Fujifilm X10 vs Olympus E-M10 IV

The Fujifilm X10 and the Olympus OM-D E-M10 Mark IV are two digital cameras that were announced, respectively, in September 2011 and August 2020. The X10 is a fixed lens compact, while the E-M10 IV is a mirrorless interchangeable lens camera. The cameras are based on a 2/3 (X10) and a Four Thirds (E-M10 IV) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Olympus provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Olympus E-M10 IV
Fixed lens compact camera		Mirrorless system camera
28-112mm f/2.0-2.8		Micro Four Thirds lenses
12 MP – Two Thirds sensor		20.2 MP – Four Thirds sensor
1080/30p Video		4K/30p Video
ISO 100-3,200 (100 - 12,800)		ISO 200-25,600
Optical viewfinder		Electronic viewfinder (2360k dots)
2.8" LCD – 460k dots		3.0" LCD – 1040k dots
Fixed screen (not touch-sensitive)		Tilting touchscreen
10 shutter flaps per second		15 shutter flaps per second
Lens-based stabilization		In-body stabilization
270 shots per battery charge		360 shots per battery charge
117 x 70 x 57 mm, 350 g		122 x 84 x 49 mm, 383 g

Check X10 offers at
ebay.com
Check E-M10 IV price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Olympus OM-D E-M10 Mark IV? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X10 and the Olympus E-M10 IV are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 IV is notably larger (25 percent) than the Fujifilm X10. In this context, it is worth noting that neither the X10 nor the E-M10 IV are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X10 has a lens built in, whereas the E-M10 IV is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 IV and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the E-M10 IV can take 360 images on a single charge of its Olympus BLS-50 power pack. The power pack in the E-M10 IV can be charged via the USB port, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
3.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
5.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
6.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
7.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
8.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
9.		Olympus E-P7	118 mm	69 mm	38 mm	337 g	360	n	Jun 2021	799	amazon.com
10.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
11.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
12.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
13.		Olympus E-M10	119 mm	82 mm	46 mm	396 g	320	n	Jan 2014	699	ebay.com
14.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
15.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
16.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
17.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The X10 was launched at a lower price than the E-M10 IV, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Olympus E-M10 IV a Four Thirds sensor. The sensor area in the E-M10 IV is 288 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 2.0. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

With 20.2MP, the E-M10 IV offers a higher resolution than the X10 (12MP), but the E-M10 IV nevertheless has larger individual pixels (pixel pitch of 3.34μm versus 2.20μm for the X10) due to its larger sensor. Moreover, the E-M10 IV is a much more recent model (by 8 years and 11 months) than the X10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Olympus E-M10 IV implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the E-M10 IV for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Olympus OM-D E-M10 Mark IV are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
3.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
6.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
7.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
8.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
9.		Olympus E-P7	Four Thirds	20.2	5184	3888	4K/30p	23.4	13.3	1494	77
10.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
11.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
12.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
13.		Olympus E-M10	Four Thirds	15.9	4608	3456	1080/30p	22.8	12.3	884	72
14.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
15.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
16.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
17.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the E-M10 IV provides a better video resolution than the X10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the E-M10 IV has an electronic viewfinder (2360k dots), while the X10 has an optical one. Both systems have their advantages, with the electronic viewfinder making it possible to project supplementary shooting information into the framing view, whereas the optical viewfinder offers lag-free viewing and a very clear framing image. The following table reports on some other key feature differences and similarities of the Fujifilm X10, the Olympus E-M10 IV, and comparable cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
3.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
6.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
7.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
8.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
9.		Olympus E-P7	none	n	3.0 / 1040	tilting	Y	1/4000s	8.7/s	Y	Y
10.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
11.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
12.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
13.		Olympus E-M10	1440	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	Y	Y
14.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
15.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
16.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
17.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The E-M10 IV has a touchscreen, while the X10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the E-M10 IV is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 IV has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X10 and the E-M10 IV write their files to SDXC cards. The E-M10 IV supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X10 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Olympus OM-D E-M10 Mark IV and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
6.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
7.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
8.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
9.		Olympus E-P7	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Olympus E-M10	Y	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
15.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
16.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
17.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-

It is notable that the E-M10 IV offers wifi support, which can be a very convenient means to transfer image data to an off-camera location. In contrast, the X10 does not provide wifi capability.

The E-M10 IV is a recent model that features in the current product line-up of Olympus. In contrast, the X10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X10 was succeeded by the Fujifilm X20. Further information on the features and operation of the X10 and E-M10 IV can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Olympus E-M10 IV Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Fujifilm X10 or the Olympus E-M10 IV – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Fujifilm X10:

• Brighter framing: Features an optical viewfinder for clear, lag-free composition.
• Ready to shoot: Has a lens built-in, whereas the E-M10 IV requires a separate lens.
• More compact: Is smaller (117x70mm vs 122x84mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M10 IV).
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Reasons to prefer the Olympus OM-D E-M10 Mark IV:

• More detail: Has more megapixels (20.2 vs 12MP), which boosts linear resolution by 30%.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• More framing info: Has an electronic viewfinder that displays shooting data.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 460k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (15 vs 10 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (360 versus 270) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Has an SD card interface that supports the UHS-II standard.
• More modern: Reflects 8 years and 11 months of technical progress since the X10 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the E-M10 IV is the clear winner of the contest (22 : 6 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Olympus E-M10 IV place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the X10 or the E-M10 IV perform in practice. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
3.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
5.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
6.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
7.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
8.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
9.		Olympus E-P7	4/5	..	4.5/5	..	..	4.5/5	Jun 2021	799	amazon.com
10.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
11.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
12.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
13.		Olympus E-M10	4/5	..	..	80/100	5/5	5/5	Jan 2014	699	ebay.com
14.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
15.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
16.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
17.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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