Fujifilm XF10 vs Olympus E-M10 III
The Fujifilm XF10 and the Olympus OM-D E-M10 Mark III are two digital cameras that were announced, respectively, in July 2018 and August 2017. The XF10 is a fixed lens compact, while the E-M10 III is a mirrorless interchangeable lens camera. The cameras are based on an APS-C (XF10) and a Four Thirds (E-M10 III) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Olympus provides 15.9 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
|Fujifilm XF10||Olympus E-M10 III|
|Fixed lens compact camera||Mirrorless system camera|
|28mm f/2.8-16||Micro Four Thirds lenses|
|24 MP, APS-C Sensor||15.9 MP, Four Thirds Sensor|
|4K/15p Video||4K/30p Video|
|ISO 200-12,800 (100 - 51,200)||ISO 200-25,600|
|No viewfinder, LCD framing||Electronic viewfinder (2360k dots)|
|3.0 LCD, 1040k dots||3.0 LCD, 1040k dots|
|Fixed touchscreen||Tilting touchscreen|
|6 shutter flaps per second||8.6 shutter flaps per second|
|no shake reduction||In-body stabilization|
|330 shots per battery charge||330 shots per battery charge|
|113 x 64 x 41 mm, 279 g||122 x 84 x 50 mm, 410 g|
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Olympus OM-D E-M10 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Fujifilm XF10 and the Olympus E-M10 III. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.
The XF10 can be obtained in two different colors (black, gold), while the E-M10 III is also available in two color-versions, but different ones (black, silver).
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 III is notably larger (42 percent) than the Fujifilm XF10. In this context, it is worth noting that neither the XF10 nor the E-M10 III are weather-sealed.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the E-M10 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 III and their specifications in the Micro Four Thirds Lens Catalog.
The power pack in the XF10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.
The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, just use the right or left arrows in the table to switch to the respective camera. Alternatively, you can also navigate to the CAM-parator app and make your selection from the full list of cameras there.
|Fujifilm XF10||4.4 in||2.5 in||1.6 in||9.8 oz||330||n||Jul 2018||499|
|Olympus E-M10 III||4.8 in||3.3 in||2.0 in||14.5 oz||330||n||Aug 2017||649|
|Canon G9 X Mark II||3.9 in||2.3 in||1.2 in||7.3 oz||235||n||Jan 2017||529|
|Canon M100||4.3 in||2.6 in||1.4 in||10.7 oz||295||n||Aug 2017||499|
|Canon SX730||4.3 in||2.5 in||1.6 in||10.6 oz||250||n||Apr 2017||399|
|Fujifilm X-A7||4.7 in||2.7 in||1.6 in||11.3 oz||440||n||Sep 2019||499|
|Fujifilm X-T100||4.8 in||3.3 in||1.9 in||15.8 oz||430||n||May 2018||599|
|Fujifilm X100F||5.0 in||3.0 in||2.0 in||16.5 oz||390||n||Jan 2017||1,299|
|Fujifilm X-E3||4.8 in||2.9 in||1.7 in||11.9 oz||350||n||Sep 2017||899|
|Fujifilm X70||4.4 in||2.5 in||1.7 in||12.0 oz||330||n||Jan 2016||799|
|Olympus E-M10 IV||4.8 in||3.3 in||1.9 in||13.5 oz||360||n||Aug 2020||699|
|Olympus E-PL10||4.6 in||2.7 in||1.5 in||13.4 oz||350||n||Oct 2019||599|
|Olympus E-PL9||4.6 in||2.7 in||1.5 in||13.4 oz||350||n||Feb 2018||599|
|Olympus E-PL8||4.5 in||2.6 in||1.5 in||12.6 oz||350||n||Sep 2016||549|
|Olympus E-M10 II||4.7 in||3.3 in||1.9 in||13.8 oz||320||n||Aug 2015||649|
|Panasonic ZS80||4.4 in||2.7 in||1.7 in||11.5 oz||380||n||Feb 2019||449|
|Panasonic ZS70||4.4 in||2.6 in||1.6 in||11.4 oz||380||n||Apr 2017||449|
Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
(1) Number of images that can be taken on a full battery charge according to the CIPA-standard; (2) Official announcement.
Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The XF10 was launched at a lower price than the E-M10 III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Olympus E-M10 III a Four Thirds sensor. The sensor area in the E-M10 III is 39 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.0. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the E-M10 III offers a 4:3 aspect.
