Fujifilm X70 vs Canon SX740

The Fujifilm X70 and the Canon PowerShot SX740 HS are two digital cameras that were officially introduced, respectively, in January 2016 and July 2018. Both the X70 and the SX740 are fixed lens compact cameras that are based on an APS-C (X70) and a 1/2.3-inch (SX740) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Canon provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X70		Canon SX740
Fixed lens compact camera		Fixed lens compact camera
28mm f/2.8-16		24-960mm f/3.3-6.9
16 MP – APS-C sensor		20.2 MP – 1/2.3" sensor
1080/60p Video		4K/30p Video
ISO 100-6,400 (100 - 51,200)		ISO 100-3,200
Viewfinder optional		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Tilting touchscreen		Tilting screen (no touchscreen)
8 shutter flaps per second		10 shutter flaps per second
330 shots per battery charge		265 shots per battery charge
113 x 64 x 44 mm, 340 g		110 x 64 x 40 mm, 299 g

Check X70 offers at
ebay.com
Check SX740 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X70 and the Canon PowerShot SX740 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X70 and the Canon SX740. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX740 is somewhat smaller (3 percent) than the Fujifilm X70. Moreover, the SX740 is markedly lighter (12 percent) than the X70. In this context, it is worth noting that neither the X70 nor the SX740 are weather-sealed.

Concerning battery life, the X70 gets 330 shots out of its Fujifilm NP-95 battery, while the SX740 can take 265 images on a single charge of its Canon NB-13L power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
2.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
3.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
4.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
5.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
6.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
7.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
8.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
9.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
10.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
11.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	399	ebay.com
12.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
13.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	399	ebay.com
14.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
15.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
16.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
17.		Ricoh GR II	117 mm	63 mm	35 mm	251 g	320	n	Jun 2015	699	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a markedly lower price (by 50 percent) than the X70, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X70 features an APS-C sensor and the Canon SX740 a 1/2.3-inch sensor. The sensor area in the SX740 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the X70 has a native 3:2 aspect ratio, while the one in the SX740 offers a 4:3 aspect.

Despite having a smaller sensor, the SX740 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the X70. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.80μm for the X70). However, it should be noted that the SX740 is much more recent (by 2 years and 6 months) than the X70, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X70 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X70 has a native sensitivity range from ISO 100 to ISO 6400, which can be extended to ISO 100-51200. The corresponding ISO settings for the Canon PowerShot SX740 HS are ISO 100 to ISO 3200 (no boost).

In terms of underlying technology, the X70 is build around a CMOS sensor, while the SX740 uses a BSI-CMOS imager. The X70 uses Fujifilm's X-Trans layout of photosites, while the SX740 employs the more common Bayer array.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
2.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
3.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
4.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
5.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
6.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
7.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
8.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
9.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
10.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
11.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
12.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
13.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
14.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
15.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
16.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
17.		Ricoh GR II	APS-C	16.1	4928	3264	1080/30p	23.6	13.7	1078	80
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the SX740 provides a better video resolution than the X70. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The X70 and the SX740 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The adjacent table lists some of the other core features of the Fujifilm X70 and Canon SX740 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
2.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
3.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
4.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
5.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
6.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
7.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
8.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
9.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
10.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
11.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
12.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
13.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
14.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
15.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
16.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Ricoh GR II	optional	n	3.0 / 1230	fixed	n	1/4000s	4.0/s	Y	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X70 has a touchscreen, while the SX740 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 and the Canon SX740 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX740 is equipped with a zoom lens, while the X70 comes with a built-in prime. The SX740 has a 24-960mm f/3.3-6.9 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X70 offers the faster maximum aperture.

Concerning the storage of imaging data, both the X70 and the SX740 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X70 and Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
2.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
4.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
5.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
7.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
10.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
11.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
14.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
16.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
17.		Ricoh GR II	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X70 has a hotshoe, while the SX740 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X70 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X70 was succeeded by the Fujifilm XF10. Further information on the features and operation of the X70 and SX740 can be found, respectively, in the Fujifilm X70 Manual (free pdf) or the online Canon SX740 Manual.

Review summary

So how do things add up? Is there a clear favorite between the Fujifilm X70 and the Canon SX740? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Fujifilm X70:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• Longer lasting: Can take more shots (330 versus 265) on a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in January 2016).

Advantages of the Canon PowerShot SX740 HS:

• More detail: Has more megapixels (20.2 vs 16MP), which boosts linear resolution by 10%.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Less heavy: Has a lower weight (by 41g or 12 percent) and is thus easier to take along.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (50 percent cheaper at launch).
• More modern: Reflects 2 years and 6 months of technical progress since the X70 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the X70 is the clear winner of the match-up (15 : 9 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X70 and the Canon SX740 place the cameras among the top in their class? Find out in the latest Best Prime Lens Compact Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the X70 or the SX740 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
2.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
3.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
4.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
5.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
6.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
7.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
8.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
9.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
10.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
11.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	399	ebay.com
12.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
13.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	399	ebay.com
14.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
15.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
16.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
17.		Ricoh GR II	..	..	..	..	4.5/5	4.5/5	Jun 2015	699	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

Check X70 offers at
ebay.com
Check SX740 price at
amazon.com

Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just use the search menu below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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