Fujifilm XF10 vs Olympus E-M5 III
The Fujifilm XF10 and the Olympus OM-D E-M5 Mark III are two digital cameras that were revealed to the public, respectively, in July 2018 and October 2019. The XF10 is a fixed lens compact, while the E-M5 III is a mirrorless interchangeable lens camera. The cameras are based on an APS-C (XF10) and a Four Thirds (E-M5 III) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Olympus provides 20.2 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Olympus OM-D E-M5 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Fujifilm XF10 and the Olympus E-M5 III. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.
The XF10 can be obtained in two different colors (black, gold), while the E-M5 III is also available in two color-versions, but different ones (black, silver).
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M5 III is considerably larger (47 percent) than the Fujifilm XF10. It is noteworthy in this context that the E-M5 III is splash and dust-proof, while the XF10 does not feature any corresponding weather-sealing.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the E-M5 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M5 III and their specifications in the Micro Four Thirds Lens Catalog.
Concerning battery life, the XF10 gets 330 shots out of its NP-95 battery, while the E-M5 III can take 310 images on a single charge of its BLS-50 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.
|1.||Fujifilm XF10||113 mm||64 mm||41 mm||279 g||330||n||Jul 2018||499|
|2.||Olympus E-M5 III||125 mm||85 mm||50 mm||414 g||310||Y||Oct 2019||1,199|
|3.||Canon G9 X Mark II||98 mm||58 mm||31 mm||206 g||235||n||Jan 2017||529|
|4.||Canon M100||108 mm||67 mm||35 mm||302 g||295||n||Aug 2017||499|
|5.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|6.||Fujifilm X-A7||119 mm||68 mm||41 mm||320 g||440||n||Sep 2019||499|
|7.||Fujifilm X-T100||121 mm||83 mm||47 mm||448 g||430||n||May 2018||599|
|8.||Fujifilm X100F||127 mm||75 mm||52 mm||469 g||390||n||Jan 2017||1,299|
|9.||Fujifilm X70||113 mm||64 mm||44 mm||340 g||330||n||Jan 2016||799|
|10.||Olympus PEN-F||125 mm||72 mm||37 mm||427 g||330||n||Jan 2016||1,199|
|11.||Olympus E-M5 II||124 mm||85 mm||45 mm||469 g||310||Y||Feb 2015||1,099|
|12.||Olympus E-M1||130 mm||94 mm||63 mm||497 g||350||Y||Sep 2013||1,399|
|13.||Olympus E-M5||122 mm||89 mm||43 mm||425 g||360||Y||Feb 2012||1,299|
|14.||Panasonic TZ95||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|15.||Panasonic FT7||117 mm||76 mm||37 mm||319 g||300||Y||May 2018||449|
|16.||Panasonic TZ90||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|17.||Panasonic GX8||133 mm||78 mm||63 mm||487 g||330||Y||Jul 2015||1,199|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The XF10 was launched at a lower price than the E-M5 III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Olympus E-M5 III a Four Thirds sensor. The sensor area in the E-M5 III is 39 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.0. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the E-M5 III offers a 4:3 aspect.
With 24MP, the XF10 offers a higher resolution than the E-M5 III (20.2MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 3.34μm for the E-M5 III) due to its larger sensor. However, the E-M5 III is a somewhat more recent model (by 1 year and 2 months) than the XF10, and its sensor might have benefitted from technological advances during this time that enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the E-M5 III has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Olympus E-M5 III are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.
Unlike the XF10, the E-M5 III has the capacity to capture high quality composite images (80MP) by combining multiple shots after shifting its sensor by miniscule distances. This multi-shot, pixel-shift mode is most suitable for photography of stationary objects (landscapes, studio scenes).
The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Olympus OM-D E-M5 Mark III are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 64-25600.