With 24MP, the XF10 offers a higher resolution than the E-M10 III (15.9MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 3.76μm for the E-M10 III) due to its larger sensor. Moreover, the XF10 is a somewhat more recent model (by 10 months) than the E-M10 III, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the E-M10 III has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Olympus E-M10 III are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.
The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Olympus OM-D E-M10 Mark III are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.
Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
|Olympus E-M10 III||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|Canon G9 X Mark II||1-inch||20.0||5472||3648||1080/60p||21.9||12.5||522||65|
|Olympus E-M10 IV||Four Thirds||20.2||5184||3888||4K/30p||..||..||..||..|
|Olympus E-PL10||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|Olympus E-PL9||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|Olympus E-PL8||Four Thirds||15.9||4608||3456||1080/30p||..||..||..||..|
|Olympus E-M10 II||Four Thirds||15.9||4608||3456||1080/60p||23.1||12.5||842||73|
Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the E-M10 III provides a faster frame rate than the XF10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 4K/15p.
Apart from body and sensor, cameras can and do differ across a range of features. For example, the E-M10 III has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm XF10 and Olympus E-M10 III along with similar information for a selection of comparators.
|Olympus E-M10 III||2360||n||3.0||1040||tilting||Y||1/4000s||8.6||Y||Y|
|Canon G9 X Mark II||none||n||3.0||1040||fixed||Y||1/2000s||8.2||Y||Y|
|Olympus E-M10 IV||2360||n||3.0||1040||tilting||Y||1/4000s||15.0||Y||Y|
|Olympus E-M10 II||2360||n||3.0||1040||tilting||Y||1/4000s||8.0||Y||Y|
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm XF10 and the Olympus E-M10 III both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the XF10 and the E-M10 III write their files to SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the XF10 can use UHS-I cards (up to 104 MB/s).
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Olympus OM-D E-M10 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
|Olympus E-M10 III||Y||stereo||mono||-||-||micro||2.0||Y||-||-|
|Canon G9 X Mark II||-||stereo||mono||-||-||micro||2.0||Y||Y||Y|
|Olympus E-M10 IV||Y||stereo||mono||-||-||micro||2.0||Y||-||Y|
|Olympus E-M10 II||Y||stereo||mono||-||-||micro||2.0||Y||-||-|
It is notable that the XF10 has a microphone port, which is missing on the E-M10 III. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.
The XF10 is a recent model that features in the current product line-up of Fujifilm. In contrast, the E-M10 III has been discontinued (but can be found pre-owned on eBay). As a replacement in the same line of cameras, the E-M10 III was succeeded by the Olympus E-M10 IV. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Olympus websites.
So what is the bottom line? Is the Fujifilm XF10 better than the Olympus E-M10 III or vice versa? A synthesis of the relative strong points of each of the models is listed below.
Advantages of the Fujifilm XF10:
- More detail: Offers more megapixels (24 vs 15.9MP) with a 25% higher linear resolution.
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- Better image quality: Features a larger and more technologically advanced imaging sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Ready to shoot: Has a lens built-in, whereas the E-M10 III requires a separate lens.
- More compact: Is smaller (113x64mm vs 122x84mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M10 III).
- Easier travel charging: Can be conveniently charged via its USB port.
- Easier wireless transfer: Supports Bluetooth for image sharing without cables.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More modern: Is somewhat more recent (announced 10 months after the E-M10 III).
Arguments in favor of the Olympus OM-D E-M10 Mark III:
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- Better video: Provides higher movie framerates (4K/30p versus 4K/15p).
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
- Faster burst: Shoots at higher frequency (8.6 vs 6 flaps/sec) to capture the decisive moment.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More heavily discounted: Has been on the market for longer (launched in August 2017).
If the count of individual advantages (bullet points above) is taken as a guide, the XF10 is the clear winner of the match-up (14 : 10 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm XF10 and the Olympus E-M10 III place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the E-M10 III. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.
