resolution electronic viewfinder (638k vs 202k dots).
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More compact: Is smaller (102x58mm vs 130x93mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight (by 407g or 62 percent) and is thus easier to take along.
• Longer lasting: Gets more shots (360 versus 300) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been on the market for longer (launched in April 2015).

If the count of relative strengths (bullet points above) is taken as a measure, the HX90V is the clear winner of the contest (11 : 5 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Sony HX350 and the Sony HX90V place the cameras among the top in their class? Find out in the latest Best Superzoom Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the HX350 or the HX90V. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Sony HX350	..	..	..	..	..	4/5	Dec 2016	449	ebay.com
2.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
3.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
4.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
5.		Kodak AZ901	..	..	..	..	3.5/5	3/5	Jan 2016	499	amazon.com
6.		Nikon B700	..	+	..	..	4/5	4/5	Feb 2016	499	ebay.com
7.		Panasonic FZ80	..	+ +	..	..	4.5/5	4.5/5	Jan 2017	399	ebay.com
8.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
9.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
10.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
11.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
12.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

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