Fujifilm XF10 vs Canon SX730

The Fujifilm XF10 and the Canon PowerShot SX730 HS are two digital cameras that were revealed to the public, respectively, in July 2018 and April 2017. Both the XF10 and the SX730 are fixed lens compact cameras that are based on an APS-C (XF10) and a 1/2.3-inch (SX730) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Canon provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Canon SX730
Fixed lens compact camera		Fixed lens compact camera
28mm f/2.8-16		24-960mm f/3.3-6.9
24 MP – APS-C sensor		20.2 MP – 1/2.3" sensor
4K/15p Video		1080/60p Video
ISO 200-12,800 (100 - 51,200)		ISO 80-3,200
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Fixed touchscreen		Tilting screen (no touchscreen)
6 shutter flaps per second		5.9 shutter flaps per second
330 shots per battery charge		250 shots per battery charge
113 x 64 x 41 mm, 279 g		110 x 64 x 40 mm, 300 g

Check XF10 offers at
ebay.com
Check SX730 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Canon PowerShot SX730 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm XF10 and the Canon SX730. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the SX730 is also available in two color-versions, but different ones (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX730 is somewhat smaller (3 percent) than the Fujifilm XF10. However, the SX730 is markedly heavier (8 percent) than the XF10. In this context, it is worth noting that neither the XF10 nor the SX730 are weather-sealed.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the SX730 can take 250 images on a single charge of its Canon NB-13L power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
5.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
6.		Canon SX540	120 mm	82 mm	92 mm	442 g	205	n	Jan 2016	399	ebay.com
7.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
8.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
9.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
10.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
11.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
12.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
13.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
14.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
15.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
16.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX730 was launched at a somewhat lower price (by 20 percent) than the XF10, which makes it more attractive for photographers on a tight budget. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Canon SX730 a 1/2.3-inch sensor. The sensor area in the SX730 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the XF10 has a native 3:2 aspect ratio, while the one in the SX730 offers a 4:3 aspect.

With 24MP, the XF10 offers a higher resolution than the SX730 (20.2MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 1.18μm for the SX730) due to its larger sensor. Moreover, the XF10 is a somewhat more recent model (by 1 year and 3 months) than the SX730, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the SX730 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX730 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Canon PowerShot SX730 HS are ISO 80 to ISO 3200 (no boost).

In terms of underlying technology, the XF10 is build around a CMOS sensor, while the SX730 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
5.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
6.		Canon SX540	1/2.3	20.2	5184	3888	1080/60p	20.3	11.7	806	48
7.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
8.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
9.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
10.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
11.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
12.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
13.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
14.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
15.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the XF10 provides a higher video resolution than the SX730. It can shoot video footage at 4K/15p, while the Canon is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The XF10 and the SX730 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The following table reports on some other key feature differences and similarities of the Fujifilm XF10, the Canon SX730, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
5.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX540	none	n	3.0 / 461	fixed	n	1/2000s	5.9/s	Y	Y
7.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
8.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
9.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
10.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
12.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
13.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
14.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
15.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The XF10 has a touchscreen, while the SX730 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX730 is equipped with a zoom lens, while the XF10 comes with a built-in prime. The SX730 has a 24-960mm f/3.3-6.9 optic and the XF10 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The XF10 offers the faster maximum aperture.

Concerning the storage of imaging data, both the XF10 and the SX730 write their files to SDXC cards. The XF10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX730 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Canon PowerShot SX730 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX540	-	stereo / mono	-	-	mini	2.0	Y	Y	-
7.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
13.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
14.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y

It is notable that the XF10 has a microphone port, which is missing on the SX730. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.

Both the XF10 and the SX730 have been discontinued, but can regularly be found used on ebay. The SX730 was replaced by the Canon SX730 HS, while the XF10 does not have a direct successor. Further information on the features and operation of the XF10 and SX730 can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Canon SX730 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Fujifilm XF10 or the Canon SX730 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Reasons to prefer the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 20.2MP) with a 11% higher linear resolution.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/60p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• Longer lasting: Can take more shots (330 versus 250) on a single battery charge.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Is somewhat more recent (announced 1 year and 3 months after the SX730).

Arguments in favor of the Canon PowerShot SX730 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was released into a lower priced segment (20 percent cheaper at launch).
• More heavily discounted: Has been on the market for longer (launched in April 2017).

If the number of relative strengths (bullet points above) is taken as a guide, the XF10 is the clear winner of the match-up (18 : 8 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Canon SX730 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the SX730. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
5.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
6.		Canon SX540	..	..	..	..	..	..	Jan 2016	399	ebay.com
7.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
8.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
9.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
10.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
11.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
12.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
13.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
14.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
15.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
16.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

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