Fujifilm XF10 vs Canon G7 X Mark II

The Fujifilm XF10 and the Canon PowerShot G7 X Mark II are two digital cameras that were officially introduced, respectively, in July 2018 and February 2016. Both the XF10 and the G7X Mark II are fixed lens compact cameras that are based on an APS-C (XF10) and an one-inch (G7X Mark II) sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Canon provides 20 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Canon G7 X Mark II
Fixed lens compact camera		Fixed lens compact camera
28mm f/2.8-16		24-100mm f/1.8-2.8
24 MP – APS-C sensor		20 MP – 1" sensor
4K/15p Video		1080/60p Video
ISO 200-12,800 (100 - 51,200)		ISO 125-12,800 (125 - 25,600)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Fixed touchscreen		Tilting touchscreen
6 shutter flaps per second		8 shutter flaps per second
330 shots per battery charge		265 shots per battery charge
113 x 64 x 41 mm, 279 g		106 x 61 x 42 mm, 319 g

Check XF10 offers at
ebay.com
Check G7X Mark II offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Canon PowerShot G7 X Mark II? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Fujifilm XF10 and the Canon G7 X Mark II is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the G7X Mark II is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon G7 X Mark II is notably smaller (11 percent) than the Fujifilm XF10. However, the G7X Mark II is markedly heavier (14 percent) than the XF10. In this context, it is worth noting that neither the XF10 nor the G7X Mark II are weather-sealed.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the G7X Mark II can take 265 images on a single charge of its Canon NB-13L power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	699	ebay.com
3.		Canon G7 X Mark III	105 mm	61 mm	41 mm	304 g	235	n	Jul 2019	749	amazon.com
4.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
5.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
6.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
7.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
8.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
9.		Canon G7 X	103 mm	60 mm	40 mm	304 g	210	n	Sep 2014	699	ebay.com
10.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
11.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
12.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
13.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
14.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
17.		Sony RX100 IV	102 mm	58 mm	41 mm	298 g	280	n	Jun 2015	999	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The XF10 was launched at a markedly lower price (by 29 percent) than the G7X Mark II, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm XF10 features an APS-C sensor and the Canon G7 X Mark II an one-inch sensor. The sensor area in the G7X Mark II is 69 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.7. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

With 24MP, the XF10 offers a higher resolution than the G7X Mark II (20MP), but the XF10 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 2.41μm for the G7X Mark II) due to its larger sensor. Moreover, the XF10 is a much more recent model (by 2 years and 4 months) than the G7X Mark II, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon G7 X Mark II are 27.4 x 18.2 inches or 69.5 x 46.3 cm for good quality, 21.9 x 14.6 inches or 55.6 x 37.1 cm for very good quality, and 18.2 x 12.2 inches or 46.3 x 30.9 cm for excellent quality prints.

The XF10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Canon PowerShot G7 X Mark II are ISO 125 to ISO 12800, with the possibility to increase the ISO range to 125-25600.

In terms of underlying technology, the XF10 is build around a CMOS sensor, while the G7X Mark II uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
3.		Canon G7 X Mark III	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
4.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
5.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
6.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
7.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
8.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
9.		Canon G7 X	1-inch	20.0	5472	3648	1080/60p	23.0	12.7	556	71
10.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
11.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
12.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
13.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
14.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
17.		Sony RX100 IV	1-inch	20.0	5472	3648	4K/30p	22.8	12.6	591	70
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the XF10 provides a higher video resolution than the G7X Mark II. It can shoot video footage at 4K/15p, while the Canon is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The XF10 and the G7X Mark II are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The table below summarizes some of the other core capabilities of the Fujifilm XF10 and Canon G7 X Mark II in connection with corresponding information for a sample of similar cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
3.		Canon G7 X Mark III	none	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
4.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
5.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
6.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
7.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
8.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
9.		Canon G7 X	none	n	3.0 / 1040	tilting	Y	1/2000s	6.5/s	Y	Y
10.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
12.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
13.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
14.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony RX100 IV	2359	n	3.0 / 1228	tilting	n	1/2000s	16.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 and the Canon G7 X Mark II both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The G7X Mark II is equipped with a zoom lens, while the XF10 comes with a built-in prime. The G7X Mark II has a 24-100mm f/1.8-2.8 optic and the XF10 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The G7X Mark II offers the faster maximum aperture.

Concerning the storage of imaging data, both the XF10 and the G7X Mark II write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Canon PowerShot G7 X Mark II and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
3.		Canon G7 X Mark III	-	stereo / mono	Y	-	micro	3.1	Y	-	Y
4.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
8.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
9.		Canon G7 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
14.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Sony RX100 IV	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the XF10 has a microphone port, which is missing on the G7X Mark II. Such an external microphone input can help to substantially improve the quality of audio recordings when a good external microphone is used.

Both the XF10 and the G7X Mark II have been discontinued, but can regularly be found used on ebay. The G7X Mark II was replaced by the Canon G7 X Mark III, while the XF10 does not have a direct successor. Further information on the features and operation of the XF10 and G7X Mark II can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Canon G7 X Mark II Manual.

Review summary

So what is the bottom line? Which of the two cameras – the Fujifilm XF10 or the Canon G7 X Mark II – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 20MP) with a 10% higher linear resolution.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/60p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Less heavy: Is lighter (by 40g or 13 percent) and hence easier to carry around.
• Longer lasting: Can take more shots (330 versus 265) on a single battery charge.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (29 percent cheaper at launch).
• More modern: Reflects 2 years and 4 months of technical progress since the G7X Mark II launch.

Advantages of the Canon PowerShot G7 X Mark II:

• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (8 vs 6 flaps/sec) to capture the decisive moment.
• Better light gathering: Has a lens with a wider maximum aperture (f/1.8 vs f/2.8).
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More compact: Is smaller (106x61mm vs 113x64mm) and will fit more readily into a bag.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been around for much longer (launched in February 2016).

If the count of relative strengths (bullet points above) is taken as a measure, the XF10 is the clear winner of the match-up (15 : 9 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Canon G7 X Mark II place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it says little about, for example, the shooting experience and imaging performance of the XF10 and the G7X Mark II in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	699	ebay.com
3.		Canon G7 X Mark III	..	+ +	4/5	81/100	4/5	..	Jul 2019	749	amazon.com
4.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
5.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
6.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
7.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
8.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
9.		Canon G7 X	4/5	+ +	..	77/100	4.5/5	4.5/5	Sep 2014	699	ebay.com
10.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
11.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
12.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
13.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
14.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
17.		Sony RX100 IV	4.5/5	+ +	..	85/100	4/5	4.5/5	Jun 2015	999	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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