Fujifilm X10 vs Nikon B700

The Fujifilm X10 and the Nikon Coolpix B700 are two digital cameras that were revealed to the public, respectively, in September 2011 and February 2016. Both the X10 and the B700 are fixed lens compact cameras that are based on a 2/3 (X10) and a 1/2.3-inch (B700) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Nikon provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Nikon B700
Fixed lens compact camera		Fixed lens compact camera
28-112mm f/2.0-2.8		24-1440mm f/3.3-6.5
12 MP – Two Thirds sensor		20.2 MP – 1/2.3" sensor
1080/30p Video		4K/30p Video
ISO 100-3,200 (100 - 12,800)		ISO 100-3,200
Optical viewfinder		Electronic viewfinder (921k dots)
2.8" LCD – 460k dots		3.0" LCD – 921k dots
Fixed screen (not touch-sensitive)		Swivel screen (not touch-sensitive)
10 shutter flaps per second		5 shutter flaps per second
270 shots per battery charge		350 shots per battery charge
117 x 70 x 57 mm, 350 g		125 x 85 x 107 mm, 565 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Nikon Coolpix B700? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X10 and the Nikon B700. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.

The X10 can be obtained in two different colors (black, silver), while the B700 is also available in two color-versions, but different ones (black, red).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon B700 is notably larger (30 percent) than the Fujifilm X10. Moreover, the B700 is substantially heavier (61 percent) than the X10. In this context, it is worth noting that neither the X10 nor the B700 are weather-sealed.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the B700 can take 350 images on a single charge of its Nikon EN-EL23 power pack. The power pack in the B700 can be charged via the USB port, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Nikon B700	125 mm	85 mm	107 mm	565 g	350	n	Feb 2016	499	ebay.com
3.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
4.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
5.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
6.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
7.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
8.		Kodak AZ901	139 mm	104 mm	119 mm	777 g	400	n	Jan 2016	499	amazon.com
9.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
10.		Nikon P900	140 mm	103 mm	137 mm	899 g	360	n	Mar 2015	599	ebay.com
11.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
12.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
13.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
14.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
15.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
16.		Sony HX350	130 mm	93 mm	103 mm	652 g	300	n	Dec 2016	449	ebay.com
17.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The B700 was launched at a somewhat lower price (by 17 percent) than the X10, which makes it more attractive for photographers on a tight budget. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Nikon B700 a 1/2.3-inch sensor. The sensor area in the B700 is 52 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the B700 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the X10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.20μm for the X10). However, it should be noted that the B700 is much more recent (by 4 years and 5 months) than the X10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Nikon B700 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the B700 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Nikon Coolpix B700 are ISO 100 to ISO 3200 (no boost).

In terms of underlying technology, the X10 is build around a CMOS sensor, while the B700 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Nikon B700	1/2.3	20.2	5184	3888	4K/30p	20.4	11.8	818	48
3.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
4.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
5.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
6.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
7.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
8.		Kodak AZ901	1/2.3	20.2	5184	3888	1080/30p	20.3	11.7	806	48
9.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
10.		Nikon P900	1/2.3	15.9	4608	3456	1080/60p	20.2	11.6	727	47
11.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
12.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
13.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
14.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
15.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Sony HX350	1/2.3	19.9	5152	3864	1080/60p	20.5	11.9	896	49
17.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the B700 provides a better video resolution than the X10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the B700 has an electronic viewfinder (921k dots), while the X10 has an optical one. Both systems have their advantages, with the electronic viewfinder making it possible to project supplementary shooting information into the framing view, whereas the optical viewfinder offers lag-free viewing and a very clear framing image. The table below summarizes some of the other core capabilities of the Fujifilm X10 and Nikon B700 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Nikon B700	921	n	3.0 / 921	swivel	n	1/4000s	5.0/s	Y	Y
3.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
4.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
5.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
6.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
7.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
8.		Kodak AZ901	202	n	3.0 / 920	swivel	n	1/2000s	5.0/s	Y	Y
9.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
10.		Nikon P900	921	n	3.0 / 921	swivel	n	1/4000s	7.0/s	Y	Y
11.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
12.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
13.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
14.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
15.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX350	202	n	3.0 / 922	tilting	n	1/4000s	10.0/s	Y	Y
17.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Nikon B700 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the X10 and the B700 have zoom lenses built in. The X10 has a 28-112mm f/2.0-2.8 optic and the B700 offers a 24-1440mm f/3.3-6.5 (focal lengths in full frame equivalent terms). Hence, the Nikon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X10 offers the faster maximum aperture.

Concerning the storage of imaging data, both the X10 and the B700 write their files to SDXC cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Nikon Coolpix B700 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Nikon B700	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
3.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
4.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
5.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
6.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
7.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
8.		Kodak AZ901	-	stereo / mono	-	-	micro	2.0	Y	-	-
9.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
10.		Nikon P900	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
12.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
13.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-
14.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
15.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Sony HX350	-	stereo / mono	-	-	micro	2.0	-	-	-
17.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X10 has a hotshoe, while the B700 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the X10 and the B700 have been discontinued, but can regularly be found used on ebay. The X10 was replaced by the Fujifilm X20, while the B700 does not have a direct successor. Further information on the features and operation of the X10 and B700 can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Nikon B700 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Fujifilm X10 or the Nikon B700 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Fujifilm X10:

• Brighter framing: Features an optical viewfinder for clear, lag-free composition.
• Faster burst: Shoots at higher frequency (10 vs 5 flaps/sec) to capture the decisive moment.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• More compact: Is smaller (117x70mm vs 125x85mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 215g or 38 percent) and hence easier to carry around.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Arguments in favor of the Nikon Coolpix B700:

• More detail: Has more megapixels (20.2 vs 12MP), which boosts linear resolution by 30%.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• More framing info: Has an electronic viewfinder that displays shooting data.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (921k vs 460k dots).
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Longer lasting: Gets more shots (350 versus 270) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was released into a lower priced segment (17 percent cheaper at launch).
• More modern: Reflects 4 years and 5 months of technical progress since the X10 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the B700 is the clear winner of the contest (17 : 7 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Nikon B700 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the X10 or the B700 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Nikon B700	..	+	..	..	4/5	4/5	Feb 2016	499	ebay.com
3.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
4.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
5.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
6.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
7.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
8.		Kodak AZ901	..	..	..	..	3.5/5	3/5	Jan 2016	499	amazon.com
9.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
10.		Nikon P900	..	..	..	77/100	4/5	4/5	Mar 2015	599	ebay.com
11.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
12.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
13.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
14.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
15.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
16.		Sony HX350	..	..	..	..	..	4/5	Dec 2016	449	ebay.com
17.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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