Fujifilm X10 vs Canon M10

The Fujifilm X10 and the Canon EOS M10 are two digital cameras that were officially introduced, respectively, in September 2011 and October 2015. The X10 is a fixed lens compact, while the M10 is a mirrorless interchangeable lens camera. The cameras are based on a 2/3 (X10) and an APS-C (M10) sensor. The Fujifilm has a resolution of 12 megapixels, whereas the Canon provides 17.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X10		Canon M10
Fixed lens compact camera		Mirrorless system camera
28-112mm f/2.0-2.8		Canon EF-M mount lenses
12 MP – Two Thirds sensor		17.9 MP – APS-C sensor
1080/30p Video		1080/30p Video
ISO 100-3,200 (100 - 12,800)		ISO 100-12,800 (100 - 25,600)
Optical viewfinder		No viewfinder, LCD framing
2.8" LCD – 460k dots		3.0" LCD – 1040k dots
Fixed screen (not touch-sensitive)		Tilting touchscreen
10 shutter flaps per second		4.6 shutter flaps per second
270 shots per battery charge		255 shots per battery charge
117 x 70 x 57 mm, 350 g		108 x 67 x 35 mm, 301 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X10 and the Canon EOS M10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Fujifilm X10 and the Canon M10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.

The X10 can be obtained in two different colors (black, silver), while the M10 is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon M10 is notably smaller (12 percent) than the Fujifilm X10. In this context, it is worth noting that neither the X10 nor the M10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the X10 has a lens built in, whereas the M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the X10 gets 270 shots out of its Fujifilm NP-50 battery, while the M10 can take 255 images on a single charge of its Canon LP-E12 power pack.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
2.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
3.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
4.		Canon T6	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
5.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
6.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
7.		Canon SL1	117 mm	91 mm	69 mm	407 g	380	n	Mar 2013	549	ebay.com
8.		Canon G15	107 mm	76 mm	40 mm	352 g	350	n	Sep 2012	499	ebay.com
9.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
10.		Canon G12	112 mm	76 mm	48 mm	401 g	370	n	Sep 2010	499	ebay.com
11.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
12.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
13.		Leica D-LUX 6	111 mm	68 mm	46 mm	298 g	330	n	Sep 2012	699	ebay.com
14.		Panasonic LX7	111 mm	68 mm	46 mm	298 g	330	n	Jul 2012	499	ebay.com
15.		Panasonic G10	124 mm	84 mm	74 mm	388 g	380	n	Mar 2010	499	ebay.com
16.		Panasonic GF2	113 mm	68 mm	33 mm	310 g	300	n	Nov 2010	549	ebay.com
17.		Panasonic LX5	110 mm	65 mm	43 mm	271 g	400	n	Jul 2010	499	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X10 features a 2/3 sensor and the Canon M10 an APS-C sensor. The sensor area in the M10 is 472 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 3.9 and 1.6. The sensor in the X10 has a native 4:3 aspect ratio, while the one in the M10 offers a 3:2 aspect.

With 17.9MP, the M10 offers a higher resolution than the X10 (12MP), but the M10 nevertheless has larger individual pixels (pixel pitch of 4.31μm versus 2.20μm for the X10) due to its larger sensor. Moreover, the M10 is a much more recent model (by 4 years and 1 month) than the X10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the X10 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Canon M10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the M10 for good quality output (200 dots per inch) amounts to 25.9 x 17.3 inches or 65.8 x 43.9 cm, for very good quality (250 dpi) 20.7 x 13.8 inches or 52.7 x 35.1 cm, and for excellent quality (300 dpi) 17.3 x 11.5 inches or 43.9 x 29.3 cm. The corresponding values for the Fujifilm X10 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The M10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X10 has a native sensitivity range from ISO 100 to ISO 3200, which can be extended to ISO 100-12800. The corresponding ISO settings for the Canon EOS M10 are ISO 100 to ISO 12800, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). Of the two cameras under consideration, the M10 offers substantially better image quality than the X10 (overall score 15 points higher). The advantage is based on 1.7 bits higher color depth, 0.1 EV in additional dynamic range, and 1.6 stops in additional low light sensitivity. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
2.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
3.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
4.		Canon T6	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
5.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
6.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
7.		Canon SL1	APS-C	17.9	5184	3456	1080/30p	21.8	11.3	843	63
8.		Canon G15	1/1.7	12.0	4000	3000	1080/24p	19.9	11.5	165	46
9.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
10.		Canon G12	1/1.7	10.0	3648	2736	720/24p	20.4	11.2	161	47
11.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
12.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
13.		Leica D-LUX 6	1/1.7	10.0	3648	2736	1080/60p	19.8	10.8	-303	43
14.		Panasonic LX7	1/1.7	10.0	3648	2736	1080/60p	20.7	11.7	147	50
15.		Panasonic G10	Four Thirds	12.0	4000	3000	720/30p	21.2	10.1	411	52
16.		Panasonic GF2	Four Thirds	12.0	4000	3000	1080/60i	21.2	10.3	506	54
17.		Panasonic LX5	1/1.7	10.0	3648	2736	720/60p	19.6	10.8	132	41
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, and both provide the same movie specifications (1080/30p).

