Fujifilm X10 vs Nikon W300

The Fujifilm X10 and the Nikon Coolpix W300 are two digital cameras that were revealed to the public, respectively, in September 2011 and May 2017. Both the X10 and the W300 are fixed lens compact cameras that are based on a 2/3 (X10) and a 1/2.3-inch (W300) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Nikon provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Nikon W300
Fixed lens compact camera		Fixed lens compact camera
28-112mm f/2.0-2.8		24-120mm f/2.8-4.9
12 MP – Two Thirds sensor		15.9 MP – 1/2.3" sensor
1080/30p Video		4K/30p Video
ISO 100-3,200 (100 - 12,800)		ISO 125-1,600 (125 - 6,400)
Optical viewfinder		No viewfinder, LCD framing
2.8" LCD – 460k dots		3.0" LCD – 921k dots
Fixed screen (not touch-sensitive)		Fixed screen (not touch-sensitive)
10 shutter flaps per second		7 shutter flaps per second
not weather sealed		Waterproof body (30m)
270 shots per battery charge		280 shots per battery charge
117 x 70 x 57 mm, 350 g		112 x 66 x 29 mm, 231 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Nikon Coolpix W300? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X10 and the Nikon W300 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

The X10 can be obtained in two different colors (black, silver), while the W300 is available in three color-versions (black, orange, yellow).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon W300 is notably smaller (10 percent) than the Fujifilm X10. Moreover, the W300 is markedly lighter (34 percent) than the X10. It is noteworthy in this context that the W300 is splash and dust-proof, while the X10 does not feature any corresponding weather-sealing. More than that, the W300 is water-proof up to 30m and can, thus, be used for underwater photography.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the W300 can take 280 images on a single charge of its Nikon EN-EL12 power pack. The power pack in the W300 can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Nikon W300	112 mm	66 mm	29 mm	231 g	280	Y	May 2017	389	ebay.com
3.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
5.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
6.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
7.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
8.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
9.		Olympus TG-5	113 mm	66 mm	32 mm	250 g	340	Y	May 2017	449	ebay.com
10.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
11.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
12.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
13.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
14.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
15.		Ricoh WG-60	123 mm	62 mm	30 mm	193 g	300	Y	Oct 2018	279	ebay.com
16.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
17.		Sony HX80	102 mm	58 mm	36 mm	245 g	390	n	Mar 2016	349	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The W300 was launched at a markedly lower price (by 35 percent) than the X10, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Nikon W300 a 1/2.3-inch sensor. The sensor area in the W300 is 52 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the W300 offers a higher resolution of 15.9 megapixels, compared with 12 MP of the X10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.33μm versus 2.20μm for the X10). However, it should be noted that the W300 is much more recent (by 5 years and 9 months) than the X10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the X10 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Nikon W300 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the W300 for good quality output (200 dots per inch) amounts to 23 x 17.3 inches or 58.5 x 43.9 cm, for very good quality (250 dpi) 18.4 x 13.8 inches or 46.8 x 35.1 cm, and for excellent quality (300 dpi) 15.4 x 11.5 inches or 39 x 29.3 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Nikon Coolpix W300 are ISO 125 to ISO 1600, with the possibility to increase the ISO range to 125-6400.

In terms of underlying technology, the X10 is build around a CMOS sensor, while the W300 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Nikon W300	1/2.3	15.9	4608	3456	4K/30p	20.5	12.0	938	50
3.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
6.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
7.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
8.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
9.		Olympus TG-5	1/2.3	12.0	4000	3000	4K/30p	20.5	11.9	934	50
10.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
11.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
12.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
13.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
14.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
15.		Ricoh WG-60	1/2.3	15.9	4608	3456	1080/60p	20.6	12.2	1072	51
16.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
17.		Sony HX80	1/2.3	18.0	4896	3672	1080/60p	20.4	11.8	822	48
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the W300 provides a better video resolution than the X10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X10 has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the W300 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm X10 and Nikon W300 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Nikon W300	none	n	3.0 / 921	fixed	n	1/4000s	7.0/s	Y	Y
3.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
6.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
7.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
8.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
9.		Olympus TG-5	none	n	3.0 / 460	fixed	n	1/2000s	20.0/s	Y	Y
10.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
11.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
12.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
13.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
14.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
15.		Ricoh WG-60	none	n	2.7 / 230	fixed	n	1/4000s	8.0/s	Y	n
16.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony HX80	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

Both the X10 and the W300 have zoom lenses built in. The X10 has a 28-112mm f/2.0-2.8 optic and the W300 offers a 24-120mm f/2.8-4.9 (focal lengths in full frame equivalent terms). Hence, the Nikon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X10 offers the faster maximum aperture.

Concerning the storage of imaging data, both the X10 and the W300 write their files to SDXC cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Nikon Coolpix W300 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Nikon W300	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
6.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
7.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
8.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
9.		Olympus TG-5	-	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
12.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
13.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
14.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-
15.		Ricoh WG-60	-	mono / mono	-	-	micro	2.0	-	-	-
16.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony HX80	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X10 has a hotshoe, while the W300 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Travel and landscape photographers will find it useful that the W300 has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the X10 and the W300 have been discontinued, but can regularly be found used on ebay. The X10 was replaced by the Fujifilm X20, while the W300 does not have a direct successor. Further information on the features and operation of the X10 and W300 can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Nikon W300 Manual.

Review summary

So how do things add up? Is there a clear favorite between the Fujifilm X10 and the Nikon W300? Which camera is better? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Fujifilm X10:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Easier framing: Has an optical viewfinder for image composition and settings control.
• Faster burst: Shoots at higher frequency (10 vs 7 flaps/sec) to capture the decisive moment.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/2.8).
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Advantages of the Nikon Coolpix W300:

• More detail: Has more megapixels (15.9 vs 12MP), which boosts linear resolution by 15%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (921k vs 460k dots).
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Less heavy: Has a lower weight (by 119g or 34 percent) and is thus easier to take along.
• Easier travel charging: Can be conveniently charged via its USB port.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Water-proof: Is rugged and sealed and can thus be used for underwater photography (up to 30m).
• Easier geotagging: Features an internal GPS sensor to log localization data.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (35 percent cheaper at launch).
• More modern: Reflects 5 years and 9 months of technical progress since the X10 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the W300 is the clear winner of the contest (16 : 6 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Nikon W300 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the X10 or the W300 perform in practice. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Nikon W300	..	+	..	..	4/5	4/5	May 2017	389	ebay.com
3.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
5.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
6.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
7.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
8.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
9.		Olympus TG-5	..	+ +	4.5/5	..	4/5	4/5	May 2017	449	ebay.com
10.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
11.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
12.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
13.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
14.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
15.		Ricoh WG-60	..	..	..	..	..	..	Oct 2018	279	ebay.com
16.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
17.		Sony HX80	..	..	..	..	..	..	Mar 2016	349	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just use the search menu below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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