Fujifilm XF10 vs Canon 70D

The Fujifilm XF10 and the Canon EOS 70D are two digital cameras that were announced, respectively, in July 2018 and July 2013. The XF10 is a fixed lens compact, while the 70D is a DSLR. Both cameras are equipped with an APS-C sensor. The Fujifilm has a resolution of 24 megapixels, whereas the Canon provides 20 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm XF10		Canon 70D
Fixed lens compact camera		Digital single lens reflex
28mm f/2.8-16		Canon EF mount lenses
24 MP – APS-C sensor		20 MP – APS-C sensor
4K/15p Video		1080/30p Video
ISO 200-12,800 (100 - 51,200)		ISO 100-12,800 (100 - 25,600)
No viewfinder, LCD framing		Optical viewfinder
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Fixed touchscreen		Swivel touchscreen
6 shutter flaps per second		7 shutter flaps per second
not weather sealed		Weathersealed body
330 shots per battery charge		920 shots per battery charge
113 x 64 x 41 mm, 279 g		139 x 104 x 79 mm, 755 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm XF10 and the Canon EOS 70D? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Fujifilm XF10 and the Canon 70D is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.

The XF10 can be obtained in two different colors (black, gold), while the 70D is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon 70D is considerably larger (100 percent) than the Fujifilm XF10. It is noteworthy in this context that the 70D is splash and dust-proof, while the XF10 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the XF10 has a lens built in, whereas the 70D is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the 70D and their specifications in the Canon EF Lens Catalog.

Concerning battery life, the XF10 gets 330 shots out of its Fujifilm NP-95 battery, while the 70D can take 920 images on a single charge of its Canon LP-E6 power pack. The power pack in the XF10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
2.		Canon 70D	139 mm	104 mm	79 mm	755 g	920	Y	Jul 2013	1,199	ebay.com
3.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
4.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Canon 80D	139 mm	105 mm	79 mm	730 g	960	Y	Feb 2016	1,199	ebay.com
7.		Canon G3 X	123 mm	77 mm	105 mm	733 g	300	Y	Jun 2015	999	ebay.com
8.		Canon 7D II	149 mm	112 mm	78 mm	910 g	670	Y	Sep 2014	1,799	ebay.com
9.		Canon 60D	145 mm	106 mm	79 mm	755 g	1100	Y	Aug 2010	1,399	ebay.com
10.		Fujifilm X-A7	119 mm	68 mm	41 mm	320 g	440	n	Sep 2019	499	ebay.com
11.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
12.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
13.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
14.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
15.		Nikon D7100	136 mm	107 mm	76 mm	765 g	950	Y	Feb 2013	1,199	ebay.com
16.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
17.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The XF10 was launched at a lower price than the 70D, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. The sensor area in the 70D is 8 percent smaller. As a result of these sensor size differences, the cameras have format factors, respectively, of 1.5 (XF10) and 1.6. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

With 24MP, the XF10 offers a higher resolution than the 70D (20MP), but the XF10 has smaller individual pixels (pixel pitch of 3.92μm versus 4.11μm for the 70D). However, the XF10 is a much more recent model (by 5 years) than the 70D, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixels.

The resolution advantage of the Fujifilm XF10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the XF10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon 70D are 27.4 x 18.2 inches or 69.5 x 46.3 cm for good quality, 21.9 x 14.6 inches or 55.6 x 37.1 cm for very good quality, and 18.2 x 12.2 inches or 46.3 x 30.9 cm for excellent quality prints.