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the X10 has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the M10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm X10 and Canon M10 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
2.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
3.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
4.		Canon T6	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
5.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
6.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
7.		Canon SL1	optical	n	3.0 / 1040	fixed	Y	1/4000s	4.9/s	Y	n
8.		Canon G15	optical	n	3.0 / 922	fixed	n	1/4000s	2.1/s	Y	Y
9.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
10.		Canon G12	optical	n	2.8 / 461	swivel	n	1/4000s	1.1/s	Y	Y
11.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
12.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
13.		Leica D-LUX 6	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
14.		Panasonic LX7	optional	n	3.0 / 920	fixed	n	1/4000s	11.0/s	Y	Y
15.		Panasonic G10	202	n	3.0 / 460	fixed	n	1/4000s	2.6/s	Y	n
16.		Panasonic GF2	optional	n	3.0 / 460	fixed	Y	1/4000s	2.6/s	Y	n
17.		Panasonic LX5	optional	n	3.0 / 460	fixed	n	1/4000s	2.5/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The M10 has a touchscreen, while the X10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

Concerning the storage of imaging data, both the X10 and the M10 write their files to SDXC cards. The M10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the X10 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X10 and Canon EOS M10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
2.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
3.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
4.		Canon T6	Y	mono / mono	-	-	mini	2.0	Y	Y	-
5.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
6.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
7.		Canon SL1	Y	mono / mono	Y	-	mini	2.0	-	-	-
8.		Canon G15	Y	stereo / mono	-	-	mini	2.0	-	-	-
9.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
10.		Canon G12	Y	stereo / mono	-	-	mini	2.0	-	-	-
11.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
13.		Leica D-LUX 6	Y	stereo / mono	-	-	mini	2.0	-	-	-
14.		Panasonic LX7	Y	stereo / mono	-	-	mini	2.0	-	-	-
15.		Panasonic G10	Y	mono / -	-	-	mini	2.0	-	-	-
16.		Panasonic GF2	Y	stereo / mono	-	-	mini	2.0	-	-	-
17.		Panasonic LX5	Y	mono / mono	-	-	mini	2.0	-	-	-

It is notable that the X10 has a hotshoe, while the M10 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

Both the X10 and the M10 have been discontinued, but can regularly be found used on ebay. The X10 was replaced by the Fujifilm X20, while the M10 was followed by the Canon M100. Further information on the features and operation of the X10 and M10 can be found, respectively, in the Fujifilm X10 Manual (free pdf) or the online Canon M10 Manual.

Review summary

So how do things add up? Which of the two cameras – the Fujifilm X10 or the Canon M10 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Fujifilm X10:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Easier framing: Has an optical viewfinder for image composition and settings control.
• Faster burst: Shoots at higher frequency (10 vs 4.6 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the M10 requires a separate lens.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in September 2011).

Arguments in favor of the Canon EOS M10:

• More detail: Has more megapixels (17.9 vs 12MP), which boosts linear resolution by 25%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Scores substantially higher (15 points) in the DXO overall evaluation.
• Richer colors: Generates noticeably more natural colors (1.7 bits more color depth).
• Better low-light sensitivity: Can shoot in dim conditions (1.6 stops ISO advantage).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.8") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 460k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• More compact: Is smaller (108x67mm vs 117x70mm) and will fit more readily into a bag.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Reflects 4 years and 1 month of technical progress since the X10 launch.

If the number of relative strengths (bullet points above) is taken as a guide, the M10 is the clear winner of the contest (17 : 7 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X10 and the Canon M10 place the cameras among the top in their class? Find out in the latest Best Travel-Zoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the X10 or the M10 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
2.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
3.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
4.		Canon T6	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
5.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
6.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
7.		Canon SL1	4/5	+	..	78/100	4/5	4/5	Mar 2013	549	ebay.com
8.		Canon G15	4/5	+	..	76/100	4.5/5	4.5/5	Sep 2012	499	ebay.com
9.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
10.		Canon G12	4/5	+	..	73/100	4.5/5	4.5/5	Sep 2010	499	ebay.com
11.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
12.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
13.		Leica D-LUX 6	..	..	..	..	4/5	4/5	Sep 2012	699	ebay.com
14.		Panasonic LX7	3/5	+ +	..	75/100	4/5	4.5/5	Jul 2012	499	ebay.com
15.		Panasonic G10	3/5	..	..	70/100	4/5	4/5	Mar 2010	499	ebay.com
16.		Panasonic GF2	3/5	82/100	..	70/100	4.5/5	4.5/5	Nov 2010	549	ebay.com
17.		Panasonic LX5	4/5	+	..	73/100	4.5/5	4.5/5	Jul 2010	499	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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