Fujifilm X10 vs Panasonic TZ90

The Fujifilm X10 and the Panasonic Lumix DC-TZ90 (labelled Panasonic ZS70 in some countries) are two digital cameras that were officially introduced, respectively, in September 2011 and April 2017. Both the X10 and the TZ90 are fixed lens compact cameras that are based on a 2/3 (X10) and a 1/2.3-inch (TZ90) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Panasonic provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Panasonic TZ90
Fixed lens compact camera		Fixed lens compact camera
28-112mm f/2.0-2.8		24-720mm f/3.3-6.4
12 MP – Two Thirds sensor		20.2 MP – 1/2.3" sensor
1080/30p Video		4K/30p Video
ISO 100-3,200 (100 - 12,800)		ISO 80-3,200 (80 - 6,400)
Optical viewfinder		Electronic viewfinder (1166k dots)
2.8" LCD – 460k dots		3.0" LCD – 1040k dots
Fixed screen (not touch-sensitive)		Tilting touchscreen
10 shutter flaps per second		10 shutter flaps per second
270 shots per battery charge		380 shots per battery charge
117 x 70 x 57 mm, 350 g		112 x 67 x 41 mm, 322 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Panasonic Lumix DC-TZ90? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X10 and the Panasonic TZ90. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Panasonic TZ90 is notably smaller (8 percent) than the Fujifilm X10. Moreover, the TZ90 is markedly lighter (8 percent) than the X10. In this context, it is worth noting that neither the X10 nor the TZ90 are weather-sealed.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the TZ90 can take 380 images on a single charge of its Panasonic DMW-BLG10 power pack. The power pack in the TZ90 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
3.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
5.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
6.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
7.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
8.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
9.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
10.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
11.		Panasonic FT7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
12.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
13.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
14.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
15.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
16.		Panasonic TZ95	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The TZ90 was launched at a somewhat lower price (by 25 percent) than the X10, which makes it more attractive for photographers on a tight budget. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Panasonic TZ90 a 1/2.3-inch sensor. The sensor area in the TZ90 is 52 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the TZ90 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the X10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.20μm for the X10). However, it should be noted that the TZ90 is much more recent (by 5 years and 7 months) than the X10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Panasonic TZ90 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the TZ90 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Panasonic Lumix DC-TZ90 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-6400.

In terms of underlying technology, the X10 is build around a CMOS sensor, while the TZ90 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). Of the two cameras under review, the X10 provides substantially higher image quality than the TZ90, with an overall score that is 14 points higher. This advantage is based on 1.4 bits higher color depth, 0.7 EV in additional dynamic range, and 1.2 stops in additional low light sensitivity. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
3.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
6.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
7.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
8.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
9.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
10.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
11.		Panasonic FT7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
12.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
13.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
14.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
15.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
16.		Panasonic TZ95	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the TZ90 provides a better video resolution than the X10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the TZ90 has an electronic viewfinder (1166k dots), while the X10 has an optical one. Both systems have their advantages, with the electronic viewfinder making it possible to project supplementary shooting information into the framing view, whereas the optical viewfinder offers lag-free viewing and a very clear framing image. The following table reports on some other key feature differences and similarities of the Fujifilm X10, the Panasonic TZ90, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
3.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
6.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
7.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
8.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
9.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
10.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
11.		Panasonic FT7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
12.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
13.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
14.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
15.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
16.		Panasonic TZ95	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The TZ90 has a touchscreen, while the X10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the TZ90 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

Both the X10 and the TZ90 have zoom lenses built in. The X10 has a 28-112mm f/2.0-2.8 optic and the TZ90 offers a 24-720mm f/3.3-6.4 (focal lengths in full frame equivalent terms). Hence, the Panasonic provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X10 offers the faster maximum aperture.

Concerning the storage of imaging data, both the X10 and the TZ90 write their files to SDXC cards. The TZ90 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the X10 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Panasonic Lumix DC-TZ90 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
8.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
10.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
11.		Panasonic FT7	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
13.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
14.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-
15.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
16.		Panasonic TZ95	-	stereo / mono	-	-	micro	2.0	Y	-	Y

It is notable that the X10 has a hotshoe, while the TZ90 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the X10 and the TZ90 have been discontinued, but can regularly be found used on ebay. The X10 was replaced by the Fujifilm X20, while the TZ90 was followed by the Panasonic TZ95. Further information on the features and operation of the X10 and TZ90 can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Panasonic TZ90 Manual.

Review summary

So how do things add up? Which of the two cameras – the Fujifilm X10 or the Panasonic TZ90 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Fujifilm X10:

• Better image quality: Scores substantially higher (14 points) in the DXO overall assessment.
• Richer colors: Generates images with noticeably better colors (1.4 bits more color depth).
• More dynamic range: Captures a larger spectrum of light and dark details (0.7 EV of extra DR).
• Better low-light sensitivity: Requires less light for good images (1.2 stops ISO advantage).
• Brighter framing: Features an optical viewfinder for clear, lag-free composition.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Arguments in favor of the Panasonic Lumix DC-TZ90:

• More detail: Has more megapixels (20.2 vs 12MP), which boosts linear resolution by 30%.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• More framing info: Has an electronic viewfinder that displays shooting data.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 460k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Longer lasting: Gets more shots (380 versus 270) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More affordable: Was released into a lower priced segment (25 percent cheaper at launch).
• More modern: Reflects 5 years and 7 months of technical progress since the X10 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the TZ90 is the clear winner of the contest (17 : 9 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Panasonic TZ90 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the X10 and the TZ90 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is where reviews by experts come in. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
3.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
5.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
6.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
7.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
8.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
9.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
10.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
11.		Panasonic FT7	..	+	..	..	3.5/5	3.5/5	May 2018	449	ebay.com
12.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
13.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
14.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
15.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
16.		Panasonic TZ95	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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