Olympus E-M10 vs Fujifilm XF10

The Olympus OM-D E-M10 and the Fujifilm XF10 are two digital cameras that were announced, respectively, in January 2014 and July 2018. The E-M10 is a mirrorless interchangeable lens camera, while the XF10 is a fixed lens compact. The cameras are based on a Four Thirds (E-M10) and an APS-C (XF10) sensor. The Olympus has a resolution of 15.9 megapixels, whereas the Fujifilm provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Olympus E-M10		Fujifilm XF10
Mirrorless system camera		Fixed lens compact camera
Micro Four Thirds lenses		28mm f/2.8-16
15.9 MP – Four Thirds sensor		24 MP – APS-C sensor
1080/30p Video		4K/15p Video
ISO 200-25,600		ISO 200-12,800 (100 - 51,200)
Electronic viewfinder (1440k dots)		No viewfinder, LCD framing
3.0" LCD – 1037k dots		3.0" LCD – 1040k dots
Tilting touchscreen		Fixed touchscreen
8 shutter flaps per second		6 shutter flaps per second
In-body stabilization		no shake reduction
320 shots per battery charge		330 shots per battery charge
119 x 82 x 46 mm, 396 g		113 x 64 x 41 mm, 279 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Olympus OM-D E-M10 and the Fujifilm XF10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Olympus E-M10 and the Fujifilm XF10 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The E-M10 can be obtained in two different colors (black, silver), while the XF10 is also available in two color-versions, but different ones (black, gold).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm XF10 is notably smaller (26 percent) than the Olympus E-M10. In this context, it is worth noting that neither the E-M10 nor the XF10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the E-M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the E-M10 gets 320 shots out of its Olympus BLS-5 battery, while the XF10 can take 330 images on a single charge of its Fujifilm NP-95 power pack. The power pack in the XF10 can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Olympus E-M10	119 mm	82 mm	46 mm	396 g	320	n	Jan 2014	699	ebay.com
2.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
3.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
4.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
5.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
6.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
7.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
8.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
9.		Olympus E-PL7	115 mm	67 mm	38 mm	357 g	350	n	Aug 2014	599	ebay.com
10.		Olympus E-P5	122 mm	69 mm	37 mm	420 g	330	n	May 2013	999	ebay.com
11.		Olympus E-PL6	111 mm	64 mm	38 mm	325 g	360	n	May 2013	599	ebay.com
12.		Olympus E-PL5	111 mm	64 mm	38 mm	325 g	360	n	Sep 2012	599	ebay.com
13.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
15.		Panasonic GX85	122 mm	71 mm	44 mm	426 g	290	n	Apr 2016	799	amazon.com
16.		Panasonic G6	122 mm	85 mm	71 mm	390 g	340	n	Apr 2013	599	ebay.com
17.		Panasonic GX7	123 mm	71 mm	55 mm	402 g	350	n	Aug 2013	999	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The XF10 was launched at a lower price than the E-M10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Olympus E-M10 features a Four Thirds sensor and the Fujifilm XF10 an APS-C sensor. The sensor area in the XF10 is 64 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 2.0 and 1.5. The sensor in the E-M10 has a native 4:3 aspect ratio, while the one in the XF10 offers a 3:2 aspect.

With 24MP, the XF10 offers a higher resolution than the E-M10 (15.9MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 3.76μm for the E-M10) due to its larger sensor. Moreover, the XF10 is a much more recent model (by 4 years and 5 months) than the E-M10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the E-M10 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Olympus E-M10 are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.

