Fujifilm X70 vs Sony HX90V
The Fujifilm X70 and the Sony Cyber-shot DSC-HX90V are two digital cameras that were announced, respectively, in January 2016 and April 2015. Both the X70 and the HX90V are fixed lens compact cameras that are based on an APS-C (X70) and a 1/2.3-inch (HX90V) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Sony provides 18 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
|Fujifilm X70||Sony HX90V|
|Fixed lens compact camera||Fixed lens compact camera|
|28mm f/2.8-16||24-720mm f/3.5-6.4|
|16 MP, APS-C Sensor||18 MP, 1/2.3" Sensor|
|1080/60p Video||1080/60p Video|
|ISO 100-6,400 (100 - 51,200)||ISO 80-3,200 (80 - 12,800)|
|Viewfinder optional||Electronic viewfinder (638k dots)|
|3.0 LCD, 1040k dots||3.0 LCD, 921k dots|
|Tilting touchscreen||Tilting screen (not touch-sensitive)|
|8 shutter flaps per second||10 shutter flaps per second|
|330 shots per battery charge||360 shots per battery charge|
|113 x 64 x 44 mm, 340 g||102 x 58 x 36 mm, 245 g|
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X70 and the Sony Cyber-shot DSC-HX90V? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Fujifilm X70 and the Sony HX90V. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.
The X70 can be obtained in two different colors (black, silver), while the HX90V is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX90V is notably smaller (18 percent) than the Fujifilm X70. Moreover, the HX90V is markedly lighter (28 percent) than the X70. In this context, it is worth noting that neither the X70 nor the HX90V are weather-sealed.
Concerning battery life, the X70 gets 330 shots out of its NP-95 battery, while the HX90V can take 360 images on a single charge of its NP-BX1 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you want to switch the focus of the display and review another camera pair, just select a new right or left comparator from among the camera models in the table. Alternatively, you can also move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|Fujifilm X70||4.4 in||2.5 in||1.7 in||12.0 oz||330||n||Jan 2016||799|
|Sony HX90V||4.0 in||2.3 in||1.4 in||8.6 oz||360||n||Apr 2015||429|
|Canon SX720||4.3 in||2.5 in||1.4 in||9.5 oz||250||n||Feb 2016||379|
|Canon G5 X||4.4 in||3.0 in||1.7 in||12.5 oz||210||n||Oct 2015||799|
|Fujifilm XF10||4.4 in||2.5 in||1.6 in||9.8 oz||330||n||Jul 2018||499|
|Fujifilm X-E3||4.8 in||2.9 in||1.7 in||11.9 oz||350||n||Sep 2017||899|
|Fujifilm X-T20||4.6 in||3.3 in||1.6 in||13.5 oz||350||n||Jan 2017||899|
|Fujifilm X-A10||4.6 in||2.6 in||1.6 in||11.7 oz||410||n||Dec 2016||399|
|Fujifilm X-E2S||5.1 in||3.0 in||1.5 in||12.3 oz||350||n||Jan 2016||699|
|Fujifilm X-A2||4.6 in||2.6 in||1.6 in||12.3 oz||410||n||Jan 2015||399|
|Fujifilm X-T10||4.6 in||3.3 in||1.6 in||13.4 oz||350||n||May 2015||799|
|Fujifilm X-M1||4.6 in||2.6 in||1.5 in||11.6 oz||350||n||Jun 2013||699|
|Ricoh GR II||4.6 in||2.5 in||1.4 in||8.9 oz||320||n||Jun 2015||699|
|Sony HX99||4.0 in||2.3 in||1.4 in||8.5 oz||370||n||Aug 2018||449|
|Sony HX95||4.0 in||2.3 in||1.4 in||8.5 oz||370||n||Aug 2018||429|
|Sony WX800||4.0 in||2.3 in||1.4 in||8.2 oz||370||n||Oct 2018||399|
|Sony HX400V||5.1 in||3.7 in||4.1 in||23.3 oz||300||n||Feb 2014||499|
Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
(1) Number of images that can be taken on a full battery charge according to the CIPA-standard; (2) Official announcement.
The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The HX90V was launched at a markedly lower price (by 46 percent) than the X70, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Fujifilm X70 features an APS-C sensor and the Sony HX90V a 1/2.3-inch sensor. The sensor area in the HX90V is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the X70 has a native 3:2 aspect ratio, while the one in the HX90V offers a 4:3 aspect.
