Olympus E-M10 III vs Fujifilm X70

The Olympus OM-D E-M10 Mark III and the Fujifilm X70 are two digital cameras that were announced, respectively, in August 2017 and January 2016. The E-M10 III is a mirrorless interchangeable lens camera, while the X70 is a fixed lens compact. The cameras are based on a Four Thirds (E-M10 III) and an APS-C (X70) sensor. The Olympus has a resolution of 15.9 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Olympus E-M10 III		Fujifilm X70
Mirrorless system camera		Fixed lens compact camera
Micro Four Thirds lenses		28mm f/2.8-16
15.9 MP – Four Thirds sensor		16 MP – APS-C sensor
4K/30p Video		1080/60p Video
ISO 200-25,600		ISO 100-6,400 (100 - 51,200)
Electronic viewfinder (2360k dots)		Viewfinder optional
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Tilting touchscreen		Tilting touchscreen
8.6 shutter flaps per second		8 shutter flaps per second
In-body stabilization		no shake reduction
330 shots per battery charge		330 shots per battery charge
122 x 84 x 50 mm, 410 g		113 x 64 x 44 mm, 340 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Olympus OM-D E-M10 Mark III and the Fujifilm X70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Olympus E-M10 III and the Fujifilm X70 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X70 is notably smaller (29 percent) than the Olympus E-M10 III. In this context, it is worth noting that neither the E-M10 III nor the X70 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X70 has a lens built in, whereas the E-M10 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 III and their specifications in the Micro Four Thirds Lens Catalog.

The power pack in the X70 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
2.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
3.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
4.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
5.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
6.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
7.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
8.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
9.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
10.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
11.		Olympus E-PL8	115 mm	67 mm	38 mm	357 g	350	n	Sep 2016	549	ebay.com
12.		Olympus PEN-F	125 mm	72 mm	37 mm	427 g	330	n	Jan 2016	1,199	ebay.com
13.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
14.		Olympus E-M10	119 mm	82 mm	46 mm	396 g	320	n	Jan 2014	699	ebay.com
15.		Olympus E-PL7	115 mm	67 mm	38 mm	357 g	350	n	Aug 2014	599	ebay.com
16.		Olympus E-PL6	111 mm	64 mm	38 mm	325 g	360	n	May 2013	599	ebay.com
17.		Panasonic GX85	122 mm	71 mm	44 mm	426 g	290	n	Apr 2016	799	amazon.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Olympus E-M10 III features a Four Thirds sensor and the Fujifilm X70 an APS-C sensor. The sensor area in the X70 is 64 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 2.0 and 1.5. The sensor in the E-M10 III has a native 4:3 aspect ratio, while the one in the X70 offers a 3:2 aspect.

With 16MP, the X70 offers a higher resolution than the E-M10 III (15.9MP), but the X70 nevertheless has larger individual pixels (pixel pitch of 4.80μm versus 3.76μm for the E-M10 III) due to its larger sensor. However, the E-M10 III is a somewhat more recent model (by 1 year and 7 months) than the X70, and its sensor might have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Olympus OM-D E-M10 Mark III has a native sensitivity range from ISO 200 to ISO 25600, which can be extended to ISO 100-25600. The corresponding ISO settings for the Fujifilm X70 are ISO 100 to ISO 6400, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Like most digital cameras, the E-M10 III uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X70 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
2.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
3.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
4.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
5.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
6.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
7.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
8.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
9.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
10.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
11.		Olympus E-PL8	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.6	1030	73
12.		Olympus PEN-F	Four Thirds	20.2	5184	3888	1080/60p	23.1	12.4	894	74
13.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
14.		Olympus E-M10	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.3	884	72
15.		Olympus E-PL7	Four Thirds	15.9	4608	3456	1080/30p	22.7	12.4	873	72
16.		Olympus E-PL6	Four Thirds	15.9	4608	3456	1080/30p	22.5	12.0	717	68
17.		Panasonic GX85	Four Thirds	15.8	4592	3448	4K/30p	22.9	12.6	662	71
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the E-M10 III provides a higher video resolution than the X70. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the E-M10 III has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the X70 relies on live view and the rear LCD for framing. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The following table reports on some other key feature differences and similarities of the Olympus E-M10 III, the Fujifilm X70, and comparable cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
2.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
3.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
4.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
5.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
6.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
7.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
8.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
9.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
10.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
11.		Olympus E-PL8	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
12.		Olympus PEN-F	2360	n	3.0 / 1037	swivel	Y	1/8000s	10.0/s	n	Y
13.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
14.		Olympus E-M10	1440	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	Y	Y
15.		Olympus E-PL7	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
16.		Olympus E-PL6	optional	n	3.0 / 460	tilting	Y	1/4000s	8.0/s	n	Y
17.		Panasonic GX85	2765	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 III and the Fujifilm X70 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the E-M10 III and the X70 write their files to SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X70 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Olympus OM-D E-M10 Mark III and Fujifilm X70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
3.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
5.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
6.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
7.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
8.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
9.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Olympus E-PL8	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Olympus PEN-F	Y	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Olympus E-M10	Y	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Olympus E-PL7	Y	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Olympus E-PL6	Y	stereo / mono	-	-	mini	2.0	-	-	-
17.		Panasonic GX85	Y	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the X70 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The E-M10 III does not feature such a mic input.

Both the E-M10 III and the X70 have been discontinued, but can regularly be found used on ebay. The X70 was replaced by the Fujifilm XF10, while the E-M10 III was followed by the Olympus E-M10 IV. Further information on the features and operation of the E-M10 III and X70 can be found, respectively, in the Olympus E-M10 III Manual (free pdf) or the online Fujifilm X70 Manual.

Review summary

So what conclusions can be drawn? Is there a clear favorite between the Olympus E-M10 III and the Fujifilm X70? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Olympus OM-D E-M10 Mark III:

• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Is somewhat more recent (announced 1 year and 7 months after the X70).

Arguments in favor of the Fujifilm X70:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Ready to shoot: Has an integrated lens, whereas the E-M10 III necessitates an extra lens.
• More compact: Is smaller (113x64mm vs 122x84mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the E-M10 III).
• Easier travel charging: Can be conveniently charged via its USB port.
• More heavily discounted: Has been on the market for longer (launched in January 2016).

If the count of individual advantages (bullet points above) is taken as a guide, the X70 is the clear winner of the contest (12 : 6 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Olympus E-M10 III and the Fujifilm X70 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the E-M10 III or the X70. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
2.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
3.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
4.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
5.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
6.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
7.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
8.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
9.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
10.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
11.		Olympus E-PL8	..	..	..	..	4.5/5	4/5	Sep 2016	549	ebay.com
12.		Olympus PEN-F	..	..	4/5	82/100	4.5/5	5/5	Jan 2016	1,199	ebay.com
13.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
14.		Olympus E-M10	4/5	..	..	80/100	5/5	5/5	Jan 2014	699	ebay.com
15.		Olympus E-PL7	4/5	+	..	..	5/5	4/5	Aug 2014	599	ebay.com
16.		Olympus E-PL6	..	..	..	..	..	..	May 2013	599	ebay.com
17.		Panasonic GX85	4.5/5	+ +	..	82/100	5/5	5/5	Apr 2016	799	amazon.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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