This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (cameralabs, dpreview, ephotozine, imaging-resource, and photographyblog). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|Fujifilm XF10||..||75/100||4/5||..||4.5/5||Jul 2018||499|
|Olympus E-M10 III||+||80/100||4.5/5||4/5||4.5/5||Aug 2017||649|
|Canon G9 X Mark II||..||75/100||4.5/5||4.5/5||4.5/5||Jan 2017||529|
|Canon M100||+||..||4/5||..||3.5/5||Aug 2017||499|
|Canon SX730||+||..||4/5||..||4/5||Apr 2017||399|
|Fujifilm X-A7||..||81/100||4/5||..||3.5/5||Sep 2019||499|
|Fujifilm X-T100||+||79/100||4/5||..||4.5/5||May 2018||599|
|Fujifilm X100F||+||83/100||4.5/5||..||4.5/5||Jan 2017||1,299|
|Fujifilm X-E3||+||84/100||4.5/5||4.5/5||4.5/5||Sep 2017||899|
|Fujifilm X70||..||76/100||4.5/5||4/5||4.5/5||Jan 2016||799|
|Olympus E-M10 IV||..||..||..||..||..||Aug 2020||699|
|Olympus E-PL10||..||77/100||..||..||4/5||Oct 2019||599|
|Olympus E-PL9||+||..||4.5/5||4.5/5||4/5||Feb 2018||599|
|Olympus E-PL8||..||..||4.5/5||..||4/5||Sep 2016||549|
|Olympus E-M10 II||+ +||80/100||5/5||5/5||5/5||Aug 2015||649|
|Panasonic ZS80||+ +||..||4.5/5||..||..||Feb 2019||449|
|Panasonic ZS70||+ +||..||4/5||..||4/5||Apr 2017||449|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.
Other camera comparisons
Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
- Canon 1D Mark III vs Olympus E-M10 III
- Canon 200D vs Olympus E-M10 III
- Canon SX530 vs Olympus E-M10 III
- Canon T4i vs Fujifilm XF10
- Fujifilm XF10 vs Leica V-LUX 5
- Fujifilm XF10 vs Nikon D200
- Fujifilm XF10 vs Panasonic FZ100
- Fujifilm XF10 vs Sony A5100
- Nikon B700 vs Olympus E-M10 III
- Nikon D1H vs Olympus E-M10 III
- Olympus E-M10 III vs Olympus XZ-2
- Olympus E-M10 III vs Samsung NX30
Specifications: Fujifilm XF10 vs Olympus E-M10 III
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm XF10||Olympus E-M10 III|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||28mm f/2.8-16||Micro Four Thirds lenses|
|Launch Date||July 2018||August 2017|
|Launch Price||USD 499||USD 649|
|Sensor Specs||Fujifilm XF10||Olympus E-M10 III|
|Sensor Format||APS-C Sensor||Four Thirds Sensor|
|Sensor Size||23.5 x 15.7 mm||17.3 x 13.0 mm|
|Sensor Area||368.95 mm2||224.9 mm2|
|Sensor Diagonal||28.3 mm||21.6 mm|
|Sensor Resolution||24 Megapixels||15.9 Megapixels|
|Image Resolution||6000 x 4000 pixels||4608 x 3456 pixels|
|Pixel Pitch||3.92 μm||3.76 μm|
|Pixel Density||6.50 MP/cm2||7.08 MP/cm2|
|Moiré control||Anti-Alias filter||no AA filter|
|Movie Capability||4K/15p Video||4K/30p Video|
|ISO Setting||200 - 12,800 ISO||200 - 25,600 ISO|
|ISO Boost||100 - 51,200 ISO||100 - 25,600 ISO|
|Screen Specs||Fujifilm XF10||Olympus E-M10 III|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||2360k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||1040k dots||1040k dots|
|LCD Attachment||Fixed screen||Tilting screen|
|Shooting Specs||Fujifilm XF10||Olympus E-M10 III|
|Focus System||On-Sensor Phase-detect||Contrast-detect AF|
|Manual Focusing Aid||Focus Peaking||Focus Peaking|
|Max Shutter Speed (mechanical)||1/4000s||1/4000s|
|Continuous Shooting||6 shutter flaps/s||8.6 shutter flaps/s|
|Electronic Shutter||up to 1/16000s||up to 1/16000s|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Image Stabilization||no shake reduction||In-body stabilization|
|Fill Flash||Build-in Flash||Build-in Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-II|
|Connectivity Specs||Fujifilm XF10||Olympus E-M10 III|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||External MIC port||no MIC socket|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||no Bluetooth|
|Body Specs||Fujifilm XF10||Olympus E-M10 III|
|Battery Life (CIPA)||330 shots per charge||330 shots per charge|
|In-Camera Charging||USB charging||no USB charging|
113 x 64 x 41 mm
(4.4 x 2.5 x 1.6 in)
122 x 84 x 50 mm
(4.8 x 3.3 x 2.0 in)
|Camera Weight||279 g (9.8 oz)||410 g (14.5 oz)|
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