Fujifilm XF10 vs Sony H300

The Fujifilm XF10 and the Sony Cyber-shot DSC-H300 are two digital cameras that were revealed to the public, respectively, in July 2018 and February 2014. Both the XF10 and the H300 are fixed lens compact cameras that are based on an APS-C (XF10) and a 1/2.3-inch (H300) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Sony provides 19.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Sony H300
Fixed lens compact camera		Fixed lens compact camera
28mm f/2.8-16		25-875mm f/3.4-6.5
24 MP – APS-C sensor		19.9 MP – 1/2.3" sensor
4K/15p Video		720/30p Video
ISO 200-12,800 (100 - 51,200)		ISO 80-3,200
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 460k dots
Fixed touchscreen		Fixed screen (not touch-sensitive)
6 shutter flaps per second		0.8 shutter flaps per second
330 shots per battery charge		350 shots per battery charge
113 x 64 x 41 mm, 279 g		128 x 89 x 92 mm, 590 g

Check XF10 offers at
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Check H300 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Sony Cyber-shot DSC-H300? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Fujifilm XF10 and the Sony H300 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the H300 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony H300 is considerably larger (58 percent) than the Fujifilm XF10. Moreover, the H300 is substantially heavier (111 percent) than the XF10. In this context, it is worth noting that neither the XF10 nor the H300 are weather-sealed.

The power pack in the XF10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Sony H300	128 mm	89 mm	92 mm	590 g	350	n	Feb 2014	219	ebay.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Canon SX610	105 mm	61 mm	27 mm	191 g	270	n	Jan 2015	249	ebay.com
7.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
8.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
9.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
10.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
11.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
12.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
13.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
14.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
15.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
16.		Sony H400	130 mm	95 mm	122 mm	628 g	300	n	Feb 2014	319	ebay.com
17.		Sony H200	123 mm	83 mm	87 mm	530 g	240	n	Jan 2013	249	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The H300 was launched at a markedly lower price (by 56 percent) than the XF10, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Sony H300 a 1/2.3-inch sensor. The sensor area in the H300 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the H300 offers a 4:3 aspect.

With 24MP, the XF10 offers a higher resolution than the H300 (19.9MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 1.19μm for the H300) due to its larger sensor. Moreover, the XF10 is a much more recent model (by 4 years and 5 months) than the H300, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the H300 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Sony H300 are 25.8 x 19.3 inches or 65.4 x 49.1 cm for good quality, 20.6 x 15.5 inches or 52.3 x 39.3 cm for very good quality, and 17.2 x 12.9 inches or 43.6 x 32.7 cm for excellent quality prints.

The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Sony Cyber-shot DSC-H300 are ISO 80 to ISO 3200 (no boost).

In terms of underlying technology, the XF10 is build around a CMOS sensor, while the H300 uses a CCD imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Sony H300	1/2.3	19.9	5152	3864	720/30p	20.1	11.4	630	45
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Canon SX610	1/2.3	20.2	5184	3888	1080/30p	20.2	11.6	712	47
7.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
8.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
9.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
10.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
11.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
12.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
13.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
14.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
15.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
16.		Sony H400	1/2.3	19.9	5152	3864	720/30p	20.1	11.4	630	45
17.		Sony H200	1/2.3	15.2	5184	2930	720/30p	19.9	11.2	529	44
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the XF10 provides a higher video resolution than the H300. It can shoot video footage at 4K/15p, while the Sony is limited to 720/30p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The XF10 and the H300 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The adjacent table lists some of the other core features of the Fujifilm XF10 and Sony H300 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Sony H300	none	n	3.0 / 460	fixed	n	1/1500s	0.8/s	Y	Y
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Canon SX610	none	n	3.0 / 922	fixed	n	1/2000s	2.5/s	Y	Y
7.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
8.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
9.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
11.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
12.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
13.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
16.		Sony H400	210	n	3.0 / 460	fixed	n	1/2000s	0.7/s	Y	Y
17.		Sony H200	none	n	3.0 / 460	fixed	n	1/1500s	0.8/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The XF10 has a touchscreen, while the H300 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The H300 is equipped with a zoom lens, while the XF10 comes with a built-in prime. The H300 has a 25-875mm f/3.4-6.5 optic and the XF10 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Sony provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The XF10 offers the faster maximum aperture.

The XF10 writes its imaging data to SDXC cards, while the H300 uses SDXC or Memory Stick PRO Duo cards. The XF10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the H300 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Sony Cyber-shot DSC-H300 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Sony H300	-	mono / mono	-	-	micro	2.0	Y	-	-
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SX610	-	- / -	-	-	micro	2.0	Y	Y	-
7.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
12.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
16.		Sony H400	-	mono / mono	-	-	micro	2.0	Y	-	-
17.		Sony H200	-	mono / mono	-	-	-	2.0	-	-	-

It is notable that the XF10 has a microphone port, which is missing on the H300. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.

Both the XF10 and the H300 have been discontinued, but can regularly be found used on ebay. Neither of the two has a direct successor, so they represent the end of the respective camera lines from Fujifilm and Sony. Further information on the features and operation of the XF10 and H300 can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Sony H300 Manual.

Review summary

So what is the bottom line? Which of the two cameras – the Fujifilm XF10 or the Sony H300 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 19.9MP) with a 12% higher linear resolution.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/15p vs 720/30p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 460k dots).
• Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/1500s) to freeze action.
• Faster burst: Shoots at higher frequency (6 vs 0.8 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.4).
• More compact: Is smaller (113x64mm vs 128x89mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 311g or 53 percent) and hence easier to carry around.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Reflects 4 years and 5 months of technical progress since the H300 launch.

Arguments in favor of the Sony Cyber-shot DSC-H300:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• More affordable: Was introduced into a lower priced category (56 percent cheaper at launch).
• More heavily discounted: Has been around for much longer (launched in February 2014).

If the count of individual advantages (bullet points above) is taken as a guide, the XF10 is the clear winner of the match-up (22 : 5 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Sony H300 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the H300. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Sony H300	..	+	..	..	4.5/5	4/5	Feb 2014	219	ebay.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Canon SX610	..	..	..	..	4/5	4/5	Jan 2015	249	ebay.com
7.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
8.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
9.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
10.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
11.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
12.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
13.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
14.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
15.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
16.		Sony H400	..	o	..	..	3.5/5	3.5/5	Feb 2014	319	ebay.com
17.		Sony H200	..	..	..	..	3.5/5	3.5/5	Jan 2013	249	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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