Panasonic GF7 vs Olympus E-M10 III

The Panasonic Lumix DMC-GF7 and the Olympus OM-D E-M10 Mark III are two digital cameras that were announced, respectively, in January 2015 and August 2017. Both the GF7 and the E-M10 III are mirrorless interchangeable lens cameras that are equipped with a Four Thirds sensor. The Panasonic has a resolution of 15.8 megapixels, whereas the Olympus provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Panasonic GF7		Olympus E-M10 III
Mirrorless system camera		Mirrorless system camera
Micro Four Thirds lenses		Micro Four Thirds lenses
15.8 MP – Four Thirds sensor		15.9 MP – Four Thirds sensor
1080/60p Video		4K/30p Video
ISO 200-25,600		ISO 200-25,600
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Tilting touchscreen		Tilting touchscreen
5.8 shutter flaps per second		8.6 shutter flaps per second
Lens stabilization only		In-body stabilization
230 shots per battery charge		330 shots per battery charge
107 x 65 x 33 mm, 266 g		122 x 84 x 50 mm, 410 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Panasonic Lumix DMC-GF7 and the Olympus OM-D E-M10 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Panasonic GF7 and the Olympus E-M10 III is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The GF7 can be obtained in two different colors (black, pink), while the E-M10 III is also available in two color-versions, but different ones (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 III is considerably larger (47 percent) than the Panasonic GF7. Moreover, the E-M10 III is substantially heavier (54 percent) than the GF7. In this context, it is worth noting that neither the GF7 nor the E-M10 III are weather-sealed.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. In this particular case, both cameras feature the same lens mount, so that they can use the same lenses. You can compare the optics available in the Micro Four Thirds Lens Catalog. Mirrorless cameras, such as the two under consideration, have the additional advantage of having a short flange to focal plane distance, which makes it possible to mount many lenses from other systems onto the camera via adapters.

Concerning battery life, the GF7 gets 230 shots out of its Panasonic DMW-BLH7 battery, while the E-M10 III can take 330 images on a single charge of its Olympus BLS-50 power pack.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Panasonic GF7	107 mm	65 mm	33 mm	266 g	230	n	Jan 2015	499	ebay.com
2.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
3.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
4.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
5.		Olympus E-PL8	115 mm	67 mm	38 mm	357 g	350	n	Sep 2016	549	ebay.com
6.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
7.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
8.		Panasonic G3	115 mm	84 mm	47 mm	336 g	270	n	May 2011	599	ebay.com
9.		Panasonic G5	120 mm	83 mm	71 mm	396 g	320	n	Jul 2012	599	ebay.com
10.		Panasonic G7	125 mm	86 mm	77 mm	410 g	350	n	May 2015	649	ebay.com
11.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
12.		Panasonic GF3	108 mm	67 mm	32 mm	264 g	300	n	Jun 2011	549	ebay.com
13.		Panasonic GF5	108 mm	67 mm	37 mm	267 g	360	n	Apr 2012	499	ebay.com
14.		Panasonic GF6	111 mm	65 mm	38 mm	323 g	340	n	Apr 2013	499	ebay.com
15.		Panasonic GM5	99 mm	60 mm	36 mm	211 g	220	n	Sep 2014	749	ebay.com
16.		Panasonic GX1	116 mm	68 mm	39 mm	318 g	320	n	Nov 2011	699	ebay.com
17.		Panasonic GX850	107 mm	65 mm	33 mm	269 g	210	n	Jan 2017	549	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The GF7 was launched at a somewhat lower price (by 23 percent) than the E-M10 III, which makes it more attractive for photographers on a tight budget. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Both cameras under consideration feature a Four Thirds sensor and have a format factor (sometimes also referred to as "crop factor") of 2.0. Within the spectrum of camera sensors, this places the review cameras among the medium-sized sensor cameras that aim to strike a balance between image quality and portability. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