The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Olympus OM-D E-M10 has a native sensitivity range from ISO 200 to ISO 25600, which can be extended to ISO 100-25600. The corresponding ISO settings for the Fujifilm XF10 are ISO 200 to ISO 12800, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Olympus E-M10	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.3	884	72
2.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
3.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
4.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
5.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
6.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
7.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
8.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
9.		Olympus E-PL7	Four Thirds	15.9	4608	3456	1080/30p	22.7	12.4	873	72
10.		Olympus E-P5	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.4	895	72
11.		Olympus E-PL6	Four Thirds	15.9	4608	3456	1080/30p	22.5	12.0	717	68
12.		Olympus E-PL5	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.3	889	72
13.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic GX85	Four Thirds	15.8	4592	3448	4K/30p	22.9	12.6	662	71
16.		Panasonic G6	Four Thirds	15.9	4608	3456	1080/60p	21.3	11.5	639	61
17.		Panasonic GX7	Four Thirds	15.8	4592	3448	1080/60p	22.6	12.2	718	70
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the XF10 provides a better video resolution than the E-M10. It can shoot movie footage at 4K/15p, while the Olympus is limited to 1080/30p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the E-M10 has an electronic viewfinder (1440k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Olympus E-M10 and Fujifilm XF10 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Olympus E-M10	1440	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	Y	Y
2.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
3.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
4.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
5.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
6.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
7.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
8.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
9.		Olympus E-PL7	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
10.		Olympus E-P5	optional	n	3.0 / 1037	tilting	Y	1/8000s	9.0/s	Y	Y
11.		Olympus E-PL6	optional	n	3.0 / 460	tilting	Y	1/4000s	8.0/s	n	Y
12.		Olympus E-PL5	optional	n	3.0 / 460	tilting	Y	1/4000s	8.0/s	n	Y
13.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic GX85	2765	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
16.		Panasonic G6	1440	n	3.0 / 1036	swivel	Y	1/4000s	7.0/s	Y	n
17.		Panasonic GX7	2760	n	3.0 / 1040	tilting	Y	1/8000s	5.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 and the Fujifilm XF10 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the E-M10 and the XF10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Olympus OM-D E-M10 and Fujifilm XF10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Olympus E-M10	Y	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
3.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
6.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
7.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
8.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Olympus E-PL7	Y	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Olympus E-P5	Y	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Olympus E-PL6	Y	stereo / mono	-	-	mini	2.0	-	-	-
12.		Olympus E-PL5	Y	stereo / mono	-	-	mini	2.0	-	-	-
13.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic GX85	Y	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Panasonic G6	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
17.		Panasonic GX7	Y	stereo / mono	-	-	mini	2.0	Y	Y	-

It is notable that the E-M10 has a hotshoe, while the XF10 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the E-M10 and the XF10 have been discontinued, but can regularly be found used on ebay. The E-M10 was replaced by the Olympus E-M10 II, while the XF10 does not have a direct successor. Further information on the features and operation of the E-M10 and XF10 can be found, respectively, in the Olympus E-M10 Manual (free pdf) or the online Fujifilm XF10 Manual.

Review summary

So how do things add up? Is there a clear favorite between the Olympus E-M10 and the Fujifilm XF10? Which camera is better? The listing below highlights the relative strengths of the two models.

Arguments in favor of the Olympus OM-D E-M10:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Faster burst: Shoots at higher frequency (8 vs 6 flaps/sec) to capture the decisive moment.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in January 2014).

Advantages of the Fujifilm XF10:

• More detail: Has more megapixels (24 vs 15.9MP), which boosts linear resolution by 25%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/30p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Ready to shoot: Has an integrated lens, whereas the E-M10 necessitates an extra lens.
• More compact: Is smaller (113x64mm vs 119x82mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the E-M10).
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 4 years and 5 months of technical progress since the E-M10 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the XF10 is the clear winner of the contest (17 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Olympus E-M10 and the Fujifilm XF10 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the E-M10 or the XF10 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Olympus E-M10	4/5	..	..	80/100	5/5	5/5	Jan 2014	699	ebay.com
2.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
3.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
4.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
5.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
6.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
7.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
8.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
9.		Olympus E-PL7	4/5	+	..	..	5/5	4/5	Aug 2014	599	ebay.com
10.		Olympus E-P5	5/5	+ +	..	78/100	4.5/5	5/5	May 2013	999	ebay.com
11.		Olympus E-PL6	..	..	..	..	..	..	May 2013	599	ebay.com
12.		Olympus E-PL5	3/5	+ +	..	..	4.5/5	4.5/5	Sep 2012	599	ebay.com
13.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
15.		Panasonic GX85	4.5/5	+ +	..	82/100	5/5	5/5	Apr 2016	799	amazon.com
16.		Panasonic G6	4/5	+ +	..	..	5/5	4.5/5	Apr 2013	599	ebay.com
17.		Panasonic GX7	4/5	+	..	79/100	5/5	5/5	Aug 2013	999	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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