Despite having a smaller sensor, the HX90V offers a higher resolution of 18 megapixels, compared with 16 MP of the X70. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.25μm versus 4.80μm for the X70). Moreover, it should be noted that the X70 is a somewhat more recent model (by 9 months) than the HX90V, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Fujifilm X70 has a native sensitivity range from ISO 100 to ISO 6400, which can be extended to ISO 100-51200. The corresponding ISO settings for the Sony Cyber-shot DSC-HX90V are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-12800.
For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.
|Canon G5 X||1-inch||20.0||5472||3648||1080/60p||..||..||..||..|
|Ricoh GR II||APS-C||16.1||4928||3264||1080/30p||23.6||13.7||1078||80|
Many modern cameras are not only capable of taking still images, but also of capturing video footage. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (1080/60p).
Apart from body and sensor, cameras can and do differ across a range of features. For example, the HX90V has an electronic viewfinder (638k dots), which can be very helpful when shooting in bright sunlight. In contrast, the X70 relies on live view and the rear LCD for framing. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The adjacent table lists some of the other core features of the Fujifilm X70 and Sony HX90V along with similar information for a selection of comparators.
|Canon G5 X||2360||n||3.0||1040||swivel||Y||1/2000s||5.9||Y||Y|
|Ricoh GR II||optional||n||3.0||1230||fixed||n||1/4000s||4.0||Y||n|
One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X70 has a touchscreen, while the HX90V has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.Both cameras have an articulated rear screen that can be turned to be front-facing. This feature will be particularly appreciated by vloggers and photographers who are interested in taking selfies.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
The HX90V is equipped with a zoom lens, while the X70 comes with a built-in prime. The HX90V has a 24-720mm f/3.5-6.4 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Sony provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X70 offers the faster maximum aperture.
The X70 writes its imaging data to SDXC cards, while the HX90V uses SDXC or Memory Stick PRO Duo cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X70 and Sony Cyber-shot DSC-HX90V and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
|Canon G5 X||Y||stereo||mono||-||-||mini||2.0||Y||Y||-|
|Ricoh GR II||Y||stereo||mono||-||-||micro||2.0||Y||Y||-|
It is notable that the X70 has a hotshoe, while the HX90V does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.
Travel and landscape photographers will find it useful that the HX90V has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.
The HX90V is a recent model that features in the current product line-up of Sony. In contrast, the X70 has been discontinued (but can be found pre-owned on eBay). As a replacement in the same line of cameras, the X70 was succeeded by the Fujifilm XF10. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Sony websites.
So what is the bottom line? Which of the two cameras – the Fujifilm X70 or the Sony HX90V – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.
Arguments in favor of the Fujifilm X70:
- Better image quality: Features a larger and more technologically advanced imaging sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- More detailed LCD: Has a higher resolution rear screen (1040k vs 921k dots).
- Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
- Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.5).
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- More modern: Is somewhat more recent (announced 9 months after the HX90V).
Advantages of the Sony Cyber-shot DSC-HX90V:
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
- Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
- More compact: Is smaller (102x58mm vs 113x64mm) and will fit more readily into a bag.
- Less heavy: Has a lower weight (by 95g or 28 percent) and is thus easier to take along.
- Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
- Easier geotagging: Features an internal GPS sensor to log localization data.
- Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
- More affordable: Was introduced into a lower priced category (46 percent cheaper at launch).
- More heavily discounted: Has been on the market for longer (launched in April 2015).
If the number of relative strengths (bullet points above) is taken as a guide, the X70 is the clear winner of the match-up (14 : 10 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm X70 and the Sony HX90V place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the X70 and the HX90V in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.
