Fujifilm XF10 vs Olympus E-M10

The Fujifilm XF10 and the Olympus OM-D E-M10 are two digital cameras that were revealed to the public, respectively, in July 2018 and January 2014. The XF10 is a fixed lens compact, while the E-M10 is a mirrorless interchangeable lens camera. The cameras are based on an APS-C (XF10) and a Four Thirds (E-M10) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Olympus provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Olympus E-M10
Fixed lens compact camera		Mirrorless system camera
28mm f/2.8-16		Micro Four Thirds lenses
24 MP – APS-C sensor		15.9 MP – Four Thirds sensor
4K/15p Video		1080/30p Video
ISO 200-12,800 (100 - 51,200)		ISO 200-25,600
No viewfinder, LCD framing		Electronic viewfinder (1440k dots)
3.0" LCD – 1040k dots		3.0" LCD – 1037k dots
Fixed touchscreen		Tilting touchscreen
6 shutter flaps per second		8 shutter flaps per second
no shake reduction		In-body stabilization
330 shots per battery charge		320 shots per battery charge
113 x 64 x 41 mm, 279 g		119 x 82 x 46 mm, 396 g

Check XF10 offers at
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Check E-M10 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Olympus OM-D E-M10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm XF10 and the Olympus E-M10. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the E-M10 is also available in two color-versions, but different ones (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 is notably larger (35 percent) than the Fujifilm XF10. In this context, it is worth noting that neither the XF10 nor the E-M10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the E-M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the E-M10 can take 320 images on a single charge of its Olympus BLS-5 power pack. The power pack in the XF10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Olympus E-M10	119 mm	82 mm	46 mm	396 g	320	n	Jan 2014	699	ebay.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
7.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
8.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
9.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
10.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
11.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
12.		Olympus E-P5	122 mm	69 mm	37 mm	420 g	330	n	May 2013	999	ebay.com
13.		Olympus E-PL7	115 mm	67 mm	38 mm	357 g	350	n	Aug 2014	599	ebay.com
14.		Panasonic G6	122 mm	85 mm	71 mm	390 g	340	n	Apr 2013	599	ebay.com
15.		Panasonic GX7	123 mm	71 mm	55 mm	402 g	350	n	Aug 2013	999	ebay.com
16.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
17.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The XF10 was launched at a lower price than the E-M10, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Olympus E-M10 a Four Thirds sensor. The sensor area in the E-M10 is 39 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.0. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the E-M10 offers a 4:3 aspect.

With 24MP, the XF10 offers a higher resolution than the E-M10 (15.9MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 3.76μm for the E-M10) due to its larger sensor. Moreover, the XF10 is a much more recent model (by 4 years and 5 months) than the E-M10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the E-M10 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Olympus E-M10 are 23 x 17.3 inches or 58.5 x 43.9 cm for good quality, 18.4 x 13.8 inches or 46.8 x 35.1 cm for very good quality, and 15.4 x 11.5 inches or 39 x 29.3 cm for excellent quality prints.

The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Olympus OM-D E-M10 are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Olympus E-M10	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.3	884	72
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
7.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
8.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
9.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
10.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
11.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
12.		Olympus E-P5	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.4	895	72
13.		Olympus E-PL7	Four Thirds	15.9	4608	3456	1080/30p	22.7	12.4	873	72
14.		Panasonic G6	Four Thirds	15.9	4608	3456	1080/60p	21.3	11.5	639	61
15.		Panasonic GX7	Four Thirds	15.8	4592	3448	1080/60p	22.6	12.2	718	70
16.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
17.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the XF10 provides a higher video resolution than the E-M10. It can shoot video footage at 4K/15p, while the Olympus is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the E-M10 has an electronic viewfinder (1440k dots), which can be very helpful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Fujifilm XF10, the Olympus E-M10, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Olympus E-M10	1440	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	Y	Y
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
7.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
8.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
9.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
10.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
11.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
12.		Olympus E-P5	optional	n	3.0 / 1037	tilting	Y	1/8000s	9.0/s	Y	Y
13.		Olympus E-PL7	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
14.		Panasonic G6	1440	n	3.0 / 1036	swivel	Y	1/4000s	7.0/s	Y	n
15.		Panasonic GX7	2760	n	3.0 / 1040	tilting	Y	1/8000s	5.0/s	Y	Y
16.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 and the Olympus E-M10 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the XF10 and the E-M10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Olympus OM-D E-M10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Olympus E-M10	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
7.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
8.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Olympus E-P5	Y	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Olympus E-PL7	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic G6	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
15.		Panasonic GX7	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
16.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y

It is notable that the XF10 has a microphone port, which is missing on the E-M10. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.

Both the XF10 and the E-M10 have been discontinued, but can regularly be found used on ebay. The E-M10 was replaced by the Olympus E-M10 II, while the XF10 does not have a direct successor. Further information on the features and operation of the XF10 and E-M10 can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Olympus E-M10 Manual.

Review summary

So what is the bottom line? Is there a clear favorite between the Fujifilm XF10 and the Olympus E-M10? Which camera is better? The listing below highlights the relative strengths of the two models.

Arguments in favor of the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 15.9MP) with a 25% higher linear resolution.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/30p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Ready to shoot: Has a lens built-in, whereas the E-M10 requires a separate lens.
• More compact: Is smaller (113x64mm vs 119x82mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M10).
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 4 years and 5 months of technical progress since the E-M10 launch.

Reasons to prefer the Olympus OM-D E-M10:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Faster burst: Shoots at higher frequency (8 vs 6 flaps/sec) to capture the decisive moment.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been around for much longer (launched in January 2014).

If the count of individual advantages (bullet points above) is taken as a guide, the XF10 is the clear winner of the match-up (17 : 8 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Olympus E-M10 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the XF10 or the E-M10 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Olympus E-M10	4/5	..	..	80/100	5/5	5/5	Jan 2014	699	ebay.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
7.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
8.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
9.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
10.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
11.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
12.		Olympus E-P5	5/5	+ +	..	78/100	4.5/5	5/5	May 2013	999	ebay.com
13.		Olympus E-PL7	4/5	+	..	..	5/5	4/5	Aug 2014	599	ebay.com
14.		Panasonic G6	4/5	+ +	..	..	5/5	4.5/5	Apr 2013	599	ebay.com
15.		Panasonic GX7	4/5	+	..	79/100	5/5	5/5	Aug 2013	999	ebay.com
16.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
17.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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