Fujifilm XF10 vs Panasonic ZS70

The Fujifilm XF10 and the Panasonic Lumix DC-ZS70 (labelled Panasonic TZ90 in some countries) are two digital cameras that were revealed to the public, respectively, in July 2018 and April 2017. Both the XF10 and the ZS70 are fixed lens compact cameras that are based on an APS-C (XF10) and a 1/2.3-inch (ZS70) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Panasonic provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Panasonic ZS70
Fixed lens compact camera		Fixed lens compact camera
28mm f/2.8-16		24-720mm f/3.3-6.4
24 MP – APS-C sensor		20.2 MP – 1/2.3" sensor
4K/15p Video		4K/30p Video
ISO 200-12,800 (100 - 51,200)		ISO 80-3,200 (80 - 6,400)
No viewfinder, LCD framing		Electronic viewfinder (1166k dots)
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Fixed touchscreen		Tilting touchscreen
6 shutter flaps per second		10 shutter flaps per second
330 shots per battery charge		380 shots per battery charge
113 x 64 x 41 mm, 279 g		112 x 67 x 41 mm, 322 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Panasonic Lumix DC-ZS70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm XF10 and the Panasonic ZS70 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the ZS70 is also available in two color-versions, but different ones (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Panasonic ZS70 is somewhat larger (4 percent) than the Fujifilm XF10. Moreover, the ZS70 is markedly heavier (15 percent) than the XF10. In this context, it is worth noting that neither the XF10 nor the ZS70 are weather-sealed.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the ZS70 can take 380 images on a single charge of its Panasonic DMW-BLG10 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
7.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
8.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
9.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
10.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
11.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
12.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
13.		Panasonic FZ80	130 mm	94 mm	119 mm	616 g	330	n	Jan 2017	399	ebay.com
14.		Panasonic FZ150	124 mm	82 mm	92 mm	528 g	410	n	Aug 2011	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The ZS70 was somewhat cheaper (by 10 percent) than the XF10 at launch, but both cameras fall into the same price category. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Panasonic ZS70 a 1/2.3-inch sensor. The sensor area in the ZS70 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the ZS70 offers a 4:3 aspect.

With 24MP, the XF10 offers a higher resolution than the ZS70 (20.2MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 1.18μm for the ZS70) due to its larger sensor. Moreover, the XF10 is a somewhat more recent model (by 1 year and 2 months) than the ZS70, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the ZS70 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Panasonic ZS70 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Panasonic Lumix DC-ZS70 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-6400.

In terms of underlying technology, the XF10 is build around a CMOS sensor, while the ZS70 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
7.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
8.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
9.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
10.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
11.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
12.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
13.		Panasonic FZ80	1/2.3	18.0	4896	3672	4K/30p	20.5	11.9	900	49
14.		Panasonic FZ150	1/2.3	12.0	4000	3000	1080/60p	19.4	10.9	132	40
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the ZS70 provides a faster frame rate than the XF10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 4K/15p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the ZS70 has an electronic viewfinder (1166k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Fujifilm XF10 and Panasonic ZS70 in connection with corresponding information for a sample of similar cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
7.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
8.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
9.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
11.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
12.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
13.		Panasonic FZ80	1166	n	3.0 / 1040	fixed	Y	1/2000s	10.0/s	Y	Y
14.		Panasonic FZ150	202	n	3.0 / 460	swivel	n	1/2000s	12.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The ZS70 is equipped with a zoom lens, while the XF10 comes with a built-in prime. The ZS70 has a 24-720mm f/3.3-6.4 optic and the XF10 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Panasonic provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The XF10 offers the faster maximum aperture.

Concerning the storage of imaging data, both the XF10 and the ZS70 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Panasonic Lumix DC-ZS70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
12.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Panasonic FZ80	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic FZ150	Y	stereo / -	-	-	mini	2.0	-	-	-

It is notable that the XF10 has a microphone port, which is missing on the ZS70. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.

Both the XF10 and the ZS70 have been discontinued, but can regularly be found used on ebay. The ZS70 was replaced by the Panasonic ZS80, while the XF10 does not have a direct successor. Further information on the features and operation of the XF10 and ZS70 can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Panasonic ZS70 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Fujifilm XF10 or the Panasonic ZS70 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 20.2MP) with a 11% higher linear resolution.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• Less heavy: Is lighter (by 43g or 13 percent) and hence easier to carry around.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More modern: Is somewhat more recent (announced 1 year and 2 months after the ZS70).

Reasons to prefer the Panasonic Lumix DC-ZS70:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher movie framerates (4K/30p versus 4K/15p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 6 flaps/sec) to capture the decisive moment.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Longer lasting: Gets more shots (380 versus 330) out of a single battery charge.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• More heavily discounted: Has been on the market for longer (launched in April 2017).

If the number of relative strengths (bullet points above) is taken as a guide, the XF10 is the clear winner of the match-up (14 : 10 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Panasonic ZS70 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the XF10 and the ZS70 in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
7.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
8.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
9.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
10.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
11.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
12.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
13.		Panasonic FZ80	..	+ +	..	..	4.5/5	4.5/5	Jan 2017	399	ebay.com
14.		Panasonic FZ150	3/5	+ +	..	76/100	4/5	4.5/5	Aug 2011	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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