This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (cameralabs, dpreview, ephotozine, imaging-resource, and photographyblog). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|Fujifilm X70||..||76/100||4.5/5||4/5||4.5/5||Jan 2016||799|
|Sony HX90V||+ +||..||4/5||..||4.5/5||Apr 2015||429|
|Canon SX720||+||..||4/5||..||4.5/5||Feb 2016||379|
|Canon G5 X||+ +||78/100||4.5/5||4/5||4.5/5||Oct 2015||799|
|Fujifilm XF10||..||75/100||4/5||..||4.5/5||Jul 2018||499|
|Fujifilm X-E3||+||84/100||4.5/5||4.5/5||4.5/5||Sep 2017||899|
|Fujifilm X-T20||+ +||82/100||5/5||..||4.5/5||Jan 2017||899|
|Fujifilm X-A10||..||..||4/5||..||4/5||Dec 2016||399|
|Fujifilm X-E2S||..||77/100||4.5/5||..||4.5/5||Jan 2016||699|
|Fujifilm X-A2||..||..||4.5/5||4/5||4.5/5||Jan 2015||399|
|Fujifilm X-T10||+ +||80/100||5/5||4/5||5/5||May 2015||799|
|Fujifilm X-M1||+||77/100||4.5/5||..||4.5/5||Jun 2013||699|
|Ricoh GR II||..||..||4.5/5||4.5/5||4.5/5||Jun 2015||699|
|Sony HX99||..||..||4/5||..||4.5/5||Aug 2018||449|
|Sony HX95||..||..||..||..||..||Aug 2018||429|
|Sony WX800||..||..||..||..||..||Oct 2018||399|
|Sony HX400V||+ +||..||4/5||..||4/5||Feb 2014||499|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.
Other camera comparisons
Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.
- Canon 1D X vs Fujifilm X70
- Canon 750D vs Fujifilm X70
- Canon T4i vs Sony HX90V
- Fujifilm X-A10 vs Sony HX90V
- Fujifilm X70 vs Nikon D1
- Fujifilm X70 vs Pentax Q
- Fujifilm X70 vs Sony RX100 V
- Fujifilm X70 vs Sony WX800
- Panasonic G7 vs Sony HX90V
- Ricoh GR II vs Sony HX90V
- Sony A7R III vs Sony HX90V
- Sony A99 II vs Sony HX90V
Specifications: Fujifilm X70 vs Sony HX90V
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm X70||Sony HX90V|
|Camera Type||Fixed lens compact camera||Fixed lens compact camera|
|Camera Lens||28mm f/2.8-16||24-720mm f/3.5-6.4|
|Launch Date||January 2016||April 2015|
|Launch Price||USD 799||USD 429|
|Sensor Specs||Fujifilm X70||Sony HX90V|
|Sensor Format||APS-C Sensor||1/2.3" Sensor|
|Sensor Size||23.6 x 15.6 mm||6.17 x 4.55 mm|
|Sensor Area||368.16 mm2||28.0735 mm2|
|Sensor Diagonal||28.3 mm||7.7 mm|
|Sensor Resolution||16 Megapixels||18 Megapixels|
|Image Resolution||4896 x 3264 pixels||4896 x 3672 pixels|
|Pixel Pitch||4.80 μm||1.25 μm|
|Pixel Density||4.34 MP/cm2||64.04 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||1080/60p Video||1080/60p Video|
|ISO Setting||100 - 6,400 ISO||80 - 3,200 ISO|
|ISO Boost||100 - 51,200 ISO||80 - 12,800 ISO|
|Image Processor||EXR Processor II||BIONZ X|
|Screen Specs||Fujifilm X70||Sony HX90V|
|Viewfinder Type||Viewfinder optional||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||638k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||1040k dots||921k dots|
|LCD Attachment||Tilting screen||Tilting screen|
|Touch Input||Touchscreen||no Touchscreen|
|Shooting Specs||Fujifilm X70||Sony HX90V|
|Focus System||On-Sensor Phase-detect||Contrast-detect AF|
|Manual Focusing Aid||Focus Peaking||Focus Peaking|
|Max Shutter Speed (mechanical)||1/4000s||1/2000s|
|Continuous Shooting||8 shutter flaps/s||10 shutter flaps/s|
|Electronic Shutter||up to 1/32000s||no E-Shutter|
|Time-Lapse Photography||Intervalometer built-in||no Intervalometer|
|Fill Flash||Build-in Flash||Build-in Flash|
|Storage Medium||SDXC cards||MS or SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-I|
|Connectivity Specs||Fujifilm X70||Sony HX90V|
|External Flash||Hotshoe||no Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||External MIC port||no MIC socket|
|Wifi Support||Wifi built-in||Wifi built-in|
|Near-Field Communication||no NFC||NFC built-in|
|Geotagging||no internal GPS||GPS built-in|
|Body Specs||Fujifilm X70||Sony HX90V|
|Battery Life (CIPA)||330 shots per charge||360 shots per charge|
|In-Camera Charging||USB charging||USB charging|
113 x 64 x 44 mm
(4.4 x 2.5 x 1.7 in)
102 x 58 x 36 mm
(4.0 x 2.3 x 1.4 in)
|Camera Weight||340 g (12.0 oz)||245 g (8.6 oz)|
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