Fujifilm X10 vs Olympus E-M10 III

The Fujifilm X10 and the Olympus OM-D E-M10 Mark III are two digital cameras that were announced, respectively, in September 2011 and August 2017. The X10 is a fixed lens compact, while the E-M10 III is a mirrorless interchangeable lens camera. The cameras are based on a 2/3 (X10) and a Four Thirds (E-M10 III) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Olympus provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Olympus E-M10 III
Fixed lens compact camera		Mirrorless system camera
28-112mm f/2.0-2.8		Micro Four Thirds lenses
12 MP – Two Thirds sensor		15.9 MP – Four Thirds sensor
1080/30p Video		4K/30p Video
ISO 100-3,200 (100 - 12,800)		ISO 200-25,600
Optical viewfinder		Electronic viewfinder (2360k dots)
2.8" LCD – 460k dots		3.0" LCD – 1040k dots
Fixed screen (not touch-sensitive)		Tilting touchscreen
10 shutter flaps per second		8.6 shutter flaps per second
Lens-based stabilization		In-body stabilization
270 shots per battery charge		330 shots per battery charge
117 x 70 x 57 mm, 350 g		122 x 84 x 50 mm, 410 g

Check X10 offers at
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Check E-M10 III offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Olympus OM-D E-M10 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X10 and the Olympus E-M10 III. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 III is notably larger (25 percent) than the Fujifilm X10. In this context, it is worth noting that neither the X10 nor the E-M10 III are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X10 has a lens built in, whereas the E-M10 III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the E-M10 III and their specifications in the Micro Four Thirds Lens Catalog.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the E-M10 III can take 330 images on a single charge of its Olympus BLS-50 power pack.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
3.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
5.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
6.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
7.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
8.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
9.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
10.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
11.		Olympus E-PL8	115 mm	67 mm	38 mm	357 g	350	n	Sep 2016	549	ebay.com
12.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
13.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
14.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
15.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
16.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
17.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The X10 was launched at a lower price than the E-M10 III, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Olympus E-M10 III a Four Thirds sensor. The sensor area in the E-M10 III is 288 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 2.0. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

With 15.9MP, the E-M10 III offers a higher resolution than the X10 (12MP), but the E-M10 III nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 2.20μm for the X10) due to its larger sensor. Moreover, the E-M10 III is a much more recent model (by 6 years) than the X10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Olympus E-M10 III implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the E-M10 III for good quality output (200 dots per inch) amounts to 23 x 17.3 inches or 58.5 x 43.9 cm, for very good quality (250 dpi) 18.4 x 13.8 inches or 46.8 x 35.1 cm, and for excellent quality (300 dpi) 15.4 x 11.5 inches or 39 x 29.3 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Olympus OM-D E-M10 Mark III are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
3.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
6.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
7.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
8.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
9.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
10.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
11.		Olympus E-PL8	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.6	1030	73
12.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
13.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
14.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
15.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
16.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
17.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the E-M10 III provides a better video resolution than the X10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the E-M10 III has an electronic viewfinder (2360k dots), while the X10 has an optical one. Both systems have their advantages, with the electronic viewfinder making it possible to project supplementary shooting information into the framing view, whereas the optical viewfinder offers lag-free viewing and a very clear framing image. The table below summarizes some of the other core capabilities of the Fujifilm X10 and Olympus E-M10 III in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
3.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
6.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
7.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
8.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
9.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
10.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
11.		Olympus E-PL8	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
12.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
13.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
14.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
15.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
16.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
17.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The E-M10 III has a touchscreen, while the X10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the E-M10 III is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Olympus E-M10 III has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X10 and the E-M10 III write their files to SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X10 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Olympus OM-D E-M10 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
7.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
8.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
9.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Olympus E-PL8	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
14.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
15.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
16.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-
17.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-

It is notable that the E-M10 III offers wifi support, which can be a very convenient means to transfer image data to an off-camera location. In contrast, the X10 does not provide wifi capability.

Both the X10 and the E-M10 III have been discontinued, but can regularly be found used on ebay. The X10 was replaced by the Fujifilm X20, while the E-M10 III was followed by the Olympus E-M10 IV. Further information on the features and operation of the X10 and E-M10 III can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Olympus E-M10 III Manual.

Review summary

So what is the bottom line? Is there a clear favorite between the Fujifilm X10 and the Olympus E-M10 III? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Fujifilm X10:

• Brighter framing: Features an optical viewfinder for clear, lag-free composition.
• Faster burst: Shoots at higher frequency (10 vs 8.6 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the E-M10 III requires a separate lens.
• More compact: Is smaller (117x70mm vs 122x84mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the E-M10 III).
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Reasons to prefer the Olympus OM-D E-M10 Mark III:

• More detail: Has more megapixels (15.9 vs 12MP), which boosts linear resolution by 15%.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• More framing info: Has an electronic viewfinder that displays shooting data.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 460k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (330 versus 270) out of a single battery charge.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Faster buffer clearing: Has an SD card interface that supports the UHS-II standard.
• More modern: Reflects 6 years of technical progress since the X10 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the E-M10 III is the clear winner of the contest (18 : 7 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Olympus E-M10 III place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the X10 or the E-M10 III perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
3.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
5.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
6.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
7.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
8.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
9.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
10.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
11.		Olympus E-PL8	..	..	..	..	4.5/5	4/5	Sep 2016	549	ebay.com
12.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
13.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
14.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
15.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
16.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
17.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

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