For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
| DXO |
|2.||Olympus E-M5 III||Four Thirds||20.2||5184||3888||4K/30p||..||..||..||..|
|3.||Canon G9 X Mark II||1-inch||20.0||5472||3648||1080/60p||21.9||12.5||522||65|
|10.||Olympus PEN-F||Four Thirds||20.2||5184||3888||1080/60p||23.1||12.4||894||74|
|11.||Olympus E-M5 II||Four Thirds||15.9||4608||3456||1080/60p||23.0||12.5||842||73|
|12.||Olympus E-M1||Four Thirds||15.9||4608||3456||1080/30p||23.0||12.7||757||73|
|13.||Olympus E-M5||Four Thirds||15.9||4608||3456||1080/60i||22.8||12.3||826||71|
|17.||Panasonic GX8||Four Thirds||20.2||5184||3888||4K/30p||23.5||12.6||806||75|
Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the E-M5 III provides a faster frame rate than the XF10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 4K/15p.
Apart from body and sensor, cameras can and do differ across a variety of features. For example, the E-M5 III has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm XF10 and Olympus E-M5 III along with similar information for a selection of comparators.
|2.||Olympus E-M5 III||2360||n||3.0||1040||swivel||Y||1/8000s||10.0||n||Y|
|3.||Canon G9 X Mark II||none||n||3.0||1040||fixed||Y||1/2000s||8.2||Y||Y|
|11.||Olympus E-M5 II||2360||n||3.0||1037||swivel||Y||1/8000s||10.0||n||Y|
One difference between the cameras concerns the presence of an on-board flash. The XF10 has one, while the E-M5 III does not. While the built-in flash of the XF10 is not very powerful, it can at times be useful as a fill-in light.The E-M5 III has an articulated screen that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in taking selfies. In contrast, the XF10 does not have a selfie-screen.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm XF10 and the Olympus E-M5 III both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the XF10 and the E-M5 III write their files to SDXC cards. The E-M5 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the XF10 can use UHS-I cards (up to 104 MB/s).
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Olympus OM-D E-M5 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|2.||Olympus E-M5 III||Y||stereo||mono||Y||-||micro||2.0||Y||-||Y|
|3.||Canon G9 X Mark II||-||stereo||mono||-||-||micro||2.0||Y||Y||Y|
|11.||Olympus E-M5 II||Y||stereo||mono||Y||-||micro||2.0||Y||-||-|
It is notable that the E-M5 III has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The XF10 does not feature such an accessory-socket.
Both the XF10 and the E-M5 III are recent models that are part of the current product line-up. The XF10 replaced the earlier Fujifilm X70, while the E-M5 III followed on from the Olympus E-M5 II. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Olympus websites.
So what is the bottom line? Is the Fujifilm XF10 better than the Olympus E-M5 III or vice versa? A synthesis of the relative strong points of each of the models is listed below.
Arguments in favor of the Fujifilm XF10:
- More detail: Offers more megapixels (24 vs 20.2MP) with a 11% higher linear resolution.
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
- Richer colors: The pixel size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
- Ready to shoot: Has a lens built-in, whereas the E-M5 III requires a separate lens.
- More compact: Is smaller (113x64mm vs 125x85mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M5 III).
- Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been on the market for longer (launched in July 2018).
Advantages of the Olympus OM-D E-M5 Mark III:
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- High quality composites: Can combine several shots after pixel-shifting its sensor.
- Better video: Provides higher movie framerates (4K/30p versus 4K/15p).
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
- Faster burst: Shoots at higher frequency (10 vs 6 flaps/sec) to capture the decisive moment.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
- Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Was introduced somewhat (1 year and 2 months) more recently.
If the count of relative strengths (bullet points above) is taken as a measure, the E-M5 III emerges as the winner of the match-up (14 : 12 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm XF10 and the Olympus E-M5 III place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the XF10 or the E-M5 III perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.