While the two cameras under review share the same sensor size, the E-M10 III offers a slightly higher resolution of 15.9 megapixels, compared with 15.8 MP of the GF7. This megapixels advantage translates into a 0.3 percent gain in linear resolution. On the other hand, these sensor specs imply that the E-M10 III has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 3.76μm versus 3.77μm for the GF7). However, it should be noted that the E-M10 III is much more recent (by 2 years and 7 months) than the GF7, and its sensor will have benefitted from technological advances during this time that compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that the E-M10 III has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The Panasonic Lumix DMC-GF7 has a native sensitivity range from ISO 200 to ISO 25600, which can be extended to ISO 100-25600. The Olympus OM-D E-M10 Mark III offers exactly the same ISO settings.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Panasonic GF7	Four Thirds	15.8	4592	3448	1080/60p	22.7	12.3	874	70
2.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
3.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
4.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
5.		Olympus E-PL8	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.6	1030	73
6.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
7.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
8.		Panasonic G3	Four Thirds	15.8	4592	3448	1080/60i	21.0	10.6	667	56
9.		Panasonic G5	Four Thirds	15.9	4608	3456	1080/60p	21.4	11.6	618	61
10.		Panasonic G7	Four Thirds	15.8	4592	3448	4K/30p	22.8	12.4	904	71
11.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
12.		Panasonic GF3	Four Thirds	12.0	4000	3000	1080/60i	20.6	10.1	459	50
13.		Panasonic GF5	Four Thirds	12.0	4000	3000	1080/60i	20.5	10.0	573	50
14.		Panasonic GF6	Four Thirds	15.8	4592	3448	1080/60i	20.7	10.6	622	54
15.		Panasonic GM5	Four Thirds	15.8	4592	3448	1080/60p	22.1	11.7	721	66
16.		Panasonic GX1	Four Thirds	15.8	4592	3448	1080/60p	20.8	10.6	703	55
17.		Panasonic GX850	Four Thirds	15.8	4592	3448	4K/30p	23.2	13.3	586	73
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the E-M10 III provides a better video resolution than the GF7. It can shoot movie footage at 4K/30p, while the Panasonic is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the E-M10 III has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the GF7 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Panasonic GF7 and Olympus E-M10 III in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Panasonic GF7	none	n	3.0 / 1040	tilting	Y	1/500s	5.8/s	Y	n
2.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
3.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
4.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
5.		Olympus E-PL8	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
6.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
7.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
8.		Panasonic G3	1440	n	3.0 / 460	swivel	Y	1/4000s	4.0/s	Y	n
9.		Panasonic G5	1440	n	3.0 / 920	swivel	Y	1/4000s	6.0/s	Y	n
10.		Panasonic G7	2360	n	3.0 / 1040	swivel	Y	1/4000s	7.0/s	Y	n
11.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
12.		Panasonic GF3	none	n	3.0 / 460	fixed	Y	1/4000s	3.2/s	Y	n
13.		Panasonic GF5	none	n	3.0 / 920	fixed	Y	1/4000s	4.0/s	Y	n
14.		Panasonic GF6	none	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
15.		Panasonic GM5	1166	n	3.0 / 921	fixed	Y	1/500s	5.8/s	n	n
16.		Panasonic GX1	optional	n	3.0 / 460	fixed	Y	1/4000s	4.2/s	Y	n
17.		Panasonic GX850	none	n	3.0 / 1040	tilting	Y	1/500s	10.0/s	Y	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One feature that differentiates the E-M10 III and the GF7 is in-body image stabilization (IBIS). The E-M10 III reduces the risk of handshake-induced blur with all attached lenses, while the GF7 offers no blur reduction with lenses that themselves do not provide optical image stabilization.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 III has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the GF7 and the E-M10 III write their files to SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the GF7 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Panasonic Lumix DMC-GF7 and Olympus OM-D E-M10 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Panasonic GF7	-	stereo / mono	-	-	micro	2.0	Y	Y	-
2.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
4.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
5.		Olympus E-PL8	Y	stereo / mono	-	-	micro	2.0	Y	-	-
6.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
7.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
8.		Panasonic G3	Y	stereo / mono	-	-	mini	2.0	-	-	-
9.		Panasonic G5	Y	stereo / mono	-	-	mini	2.0	-	-	-
10.		Panasonic G7	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
12.		Panasonic GF3	-	stereo / mono	-	-	mini	2.0	-	-	-
13.		Panasonic GF5	-	stereo / mono	-	-	mini	2.0	-	-	-
14.		Panasonic GF6	-	stereo / mono	-	-	mini	2.0	Y	Y	-
15.		Panasonic GM5	Y	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Panasonic GX1	Y	stereo / mono	-	-	mini	2.0	-	-	-
17.		Panasonic GX850	-	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the E-M10 III has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The GF7 does not feature such an accessory-socket.

Both the GF7 and the E-M10 III have been discontinued, but can regularly be found used on ebay. The GF7 was replaced by the Panasonic GX850, while the E-M10 III was followed by the Olympus E-M10 IV. Further information on the features and operation of the GF7 and E-M10 III can be found, respectively, in the Panasonic GF7 Manual (free pdf) or the online Olympus E-M10 III Manual.

Review summary

So how do things add up? Is the Panasonic GF7 better than the Olympus E-M10 III or vice versa? The listing below highlights the relative strengths of the two models.

Advantages of the Panasonic Lumix DMC-GF7:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More compact: Is smaller (107x65mm vs 122x84mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 144g or 35 percent) and hence easier to carry around.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced segment (23 percent cheaper at launch).
• More heavily discounted: Has been available for much longer (launched in January 2015).

Reasons to prefer the Olympus OM-D E-M10 Mark III:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/500s) to freeze action.
• Faster burst: Shoots at higher frequency (8.6 vs 5.8 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Longer lasting: Gets more shots (330 versus 230) out of a single battery charge.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Reflects 2 years and 7 months of technical progress since the GF7 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the E-M10 III is the clear winner of the contest (11 : 7 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Panasonic GF7 and the Olympus E-M10 III place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the GF7 and the E-M10 III in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Panasonic GF7	4/5	+	..	..	4.5/5	4.5/5	Jan 2015	499	ebay.com
2.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
3.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
4.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
5.		Olympus E-PL8	..	..	..	..	4.5/5	4/5	Sep 2016	549	ebay.com
6.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
7.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
8.		Panasonic G3	3/5	+ +	..	75/100	4.5/5	5/5	May 2011	599	ebay.com
9.		Panasonic G5	3/5	+ +	..	..	4.5/5	4.5/5	Jul 2012	599	ebay.com
10.		Panasonic G7	4/5	+ +	3.5/5	80/100	5/5	4.5/5	May 2015	649	ebay.com
11.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
12.		Panasonic GF3	3/5	82/100	..	71/100	4.5/5	4/5	Jun 2011	549	ebay.com
13.		Panasonic GF5	3/5	..	..	..	4.5/5	4.5/5	Apr 2012	499	ebay.com
14.		Panasonic GF6	..	+ +	..	..	4.5/5	4.5/5	Apr 2013	499	ebay.com
15.		Panasonic GM5	3.5/5	+	..	77/100	5/5	4.5/5	Sep 2014	749	ebay.com
16.		Panasonic GX1	3/5	+	..	77/100	4.5/5	4.5/5	Nov 2011	699	ebay.com
17.		Panasonic GX850	..	+	..	76/100	4.5/5	4.5/5	Jan 2017	549	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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