The Fujifilm XF10 has a native sensitivity range from ISO 200 to ISO 12800, which can be extended to ISO 100-51200. The corresponding ISO settings for the Canon EOS 70D are ISO 100 to ISO 12800, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
2.		Canon 70D	APS-C	20.0	5472	3648	1080/30p	22.5	11.6	926	68
3.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
4.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Canon 80D	APS-C	24.0	6000	4000	1080/60p	23.6	13.2	1135	79
7.		Canon G3 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	521	63
8.		Canon 7D II	APS-C	20.0	5472	3648	1080/60p	22.4	11.8	1082	70
9.		Canon 60D	APS-C	17.9	5184	3456	1080/30p	22.2	11.5	813	66
10.		Fujifilm X-A7	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1955	84
11.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
12.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
13.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
14.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
15.		Nikon D7100	APS-C	24.0	6000	4000	1080/60p	24.2	13.7	1256	83
16.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
17.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the XF10 provides a higher video resolution than the 70D. It can shoot video footage at 4K/15p, while the Canon is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the 70D has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the XF10 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Fujifilm XF10 and Canon 70D in connection with corresponding information for a sample of similar cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
2.		Canon 70D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	7.0/s	Y	n
3.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
4.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Canon 80D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	7.0/s	Y	n
7.		Canon G3 X	optional	n	3.2 / 1620	tilting	Y	1/2000s	5.9/s	Y	Y
8.		Canon 7D II	optical	Y	3.0 / 1040	fixed	n	1/8000s	10.0/s	Y	n
9.		Canon 60D	optical	Y	3.0 / 1040	swivel	n	1/8000s	5.3/s	Y	n
10.		Fujifilm X-A7	none	n	3.5 / 2760	swivel	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
12.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
13.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
14.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
15.		Nikon D7100	optical	Y	3.2 / 1229	fixed	n	1/8000s	6.0/s	Y	n
16.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One feature that is present on the 70D, but is missing on the XF10 is a top-level LCD. While being, of course, smaller than the rear screen, the control panel conveys some of the essential shooting information and can be convenient for quick and easy settings verification.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the XF10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm XF10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the XF10 and the 70D write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm XF10 and Canon EOS 70D and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
2.		Canon 70D	Y	stereo / mono	Y	-	mini	2.0	Y	-	-
3.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon 80D	Y	stereo / mono	Y	Y	mini	2.0	Y	Y	-
7.		Canon G3 X	Y	stereo / mono	Y	Y	mini	2.0	Y	Y	-
8.		Canon 7D II	Y	stereo / mono	Y	Y	mini	3.0	-	-	-
9.		Canon 60D	Y	mono / mono	Y	-	mini	2.0	-	-	-
10.		Fujifilm X-A7	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
14.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Nikon D7100	Y	stereo / mono	Y	Y	mini	2.0	-	-	-
16.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
17.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the 70D has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The XF10 does not feature such an accessory-socket.

Both the XF10 and the 70D have been discontinued, but can regularly be found used on ebay. The 70D was replaced by the Canon 80D, while the XF10 does not have a direct successor. Further information on the features and operation of the XF10 and 70D can be found, respectively, in the Fujifilm XF10 Manual (free pdf) or the online Canon 70D Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Fujifilm XF10 or the Canon 70D – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Fujifilm XF10:

• More detail: Offers more megapixels (24 vs 20MP) with a 10% higher linear resolution.
• Better video: Provides higher definition movie capture (4K/15p vs 1080/30p).
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Comes with a built-in lens, while the 70D requires a separate lens.
• More compact: Is smaller (113x64mm vs 139x104mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the 70D).
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 5 years of technical progress since the 70D launch.

Advantages of the Canon EOS 70D:

• Easier framing: Has an optical viewfinder for image composition and settings control.
• Easier setting verification: Features a control panel on top to check shooting parameters.
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
• Faster burst: Shoots at higher frequency (7 vs 6 flaps/sec) to capture the decisive moment.
• More flexible: Makes it possible to change lenses and thus to use specialty optics.
• Longer lasting: Gets more shots (920 versus 330) out of a single battery charge.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been around for much longer (launched in July 2013).

If the count of relative strengths (bullet points above) is taken as a measure, the match-up finishes in a tie (11 points each). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm XF10 and the Canon 70D place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best DSLR Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the XF10 or the 70D. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
2.		Canon 70D	5/5	+ +	..	83/100	4.5/5	5/5	Jul 2013	1,199	ebay.com
3.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
4.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Canon 80D	4/5	+ +	4.5/5	84/100	4.5/5	4.5/5	Feb 2016	1,199	ebay.com
7.		Canon G3 X	3.5/5	+	..	..	4.5/5	4/5	Jun 2015	999	ebay.com
8.		Canon 7D II	4.5/5	+	3.5/5	84/100	4/5	4.5/5	Sep 2014	1,799	ebay.com
9.		Canon 60D	5/5	+	..	79/100	4/5	4.5/5	Aug 2010	1,399	ebay.com
10.		Fujifilm X-A7	3/5	..	3.5/5	81/100	4/5	3.5/5	Sep 2019	499	ebay.com
11.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
12.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
13.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
14.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
15.		Nikon D7100	5/5	+ +	..	85/100	4.5/5	4.5/5	Feb 2013	1,199	ebay.com
16.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
17.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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