This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Fujifilm XF10||..||..||75/100||4/5||4.5/5||Jul 2018||499|
|2.||Olympus E-M5 III||5/5||+||82/100||4.5/5||4.5/5||Oct 2019||1,199|
|3.||Canon G9 X Mark II||4/5||..||75/100||4.5/5||4.5/5||Jan 2017||529|
|4.||Canon M100||3/5||+||..||4/5||3.5/5||Aug 2017||499|
|5.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|6.||Fujifilm X-A7||3/5||..||81/100||4/5||3.5/5||Sep 2019||499|
|7.||Fujifilm X-T100||4/5||+||79/100||4/5||4.5/5||May 2018||599|
|8.||Fujifilm X100F||5/5||+||83/100||4.5/5||4.5/5||Jan 2017||1,299|
|9.||Fujifilm X70||4.5/5||..||76/100||4.5/5||4.5/5||Jan 2016||799|
|10.||Olympus PEN-F||..||..||82/100||4.5/5||5/5||Jan 2016||1,199|
|11.||Olympus E-M5 II||5/5||+ +||81/100||5/5||5/5||Feb 2015||1,099|
|12.||Olympus E-M1||5/5||+ +||84/100||4.5/5||4.5/5||Sep 2013||1,399|
|13.||Olympus E-M5||4/5||+ +||80/100||4.5/5||5/5||Feb 2012||1,299|
|14.||Panasonic TZ95||..||+ +||..||4.5/5||..||Feb 2019||449|
|15.||Panasonic FT7||..||+||..||3.5/5||3.5/5||May 2018||449|
|16.||Panasonic TZ90||..||+ +||..||4/5||4/5||Apr 2017||449|
|17.||Panasonic GX8||5/5||+||82/100||4.5/5||4.5/5||Jul 2015||1,199|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.
Specifications: Fujifilm XF10 vs Olympus E-M5 III
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm XF10||Olympus E-M5 III|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||28mm f/2.8-16||Micro Four Thirds lenses|
|Launch Date||July 2018||October 2019|
|Launch Price||USD 499||USD 1,199|
|Sensor Specs||Fujifilm XF10||Olympus E-M5 III|
|Sensor Format||APS-C Sensor||Four Thirds Sensor|
|Sensor Size||23.5 x 15.7 mm||17.3 x 13.0 mm|
|Sensor Area||368.95 mm2||224.9 mm2|
|Sensor Diagonal||28.3 mm||21.6 mm|
|Sensor Resolution||24 Megapixels||20.2 Megapixels|
|Image Resolution||6000 x 4000 pixels||5184 x 3888 pixels|
|Pixel Pitch||3.92 μm||3.34 μm|
|Pixel Density||6.50 MP/cm2||8.96 MP/cm2|
|Moiré control||Anti-Alias filter||no AA filter|
|Movie Capability||4K/15p Video||4K/30p Video|
|ISO Setting||200 - 12,800 ISO||200 - 25,600 ISO|
|ISO Boost||100 - 51,200 ISO||64 - 25,600 ISO|
|Screen Specs||Fujifilm XF10||Olympus E-M5 III|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||2360k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||1040k dots||1040k dots|
|LCD Attachment||Fixed screen||Swivel screen|
|Shooting Specs||Fujifilm XF10||Olympus E-M5 III|
|Focus System||On-Sensor Phase-detect||On-Sensor Phase-detect|
|Manual Focusing Aid||Focus Peaking||Focus Peaking|
|Max Shutter Speed (mechanical)||1/4000s||1/8000s|
|Continuous Shooting||6 shutter flaps/s||10 shutter flaps/s|
|Electronic Shutter||up to 1/16000s||up to 1/32000s|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Image Stabilization||no shake reduction||In-body stabilization|
|Fill Flash||Built-in Flash||no On-Board Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-II|
|Connectivity Specs||Fujifilm XF10||Olympus E-M5 III|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||External MIC port||External MIC port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Fujifilm XF10||Olympus E-M5 III|
|Environmental Sealing||not weather sealed||Weathersealed body|
|Battery Life (CIPA)||330 shots per charge||310 shots per charge|
|In-Camera Charging||USB charging||USB charging|
113 x 64 x 41 mm
(4.4 x 2.5 x 1.6 in)
125 x 85 x 50 mm
(4.9 x 3.3 x 2.0 in)
|Camera Weight||279 g (9.8 oz)||414 g (14.6 oz)|
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